• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.321-331
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• 2021

This study examines the impact of Information and Communication Technology (ICT) and the role of Malaysian local wisdom called "Ugahari" in managing Work-Life Balance (WLB) during the COVID-19 pandemic in Malaysia. Data was obtained through online and offline surveys which were distributed to the agencies in the public and private sectors spread across Kuala Lumpur, Selangor and Pura Jaya. Overall 466 respondents were found to have given valid and complete responses. This research utilized the Partial Least Squares Structural Equation Modelling. It was found that the use of the ICT during Work from Home (WFH) helped workers to have relatively high flexibility where they could easily expand or contract one domain to meet the demands of another domain. At the same time it also offered high permeability where aspects of one domain entered another domain. This encourages workers to integrate their roles and achieve broad work autonomy. Furthermore, this situation then gives rise to a high level of interference at the boundary between work and family domains. On the other hand Ugahari reduces the level of interference caused by ICT use and encourages workers to compartmentalize their respective roles. Thus, ICT and Ugahari's behavior can play a role and complement each other in the context of realizing worker well-being.

• 디지털융복합연구
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• 제17권6호
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• pp.335-340
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• 2019

미디어의 발달과 함께 다양해진 유저의 플랫폼 및 기술적 환경을 동시에 충족시키는 게임 콘텐츠를 디자인하는 것은 매우 어려운 문제이다. 온라인 플랫폼과 네트워킹을 기반으로 성장한 인디게임 분야는 자본의 개입으로부터 자유로운 만큼 다양하고 창의적인 게임 콘텐츠 개발의 시도가 활발하게 이루어졌고, 행동 자율성이 높으며 커스터마이징이 가능한 샌드박스형 게임이 큰 성공을 거두면서 더욱 성장해 나갔다. 본 논문에서는 인디게임을 주도하는 샌드박스형 게임의 성장에 있어 큰 특징적 요소로 사료되는 행동 자율성과 커스터마이징 시스템에 주목하였다. 표현기법으로써 3D 복셀 그래픽이 자주 채택되고 있다는 점에서 복셀 기반 그래픽의 유용성 및 특히 게임 캐릭터 구현에 대한 현황과, 효율적인 게임 그래픽 기법으로 활용될 수 있는 가능성을 연구해 보기로 한다.

• 한국융합학회논문지
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• 제10권6호
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• pp.235-242
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• 2019

최근 딥러닝을 비롯한 인공지능 기술의 활용이 다양한 분야에서 활발해지고 있으며, 특히 딥러닝 기술 기반의 객체 인식 및 검출에 뛰어난 성능을 보이는 여러 알고리즘들이 발표되고 있다. 이에 본 논문에서는 사용자의 편의성이 효과적으로 반영된 모바일 헬스케어 애플리케이션 구현에 대한 적절한 방향성을 제시하고자 한다. 기존의 피트니스 애플리케이션들에 대한 이용 만족도 연구 및 모바일 헬스케어 애플리케이션에 대한 현황을 파악하여, 이로부터 피트니스 애플리케이션 시장에서의 생존과 우위를 확보하는 동시에, 최근 주목 받고 있는 인공지능 기술의 효과적인 적용에 의한 성능 개선을 통해 기존 이용자 유지 및 확대를 도모하고자 한다.

• 융합경영연구
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• 제8권1호
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• pp.1-11
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• 2020

Purpose - In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data, and Methodology - The thesis was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Result - Individual aspects of external variables, service aspects, and systems aspects have been shown to affect usability and perceived ease of use. Usability and convenience have been shown to serve as intermediaries for users' technological acceptance. Conclusion - The perceived convenience and usefulness of Incheon International Airport has been shown to affect self-service users, while convenience and usefulness have been shown to serve as intermediaries for technology acceptance purposes. In other words, raising expectations for convenience, rapid processing, benefits and so on will have a positive impact on the intent to accept.

• 디지털융복합연구
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• 제19권11호
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• pp.135-144
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• 2021

본 연구에서는 밀레니얼 세대를 중심으로 한 욜로 추구 현상의 기저 매커니즘을 파악하여 지각된 경제 불황의 현재 편향적 소비 행동에 미치는 영향을 알아보고자 하였다. 또한 지각된 경제 불황이 소비자의 현재 편향적 선택 행동에 미치는 영향을 매개하는 요인으로 개인의 고정주의 성향을 제안하고 이를 실증적으로 검증함으로써 암묵적 이론 관련 연구 결과를 확장하고자 하였다. 학부생을 대상으로 한 세 번의 실험 연구에서 부정적 경제 상황이 점화되거나, 부정적 경제 상황을 더 높이 지각한 소비자들은 현재 편향된 소구에 대한 더 높은 선호를 보고하였고, 현재에 편향된 대안을 선호하는 경향을 보여주었다. 이러한 연구 결과는 저성장과 코로나 19 사태로 경기 침체를 경험하는 현 상황에서 마케터에게 보다 효과적이고 유용한 실질적 지침을 제공한다.

• 연구윤리
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• 제3권2호
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• pp.1-5
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• 2022

Purpose: Various ethical issues arise in different stages of management and business marketing research. The current study aims to take look at practices that ensure informed consent, privacy and confidentiality, deception, and legal aspect in data management in procedures involved in marketing research. Research design, data and methodology: Literature content analysis was conducted for this research and the current author has investigated journal articles mostly to guarantee a high degree of content validity and to keep the advantages of qualitative content approach. The current study explores manifest topics regarding the ethical issues of business marketing research. Results: The current study found that ethical consideration needs to be similarly significant and learning from the previous researchers' approach to handling this issue is helpful for future research and is essential to have additional guidelines. Also, four findings (Lack of Informed Consent, Deception, Invasion of Privacy and Confidentiality, and Legal Data Management) indicate that marketing researchers need to consider before undertaking any project. Conclusions: Overall, the study presents practical suggestions though unexhausted. By raising these ethical marketing issues, consumer behavior disciplines will continue to expand and contribute positively towards attaining thoughts, feelings, and decisions that positively contribute to marketing research as the foundation for effective marking practices.

• Journal of Korea Trade
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• 제24권5호
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• pp.55-70
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• 2020

Purpose - This paper aims to examines the various factors influencing the purchase decisions of Malaysian consumers for halal food and based on this analysis, to present some measures by which Korea's food industry could expand exports to the Malaysian market. Design/methodology - This research used SPSS 12.0 for descriptive analysis, ANOVA, t-tests, factor analysis, cluster analysis, and reliability analysis based on a total of 571 responses were included as the final data in the 600 surveys administered. Findings - Malaysian consumers had high trust and confidence in products that had obtained halal certifications. This reflects the cultural situation where 61% of the Malaysian population consist of Muslims. In terms of the consumption of Korean foods, items such as ramyeon, confectionery, and kimchi were found to enjoy high awareness and strong preference among local consumers, thus suggesting their competitiveness. Originality/value - This paper attempts to examine consumer characteristics - an aspect that had received insufficient treatment in previous studies on halal certifications in Muslim countries. This study found the purchase practices and influencing factors behind Malaysian consumers' purchases of imported foods and Korean foods. Therefore, it is expected that this result can give Korean food industry an insights and strategies for exporting Korean food to Malaysia.

• International Journal of Contents
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• 제18권2호
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• pp.58-67
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• 2022

As the Internet rapidly evolves, online learning has emerged as the third largest scenario in the field of education. Online education, different from the two traditional learning scenarios of the school and society, is characterized with broader learning types and higher freedom. In today's post-pandemic era, art education, which relies on face-to-face teaching, is of particular significance to expand online education methods. Based on the UTAUT model, this paper posits seven hypotheses about the willingness to continue learning in online art education. After collecting valid data through a questionnaire, a detailed empirical analysis was conducted via SPSS and AMOS. The results of empirical analysis show that less than half of the respondents had experienced the online art education, mirroring that this is a market worth developing. Based on the findings, learning habit does not significantly impact art learners' willingness to continue learning online. This result and other verified hypotheses are detailed in the discussion part of this paper. This study proves that UTAUT can better explain user behavior than the traditional information system model prior to the improvement, and also has strong explanatory power in the field of art education. The conclusion also posits some operational suggestions from the perspective of practitioners in this field, thereby providing a theoretical basis for art education practitioners.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 추계학술대회
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• pp.328-330
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• 2022

현재 다양한 분야에서 메타버스를 도입하고, 콘텐츠 또는 아이템 등의 거래에 NFT를 사용하는 가상융합경제가 등장하여 '메타버스 환경'으로 발전할 것으로 전망하고 있다. '메타버스 환경'은 앞으로 우리사회의 변화를 주도할 것이며 AI, 빅데이터, 클라우드, IoT, 블록체인, 차세대 네트워크 기술과 융합될 것이다. 하지만 메타버스 이용자가 서비스 이용을 위해 제공하는 개인정보, 기기정보, 행위정보는 주요 공격대상 된다. 따라서 사용자의 안전한 이용 환경 제공과 관련 기업의 비즈니스 기반 확대를 위하여 민·관 협력체계 구축 및 보안 가이드 개발이 선두과제이다. 따라서 본 연구에서는 메타버스 특징과 기술을 비교분석하며 이에 발생할 수 있는 보안 위협과 대응방안을 살펴본다.

• 유통과학연구
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• 제22권2호
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• pp.31-40
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• 2024

Purpose: This study aimsto assert trust as an important mediator in the service business. The research topic relatesto service businesses that have low exposure to comparative information and weak consumer positions in terms of law, such as the beauty clinic businesses in Indonesia. Research design, data, and methodology: This study uses explanatory and purposive sampling. A survey was conducted among 268 Indonesians, collected by distribution via Google Forms. The hypotheses were tested using AMOS software. Results: The results indicate that trust did not have a significant role in mediating brand awareness, service quality, and price perception on revisit intention, but only mediated satisfaction. Furthermore, this study discloses the neutralization attitude and dissonance behavior represented by trust mediation. Conclusions: These findings attempt to expand the literature on the role of trust in the service business. However, the beauty clinic businessin Indonesia infers misbehavior. Misbehavior is caused by vulnerable conditionsin which consumers are unable to share their experiences with other consumers. The reason is that the defamation law in Indonesia is often implemented in the wrong direction. This must be corrected so that consumers obtain their rights and create a mutually beneficial relationship between beauty businesses and consumers.