• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.360-369
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• 2010

Recently various types of college with different schooling years, different methods of providing education service and so forth, appeared whereas students as their customers also have various traits. This study aims to verify the brand personality congruity difference among college types as well as analyse the effect of congruity on trust, satisfaction, and loyalty. The study undertakes the following researches with five brand personality scale(BPS) which presented in the previous research. First research was rather exploratory to clarify the difference in the personality congruity between college-student according to different types of college. As result, 4-year university was highly congruent in competence, sophistication, and ruggedness, while 2-year college was highly congruent in sincerity and cyber university was high in excitement. The second part of the research analysed the effects of personality congruity on trust, satisfaction, and brand loyalty. Results support that brand personality congruity significantly affects trust, satisfaction, and brand loyalty.

• Journal of the Korean School Mathematics Society
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• v.4 no.2
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• pp.1-9
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• 2001

Since the computer is becoming more and more indispensible tool in every fields of the modern society, it is needed and desirable to utilize the computer as a basic tool from the very early stage of the education process. Recently Maple is gaining its popularity as a comprehensive mathematical software with its power of symbolic calculations and graphics as well as its great numerical computational ability. We demonstrate the suitability of this software as a tool for the mathematical education and presents several examples of the applications of Maple. For the middle and the high school mathematics courses, we give the application examples for the quadratic functions and their graphs, statistics, the three dimensional shapes, algebraic problems. Through the examples, we confirm that mathematical education can be much more effective and simple by using Maple. If we establish computer-assisted mathematical classes, we can draw more attention and excitement from the attendants than traditional classes and eventually improve more rapidly their problem-solving ability On the other hand, the excess of the computer-aided education give to obstacle of psychological, not to be passing over the fact.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.1
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• pp.71-78
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• 2011

The present conditions of Sanyangri village at Samcheok are stagnated and spiritless because there is only old men without young men. The purpose of this study is to make the basic plans of this rural and mountainous village to learn by personal experience. Therefore this study has been focused on its programs, land uses, roads and facilities how to activate it. The plan orientation of it is to make and become active by tourists to visit this village to experience the rural and mountainous living culture. So the general plan is divided into two zone which are the rural experience zone and the mountainous experience zone. Also the plan is to be considered to increase its amenities through the connection of surrounding villages and their resources. And it is necessary for the conversion as a tour place of sojourn and experience by supplying with various shows through connections with surrounding tour resources worthy of providing the various excitement through the visiting.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.155-166
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• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.73-96
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• 2003

Shopping is a work and fun for a consumer. Retailers satisfy social and physiological needs through various experiences as well as economic and rational. Do offer online shopping malls fun and hedonic experiences that offline retailers do? This study applied the hedonic-experiential value relating to the consumption dimension of fun and excitement to online shopping. Especially, a model of online hedonic-experiential value, consisted of its antecedents and consequences, was developed and identified through a survey(n=436). As the result, graphic & multi-media, site structure & design, customer services, payment, individualization, product assortment & display, interactivity, dynamic pricing factors influence online hedonic-experiential value. Also, online hedonic-experiential value significantly related to revisiting, purchasing, and word-of mouth intention of the shopping site. The implications for online retailer are discussed and further research is suggested.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.16
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• pp.295-329
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• 2001

The wonderful new world of shopping - being able to order items you need by just one click. However, there is one factor that has not changed at all - customers, whether they are private individuals or public companies, want to have the product delivered to their address, and usually as fast as possible too. To achieve this, the operators of virtual shops must make use of a fully operational and efficient delivery service. The internet and its potential for creating a virtual market for millions of buyers and sellers, has generated a lot of excitement in the express delivery industry. Clearly e-commerce will cause greater growth in the business-to-residential package market. Korean express delivery industry is not an exception to this trend. Currently, while major three service providers enjoy a lion's share in Korea, a lot of small and medium companies are struggling to capture more shipments in express parcel market. Nevertheless, it will be forecasted that Korean parcel market will be consolidated and become an oligopoly market in the near future.

• Journal of Magnetics
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• v.11 no.4
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• pp.170-181
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• 2006

Spin dependent tunneling has enormously activated the field of magnetism in general, and in particular spin transport studies, in the past ten years. Thousands of articles related to the subject have appeared with many fundamental results. Importantly, there is great interest in their potential for application. There was another surge of activity in this field since the past five years - created by the theoretical prediction of a large tunnel magnetoresistance that arises due to band symmetry matched coherent tunneling in epitaxial magnetic tunnel junctions with (001) MgO barrier and experimentally well demonstrated. This further development in the field has boosted the excitement in both fundamental science as well as the possibility of application in such as magnetic random access memory, ultra sensitive read heads, biosensors and spin torque diodes. This review is a brief coverage of the field highlighting the literature that deals with magnetic tunnel junctions having epitaxial MgO tunnel barriers.

• Journal of the korean academy of Pediatric Dentistry
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• v.5 no.1
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• pp.76-82
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• 1978

To evaluate clinically effect of Valium and Sodium pentobarbital as premedicating agent, both drugs and a placebo were compared in 45 patients (2 to 11 yrs). The results were as follows. 1. Both Sodium pentobarbital and Valium were superior to placebo for control of crying, cooperation and apprehension, but the statistically differences were not significant. 2. Both Valium and Sodium pentobarbital were superior to placebo for control of behavior in tense cooperative child; the differences were significant statistically. 3. The difference between Pentobarbital and Valium were-more pronounced at the initial level than at the subsequent readings, and Sodium pentobarbital was for superior at the initial level to the other drugs. 4. Paradoxical excitement occured in 2 cases on the Sodium pentobarbital group, and other apparent side effect did not occur, excluding mild drowsiness. 5. Neither Valium nor Sodium pentobarbital, as used in this study, resulted in consistantly better behavior in all patients.

• Korean Journal of Biological Psychiatry
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• v.5 no.2
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• pp.149-154
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• 1998

Antipsychotic drugs(APDs) have been effective to alleviate psychotic symptoms of schizophrenia. However, some schizophrenic patients do not respond to APDs. In addition to psychotic symptoms of schizophrenia, negative symptoms, excitement, violence, agitation, depression, and disorganization are frequently noted in patients with schizophrenia. Though APDs are the first line drugs for these symptoms, other drugs than APDs to augment the effects of APDs are efficacious for the treatment of these symptoms. Such augmenting drugs include benzodiazepines, anticonvulsants, antidepressants, lithium, and electroconvulsive therapy. These augmentation strategies can boost the effects of APDs or decrease the requirements of APDs, and consequently decrease the chance of the occurrence of side effects of APDs. Augmenting strategies are revewed for each class of drugs or treatment modality.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.14 no.1
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• pp.15-22
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• 2008

The excitement over radio frequency identification (RFID) technology has gained momentum in the last five years, with a diversification in the range of applications. Besides academic research into radio frequency identification (RFID) has proliferated over the last few years, however there is much to be desired on Packaging industry. In this paper, we present a literature reviews of researches of RFID system on Packaging, especially focused on RFID system standardization into packaging. There is not any packaging standard or guidance about tag locations, classification with the materials and so on. Therefore it hampers reduction of the distribution costs on political and corporate sides, and lack consistency of applying RFID system. The main focus of this review paper is to establish a constituency about legislating RFID system standard on packaging. It is hoped that the review will be a good resource for future research in order to applly RFID system to Packaging industry effectively.