• 지능정보연구
• /
• 제18권3호
• /
• pp.171-183
• /
• 2012

세계가 급변하고 시시각각 발전하는 기술 속에서 전시 산업은 국가와 기업의 중요한 홍보 수단으로 부각되고 있다. 특히, 전시회에 참여하는 참여업체는 상품 또는 서비스를 전시하고 메시지를 전달하기 위해 마련된 개별 전시공간을 통해 기업들과 소비자들에게 단기간에 신제품과 신기술에 대한 정보를 제공할 수 있으며 국내외 시장의 욕구와 추세변화 및 경쟁업체들에 대한 정보를 파악할 수 있다. 참여업체들은 이러한 참가 목적의 달성을 위해 다양한 프로모션을 계획하고 실행하며 프로모션 정보를 참관객에게 실시간으로 제공할 수 있는 스마트 전시 환경의 구축은 이전보다 다양한 프로모션 기법의 적용 및 실행을 가능하게 하였다. 하지만, 이러한 스마트 전시 환경의 발전에도 불구하고 현재 실행되고 있는 프로모션은 참관객의 욕구나 목표에 대한 이해가 부족한 상태에서 무차별적인 매스마케팅 형태로 진행되어 그 본래의 목적을 상실하고 있다. 따라서, 본 연구에서는 참여업체의 차별화된 프로모션의 계획과 실행을 위해 기존에 널리 사용되는 마케팅 기법인 STP 전략의 프로세스를 도입하여 스마트 전시 환경에서 프로모션에 적합한 참관객을 자동적으로 선정하여 프로모션 정보를 제공하는 시스템을 제안하였다. 특히, 본 연구에서는 다음과 같은 스마트 전시회의 특성을 고려한다. 먼저, 전시회는 전시업체가 관람객과 상호작용하기 위해 모인 일시적이고 시간에 민감한 시장이다. 따라서, 불충분한 기존 참관객의 정보를 이용하는 것이 아닌 신규 참관객 분석의 관점에서 서비스를 제공할 수 있어야 한다. 두 번째로, 스마트 전시 환경에서는 참관객의 정보를 실시간으로 획득할 수 있다는 장점이 있는 반면에 데이터의 분석 및 서비스의 제공이 실시간으로 이루어져야 한다. 마지막으로, 참관객이 스마트 전시 환경에서 만들어 내는 데이터를 활용하는 기법이 필요하다. 스마트 전시 환경에서는 유용한 데이터를 실시간으로 획득할 수 있어 참관객이 전시회 내에서 하는 활동을 분석하는 행위적 세분화에 근거한 접근방식이 필요하다. 이러한 특성을 고려하여 본 연구에서는 제안한 시스템을 실제 전시회에 파일럿 시스템 형태로 적용하여 참관객을 실시간으로 분류 및 분석하고 각 메시지에 대한 성과를 측정하는 실험을 진행하였다. 그 결과, 전시 참관객의 행동 패턴을 4가지로 분류하여 각 군집별 특성을 프로모션 메시지의 성과로 측정하여 그에 적합한 프로모션 전략을 도출하였다. 이러한 프로모션 전략은 실제 전시 참여업체의 프로모션 기획 및 실행에 중요한 전략적 도구로 사용되어 프로모션 성과를 높일 수 있을 것으로 기대된다.

• 한국융합학회논문지
• /
• 제10권8호
• /
• pp.265-276
• /
• 2019

본 연구는 시각장애인 당사자관점에 기초한 베리어프리 전시감상공간 조성을 위한 사례연구이다. 연구참여자는 유의표집으로 중증시각장애인 4사례를 선정하여 심층인터뷰한 후 Yin의 사례분석방법을 활용하여 분석을 실시하였다. 분석결과 전시실 내부 접근성(3개 주제)과 몰입 가능한 전시 요구(6개 주제)에서 총 9개의 주제가 도출되었다. 연구결과를 바탕으로 다음과 같은 실천적 정책적 학문적 제언을 한다. 첫째, 시각장애인이 감상에 몰입할 수 있는 작품에 대한 정보의 질을 확보하여 제공할 필요가 있다. 둘째, 시각장애인의 문화향유권 증진을 위해 베리어프리 생활인증제가 문화예술영역에 적용될 수 있도록 정책개편을 위한 노력이 필요하다. 실천적 정책적 과제를 실현하기 위해 과학기술 인문사회 문화예술 융합연구가 활성화 되어야 할 것이다.

• 한국디지털건축인테리어학회논문집
• /
• 제9권2호
• /
• pp.17-24
• /
• 2009

Recently people show interest in cultural exhibition space targeting on children from the birth of children to play and education. Accordingly, lately the necessity of professional special exhibition space, which is composed of changeable program fit to the children trend of a growth period, and shows relatively more freedom and adaptability in directing the theme than permanent exhibition, have increased rapidly. Today the social importance of special exhibition for children is emphasized as an alternative that can provide efficiently the expression of freedom and the environment of experimental space which is not filled in existing academy or school. The necessity of special exhibition space for children is raising to the climax at this moment, this study has the meaning to analyze the direction of domestic special exhibition for children progressed in last 1 year, and then to suggest basic guide and direction for future plan of special exhibitions.

• 대한지구과학교육학회지
• /
• 제6권3호
• /
• pp.185-195
• /
• 2013

This study has been analyzed various exhibition in Ulsan Museum of Science which was opened in March 2011 and found out the connections between elementary school science and its curriculum. In addition, this study has pointed out how visitors' behavioral patterns change depending on the characteristics of exhibition. The Study has also examined the visitors' satisfaction on the educational effectiveness, facilities and environment of the museum and aimed to seek ways to revitalize and improve the general conditions of exhibition rooms which is essential for Ulsan Museum of Science. The results of analysis on the form exhibition showed that 31.7% were in a passive form and the other 68.2% were in active form which was 43 out of 63 exhibition. After analyzing the visitors behavioral patterns, the majority of exhibition with higher attraction power and holding power were active-type exhibition and especially the experience-type exhibition takes the large portion. Based on the survey, we found out that both students and teachers represent high expectations of pleasure through active experience. They showed high satisfaction rates on the number of exhibition, guide facilities, inside temperature and accessibility of Ulsan Museum of Science.

• 한국실내디자인학회논문집
• /
• 제21권3호
• /
• pp.136-143
• /
• 2012

A museum represents a country's history, culture and life. With the development of science and technology, museum is no longer simply a space that concentrates on display and management of the collection but a space for education that visitors can directly experience and feel interest. The purpose of the present study is firstly through theoretical approach and research to grasp the status quo of the exhibition of the National First Level museums located in Beijing, which is the capital city of the People's Republic of China. Secondly, by analyzing the themes of exhibition and the exhibition presentation methods, it is aimed at finding out the problems of the status of museums in China so as to seek the requirements and the direction of improvements. Through this research, it is confirmed that in order to induce more active exhibition participation, the museums should expand the number of direct experience style exhibition presentation methods. Also, the museums in China need technical introduction of new cutting-edge exhibition medium so as to meet emotional demands of spectators and make the most ideal experience environment. Furthermore, it is confirmed that the development of new exhibition themes and the improvement of the museums in aspect of management and operation are necessary.

• 디지털콘텐츠학회 논문지
• /
• 제17권6호
• /
• pp.545-553
• /
• 2016

본 연구에서는 전시(박물관, 공연) 환경에서 증강현실을 이용한 정보제공 및 학습 시스템을 제안한다. 일반적인 전시 공간에서는 그림이나 사진에 대한 설명을 인쇄물이나 공간에 설치(설명 공간) 형태의 정보를 제공하거나 '오디오 가이드'나 '도슨트' 프로그램을 이용한 보조 설명이 이루어진다. 증강현실 기술이 이러한 방식을 융합한 형태로 전시 공간에 적용되어 전시에 대한 설명이 텍스트, 이미지, 오디오 그리고 영상의 형태로 다양하게 사용자에게 제공하여 입체적인 정보제공 및 학습을 도와준다. 우리는 특정 전시 공간에서 증강현실 기술을 적용하여 그림에 대한 영상 설명을 이용한 정보제공 및 학습의 도구로 활용하고자 한다.

• 보존과학연구
• /
• 통권22호
• /
• pp.155-171
• /
• 2001

The facilities of exhibition and collection for cultural properties is affected by environmental pollution. In order to accumulate a store of basic data, we was investigated eight points(three points at exhibition room and five points at collection room) at four institutes, from December 2000 to March 2001.As a result of investigation, the temperature of A-Exhibition room measured low because of don’t moved HVAC(Heating, Ventilation and Air-Conditioning) System, B Exhibition room is dry for the effect of air-conditioner and the air pollutants concentration of C-Exhibition room is high for the kind of an exhibition room. The air-condition was varied within the open period. The air pollutants concentration of A-Collection room is measured high because the air-pollutants is generated in a new buildings and the air pollutants concentration of C-1 & C-2-Collection room is high for the kind of an collection room. It is necessary to ventilate sufficiently.

• 한국실내디자인학회논문집
• /
• 제17호
• /
• pp.187-195
• /
• 1998

The purpose of this study is to analyze the characteristics of exhibition circulation which is caused by behavioral factors of visitor's movement and spatial factors in museums. It looks into the factors under the influence with the visitor's movement. The consideration of exhibition circulation may be classified into 2 categories. one is spatial factors which can make a exhibition circulation according to the extent of exhibition space display density position of exit display style and display secenario. and another is the behavioral factors of visitor's movement according to the time speed proportion of appreciation and visiting rate. The method of analysis is statistics of investigation by following after visitors. Through this data we found out that there are correlation with two categories. Therefore each factor that makes an exhibition circulation with organic relevancy have influence on the visitor's movement directly. So appropriate to the planning of each factor can offer visitors to more effective environment of exhibition.

• 무역학회지
• /
• 제44권1호
• /
• pp.57-73
• /
• 2019

The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

• 패션비즈니스
• /
• 제22권4호
• /
• pp.20-29
• /
• 2018

Today, visitors of art galleries like to share their life in their communities than interacting with artwork. Meantime, image sharing of an exhibition on social media has become more important than actual watching of the artwork. Accordingly, most of the galleries have started paying more attention in organizing an exhibition environment for proof-shots to attract more visitors. We initially conducted research about the internet environment from the late 1990s to the recent years and analyzed the changing watching patterns of the exhibition since the advent of social media. Secondly, for empirical case analysis, we selected 'Plastic Fantastic' held in D-Museum as the target of analysis. The analysis targeted 500 recent postings that were discovered on Instagram on March 4, 2018, as 'Plastic-Fantastic'(in Korean). The methods of analysis included classification types of image, hashtag, and text on Instagram and were arranged in an order of relation to the exhibits. Based on the image analysis, 44.2% of the images involved exhibition displays; the others included a person or other goods. Based on the results of the text and hashtag analysis, only 3.6% of posting included information about the exhibition and 56.4% had non-related inflow hashtags only with image. The behavior of these shares is likely to gradually lose the inherent meaning of the exhibition and to the value rather than imparting the artistic thrill that viewers derive from art. Exhibition should try to seek deep interaction between the display, audience, and social media users, rather than encouraging the visitors to take proof-shots.