• The International Journal of Costume Culture
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• v.4 no.3
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• pp.171-181
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• 2001

The Purpose of this study first was to establish the concept based on the existing convention theory, and classifies the types of industrial aspect, and cultural and artistic aspects. Based on it, the relative importance of structural elements of the fashion convention industry is analyzed to fashion conventions in the industrial aspect. The research applies Delphi technique, it is applied to experts in the fashion convention industry in two rounds. Re result is as follows ; First, exhibitions and collection of the fashion convention industry are classified into five groups by examining their main types and main targets. Second, in fabric·material exhibitions, the procedure, personnel and communication have relatively equal importance on the whole although facilities are considered most important. in clothing·fashion exhibitions, the procedure has by far a high level of importance unlike others. Third, comparing the second stage importance, it is shown that the event hall, pubic relations, professionalization of personnel, communication between the promoter and supporting organization are most important with a slight difference by type. Fourth, comparing the third stage importance, it is revealed that ten most important factors are the event location, publicity time, the size·number of event halls customer handling , expertise, publicity media, friendliness, facilities, Publicity Publications, and business competence.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.414-423
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• 2010

The purpose of this study was to provide basic data to establish MICE(meeting, incentive, convention, exhibition) marketing strategies in Busan Metropolitan by examining its satisfaction level. Surveys were conducted for participants of 10 cases of Meetings, Incentive, Conventions and Exhibition in Busan Metropolitan. A time series analysis was performed by its data from 2002 to 2008. Research findings showed that accomodations, facilities and MICE operation were highly scored, while connected tour, shopping, easy access to airport, and interpretation were scored relatively low. Especially connected tour was scored very low. Therefore, we should concentrate on tourism attractions and tourism information services to improve visitors satisfactions. Second, we should develop shopping items to improve satisfactions of MICE visitors. Since this study only targeted the 10 MICEs they cannot represent the entire MICEs in Busan and absolute comparison was difficult because of different content and size of each MICE, which could be the limitation of this study.

• Korea Science and Art Forum
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• v.23
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• pp.17-26
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• 2016

This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.