• 한국의류산업학회지
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• 제6권3호
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• pp.367-376
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• 2004

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the collar's figure according to the body type and the degree of satisfaction with their body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middleaged women. The women of the type 1 evaluated that portrait lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 2 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 3 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 4 evaluated that waist lapel collar were the most fascinating, elegant and active, tender and they preferred that style. There was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought breast/portrait lapel collar were more attractive, graceful and active, soft and they preferred that style. As satisfied with weight they regarded portrait lapel collar as more attrative, graceful and active, soft and they preferred that style. In this study we found that the middle-aged women evaluated the tailored jacket which was looking esthetic and fitting their body types, as the most attrative, elegant, active, and tender clothing and they prefered that kind of tailored jacket.

• 한국경제지리학회지
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• 제11권4호
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• pp.631-646
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• 2008

본 연구는 지역축제 방문객의 축제 이미지 평가에 따른 만족과 재방문의사 분석에 목적이 있었다. 연구대상인‘무주 반딧불축제’를 중심으로 정서적 이미지 23개 인지적 이미지 26개의 요인을 대상으로 실증분석을 실시하였으며, 분석 결과는 다음과 같다. 첫째, 축제 이미지가 만족도에 미치는 영향관계 분석결과 정서적 이미지요인에서는‘독특성’인지적 이미지에서는‘신명성’과‘교육적 효과’가 영향을 미치는 것으로 나타났다. 둘째, 축제 이미지가 재방문에 미치는 영향관계 분석결과 정서적 이미지요인 중 재방문에‘독특성’‘전통성’이, 인지적 이미지요인에서는‘신명성’‘교육적 효과’가 영향을 미치는 것으로 분석되었다. 셋째, 축제 이미지가 구전의사에 미치는 영향분석 결과 정서적 이미지요인 중 구전의사에‘독특성’이 인지적 이미지요인 중‘신명성’‘교육적 효과’가 영향을 미치는 것으로 나타났다.

• 한국조경학회지
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• 제46권4호
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• pp.11-20
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• 2018

본 연구는 도시공원 중에서도 도시화와 환경문제에 있어 가장 중심에 있는 도심공원인 대구 2.28기념중앙공원을 대상으로 공원 이용 후 평가를 통해 이용자 만족도, 이미지 평가 및 선호도, 집단별 특성에 관해 분석한 것이다. 이는 추후 공원관리뿐 아니라, 공원설계, 환경 적합성 예측, 정책 및 프로그램 효율성 분석을 위한 자료를 마련하는 목적으로 한다. 조사 시기와 방법은 2016년 5월 11일에서 26까지 15일간 230명을 대상으로 설문조사하여 실시되었다. 선행연구들을 분석하여 이용행태분석, 만족도, 이미지평가 설문항목을 도출하여 SPSS를 통해 신뢰도분석, 요인분석, 다중회귀분석을 하였다. 그 결과, 항목들이 매우 높은 신뢰도를 보였으며, 인과관계의 요인들이 추출되었고, 만족도와 이미지에 영향을 주는 변수들을 파악할 수 있었다. 2.28기념중앙공원은 대부분 항목에서 이용 만족도와 이미지 평가치가 높게 평가되어 높은 만족도와 선호도를 보였다. 평가결과, 추후 도심공원계획과 설계에 있어서는 만족도와 선호도에 가장 큰 영향을 주는 것으로 분석된 녹지수경 요인과 정돈성 요인들을 지속적으로 유지관리하고, 도심공원의 특성상 공원 이용자들도 도심 환경문제를 느끼고 있기에 평가치가 낮은 소음도(3.92), 식물수종(4.09), 공기의 질(4.10), 조용한(4.22)과 같은 문제를 해결하기 위해 소음 완화와 녹음 확보 등의 노력을 지속적으로 할 필요가 있는 것으로 평가되었다.

• 유통과학연구
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• 제16권4호
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• 복식문화연구
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• 제14권1호
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• pp.93-107
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• 2006

This study was designed from the concept that there is a need to establish the uniform for new emerging jobs in modern society. The purpose of the study was to examine dental hygienists'wearing condition, satisfaction, and design evaluation as to provide information for the development of dental hygienists' uniform. Three hundred fifteen dental hygienists completed questionnaires, and data were analyzed by descriptive statistics, factor analysis, multiple regression, ANOVA, and Duncan's test. The findings from the study were following. First, majority of dental hygienists currently wear shirts and pants two-piece uniform in white with no print. Second, dental hygienists' overall satisfaction level for their uniform was medium, and symbolic satisfaction as well as functional satisfaction did not reach the medium level while aesthetic satisfaction was above medium. The satisfaction levels were significant different between groups according to the education, clinic size, and work experience. Third, aesthetic satisfaction levels influenced on the job image as professional. Finally, designs consisting of two-piece style with shirts and pants and having Peter pan collar were recorded high evaluation. The findings can be implemented into dental hygienists' uniform design.

• 산경연구논집
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• 제14권1호
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• pp.21-28
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• 2023

Purpose: This study aims to analysis the difference by Michelin rating in customer satisfaction of restaurant listed in the Korea Michelin Guide. There are opinions that the Michelin Guide's rating system and evaluation criteria are somewhat ambiguous. Research design, data, and methodology: This study collected 145 actual online reviews published on TripAdvisor to examine how the effect of the content attributes of reviews on consumer satisfaction varies according to the Michelin grade. Based on this, two studies were conducted. Study 1 examined the effect of strong and weak positive reviews on consumer satisfaction according to the rating. Study 2 examined the effect of image information on consumer satisfaction. Results: The results revealed that the lower the Michelin rating, the more positive review had a significant effect on consumer satisfaction. The higher the rating, the more image information had an effect on consumer satisfaction. Expectations for Michelin three-star restaurants are higher than those of two-star restaurants, so customers are more likely to be used negatively when writing reviews. Conclusions: Accurate information on Michelin selection criteria should be delivered so as not to form high expectations and not to disappoint. For consumers to be satisfied with the name Michelin, the standards should be stricter.

• Asian Pacific Journal of Cancer Prevention
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• 제15권21호
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• pp.9499-9503
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• 2014

This study aimed to examine the relationship between body image satisfaction and breast self-screening behaviors and intentions. The sample for this cross-sectional study consisted of 842 female university students who were recruited from a number of public and private universities. Data were obtained between the months of November and December, 2013, using multistage random cluster sampling. Main research variables were breast cancer screening behavior and intentions, demographic factors, and the total scores on each of the Multidimensional Body-Self Relations Questionnaire (MBSRQ-Appearance Scales) subscales. Results of multivariate analysis showed that having higher satisfaction and more positive evaluation of appearance were related to having performed breast self-examination more frequently in the last year and intending to perform breast self-examination more frequently in the next year. Longitudinal research can potentially provide detailed information about overall body image satisfaction and breast cancer screening behavior among various communities.

• 가정간호학회지
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• 제9권1호
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• pp.14-26
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• 2002

The purpose of the study was to compare both the nursing care satisfaction and the image of nurses as experienced by home health care clients and hospitalized clients. For the descriptive survey study. data were collected from 69 home heath care clients and 342 in-patients in a university hospital. The tools used for the study were modified by Quality Patient Care Scale(Wandelt & Ager. 1974) and Image of Nurses (송인자, 1993). The data were analyzed using Pearson Correlation. Scheffe test. factor analysis. t-test. and ANOVA. The major findings were as follows: Regarding nursing care satisfaction, the mean score of total nursing care satisfaction in home health care clients was 3.28 out of 4.0. Among five domains, the domain with the highest score was the psychosocial domain, followed by the general. the professional. the physical. and the communication domain. The level of nursing care satisfaction was not significantly different according to demographic variables except for age: the age group of 41-60 showed the highest score (p<0.05). The mean score of total nursing care satisfaction in hospitalized clients was 2.95 out of 4.0. Among five domains, the domain with the highest score was the psychosocial domain, followed by the physical and the communication. the professional. and the general domain. The level of nursing care satisfaction was not significantly different according to demographic variables except age: the higher the age the higher the score (p<0.05). The levels of nursing care satisfaction in all five domains were significantly higher in home health care clients than in hospitalized clients(p=0.0005). Regarding image of nurses, the mean score of total image of nurses in home health care clients was 3.32 out of 4.0. Among four domains, the domain with the highest score was the sincerity domain, followed by the kindness. the spirit. and the knowledge and skill domain. The level of image of nurses was not significantly different according to demographic variables. The mean score of total image of nurses in hospitalized clients was 3.05 out of 4.0. Among four domains. the domain with the highest score was the sincerity domain, followed by the kindness, the knowledge and skill, and the spirit domain. The level of image of nurses was not significantly different according to demographic variables. The levels of image of nurses in all four domains were significantly higher in home health care clients than in hospitalized clients (p=0.001). Both the levels of nursing care satisfaction and image of nurses, part of an evaluation for quality of nursing care were significantly higher in home health care clients than in hospitalized clients. In light of the findings, we could consider that home health care nurses provided client-centered comprehensive nursing care. However, nurses need to have methods that more promote the social recognition of the image of nurses and nursing care services as well as professional knowledge and skills.

• 패션비즈니스
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• 제12권2호
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• pp.153-164
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• 2008

The author of this study would like to consider the influence that socio-cultural attitudes to the appearance offemale college students have on body image and satisfaction. The results of this study were as follows: 1. According to the result of the analysis of the relevant factors of socio-cultural attitudes on outward appearance of women college students, three factors which are named "Internalization", "Awareness" and "Non-confirmity" have been drawn out: 2. According to the result of the factor analysis for the evaluation of the behavioral figure images of women college students, three factors which are named "Figure Management", "Weight Management" and "Figure Valuation" have been drawn out: 3. Socio-cultural attitudes to appearance have correlation with body image, BMI and self-satisfaction of body and appearance: 4. According to consideration of the result of the study of the Influence that socio-cultural attitudes to the appearance have on physical satisfactionof each physical part, it is showed that they have managed their physical weight according to the satisfaction degree of weight and other circumference items: 5. Socio-cultural attitudes to appearance have high correlation with appearance management and weight management.

• 한국병원경영학회지
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• 제16권4호
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• pp.111-130
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• 2011

The purpose of this study is to find moderating effects of re-use intention by trust factors between patients satisfaction and hospital images. Survey a general hospital in Seoul was performed, and a total of 202 questionnaires has been analyzed. Result of multiple regression analysis are verified moderating effects by trust factors with hospital image and re-use intention(F=8.223**). And patient satisfaction and re-use intention are verified moderating effects by trust factors(F=4.255*). In addition, classify them into high trust group and low trust group by median split method, even if there are felt the equal level of satisfaction or image that high trust group will be re-visit the hospital better than low trust group. As a result, trust factors must consider different level from satisfaction or image, it is necessary that hospitals will be prepare to improve the trust.