• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1167-1180
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• 2008

The purpose of this study was to take the gauge of the importance-performance of the clothing store attribute in the department store. The survey was administered to customers of department stores in Deajeon city and frequency analysis, factor analysis, reliability analysis, and importance-performance analysis were used to analyze the data of 37 clothing store attributes. The findings of this study were as bellows: 1. 8 factors were distracted from 37 clothing store attributes by factor analysis (Factor 1: goods, Factor 2; store's facility and environment, Factor 3; salesman and service, Factor 4; brand, Factor 5; price, Factor 6; store's atmosphere, Factor 7; convenience of the transportation and access, Factor 8; promotion and advertisement) 2. as results of importance-performance analysis, 10 attributes were shown in area I (high importance and high performance) which needed a strategy of Keep Up the Good Work, 6 attributes in area II (low importance but high performance) fitted a strategy of Possible Overkill, 12 attributes in area III (high importance but low performance) corresponded to a strategy of Concentrate Here, and finally a strategy of Low Priority was needed to 9 attributes in area IV (low importance and low performance).

• The Research Journal of the Costume Culture
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• v.24 no.3
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• pp.324-335
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• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• Journal of the Korean Society of Industry Convergence
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• v.21 no.6
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• pp.317-327
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• 2018

The perception of earthquake in Korea has changed due to the earthquake that occurred in Gyeongju and Pohang, and the earthquake has become an important factor in infrastructure management. Damage to infrastructures in the event of an earthquake is extensive. In particular, damage to infrastructures that perform public function used to spread to the whole area. From the point of view of earthquake disaster prevention, it is very important for the public to define what infrastructures are important management targets and to prepare a countermeasure. In this study, we propose a method to evaluate the importance of infrastructure to effectively manage infrastructures for earthquakes. For this purpose, important factors for the railway bridges, power generation and electric power facilities, and apartment complexes are suggested. AHP analysis is conducted to suggest priorities. In addition, the evaluation criteria for infrastructure importance are presented.

• The Journal of Information Systems
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• v.14 no.1
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• pp.19-40
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• 2005

The history of computer virus comes along with that of computer. Computer virus han surfaced as a serious problem in information age. The advent of open network and widespread use of Internet made the problem even more urgent. As a method of defense for computer virus most companies use anti-virus software. Selecting appropriate anti-virus software involves various criteria and thus it is a multiple-attribute decision making problem. The purpose of this study is to prioritize anti-virus software evaluation factors. To do that, first of all, important evaluation factors are selected based on previous research on anti-virus software as well as general software evaluation models. Then, a questionnaire survey was conducted on end-users, system administrators and anti-virus software developers. The survey result was analyzed with ExpertChoice 2000 which is based on Analytic hierarchy Process technique. This study found that there are clear differences among three survey groups regarding the relative importance of overall evaluation factors. End-user group ranked "cost" first, but it was the least important factor to developer group. Developers pointed out "operational support" ad the most important factor. There were also obvious differences in the relative importance of detail evaluation items. Both end-users and system administrators shared 7 common items among top 10 most important items. Moreover, neither of the two groups ranked any of the items in the "operational support" factor in top 10, whereas all 4 items in the factor were included in top 10 by developer group.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.6 s.113
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• pp.12-21
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• 2006

This study aims to examine what factors park users value in urban natural parte and to find ways to elevate user satisfaction for the creation and usage of an urban natural park To achieve this, the study relied on two methods: the descriptive method of researching publications and related scholastic writings, and the empirical study method including a survey of present condition and interviews with users. 'Breathing fresh air' and 'cleanliness' were the most important items and play facilities, cultural facilities, and landscape facilities were of lower orders of importance. This suggests that the 'sense of nature' is more important than functional facilities in urban natural parte. The importance of urban natural parks and the satisfaction visitors felt in them were measured, with mean results of 5.86 and 3.88, respectively, in terms of living surroundings. The impotance rating is higher than the satisfaction rating. Factor analysis resulted in six factors: benefits sought facilities for use, pleasant use, safety, accessibility, and management. Correlation and regression analysis showed only one positively correlated factor: benefits sought, suggesting that people recognize the importance of urban natural Parte through the benefits they gain in them and the satisfaction they find in urban parte depends on utilizing facilities. Therefore, in urban natural parks, people will find greater satisfaction through pursuit of the benefits they are seeking; improvements to park facilities should address the benefits that park users are seeking.

• KIEAE Journal
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• v.9 no.3
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• pp.37-46
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• 2009

This study conducted an evaluation of the streetscape improvement project of the Gwangbok Street through analysis of visual and perceptual characteristics by comparing selected pictures of streetscape before and after the project. This work has conducted an analysis of the environmental factors which influence subjects' satisfaction degrees including physical street equipments and street view factors which are main contents of this project. Using a satisfaction analysis and factor analysis, each factor's significance was verified quantitatively. As a result of the analysis, physical components of the streetscape were classified into 4 types according to project's effectiveness and improvement priorities. These 4 types include (1) Components for maintenance because of higher satisfaction and higher importance, (2) Components for improvement because of lower satisfaction and higher importance, (3) Components for good business fruits because of higher satisfaction and lower importance, and (4) Components for unnecessity because of lower satisfaction and lower importance.

• Journal of Families and Better Life
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• v.20 no.3
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• pp.113-124
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• 2002

The purpose of this study was to identify the subarea of customer complaints handling service and to accomplish the data for an improvement of complaints handling get service through the evaluation of the importance and performance on customer handling service as subdivisions of customer complaints handling service. The data were collected 303 female/male, 20-30 age by outline survey. The major findings of this study were as follows: 1) The subdivisions of customer complaints handling service were classified into four different factors ; promptness, empathy, information, policy factors. 2) As the subdivisions factors, importance was promptness, empathy>information>policy factor and performance was empathy>information>promptness>policy factor in order. 3) There were question asking the performance evaluation of influencing the total satisfaction of customer complaints handling service. There were promptness, empathy of performance evaluation of influencing the total satisfaction.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.411-424
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• 2014

This study tries to establish the evaluation standards of the service quality of local cultural festivals in an effort to identify public awareness of those festivals. Also, based on the importance-performance importance-performance analysis on the service quality, this research is aimed at finding ways to enhance service quality and to improve operation plans in more efficient ways for the maximization of visitors' use of festivals. Ultimately, the current study seeks to make a contribution to improving the quality of local cultural festivals. The results of the correspondence t-test analysis of importance and performance revealed that significant differences were found in following items of five factors; 1) in the responsiveness factor, the presence or absence of rest space, facility guide, communication, and installation of public restroom/cleanliness 2) in the certainty factor, food prices and staff members' kindness 3) in the reliability factor, all items including festival pamphlets (to the festival venue), guidance facilities/signposts, hospitality, schedule information, and quick responses 4) in the tangibility factor as well, all items such as the awareness of local culture, benefits, and storytelling 5) in the empathy factor, diversity of events and festival contents.

• Journal of Korean Society of Rural Planning
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• v.28 no.1
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• pp.37-47
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• 2022

The purpose of this study is to introduce the concept of community resilience to rural society and build an index suitable for the reality of rural areas. Furthermore, by calculating the importance of evaluation factors, it was attempted to present priorities and alternatives for each evaluation factor. By stratifying the derived indicators, a survey was conducted targeting 20 researchers, practitioners, and public officials, three groups of experts working in rural areas who were well aware of the realities and problems of rural areas. In the survey, a pairwise comparison was performed to compare factors 1:1 to calculate the importance, and for rational and consistent decision-making, decisions were made in the 9-grade section. Using the collected data, consistency analysis that can evaluate reliability in the decision-making process and the relative weight of evaluation factors were calculated through AHP analysis. As a result of the analysis, as a result of examining the priority of final importance by summarizing the importance of all evaluation factors, 'Income creation using resources' > 'Population Characteristics' > 'Tolerance' > 'External Support' > 'Social Accessibility' > 'Physical Accessibility' > 'Community Competence' > 'Infrastructure' > 'Leader Competence' > 'Natural Environment' was derived in the order. In the study dealing with urban community resilience indicators, social aspects such as citizen participation, public-private cooperation, and governance were presented as the most important requirements, but this study differs in that the 'income creation' factor is derived as the most important factor. This can be seen through the change in the income difference between rural and urban areas. The income structure of rural areas has changed rapidly, and it is now reaching a very poor level, so it is necessary to prepare alternatives to 'income creation' in the case of rural areas. Unlike urban indicators, 'population characteristics' and 'tolerance' were also derived as important indicators of rural society. However, there are currently no alternatives to supplement the vulnerability by strengthening the resilience of rural communities. Based on the priority indicators derived from the study, we tried to suggest alternatives necessary for rural continuity in the future so that they can be supplemented step by step.

• Journal of Korean Society of Rural Planning
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• v.25 no.2
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• pp.89-98
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• 2019

The purpose of this study is to develop the evaluation factors for formation of the future - oriented rural residential environment and to derive the importance of this evaluation factors. The main research methods are network analysis using Net-miner, AHP analysis and importance analysis for experts. The main research results are as follows. First, 6 factors for evaluation rural residential environment(environmental-sustainability, communality, self-reliance, aesthetic, enjoyment, settlement), 3 sub-factors of each factors, and key physical facilities(10 for rural center and 28 for rural villages) were derived by literature analysis and network analysis on it. Second, key priority factors that should be considered in physical formation of rural residential environment was deducted by AHP analysis. Improving accessibility of living services in the settlement factor, improvement of garbage collection and wastewater treatment system around the residential area, and ensuring topographic continuity in the environmental-sustainability factor was derived as a priority factors. Third, as a result of evaluation of the importance of physical facilities in the rural residential environment, there was a high demand for cultural welfare facilities in common. However, when compared with the villages where the harmony between the natural environment and the living environment is emphasized, convenience of living and accessibility of transportation were important in the rural center. These results suggest that solving the qualitative conditions as residential environment will help to attract new population. This study will contribute to enhance the qualitative level of the rural residential environment by suggesting strategic priority items when carrying out projects related to the rural residential environment creation in the future.