• Journal of the Korean Society for information Management
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• v.37 no.2
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• pp.95-117
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• 2020

Public libraries provide a variety of services for users to meet their intellectual and cultural needs. Thus, the proportion of exhibitions as one of the cultural programs offered by the libraries has been increasing. The purpose of this study is to find out the differences of operation method and promotion method of traveling exhibition hosted by public libraries and to verify the differences of users' perception according to the degree of use of the traveling exhibition. For this purpose, a research program, the traveling exhibition of the award-winning works: the Hangeul Hand Letters to the People in Books of the National Library for Children and Young Adults, was selected. A survey was conducted on a total of 385 users from five public libraries. As a result, there were significant differences in the use of traveling exhibition among library users, depending on the operation method of traveling exhibition of the public libraries. And, the 'promotional material' and 'library homepage' were proven to be a useful way to promote the traveling exhibition. Also, the overall use of library, the effect of traveling exhibition, and the evaluation of traveling exhibition of the users who actively used the traveling exhibition were higher than those of the users who passively used it. Based on the findings, methods to increase the use of the traveling exhibition were suggested.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.355-362
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• 2012

Water Culture Pavilion was constructed as a part of dam construction and Four-major rivers restoration projects, which have the purpose to prevent damage of natural disaster, localized heavy rain and drought, and has several functions; promotion, education and region culture community. Exhibition space in this culture pavilion should have the excellent connection of various media, contents, and exhibition space because of limited space. The purpose of this study is to analyze flows, continuation and connection of exhibit space with the perspectives of the attribute of water and to suggest various content things, technical, spatial types. This study targets Four-major rivers Water Culture Pavilion in Korea and suggests exhibition presentation methods as analyzing contents, media and constituent of exhibition space for each pavilion exhibition. The result of this study is as follows : First, the circulation is common expressed attribute of water in these four water culture pavilion. The reason is that there is a connection between Four-major rivers restoration projects and the physical attribute of water circulating the steps of evaporation, condensation and precipitation. Second, each pavilion presents circulative solid exhibit, circulative background exhibit, circulative reflective exhibit based on circulation. These three types of exhibition is related the floor separation. Third, each pavilion exhibit zone shows the most circulation, solid, background, reflexibility through educational contents and promoting contents by using graphic, video, sound media.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.7 no.2
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• pp.31-38
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• 2001

This study was carried out to investigate development method of packaging exhibition in korea. Even if Seoul Pack is held by 8th times, it marks time in comparison with other famous packaging exhibitions(e.g. Inter Pack, Pack Expo and Tokyo Pack). They have been developed every year. Seoul Pack is small scare, there is no comparison between ours and other famous packaging exhibitions. Seoul Pack is 1/10 over Tokyo Pack in the exhibition scale and visitors. Seoul Pack needs an active public information to develop national scale. After exhibition we distributer 70% of earnings and reinvest 30% of promotion. We needs over 400 exhibitors, 1,500 booths and 100,000 visitors in other to advance national exhibition in the near future.

• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.284-292
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• 2013

The study performed analysis focusing on specialized convention and exhibition facilities among convention and exhibition facilities in Korea. The procedures and results were as follows: First, by theoretical consideration, meaning and contents of convention and exhibition programs done in convention and exhibition facilities were considered and after that, general characteristics of the programs which were the main of space utilization was derived. Second, considering scale and location, 6 facilities were re-selected for in-depth research from 12 facilities investigated preliminarily. Selected facilities were categorized by scale and through the analysis of programs done in this facilities for the last 1 year, overview and characteristics of utilization for exhibition space, conference space, and multi-purpose space, etc were analyzed. Third, through the case study on the programs, individual characteristics of space utilization by convention and exhibition program were analyzed. From the result of the study, considering the whole, the space utilization of programs was done as conference space rather than exhibition space and the ratio of use as conference space to use as exhibition space was 1.8 in the large facilities, 6.7 and 7.6 in the middle facilities and the small facilities, respectively. In the middle and small facilities, the ratio of use of one room as conference space was very high. In the large facilities, there was no big difference with the ratio 50:50 of the programs involving exhibition to other programs, but in the middle and small facilities, the ratio of the former to the latter was observed over 2.4 and 3.6. This fact indicated that the function of use as promotion and communication space for companies and industrial entities which were the essential purposes became low.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.410-422
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• 2009

The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

• Korean Institute of Interior Design Journal
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• v.24 no.5
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• pp.136-143
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• 2015

At this present, the world is in the era of digital and culture.Tourist resources through cultural infrastructure have been a crucial factor of a country's competitiveness. A Museum is tourism resource facility like one of core cultural infrastructures which provides experiential culture, history and tradition. The field of a planning and a design for a museum should be recognized like professional design industry.n Korea, the government has various laws and systems to support the design promotion policy but it is not sufficient. If you plan to extend the scope of the maintenance of law and institutions As today 'Exhibition Industry Development Act, which is responsible for maintenance, including a permanent exhibition area in the exhibition industry facilities will be efficient alternative. And also, it would like to analyze states of the orders in the exhibition design industry for past five years (2010 ~ 2014) and show the problems and alternatives. Exhibition business-related orders investigation into the recent five years to analyze and suggest improvements. In the delivery method it was found three types of goods, the services, the delivery method through the analysis of the enforcement order to the Corporation and that are mixed.If these alternatives has been reviewed and used for basic data to promote professional companies and designers for museums, it must be expected to be well worth a careful study.

• The Journal of Information Technology
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• v.7 no.1
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• pp.137-153
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• 2004

The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thins is an exploratory study of assessing trade show objectives, management, functions and performance etc.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.83-97
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• 2015

Recently, the exhibition industry has developed rapidly with the development of information technologies. Most exhibitors in an exhibition plan and deploy many events that may provide advantages to visitors as a method of effective promotion. The growth and propagation of wireless technologies is a powerful marketing tool for exhibitors. However, exhibitors still rely on domain experts who are costly and time consuming because of the manual knowledge input procedure. Moreover, it is prone to biases and errors and not suitable for managing fast-growing and tremendous amounts of data that far exceed a human's ability to comprehend. To overcome these problems, data mining technology may be a great alternative, but it needs to be fit to each exhibition. This study uses data mining technology with the Predictive Model Markup Language (PMML) to suggest a system that supports intelligent services and that improves stakeholder satisfaction. This system provides advantages to the exhibitor, show organizer, and system designer, and is first enhanced by integrating data mining technologies through the knowledge of exhibition experts. Second, using the PMML, the system can automate the process of applying data mining models to solve real-time processing problems in the exhibition environment.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.179-182
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• 2007

2007 Design Festival on Seongnam Living Design has been held with the theme of "You and I, We" on the basis of harmony through design. This kind of theme has the main concepts as follows: Harmony- the exhibition program that can capture our mind, Communication-the experience program not through personal work but through group work, Design Seongnam-joyful Sungnam which we have made together by regional participation design project. Especially, it also has encouraged active and voluntary participation based on the promotion of the event and design exhibition that are hosted by the universities, elementary and secondary schools that represent the downtown Seongnam. In understanding Seongnam City, it has applied the plan introducing emotional process. These are the programs, which are reading, thinking, listening, watching, touching, making, and dreaming. Through the processes of being with Seongnam by participants, it has helped people know more about Seongnam, and focused on being the exhibition understanding the members of the community Seongnam.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.133-140
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• 2012

Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experiential marketing. Customers' cultural urge and interest in experience and participation are getting stronger. With the facilitation of Promotion Center for local special products, local special products and relevant local communities will be promoted, and the distribution business will grow further. This research was performed to establish basic research materials for planning information center in order to invigorate regional products. This study brought about the following results: first, the Promotion Center for local special products can acquire emotional elements by associating the elements with local special products; secondly, the Promotion Center for local special products can acquire cognitive elements by harmonizing local communities' unique identities with their own other special products; thirdly, the Promotion Center for local special products can acquire behavioral elements by enjoying various experiences and events; fourthly, the Promotion Center for local special products can acquire relational elements by integrating other new spaces.