• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.566-578
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• 2004

The purposes of this study were to identify the dimensions of advertising evaluation and to examine the influence of advertising evaluation on advertising attitude and buying intension. Also this study categorized the advertising responses. Through the pretest, 15 casual wear brand＇s advertisements were selected and presented as stimuli. The data was collected from 377 female university students using questionnaire and analyzed by descriptive statistics, factor analysis and multiple regression fer path analysis. The results of This study were as follows. First, 5 factors were identified for the dimensions of advertising evaluation: model/message/product/brand/tone ＆ manner. Second, through the path analysis, advertising evaluation had direct and indirect influences on buying intension. The influences of dimensions of advertising evaluation on buying intension were also examined: model, message and product had indirect influence on buying intension mediated by advertising attitude, whereas product and brand had direct influence on buying intension. Especially, product affected considerably on buying intension. Third, advertising responses were categorized into five dimensions: tone ＆ manner/model/message/product/brand.

• Journal of Information Technology Services
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• v.6 no.1
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• pp.65-81
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• 2007

Recently, the affiliates of the Ministry of Information and Communication have been conducting a performance evaluation study on IT policy projects, based on the performance evaluation model of the U.S. Office of Management and Budgets, with regard to investment in computerization. The performance evaluation model for the policy project could provide the objective information required for the planning, development, and operation of the policy project. However, the performance of the most policy project is likely to be evaluated using the subjective evaluation criteria of evaluators. Therefore, this case study evaluates the relative efficiency using DEA (Data Envelopment Analysis) in order to improve the performance evaluation method of the digital pioneer' project implemented by the Korea IT Industry Promotion Agency. The improvement value of inefficient Decision Making Units (DMUs) was measured by a static efficiency analysis. The measured value will suggest a objective viewpoint of the performance between DMUs to evaluators. In doing so, it will show an appropriate direction for the policy project to be evaluated successfully.

• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.165-184
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• 2008

This study is aiming to develop an evaluation model considering electronic journal's properties and terms of subscription. As the first step to develop an evaluation model, this study analyzed features of electronic journals and various terms of subscription through reviewing literature. Second, it developed the evaluation model for electronic journals by using proper evaluation indicators which were extracted from previous studies on the evaluation journals and considering the terms of ScienceDirect subscription. Third, this evaluation model was applied to the 99 journals in the field of mechanical engineering in ScienceDirect. As a result of the evaluation, it was found out that there were variations in the value of journals between in 2000 and 2007. Some implications regarding e-journal subscription were also added.

• Journal of the Earthquake Engineering Society of Korea
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• v.20 no.4
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• pp.269-276
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• 2016

Seismic performance evaluation of existing building usually needs much time and man power, especially in case of nonlinear analysis. Many data interaction steps for model transfer are needed and engineers should spend much time with simple works like data entry. Those time-consuming steps could be reduced by applying computerized and automated modules. In this study, computational platform for seismic performance evaluation was made with several computerized modules. StrAuto and floor load transfer module offers a path that can transfer most linear model data to nonlinear analysis model so that engineers can avoid a lot of repetitive work for input information for the nonlinear analysis model. And the new nonlinear property generator also helps to get the nonlinear data easily by importing data from structural design program. To evaluate the effect of developed modules on each stages, seismic performance evaluation of example building was carried out and the lead time was used for the quantitative evaluation.

• Journal of Arbitration Studies
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• v.20 no.2
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• pp.199-225
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• 2010

This study investigates the characteristics of local arbitration committees in China based on arbitration institution evaluation model. Most of the literature on Chinese arbitration committees only focuses on CIETAC. However, the promulgation of 1994 Chinese arbitration act allows local arbitration committees to deal the arbitration cases related with foreign element. Before 1994, only CIETAC and CMAC handle the arbitration cases related with foreign element. For the evaluation of the local arbitration committees, this study establishes the arbitration institution evaluation model. This model has seven evaluation criteria: accessability, independence, neutrality, rapidity, economy, professionality, and extent of enforcement. Our findings are as follows. First, Chinese local arbitration committees have the strengths in the fields of accessability, economy and rapidity. However, they are deficient in the area of neutrality, professionality, and independence. Second, the spatial distribution of Chinese local arbitration committees is not equal in China. The number of local arbitration committees is big in the high growth region such as Shandong province. On the other hand, the number of local arbitration committees is small in the economically stagnant area. Third, the size and activity of local arbitration committees are various. Some of them are very active in dispute resolution through arbitration in China. For example, Beijing Arbitration Committee(BAC), Wuhan, Quangzou Arbitration Committee play the important role in dispute resolution through arbitration. However, the large part of local arbitration committees is financially weak and depend on the local government's financial support.

• International journal of advanced smart convergence
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• v.8 no.4
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• pp.169-178
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• 2019

Due to the characteristics of an ad hoc network without a control center, self-organization, and flexible topology, the trust evaluation of the nodes in the network is extremely difficult. Based on the analysis of ad hoc networks and the blockchain technology, a blockchain-based node-level trust evaluation model is proposed. The concepts of the node trust degree of the HASH list on the blockchain and the perfect reward and punishment mechanism are adopted to construct the node trust evaluation model of the ad hoc network. According to the needs of different applications the network security level can be dynamically adjusted through changes in the trust threshold. The simulation experiments demonstrate that ad-hoc on-demand distance vector(AODV) Routing protocol based on this model of multicast-AODV(MAODV) routing protocol shows a significant improvement in security compared with the traditional AODV and on-demand multipath distance vector(AOMDV) routing protocols.

• IE interfaces
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• v.20 no.3
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• pp.387-394
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• 2007

Numerous countries promote business programs to revitalize local economy, increase employment, and nurture high-tech industries. Recently, a number of business incubators have been established and operated with aims to adapt to changing environment and increase economic competitiveness in Korea. To give satisfactory results of governmental policy, the requirement to develop the evaluation model to support effective operations of business incubators using the objective and rational criteria is growing. The purpose of this study is to develop evaluation model in Business Incubator using Data Mining Process. We suggested the evaluation model of business incubator, 'Score-5 RS' consists of making evaluation factor process using weighted sum and 5-grade classification and analyzing process by Decision Tree algorithm.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.59-70
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• 2012

This paper provides a model which is used for SOA based system's quality evaluation. This model make evaluation with "Reliability, Usability, Efficiency, Usability and Maintainability", these five aspects which were reference from ISO/IEC 9126. A systems based on SOA was tested by this model in these five aspects. As the results of the evaluation this system satisfied 61.45% users including Service Requester and Service Registry.

• Magazine of the Korean Society of Agricultural Engineers
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• v.44 no.1
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• pp.81-92
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• 2002

The purpose of this paper, the 2nd stage of this study. is to test the applicability of the potential centrality evaluation model (PCEM) to a case study area. To verify the practical applicabilities of the PCEM, an administrative area of Ucheon-myeon, Hoengseong-gun, Gangwon-do was selected as a study area. Full data on the human environments of total 72 villages within the study area were surveyed. Data on the natural environments were collected through GIS analysis from digital maps developed far this study. The highest PCI (Potential Centrality Index) score was shown at Uhang village of which one being 841 (total score being 1,000), the real single center village of the study area. The evaluation results on potential centeralities of all the villages in the study area would provide decision-makers with more precised information for selection of center villages for development project.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.2
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• pp.63-79
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• 2002

During the last decade many enterprises spent a huge amount of money for investment on Information Technology (IT) & Information System (IS) to attain competitive advantage and to maximize their business performance by satisfying the various requirements of customers. Under such circumstances, methodologies for evaluating IT impact on business performance are very important issues for strategic decision making on investment. In this study, we propose a performance evaluation model that adopts the concept of the Balanced Scorecard (BSC) and the Value Chain to analyze the financial impact and non-financial impact of IT & IS at each critical work area. This model combines the 4 evaluation areas from BSC and 6 critical work areas from Value Chain and measures the Key Performance Indicator (HPI) and the effect of KPI. Also, we present a case study of which the evaluation model has been conducted on a major manufacturing company. finally. we address some important notes to improve the IT & IS performances in the real-world.