• 제목/요약/키워드: Expansion Strategy

검색결과 700건 처리시간 0.023초

인하우스 디자인 구조모델과 사업도메인 전략 (The Strategy between In-house Design and Business Domain)

  • 김철호;;도변성
    • 디자인학연구
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    • 제15권1호
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    • pp.319-326
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    • 2002
  • 사업도메인 전략을 위한 기업에 있어서의 도메인 구조와 인하우스 디자인의 관계는 디자인부문의 조직과 업무의 관점으로부터 규명한 것이다. 그러므로 기업의 조직이나 규모 확장은 디자인부문과 사업도메인의 관계의 측면에서 새로운 전략을 구축, 대응하여야 한다. 구조모델 관계분석을 위한 선정된 사업도메인은 인하우스 디자인과의 조직관계를 규명할 수 있는 속성과 특징을 지닌 대표적 유형을 기준으로 하였다. 디자인 구조모델의 특성을 상호관련 성으로 파악하고 전략적 활용 가능성을 모색하는 것은 제한된 새로운 전략 구조모델형의 디자인 부문을 미래지향적인 사업도메인 전개와 디자인 매니지먼트 개선의 한 지표로서 제시될 수 있다. 이는 결국 기업의 도메인과 인하우스 디자인부문의 관계를 명확히 할 수 있는 기본 자료가 되는 것으로 나타난다. 따라서 디자인 부문의 조직 및 업무 형태를 뒷받침하기 위한 디자인 관리에 따른 전략적 요구부응과 디자인 기획업무를 지원할 수 있는 모듈은 유연한 시스템으로 구성되어야 한다

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지역의 생태지향적 발전전략 평가를 위한 체계동태모형의 정립과 적용 -담양군 대나무 신산업 육성전략의 파급효과 분석- (An Application of System Dynamics Modeling to the Measurement of the effectiveness of Local Regional Sustainable Development Strategies: A Case of the Revival of Bamboo Industry in Damyang, JeollaNamdo)

  • 정회성;전대욱
    • 한국시스템다이내믹스연구
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    • 제7권1호
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    • pp.147-172
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    • 2006
  • With the purpose of long-range planning toward local/regional sustainable development, it is desired to avoid unconditional industrialization and expansion and to build an eco-oriented development strategy considering site-specific characteristics of the environment. This paper thus aims at the elaboration of a system dynamics model of a locality/region so as to understand inherent dynamics of sustainable development and to assess the effectiveness of such an eco-oriented strategy. The model thus consists of several positive and negative feedback loops that accelerate or restrict local/regional economic growth within a system boundary incorporating the environment, economy, and society. The model is moreover applied to the assessment of the effectiveness of the development plan recently established in Damyang in JeollaNamdo, Korea. It is regarded in this case to be effective for population immigration and economic prosperity to give priority to restore the bamboo ecosystem and nourish a series of eco-friendly industries based on the bamboo items developed recently. It is also to be positive to sustainable development since it enables to maintain high quality of the environment from the outset of their development steps.

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신.구요소의 관계유형 분석에 의한 컨버전디자인의 전략과 그 특성 (A Study on Traits and Relation Type of Old and New with Design strategy of Conversion Design)

  • 노정은;박찬일
    • 한국실내디자인학회논문집
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    • 제16권6호
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    • pp.36-46
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    • 2007
  • Regeneration of old buildings is one of the most imperative responses to the 21th century issue of sustainable urban architectural environment. In particular, creative circulation of generation which conversion means highlights the conversion as a new design method. In this study, by examining buildings built over the last decade, the mutual relationship between old elements of existing buildings and new elements of newly required functions was analyzed and types of relationships such as 'alien insertion', 'mediate intervention', 'endogenous expansional enveloping', 'contrastive confliction' and 'over-layering' were defined. In addition, design strategies including the paradoxical curio, fore-grounding and unification were derived from each relationship. Finally, according to the relation type and design strategy, this study suggests several features of conversion design; (1) maximization of symbolism using unfamiliarities - emphasizing futuristic or contextual symbol with intentional contrasts by preserving the work or using contemporary addition; (2) time confusion using neutral space - meeting the need by harmonizing and cooperating existing elements and new elements; (3) mutual emphasizing by individualization - revealing differences between old and new for an aesthetical tension; (4) synchronism by constructional combination - making the one unity of different layers; (5) expansion by enveloping - experience of visual reverse and creation of extra space by roofing above building groups. The reconversion should be continuously researched in the future since conversion is a sustainable design method for the future of architecture.

A Study on How to Vitalize the ESG Management Strategy of SMEs through ESG Management Cases

  • KIM, Jin-Kwon;KIM, Min-Su;AHN, Tony-DongHui
    • 융합경영연구
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    • 제10권6호
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    • pp.39-46
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    • 2022
  • Purpose: The purpose of this study is to look at the current status and cases of ESG at home and abroad, and through this, seek ways to activate the ESG strategy of domestic SMEs and suggest a direction. Research design, data and methodology: This study examines the current status of ESG management at home and abroad and examples of companies through related literature on ESG management and performance. Through this, the strategic direction of ESG management of domestic SMEs was presented. Results: Compared to the government and major corporations, SMEs can be said to lack ESG management activities. ESG activities include environmental activities such as carbon neutrality, waste management, eco-friendly supply chain management, establishment of safety and health processes to improve workers' environment, expansion of governance to guarantee autonomy and profitability such as fair trade, protection of social and shareholder rights such as anti-corruption, etc. should be based on Therefore, there are difficulties in ESG activities of SMEs that lack funds and manpower. Conclusions: Compared to the government and major corporations, SMEs can be said to lack ESG management activities However, it will be possible to establish and implement ESG management strategies based on the strengths of SMEs and the characteristics of each company.

구찌(Gucci)의 트랜스미디어 스토리텔링 전략 -Z세대를 중심으로- (Transmedia Storytelling Strategy of Gucci -Targeting Generation Z-)

  • 김미경;임은혁
    • 한국의류학회지
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    • 제44권6호
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    • pp.1087-1106
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    • 2020
  • The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In this process, the transformation of media into new forms such as disassembly, merging, and fusion have emerged that have resulted in the emergence of transmedia. In recent years, the fashion industry has responded quickly to trends and is actively engaged in transmedia communication activities. Among them, Gucci's media utilization strategy has attracted interest in the millennial generation. This study examines the strategy of transmedia storytelling by concentrating on the case of Gucci among luxury fashion brands that utilize media effectively in various aspects. It reveals the aspect of how the use of transmedia can be used to enjoy the story of fashion content and spread its value.

The effects of geometrical buoy shape with nonlinear Froude-Krylov force on a heaving buoy point absorber

  • Kim, Sung-Jae;Koo, Weoncheol;Kim, Moo-Hyun
    • International Journal of Naval Architecture and Ocean Engineering
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    • 제13권1호
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    • pp.86-101
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    • 2021
  • This study examined the effects of buoy shape and Nonlinear Froude-Krylov force (NFK) on a heaving-buoy-type Wave Energy Converter (WEC). Based on the Maclaurin expansion, the theoretical solutions of the NFK were derived for three different buoy shapes; hemispheric buoy, circular vertical cylinder, and truncated conical cylinder. A hydraulic power take-off system was adopted, and the latching control strategy was applied to maximize the extracted power from the WEC. The nonlinear effects of the Froude-Krylov force and restoring force on the heaving point absorber were investigated by comparing the heave Response Amplitude Operator (RAO) and time-averaged power extraction. The results showed that the conventional linear analyses were overestimated by up to 50% under the high amplitude wave condition. The latching control strategy was the most effective when peak wave period of regular or irregular wave was 0.4-0.45 times the heave natural period of the buoy.

The Marketing Strategy of K-Beauty Product to Enhance Economic Growth in South Korea

  • SEON, Suk-Hyun
    • 산경연구논집
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    • 제13권8호
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    • pp.9-18
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    • 2022
  • Purpose: K-beauty products industry trends, estimates and dynamics are examined in this study to discover a potential possibility for growth. There is a thorough examination of the elements that drive and impede the expansion of the K-beauty industry. This study aims to investigate marketing strategy of K beauty product to enhance economic growth in South Korea. Research design, data and methodology: This study used one of the most famous approach for analyzing the current literature which is a PRISMA (Process and Systematic Reviews and Meta-Analyses) method. This method maps out the number of records identified, the included and the excluded ones with the reasons for the exclusion. The technique clearly states the research problem and the appropriate scope. Results: The theoretical findings of prior literature indicates K-beauty companies should retain physical locations despite the trend toward online commerce, in order to guarantee that they meet the demands of different customers and enhance customer experiences to develop trust and loyalty. Conclusions: The findings of this research are of academic importance since they provide light on customer preferences for new K-beauty products. While past research has often ignored certain kinds of influencers, this study emphasized the need of considering influencers and certain product exposure strategies together, which has major academic consequences.

Business Model Framework for IoT: Case Studies and Strategic Implications for IoT Businesses

  • Kim, Dongwook;Kim, Sungbum;Lee, Junghwan
    • Journal of Information Technology Applications and Management
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    • 제29권1호
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    • pp.1-28
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    • 2022
  • To realize the vision of internet of things (IoT), where it is expected to bring significant impact to the global economy in the future, consideration of business models in the IoT context is necessary. This research attempts to build an enhanced artifact business model framework based on the definitions of IoT and literature on business models for analysis of IoT businesses. The framework is used to analyze four different types of players: the owner of things, vendors of devices, providers of connectivity and providers of IoT application services. The findings suggest that the owners of things tend to partner with ICT players to complement their weakness, and it tends to be connectivity providers. The device vendors leverage their strength of devices and device platforms to attract and enable 3rd party sensor/devices to interconnect, while the service providers are aiming to penetrate into customer premise. These lead to the following recommendations for non-IT players to consider in expanding into IoT business: 1) take into account differences in product development process between IT and non-IT businesses in expanding into IoT market; 2) collaborate with ICT players that acknowledge and understand the differences.

대학의 고객경영전략 수립을 위한 대학유형별 CRM 전략 요소의 차별성 분석 (Difference Test of CRM Strategic Factors by university type for building customer strategy of university)

  • 박근;김형수;박찬욱
    • CRM연구
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    • 제3권2호
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    • pp.43-68
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    • 2010
  • 본 연구는 최근 대학경영에 있어서 '고객'이라는 개념의 인식과 고객지향적 경영전략의 중요성이 확대됨에 따라 대학산업에 적합한 전사적 CRM 전략을 본격적으로 논의하기위한 토대로써 대학의 유형별 CRM 전략 요소의 차이점을 검증하고자 하였다. 이를 위해 CRM 전략의 핵심 프레임워크인 CRM 프로세스(CRM Process)와 고객자산가치 운영요소(Customer Equity Drivers) 이론을 중심으로 대학경영에 적합한 CRM 전략요소 측정도구를 개발하고, 대학의 평가순위과 대학의 소재 지역에 따라 구분되는 12가지 대학유형간의 차이를 다변량 분산분석 (MANOVA)을 통해 검정하였다. 분석결과, CRM 프로세스 활동과 고객자산가치 요소들의 수준이 대학의 평가순위 그룹유형에 대해서는 유의한 차이가 있지만, 대학의 소재 지역 그룹유형에 대해서는 통계적으로 유의한 차이가 존재하지 않았다. 즉, 관계획득활동과 관계강화활동이 상위권 대학과 하위권 대학에서 유의하게 차이가 나는 것을 알 수 있었고, 고객자산가치 요소 중 상위권 대학의 브랜드가치와 관계가치는 중위권 대학 및 하위권 대학과 유의한 차이가 발견되었으며, 또한 상위권 대학의 제품/서비스 가치(구매가치)는 하위권 대학의 구매가치와, 그리고 중위권 대학의 브랜드 가치는 하위권 대학의 브랜드 가치와도 분명한 차이가 존재한다는 것을 알 수 있다.

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미국 무역확장법 제232조 조치는 GATT/WTO 규정에 타당한가? (Is the U.S. Trade Expansion Act Section 232 Consistent with GATT/WTO Rules?)

  • 인즈후이;최창환
    • 무역학회지
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    • 제44권1호
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    • pp.177-191
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    • 2019
  • Global trade protectionism has increased further and U.S. priorities and protectionism have strengthened since Trump took office in 2017. Trump administration is actively implementing tariff measures based on U.S. domestic trade laws rather than the WTO rules and regulations. In particular, the American government has recently been imposing high tariffs due to national security and imposing economic sanctions on other countries' imports. According to the U.S. Trade Expansion Act Section 232, the American government imposed additional tariffs on steel and aluminum imports to WTO member countries such as China, India, and EU etc. on march 15, 2018. Thus, this study aims to investigate whether the U.S. Trade Expansion Act Section 232 is consistent with GATT/WTO rules by comparing the legal basis of US / China / WTO regulations related to Section 232 of the U.S. Trade Expansion Act, and gives some suggestions for responding to the Section 232 measure. As the Section 232 measure exceeded the scope of GATT's Security Exceptions regulation and is very likely to be understood as a safeguard measure. If so, the American government is deemed to be in breach of WTO's regulations, such as the most-favored-nation treatment obligations and the duty reduction obligations. In addition, American government is deemed to be failed to meet the conditions of initiation of safeguard measure and violated the procedural requirements such as notification and consultation. In order to respond to these U.S. protection trade measures, all affected countries should actively use the WTO multilateral system to prevent unfair measures. Also, it is necessary to revise the standard jurisdiction of the dispute settlement body and to explore the balance of the WTO Exception clause so that it can be applied strictly. Finally, it would be necessary for Chinese exporters to take a counter-strategy under such trade pressure.