• 패션비즈니스
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• 제6권1호
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• pp.155-166
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• 2002

As the whole world is rapidly becoming hollow connected by networks, the fashion world in the 21st century is about to mould the identity of one's own country by establishing image of one’s own country and originality. Therefore the purpose of this study is in the development of designs in order to making the image of Korean dress and ornaments firmly in the global fashion by grafting and applying the elements of Korean dress and ornaments to the modern fashion. The method of this study consists of production of works after investigation of the images of Korean dress and ornaments applied to the modern fashion or detail elements in the Korean research papers and works. The elements of images of Korean dress and ornaments which used for the production of works like Dongjeong, Baerae, Dangeu doryeon, Chima heori, Goreum, Jeogori, Euryeyong chima, Saegdong, Jogakbo, Jatmullim, Geumbakseuran are made of use as motives, and one or several mixed elements are designed in a work. The result of the production of work is as follows : First, the design which made use of the element of Chima jegori make strong image of Korean dress. And by grafting several elements to one work, the more strong Korean image was created. Second, in the design which made use of ornaments and detailed decoration method, ideas are offered for detailed design skills. The materials which was investigated academically along with the study through the actual manufacturing are expected to become a foundation stone of making firm images of Korean dress and ornaments.

• 복식문화연구
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• 제31권2호
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• pp.141-160
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• 2023

Controlling fashion waste throughout the entire product lifecycle is critical in a circular economy. This study explored the possibility of establishing a public recycling system for fashion waste. Since consumer interests and participation are essential, theoretical research, social-text analysis, and quantitative research were conducted to identify consumers' perceptions of the public recycling of fashion waste and circular fashion. Data were collected via an online survey among women in their 20-30's living in Korea, and 304 samples were used for data analysis. The results were as follows. First, consumers' perceptions of recycling fashion waste were composed of recycling difficulty, the need for public recycling, and the need for EPR. Circular fashion perception comprised favor, environment protection, attractiveness, economics, quality and hygiene risks, and lack of diversity. Second, the reuse-recycle attitude and need for EPR affected the favor of all types of circular fashion products. Third, environmental concerns impacted attractiveness, and the favor significantly affected the purchase intention of all types of circular fashion products. In particular, quality and hygiene risk negatively affected the purchase intention of used-fashion products, while attractiveness positively impacted the purchase intention of upcycled-fashion products. The results implied that discussing the public recycling system of fashion waste and EPR policy is imperative. The results also showed the need to classify different types of circular fashion products, such as used, upcycled, and regenerated fashion items, to examine consumers' perceptions. In addition, the recycling of the fashion waste scale developed in this study could be used for further research.

• 패션비즈니스
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• 제21권5호
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• pp.78-90
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• 2017

This study investigates the effects of appearance management behaviors on job search efficacy among female college students. Based on previous studies on appearance management behaviors and job search efficacy, the questionnaire items were developed. For the study, we conducted a questionnaire survey among 312 students from women's university in Seoul. The statistical analyses were performed using SPSS 23. The results were as follows. First, three types of appearance management factors have been identified: 'fashion & hair,' 'skin care & plastic surgery,' and 'body shape'; the reliability and validity of these factors were proved. Second, the appearance management behavior of female college students found to have a partially significant effect on job search efficacy: fashion & hair factor had a positive effect on job search strength; fashion & hair factor and body shape factor had a positive effect on job search skills. While skin care & plastic surgery factor had a negative effect on job search strength and job search skill. Third, between academic years, there were differences in job search efficacy but not in appearance management behavior. By majors, there were differences among skin care & plastic surgery factor, body shape factor, and job search strength factor. These results suggest that to improve the job search efficacy, proper appearance management through fashion and hair, and body shape management is necessary. In addition, it suggests that it is important to improve the effectiveness of employment by establishing the appearance management strategy that matches the characteristics of each major.

• 한국융합학회논문지
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• 제12권2호
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• pp.163-171
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• 2021

본 연구는 국내 신진디자이너의 패션스타트업에 대한 정부 지원 프로그램이자 시설 중 하나인 패션창작스튜디오의 패션스타트업 기업의 운영 현황과 창업자의 특성을 분석하였다. 이를 위해, 부산패션창작스튜디오의 패션스타트업 창업자 32명을 대상으로 설문 조사를 하였다. 그 결과 첫째, 패션창작스튜디오의 패션스타트업 기업 창업자들의 82%가 20대에 창업경험을 가지고 있었고, 60%가 3~5년 이하의 패션 실무경력을 가지고 창업에 도전하는 것으로 나타났다. 둘째, 패션스타트업 기업의 유통채널은 오픈 마켓이 36%, SNS가 주요 홍보 매체로 80%에 이른다. 또한, 71%가 중국에 수출하고 있다. 마지막으로, 업체의 33%가 인플루언스를 통한 바이럴마케팅을 고려하고 있고, 50%가 동남아시아에 수출을 계획하고 있다. 본 연구결과는 지원 프로그램이자 시설인 패션창작스튜디오를 활용하여 패션스타트업 기업의 성공적 창업과 운영 방향성을 제시하는데 연구적 의의가 있다.

• 복식
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• 제57권2호
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• pp.45-58
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• 2007

This study shows that clothes are made just the same as the real thing in the virtual space through 3D digital technology. This study is significant to expand the area of fashion design in the virtual space. This study analyzes the practical use of the third dimension computer graphics in the aspect of fashion, and it is proposed the 3D fashion design simulation in the virtual space used on 3D studio max, poser, photoshop program according to fashion design process. The main design concept is "temporary bridge" from rainbow. "Temporary bridge" is a rainbow bridge which connects nature, man and technology, and also the past, present, and future. This study is supposed six fashion design in accordance with three sub-theme under main concept by changing rotor and texture used on 3D simulation. The conclusion are as follows : First fashion design process, which consists of design conceptualization, design definition, and computer design process, composed of body modeling, clothing modeling, texture mapping, rendering by lighting and camera establishing are compared. Second, fashion design process is applied to digital technology. Third, the method of body modeling is both that of direct modeling in 3D Studio Max and that of importing DXF file from poser. And the method of direct clothing modeling in 3D Studio Max are two methods, polygon modeling and nurbs modeling. Polygon modeling is more satisfied than nurbs modeling in the aspect of expression to clothing and round face. Forth, this study applies textures and colors transformed by photoshop on manufactured 3D Clothes. According to this result, fashion designers are able to confirm a customer or client in their design minds viewing 3D simulation by various textures. colors and angles. It is able to advance digital fashion show in the future.

• 패션비즈니스
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• 제27권3호
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• pp.63-74
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• 2023

As "Made in Korea" has high branding power in the fashion industry, domestic clothing manufacturers also need to consider branding the country of origin. Therefore, the purpose of this study was to reconsider the need for a domestic certification system and suggest a direction by analyzing apparel origin certification systems operating overseas. The results of this study could be used for planning certification standards and operating methods suitable for regional characteristics and industrial environments when establishing a certification system for clothing produced in Korea. The case study subjects were Japan's J∞ Quality, USA's Made in New York, Italy's 100% Made in Italy, and France's Origin France Guarantee has been classified as certification criteria related to the country of origin include items related to the production process rate in the region and the production area for each production process/stream. Manufacturing technology and design are used for quality standards, safety, hygiene compliance, production facilities, and quality control and are applied to working environment standards. The certification system selects and operates standards according to each country's industrial environment, certification subject, and purpose. Therefore, when designing a domestic apparel certification system, a feasible promotion plan should be established that considers the current state of the domestic industry, which will serve as a driving force for the growth of the apparel manufacturing industry and an opportunity to increase the trust of global fashion consumers.

• 패션비즈니스
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• 제18권4호
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• pp.125-137
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• 2014

This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.

• 패션비즈니스
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• 제12권5호
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• pp.126-140
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• 2008

This thesis aims to examine the symbolism of color in the clothing of women, focusing on the protagonist of the movie Elizabeth: The Golden Age (2007). At the beginning of the movie, the Queen wears gowns with cartwheel ruff and wheel farthingales, symbolizing the attempt of establishing a powerful majesty. However, the Queen falls in love with Walter Raleigh and her clothing comes to emphasize femininity displaying her cleavage. Later on, her clothing indicates charismatic authority as she prepares for the Spanish war. At the end of the movie, the Queen who led the the country to victory in war puts on a luxurious gown with butterfly wings that reminds of a fairy queen. The colors of the Queen's clothing are categorized into three groups. First, the color red represents two opposite allegories. The positive image of red denotes Christ's blood, the love of God, and noble status of the Queen's image as a savior of England. On the other hand, red represents lewdness and evil which insinuate that the Queen is being attacked on her religious and political genuineness. Second, the color blue represents Saint Maria, chastity, and divinity. Third, the color goldw and white represent the Queen's ideals which are chastity as a virgin Queen and divinity.

• 패션비즈니스
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• 제9권5호
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• pp.96-113
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• 2005

The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

• 패션비즈니스
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• 제28권4호
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• pp.93-112
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• 2024

Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.