• Title/Summary/Keyword: Existing Market

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Vying with IKEA: HANSSEM's Competitive Advantage at Marketing Frontier

  • Kim, Sang Yong;Lee, Seung Min
    • Asia Marketing Journal
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    • v.22 no.2
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    • pp.87-98
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    • 2020
  • HANSSEM is a furniture company that leads the market of residential space in Korea. The goal of this case study is to focus on how HANSSEM copes with IKEA, the world's largest furniture retailer after entering the Korean market in December 2014. IKEA's entry into Korea is possible to destroy the existing orders in the retail industry and reduce the profit of incumbent local players by realigning industry relationships. However, HANSSEM achieved rapid growth with the largest market share in the furniture market through its internal capabilities. The authors propose the main success factors in three ways: (1) residents-database including apartment floorplans in Korea, (2) high-quality human services provided by construction and A/S (After-sales Service), (3) channel diversification that provides comprehensive consultations (e.g., flagship stores, home shopping channels, stores in marts, and interior dealers). Especially, there have been various consumer needs in Korean market, such as creating their own stylish space economically. HANSSEM meets customer's needs by reinforcing the space-package (complete-interior is provided to customer in a package rather than combining individual piece of furniture) and opening showrooms, which makes customers freely experience the products and receive detailed consultations on interior designs by alleviating customers' difficulties in decorating their homes. Based on HANSSEM's outstanding activities and new investments, we look forward to seeing that HANSSEM will achieve its ultimate goal of maintaining the position of number one furniture company by attaining customer satisfaction through higher quality in Korea.

Research on the Strategic Use of AI and Big Data in the Food Industry to Drive Consumer Engagement and Market Growth

  • Taek Yong YOO;Seong-Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.1
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    • pp.1-6
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    • 2024
  • Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

Utilizing Machine Learning Algorithms for Recruitment Predictions of IT Graduates in the Saudi Labor Market

  • Munirah Alghamlas;Reham Alabduljabbar
    • International Journal of Computer Science & Network Security
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    • v.24 no.3
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    • pp.113-124
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    • 2024
  • One of the goals of the Saudi Arabia 2030 vision is to ensure full employment of its citizens. Recruitment of graduates depends on the quality of skills that they may have gained during their study. Hence, the quality of education and ensuring that graduates have sufficient knowledge about the in-demand skills of the market are necessary. However, IT graduates are usually not aware of whether they are suitable for recruitment or not. This study builds a prediction model that can be deployed on the web, where users can input variables to generate predictions. Furthermore, it provides data-driven recommendations of the in-demand skills in the Saudi IT labor market to overcome the unemployment problem. Data were collected from two online job portals: LinkedIn and Bayt.com. Three machine learning algorithms, namely, Support Vector Machine, k-Nearest Neighbor, and Naïve Bayes were used to build the model. Furthermore, descriptive and data analysis methods were employed herein to evaluate the existing gap. Results showed that there existed a gap between labor market employers' expectations of Saudi workers and the skills that the workers were equipped with from their educational institutions. Planned collaboration between industry and education providers is required to narrow down this gap.

A Study on the Effects of the Manufacturer's Market Orientation on Quality Management activity and Business Performance (제조기업의 시장지향성이 품질경영활동과 경영성과에 미치는 영향에 관한 연구)

  • Won, Yu-Young;Park, Jong-Woo;Song, Gwang-Suk;Shin, Ho-Chul
    • Journal of Distribution Science
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    • v.11 no.6
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    • pp.81-89
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    • 2013
  • Purpose - The market orientation of a manufacturer is a very critical competitive advantage factor in the development of new markets and the sustainability and maintenance of existing ones, achieved through the design of customer-oriented products. This is recognized as a virtuous circle, in which firms grow by means of promoting quality management. However, though market-oriented activities are important in management and operations, they seem to be promoted mainly by large-scale enterprises rather than by small- and medium-scale firms, the latter having invested relatively few company resources. Furthermore, few studies and analyses have examined how market orientation relates to the expansion of quality programs within organizations or with business performance; the market orientation and customer-orientation concepts are mixed together when both are used in research. Given the current market situation in which the servitization of manufacturing firms is rapidly expanding, this study's analysis of the effect on market orientation of manufacturers is a significant contribution. From this perspective, this study has several objectives. First, is to analyze and suggest the relationship between market orientation and quality management activity for manufacturers, focusing on three sub-activities: products, process, and quality management activities. Second, it is intended to identify correlation between manufacturers' market oriented activity and their management performance and then to analyze how market orientation affects business performance. The results of a number of prior studies on the correlation between market orientation and management performance have indicated that market orientation does affect management performance. Third, this study also investigates whether any differences in the relationship among market orientation, quality management activity and business performance occur according to company size. The results are used to present operational suggestions for large- and small- and medium-size firms. Research design, data, methodology - This study seeks to analyze and identify the causal features of the organic relationship among market orientation, quality management, and management performance for Korean manufacturing companies using three years (2005-2007) of market orientation, quality management, and business performance data. Subsequently, structural equation modeling was used to analyze the causal features of related factors and it aims to identify the features of market orientation, quality management, and business performance. Results - The analysis examined how market orientation affected the quality management and management performance of 159 smalland medium-size companies. In particular, enterprise quality management was analyzed in relation to management performance with a focus on activities such as leadership, measurement and improvement, quality control, cost management, and process management. Conclusions - The result of the analysis show that market orientation significantly affected all of the quality management activities and that market orientation in turn significantly affected organizational performance. The result of analysis indicate that quality management activities have a significant effect on quality control and cost management.

Accounting Conservatism of Public Firm of KONEX (KONEX 상장기업의 회계 보수성에 관한 연구)

  • Jeong, Jong-gu
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.341-348
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    • 2022
  • This study analyzed the accounting conservatism of companies listed on KONEX. The analysis of the existing accounting conservatism presents the analysis results for the KOSPI market or the KOSDAQ market. However, in July 2013, Korea opened a new publicly traded market called KONEX, which has been continuously operated to increase the possibility of SMEs' financing. However, research on KONEX has not been conducted relatively actively, and the current prior research is also focused on earnings management. This study differs from previous studies in that it analyzes accounting conservatism, which is one of the accounting policies. For this purpose, the period from 2014 to 2020 was set as the analysis period, and empirical analysis was conducted using the asymmetric timeliness models, Ball and Shivakumar (2005) and Basu (1997). As a result of the analysis, conditional conservatism was also confirmed in the KONEX market. That is, it was confirmed that the timeliness of the bad news was higher than the good news. Second, no significant difference was found in the results of analyzing whether there is a difference in the conservatism of KONEX companies according to the size of the auditor. In other words, it was confirmed that the size of the auditor in the KONEX market is not a significant variable. This study expanded the existing research in that it analyzed accounting policies targeting the KONEX market.

Empirical Study on Digital Core-Banking System

  • Kang, Hee Yong;Weon, Dal Soo
    • International Journal of Internet, Broadcasting and Communication
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    • v.9 no.2
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    • pp.48-57
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    • 2017
  • In the last few years, banks have experienced more challenging market than any other times. They need to find new ways to reconnect with their customers and rebuild their trust. But in the race to the future some banks are taking clear lead. Research works show that while high perform leading banks are different, they also share some common characteristics and principles that have allowed them to move ahead to profitable growth. Cost cutting is no longer enough to succeed in tomorrow's world. Instead, the IT function needs to work shoulder-to-shoulder with the business to support the growth agenda. Therefore "C" level's attention is moving from cost reduction towards customer experience, speeding to market for new offerings, analytics and distribution channel enhancements, taking advantage of several levers that will shape the technology agenda for the high performing organization. Next generation of digital core-banking solutions will improve pre-existing capabilities, introduce new innovations and drive qualities such as flexibility and scalability to support time to market.

Hired Farm Labor and Policy Direction on Agricultural Labor Markets (농업 노동력 실태와 농업 노동시장 정책의 과제)

  • Kim, Jeong-Seop
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.2
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    • pp.145-158
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    • 2015
  • The purpose of this study is to analyze the current situation of farm labor and to propose directions to define government policies. First, present condition of family and employed agricultural workforce is analyzed. Second, characteristics in demand of agricultural workforce are analyzed in the consideration of distinctive types of each entity such as crop area. Third, currently existing agricultural workforce employment mechanism is researched and analyzed. Fourth, the policies and system related to agricultural labor market that have already been in practice are analyzed and tasks and direction in establishing those policies are proposed. This study will be helpful for policy makers to understand the agricultural labor markets and to build the institutional system for labor market services.

Impact of Carbon Costs on Wholesale Electricity Market (탄소비용이 CBP전력시장에 미치는 영향)

  • Kim, Wook;Park, Jong-Bae;Lee, Joo-Won
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.4
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    • pp.700-706
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    • 2010
  • Carbon costs, either in the form of a carbon tax or through permit prices in an emissions trading scheme, would ultimately be reflected in higher electricity prices. This price "pass-through" is very critical to the effective design of new policies to curb the amount of carbon emissions. This paper sets out in a structured way the factors that determine price pass-through and how carbon costs would impact on the electricity market and the existing coal-fired power plants. It is shown that pass-through can vary drastically if the underlying dispatch potential of generators varies significantly across alternative emissions reduction scenarios. It can also vary depending on the availability of competing cleaner forms of generation. Pass-through as a measure of business performance is therefore hard to generalize across different circumstances and should be interpreted carefully.

The Static and Dynamic Growth Patterns of High-Tech Ventures in Korea

  • Park, Sangmoon;Bae, Zong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.233-236
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    • 2001
  • This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

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Chicken Breeding with Local Breeds in China - A Review

  • Jiang, X.;Groen, A.F.
    • Asian-Australasian Journal of Animal Sciences
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    • v.13 no.10
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    • pp.1482-1498
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    • 2000
  • This paper reviews the meat-type chicken breeding with local breeds in China. The quality chickens are defined as purebred final products of local breeds, and semi-quality chickens as crossbreds of local breeds with specialized broiler (sire or dam) lines from western breeding organizations. The present status of the chicken production and the market in China, in comparison with the western countries, is reviewed, indicating that there is large market demand for (semi-) quality chickens in the present and future China. Breeding for (semi-) quality chickens emphasizes the sensory quality of chicken meat. The present status of breeding for (semi-) quality chickens with the local breeds is illustrated, including breeding goals and the existing breeding programs. The potential role of local breeds in breeding programs in China is discussed in relation to both providing higher quality (than commercial hybrid broilers) of chicken meat for the local market and meeting the objectives of genetic resource conservation. Besides, further research topics on breeding for (semi-) quality chickens are suggested.