• 한국의류산업학회지
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• 제5권3호
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• pp.244-250
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• 2003

Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Hence, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 5 companies, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However, in terms of exhibition participation. attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

• 한국의류산업학회지
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• 제6권1호
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• pp.71-77
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• 2004

Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Therefore, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 140 companies for 5 exhibitions, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. It also uses frequency, cross tabs, paired t-test, Independent Samples t-test. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However; in terms of exhibition participation, attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

• 지능정보연구
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• 제18권3호
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• pp.171-183
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• 2012

세계가 급변하고 시시각각 발전하는 기술 속에서 전시 산업은 국가와 기업의 중요한 홍보 수단으로 부각되고 있다. 특히, 전시회에 참여하는 참여업체는 상품 또는 서비스를 전시하고 메시지를 전달하기 위해 마련된 개별 전시공간을 통해 기업들과 소비자들에게 단기간에 신제품과 신기술에 대한 정보를 제공할 수 있으며 국내외 시장의 욕구와 추세변화 및 경쟁업체들에 대한 정보를 파악할 수 있다. 참여업체들은 이러한 참가 목적의 달성을 위해 다양한 프로모션을 계획하고 실행하며 프로모션 정보를 참관객에게 실시간으로 제공할 수 있는 스마트 전시 환경의 구축은 이전보다 다양한 프로모션 기법의 적용 및 실행을 가능하게 하였다. 하지만, 이러한 스마트 전시 환경의 발전에도 불구하고 현재 실행되고 있는 프로모션은 참관객의 욕구나 목표에 대한 이해가 부족한 상태에서 무차별적인 매스마케팅 형태로 진행되어 그 본래의 목적을 상실하고 있다. 따라서, 본 연구에서는 참여업체의 차별화된 프로모션의 계획과 실행을 위해 기존에 널리 사용되는 마케팅 기법인 STP 전략의 프로세스를 도입하여 스마트 전시 환경에서 프로모션에 적합한 참관객을 자동적으로 선정하여 프로모션 정보를 제공하는 시스템을 제안하였다. 특히, 본 연구에서는 다음과 같은 스마트 전시회의 특성을 고려한다. 먼저, 전시회는 전시업체가 관람객과 상호작용하기 위해 모인 일시적이고 시간에 민감한 시장이다. 따라서, 불충분한 기존 참관객의 정보를 이용하는 것이 아닌 신규 참관객 분석의 관점에서 서비스를 제공할 수 있어야 한다. 두 번째로, 스마트 전시 환경에서는 참관객의 정보를 실시간으로 획득할 수 있다는 장점이 있는 반면에 데이터의 분석 및 서비스의 제공이 실시간으로 이루어져야 한다. 마지막으로, 참관객이 스마트 전시 환경에서 만들어 내는 데이터를 활용하는 기법이 필요하다. 스마트 전시 환경에서는 유용한 데이터를 실시간으로 획득할 수 있어 참관객이 전시회 내에서 하는 활동을 분석하는 행위적 세분화에 근거한 접근방식이 필요하다. 이러한 특성을 고려하여 본 연구에서는 제안한 시스템을 실제 전시회에 파일럿 시스템 형태로 적용하여 참관객을 실시간으로 분류 및 분석하고 각 메시지에 대한 성과를 측정하는 실험을 진행하였다. 그 결과, 전시 참관객의 행동 패턴을 4가지로 분류하여 각 군집별 특성을 프로모션 메시지의 성과로 측정하여 그에 적합한 프로모션 전략을 도출하였다. 이러한 프로모션 전략은 실제 전시 참여업체의 프로모션 기획 및 실행에 중요한 전략적 도구로 사용되어 프로모션 성과를 높일 수 있을 것으로 기대된다.

• 무역상무연구
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• 제50권
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• pp.277-308
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• 2011

Korea's economy has shown recovery since the global financial crisis in 2008. In the year 2010, Korea's export volume reached US D 467.4 billion and Korea is one of the main producer of IT equipment, electronics, ship-buildings, chemicals and automobiles. In particular, IT industry is one of the largest portion in Korea's export industries. The reason of the performance is that we develop innovative products to overseas markets and continued it. Also, there has been export support or promotion scheme in Korea. In this study, We need to evaluate the current system of export support and derive future challenges. This article has been studied to investigate relationship between export promotion and export performance. So, We classify export promotion program into 7 group(IT package, Market pioneers, Overseas exhibition, consultation invited buyers, International IT market research, Small Business IT export counseling center, Overseas marketing online) and the export performance was considered as the dependent variable. So the result are as follows. Factors on IT package, Market pioneers, overseas exhibition, International IT market research have been identified as influencing. and consultation invited buyers, Small Business IT export counseling center and Overseas marketing online have been identified as unimportant factor. So, We have to develop those Factors(IT package, Market pioneers, overseas exhibition, International IT market research) in the direction of strengthening the development of export support scheme.

• 한국조리학회지
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• 제11권3호
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• pp.70-88
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• 2005

This research is to 1) examine the perception of an exhibition organizer in holding an exhibition and its time, and 2) find out participants' satisfaction in the exhibition services according to time and purposes of visiting. The questionnaire was distributed to employees who work for exhibition companies, and exhibition visitors that have participated in any kind of international exhibitions which were held in COEX from 27, March to 2, May, 2003. The results of this study are as follows; First convenience facilities nearby, promotion, parking facilities strongly affected participants' overall satisfaction. Secondly, the purposes and time of visiting showed significant factors on the participants' satisfaction in the exhibition services. In turn, buying merchandise and obtaining useful information significantly affected convenience facilities nearby. Also, simple visiting purposes affected the cost of staying and service related to tourism. Finally, the number of workers, time and occupation of exhibitions are showed as important factors for the perception of an exhibition provider in the exhibition services.

• 한국콘텐츠학회논문지
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• 제8권11호
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• pp.162-170
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• 2008

새로운 제품의 홍보는 전시디자인의 중요한 목적중 하나이다. 대부분의 전통적인 전시기법은 아날로그 매체로 구현되어 왔으며 일방형구조로 실현된다. 그러나 시대상을 반영하고 첨단제품 등을 홍보하기 위해서는 디지털기술을 이용한 새로운 전시기법의 개발이 필요하다. 이 글은 카메라 센서기술과 비디오 입출력 기법을 활용한 디지털미디어분야와 전시디자인에 결합 가능성을 제시하고자 한다. 관람자와 전시물간의 상호작용은 홍보하고자하는 주제 및 제품에 대해 관람자로 하여금 보다 적극적인 참여를 유도할 수 있으며 이를 통해 효과적으로 전시목표를 달성할 수 있다. 비디오 입출력을 활용한 다양한 디스플레이 기법은 직간접적인 제품의 소개와 더불어 재미의 속성을 관람자에게 전달하게 된다. 관람자는 물리적인 경험과 학습의 효과를 전시를 통해 경험할 수 있으며 해당 기업이나 제품에 대해 긍정적인 이미지를 얻게 된다. 비디오 입출력을 이용한 작가의 사례와 이를 활용한 전시디자인의 예시를 분류하여 유형별 가능성을 살펴보았다. 뉴미디어 작가와 전시디자인의 결합은 상호결함을 보완할 수 있으며 아이디어와 기술의 결합 그리고 현실화의 문제를 해결할 수 있을 것이다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.210-215
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• 2007

In terms of cultural history, museum architecture represents culture of society in an era. exhibition space which represents the society and culture can't be fixed in the same way in a current mobile era. Especially, mobility of exhibition can be able to give audience even opportunities to enjoy. As a result, mobile exhibition space that functions as total space for everybody and the study of this issue is necessary. As mobile exhibition space is in the middle of development, there are many things to make up for the weak points. In order to make mobile exhibition space more competitive, development of new form and material is needed most. besides, limited development on interior plans which has been overlooked in terms of mobility is needed. Also, there should be more aggressive and powerful marketing and promotion for mobile exhibition space. To equalize the metropolitan area and local exhibition space and revitalize domestic exhibition space, the utility of mobile exhibition space which is movable and economic is highly expected more than previous fixed exhibition space.

• 통상정보연구
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• 제7권1호
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• pp.237-260
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• 2005

The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.75-80
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• 2022

This paper examines the traditional house building components through Wenzhou Longwan district traditional residential architectural components exhibition. We found that the exhibition of architectural components of residential buildings has its own characteristics, and the collection, cleaning and organization of the components require a lot of manpower and material resources. This exhibition is based on social hotspots, and the exhibition was curated with flexible use of exhibition halls and content arrangement, allowing the audience to enter into "immersive" nostalgic memories through the experience of being present. In the wave of urban construction and development, the preservation of traditional residential buildings and their components is to inherit the local architectural culture and show the local natural and humanistic spirit.

• 디자인학연구
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• 제4권1호
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.