• Title/Summary/Keyword: Evaluation Index for Regional Brand

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Value Co-creation Types according to Co-creation Execution Phase : Focusing on Regional Brand (Co-creation 실행 단계에 따른 Value Co-creation 유형 : 지역브랜드를 중심으로)

  • Ryou, An Young;Son, Won Jun
    • Journal of Korea Multimedia Society
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    • v.24 no.3
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    • pp.481-493
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    • 2021
  • Regional brands are recognized for their importance as one of the local public relations policies, but only the methods promoted by local government officials and outside experts are revealing limitations in self-reliance and sustainability. In order for a regional brand to succeed, it is necessary to develop and manage a brand that fits the characteristics of the region together with various stakeholders including residents. In this study, it was confirmed that regional brand evaluation indicators may vary depending on the stage of co-creation in the design process for regional brand development, and the type of value co-creation was determined through a classification method using the results of the evaluation index. According to the results of the study, the type of value co-creation that fits the local situation and characteristics can be derived by adjusting the stage of co-creation execution in the design process.

A Study on the Selection of Evaluation Indicators of Amenities (국토 어메니티 평가지표 개발)

  • Lee, Jae-Joon;Choi, Seok-Hwan;Kim, Sun-Hee
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.25-38
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    • 2010
  • This study aims to, first, classify the approach system of utilizing national and local amenities into three groups: evaluation of the level of the amenity, evaluation of the value of amenity resources, and utilization of amenity resources. Secondly, the study aims to derive an evaluation index which is required according to the approach system. As for a strategy of utilizing amenities, the self-diagnosis based on the evaluation of the level of local amenities is required. In this study, three sectors, ten items and 43 detailed items have been derived though specialists, FGIs(Focus Group Interview), and the cases within and outside of the country. In the survey with specialists, a unit-space key index which can be used in accordance with the unit-space characteristics(such as urban and rural area, fishing villages, mountain villages, and littoral areas), environmental area, important index and optional index have been derived. As for the evaluation index which is needed for the development of typical local amenities resources, 14 detailed evaluation indexes from three sectors have been derived. These have been classified again into six key indexes, six important indexes and two optional indexes. In the evaluation index of amenity resources, natural and environmental value-such as ecological value of preservation, uniqueness of aesthetic landscape and ecological value of restoration-historic and cultural value of preservation and individuality of the resources, and aesthetic and cultural values are derived as being important. As for utilization of amenity resources, 15 items from three sectors-such as reservation, restoration, intentional use, and industrial use-have been derived. Also, through a survey with specialists, key indexes and important indexes were derived by unit-space. As a result, in urban areas, seven items-including creative development of space, aesthetic landscape control and development of cultural contents-have been derived as key indexes; in rural areas, mountain villages, fishing villages and littoral areas, eight items-including brand of region, brand of the products, and brand of tourism resources-have been derived. In environmental areas, six items-including reservation of natural resources, historic and cultural heritage, and restoration of ecosystem-have been derived. Indexes derived from this study can be utilized in order to establish a strategy for amenity plans and an implementation strategy, but can be readjusted, allowing for various regional characteristics. It is, thus, advisable that local governments selectively utilize indexes according to regional characteristics or newly develop them for the maximum utilization of regional amenities.