• Title/Summary/Keyword: Exhibition Promotion

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Strategies for Improving Financial Management Performance of Exhibition and Convention Centers in Korea Based on Financial Ratio Analysis (재무비율분석에 기초한 한국 전시컨벤션센터의 재무적인 경영성과 개선전략)

  • Yongsuk Kim
    • Korea Trade Review
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    • v.46 no.4
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    • pp.1-16
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    • 2021
  • This study suggests improvements in the management performance of the five largest exhibition and convention centers in Korea through financial ratio analysis. For this research, the financial ratios of each center were compared to the average of the centers as well as to the overall industry average during the past five years. According to the analysis results, the stability and growth ratios of the centers were excellent, but the profitability and activity ratios were poor. In particular, the ratios of profitability were in state of urgent need for improvement because they were at the level of severe deficits. It was analyzed that sales increase can be the key factor to improve centers' operation income and net profit to improve profitability. This study recommends measures to increase sales by using centers' facilities and their functions. The first is to actively host large-scale international meetings and conventions that only exhibition and convention centers can accommodate. The second is to attract brand exhibitions through strategic alliances with global Professional Exhibition Organizers (PEOs). Lastly, it is to organize sports and cultural events that are appropriate for incentive tours of associations and corporations.

Case Study on Contents-Making Project (콘텐츠 제작 프로젝트 사례 연구)

  • Paik, Jiwon
    • Journal of Korea Multimedia Society
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    • v.20 no.3
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    • pp.551-561
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    • 2017
  • It is very important to educate students who can be working professionals in contents-related field. This paper discusses three types of contents academic-industrial cooperation projects which are contents technology, contents software and education, and contents-making projects. Regarding third type, this paper explains two examples of contents-making projects that Daejeon University's Animation Department did. First one is Miznco Co.'s in 2015 and second one is which exhibition is held in old provincial of Chung-nam and Skyroad[1] at Daejeon in 2016. This exhibition is held for reviving old town area of Daejeon which is called one-do-sim through great contents. This paper also proposes what contents-related department in each university has to do to survive in tough period.

Analysis of differences in satisfaction of exhibition space according to characteristics of artists using marketing mix 7P (마케팅믹스 7P를 이용한 미술작가의 특성에 따른 전시공간 만족도 차이 분석)

  • Han, Soo-Min
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.123-129
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    • 2020
  • Since the artist considers the space to display the work, the artist evaluates the exhibition space after using the exhibition space. Since this can be different depending on age, career, and genre, this study analyzed the difference in exhibition hall satisfaction according to the characteristics of artists using Marketing Mix 7P. The results of the study are summarized as follows. First, the product satisfaction of 20's and oriental painting artists was high. Second, the environment satisfaction of oriental artists with 5-10 years of experience and 40 years of age was high. Third, the promotion satisfaction of more than 21 years of career and 50's was high. Fourth, the exhibition manager satisfaction of with 20's and oriental painting artists was high. the process satisfaction of 5-10 years of experience and 40 years of age and other was high.

Exploration of the Development Direction of Virtual Exhibition Using 3D Architectural Space (3D 건축공간을 활용한 가상 전시의 발전 방향 탐색)

  • Kim, Jong Kouk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.979-986
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    • 2022
  • In this study, the virtual exhibition using 3D architectural space was analyzed in terms of the viewer's experience. For this purpose, the analysis items of the virtual architectural space include whether the actual architectural space is reproduced, the introduction of surreal elements, the degree of freedom of movement and circulation, the level of photorealism of spatial expression, the level of reproduction of the exhibits and information provision method, and the interaction with other participants. Six virtual exhibition projects designed by a well-known architect were selected and analyzed. Three directions were found through the analysis. First, even when designing a virtual exhibition space with a high degree of freedom, there is a tendency to present a familiar architectural environment. Second, the current method of creating a virtual architectural space is that the method using a 360-degree rendering image and the method using a game engine coexist with pros and cons. Third, the interaction between participants in the virtual exhibition is implemented only by using a game engine. It is expected that the virtual space production environment using the game engine to be developed will become more advantageous in the future.

Directing and Design for Promotion Display Fair of an Ecological Park, 'Sky Park' (친환경 생태공원 '하늘공원'의 홍보를 위한 전시 연출 및 디자인)

  • Wee, Han-Lim;Choi, Kyoung-Ran;Chung, Mi-Sun
    • Journal of the Korea Furniture Society
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    • v.22 no.4
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    • pp.308-316
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    • 2011
  • The purpose of this study, which has been conducted as a government and academic joint project, is to introduce the design, production and installation of the structures exhibited to let people know the meaning the environment-friendly eco-park - Haneul Park that is located in Mapo-gu, Seoul. The exhibition was held as a part of Green Garden Panorama of Seoul Design Fair 2010 and used the stands of Jamsil Sports Complex as the exhibition space. The key contents of the exhibition consist of four elements; firstly, green plants were placed on the first and second floor stands of the complex in order to create the space inside the main stadium as a space that symbolized green environment. Secondly, the usability of the containers of food was maximized to attract the spectator's interest and induce desire to have it. Thirdly, the efforts of the Mapo-gu office for green environment were emphasized using environment-friendly materials. The process and meaning of the transformation of Nanji Island that had been a waste dump site in the past into Haneul Park - an environment-friendly eco-park were expressed by a four-stage space structure. The majority of installations placed in each stage were sold to visitors during the event so as to minimize the generation of wastes after the event.

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A Study on Space Plan and Production for the Design Exploratorium - The Selection of Items and the Presentation of Alternative Plans in a Children′s Design Exploratorium - (디자인 체험전시관의 전시공간구성 및 연출에 관한 연구 - 어린이 체험관의 아이템 선정과 대안제시 -)

  • 고도재;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2003.05a
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    • pp.104-111
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    • 2003
  • Today, design is considered to have competitive power for a county, so there has been various efforts such as education, publicity and development, etc. Design has long been a national material, and Korea Institute of Design Promotion(KIDP) was inaugurated for the purpose of education, publicity, development and the management, public ownership, support of the contents. Laying stress on the results, however, the design education for children which would be the heart of a world design power is short of both investment and systematic study of education. Now that the design education for children is being active, the cultural spaces are needed to transform the current system focused on schooling and textbooks into the participating, experiential ones by the interesting, educational, and entertaining presentation. The children design exploratorium should make children have their own feelings, and present communicative methods considering children's cognition and behaviors. So, in this study, I'd like to analyze characteristics of the participating and experiential exhibition, and present a children design exploratorium as an alternative plan by the application of adequate methods to the exhibition medium, and the analysis of current exploratoriums' features case by case. The children design exploratorium is the place to maximize the educational effect of design by children's easier and exciting participation, which would offer an unique exhibition place for children to comprehend designs. In this study, on the basis of the alternative presentation of children design exploratoriums, I would refer to the future direction of the 21st century pavilions, the search for the exhibition items for active design education, and the contribution to practical plans.

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A Study on Exhibition of Presidential Archives Using Storytelling (스토리텔링을 활용한 대통령기록관 전시에 관한 연구)

  • Lee, Jae-Na;Yoo, Hyeon-Gyeong;Kim, Geon
    • Journal of Korean Society of Archives and Records Management
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    • v.15 no.3
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    • pp.87-114
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    • 2015
  • The Presidential Archives collects and manages both the presidential records and historical archives related to the president which it subsequent provides to the people. Regardless of these special duties that meet the people's right to know, its awareness and study on the Presidential Archives has not been thoroughly satisfied. It is time to focus on providing service to share and utilize records and archives, as well as for preservation and management purposes. Therefore, this study proposes exhibition methods through storytelling, which is well-known, as it pursues the importance of developing various services for a more efficient usage and promotion of the Presidential Archives. This helps raise awareness about the Presidential Archives, attract group visits of children, and provides a good example for collecting archives and planing exhibitions.

A Study on the Trend of Last Mile Mobility for Delivery in IAA Transportation 2022 Exhibition (IAA Transportation 2022 전시회에서의 라스트 마일 딜리버리를 위한 모빌리티 동향 연구)

  • Sungjoon Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.199-204
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    • 2023
  • The COVID-19 pandemic, which began in early 2020, became an opportunity for unprecedented global reflection and change. And it served as an opportunity to promote a new paradigm in all areas of society, including politics, economy, culture, and industry. In the midst of this upheaval, the 2022 IAA exhibition, which was held in four years, was held as an exhibition that even proposed new concepts of smart logistics and mobility services. Among them, various concepts were also proposed in exhibitions related to last mile mobility, the focus of this study.As a result of this study, the main trend of last mile mobility shown in the IAA 2022 exhibition is that the property of physical products with functions as social interfaces is expanding into the PSS (Product-Service System) ecosystem in which products and services are systematically linked. As a result, the need for a methodological approach that can organically link the design planning of social services and the development of products corresponding to it was derived.

Smart Media Contents for Exhibition Promotion (전시 프로모션 목적 실감형 스마트 디바이스 콘텐츠)

  • Son, Jong-Hyun;Park, Kiung;Kim, Sung-Muk;Lee, Jae-Won
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.385-386
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    • 2015
  • 전시 산업 소비자에게 새로운 경험을 제공하는 실감형 미디어 콘텐츠 시스템을 개발함으로써 소비자 참여형태로 흥미를 유발하는 기업 제품의 프로모션 콘텐츠를 제공하고 전시 프로모션 시장에 실감형 키오스크 형태의 콘텐츠 활용사례를 구성하고자 한다.

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A Study of the Status and Improvements of the National Science Fairs (현행 전국과학전람회의 실태 및 개선방안에 관한 연구)

  • 최도성;한효의
    • Journal of Korean Elementary Science Education
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    • v.20 no.1
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    • pp.59-73
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    • 2001
  • The National Science Fairs has been held in every year for the promotion of science and technology and scientific civil life. The purpose of this study is to survey the current problems in National Science Fairs by making up a question and to improve them. The study makes up a questionnaires about the existing Science Fairs to the teachers who have submitted their works to the Science Fairs and suggest the ways of improvement. The result of questionnaires is that little availability of reference materials, difficulty of paying proper attention to regular classes because of frequent travels, and absence of experimental devices and experimental rooms are perceived as major obstacles in preparing for the exhibition. Respondents teacher also pointed out some problems with the current organization of the exhibition; non-voluntary selection process for the potential authors, separation of research content from regular teaching materials, unrealistically high standard, low participation rate of teachers, so many exhibited works, lack of professionalism in the screening process. The majority however, agreed that the exhibition event should be continuously done, after remedial measures have been taken about the problems. First, the side of science education is emphasized in a purpose of the science fairs to let activity related to science fair be closely connected with school education. Second, students have to be divided according to grade. Third, research level have to be set not too higher than regular instruction content. Fourth, hand book related to science fairs have to be manufactured and spread. Fifth, data of local science fair have to be arranged. Sixth, judging section have to be subdivided and people related to science education have to be included to a judge. Seventh, excellent works have to be support to participate in ISEF.

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