• Journal of the East Asian Society of Dietary Life
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• v.24 no.4
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• pp.488-502
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• 2014

Research on the actual state of healthy Korean food menu items made from environmentally-friendly organic foods showed that 65.6% of subjects had experience of purchasing environmentally-friendly organic foods, and both genders chose 'expensive but reliable' as their prime reason for purchasing. Having no experience of purchasing environmentally-friendly foods constituted 34.5% of respondents, and the reasons were 'high price' and 'finding no difference from ordinary food'. Research on awareness of healthy Korean food menu items made from environmentally-friendly organic ingredients showed that both men and women thought the given menu items were 'fresh' but had little awareness of other factors such as 'good value for price', 'good visual style' and 'various recipes'. Regarding development prospective of environmentally-friendly organic foods, the number of subjects who answered positively was 405 (93%), which indicates that most research subjects showed positive attitudes. Top-selling menu items in the grain section were Sundubu-jjigae, Dubu-kimchi and Jeonju-bibimbap, and pajeon took first place in the vegetable selection. Moreover, Imjasu-tang showed high scores in the meat section. Furthermore, research on menu selection showed that menu selection was usually dependent on 'the price of menu (3.86)', 'fresh ingredients (4.03)', 'harmony of color (3.65)' and 'mood of the day (3.25)'. Research on menu selection revealed that 'quality of food' factors had the greatest influence upon preference and purchase intention for environmentally-friendly organic foods. Visual and psychological factors and values had significant an effect. Therefore, the food service industry should use this study as a source to develop menu items, by considering quality and visual factors. In addition, there should be various research performed on marketing strategies about menus from using environmentally-friendly organic foods and high value products.

• Korean Journal of Organic Agriculture
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• v.12 no.1
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• pp.45-66
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• 2004

The objectives of this study are to analyze the producer's behaviors and characteristics of environmentally friendly agricultural products(organic agricultural products and non-chemicals agricultural products, low-chemicals agricultural products excluded). Firstly the present situation of environmentally-friendly agriculture is analyzed. Secondly the producer's behavior and attitude is analyzed tabularly and the social and economic characteristics of producers is analyzed by logit model with thc results of sample surveys on 341 farmers who have been producing quality-certificated environmentally friendly agricultural products. Thirdly based on the results of this study, problems and alternatives means in order to activate production of environmentally friendly agricultural products are finded and showed.

• Korean Journal of Organic Agriculture
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• v.16 no.4
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• pp.391-408
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• 2008

The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performance.

• Korean Journal of Organic Agriculture
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• v.14 no.3
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• pp.251-266
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• 2006

This study was surveyed and analyzed in 2005 year for environmentally-friendly rice's production 78 farmers in korea. The major results was as follows: The average age of farmers were 54 years old, the experiences of environmentally-friendly rice's production farms was 7.4 years, the cultivated scales of environmentally-friendly rice's production was 3.4ha. The 74%'s Farmers of all unified rice's breeds for rice's production of high-grade in quality, the ranking of rice's breeds selection were the high-grade rice's breeds of government>japan rice's breeds. The control of damage by blight and insects were needed environmentally-friendly control, the endured study of this control were very important. To cut down cost of the environmentally-friendly rice for income security of farmers and sustenance of farming will. To receive reasonable price of environmentally-friendly rice, the brand image were raised to consumers, the variety and miniaturization of rice packaging unit were needed in view of consumers. In addition to must be campaigns of publicity through the press and event to consumers, were managed the exchange of rice goods and exchanged e-mail together consumers for the maintenance of confidence. To drive direct marketing between environmentally-friendly rice farmers and consumers through experiential marketing, to diversify the marketing channel. To strengthen public relations at regional level and relationship at the consumers.

• Korean Journal of Organic Agriculture
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• v.15 no.3
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• pp.257-275
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• 2007

The objectives of this study were to analysis the farmer's attitude on agriculture and rural area where is developed Environmentally Friendly Agriculture (EFA). To analysis satisfaction level and prospect about EFA, famer's survey were conducted. The sample size of the survey was 176 respectively. Of the famers surveyed, 85.9% thought their income is higher than general farmer in the same area. However, when asked how the future income change, 40.7% responded that will be decreasing step by step. 89.2% of the farmer respondent thought that they want dwelling in rural area and continuing agriculture in the future. However, 29.9% of the farmer respondent thought that rural area is not proper to their children as the future residence. In order to training of new lamer, it is very important to set up stable income structure, improving of welfare facilities, medical facilities and education infra and so on. In addition, it need to develop and spread of environmentally friendly agri-technology, price preservation of environmentally friendly agri-product and supply extension of environmentally friendly agri-material etc.

• Korean Journal of Organic Agriculture
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• v.17 no.3
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• pp.291-306
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• 2009

The purpose of this study is to analyze the difference between the consumers' willingness to purchase environmentally friendly agricultural products and the distributers. The main results are as follows; First, it appeared with the fact that the reliability of the consumer against environmentally friendly agricultural products is 50% under. So it is important to fully guarantee the certification of environmentally friendly agricultural products. Second, if the traceability and brand-name system were introduced, the consumers and dealers would more likely to purchase environmentally friendly agricultural products more than they are now. Third, it shows a significant result in certification, developing packing-materials and sale and consuming magnification intention by the t-test between consumers and dealers.

• Journal of the Korean Society of Food Culture
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• v.29 no.2
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• pp.151-162
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• 2014

This study conducted a survey to analyze awareness, preferences, and the current state of consuming environmentally friendly organic food while eating-out in 435 adults aged 20 and above in Daegu, Korea. Most subjects (95%) showed awareness of environmentally friendly organic food, and 88.5% of subjects answered environmentally friendly organic food is 'needed'. The percentage of eating out for families was 58.9%, and 49.0% of subjects said they eat out one to three times per month on average. In addition, subjects preferred a price range between 10,000 and 20,000 won per person when eating out, and they mostly favored Korean restaurants when ordering environmentally friendly organic food. Analysis of awareness of environmentally friendly organic food showed that among 'health' factors, 'environmental' factors, 'social' factors, and 'dietary essential' factors, 'health' factors showed the highest percentage for awareness. A survey on preferred foods by gender showed that both genders preferred vegetables the most. The results show that subjects in their 20s and 30s favored vegetables and fruits while subjects in their 40s preferred vegetables and grain animal products. Analysis of preferred types of environmentally friendly organic foods showed that men preferred polished rice while women preferred brown rice. Subjects in their 20s and 30s preferred strawberries, whereas those in their 40s preferred cherry tomatoes and those in their 50s and above favored tomatoes (p<0.001). Among root and tuber crops (63.4%), sweet potato was the most preferred. Among fruits, subjects preferred apples while among special crops, they most preferred oyster mushrooms; both genders preferred Korean beef. The most preferred livestock product of subjects in their 20s was pork, whereas subjects in their 30s preferred Korean beef. Subjects in their 40s preferred Korean beef and pork in the same proportions, whereas subjects in their 50s and above favored eggs the most.

• Korean Journal of Organic Agriculture
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• v.26 no.4
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• pp.599-607
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• 2018

This study analyzed the management situation of two organizations that have produced environmentally friendly agricultural and livestock products. One organization sells and processes environmentally friendly agricultural products like as grains, vegetables, fruits and processing foods. Another organization processes and sells environmentally friendly livestock products, specially beef products. Indices of management analysis are stability ratio, activity ratio and profitability ratio. Stability ratio indices are debt ratio, net worth ratio, fixed ratio and current ratio. Activity ratio ones include fixed assets turnover and net worth turnover. And profitability ratio is showed through return on investment, net return on sales and return on equity.

• The Korean Journal of Pesticide Science
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• v.17 no.1
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• pp.41-49
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• 2013

This study was performed to investigate the cultivation pattern and perception, such as safety awareness, of environmentally-friendly organic materials among Korean farmers. The main reason for participation of the environmentally-friendly agriculture was for the production of safe agricultural crops. Compared to small-acreage farmer were more aware about the safety of environmentally-friendly organic materials to the subjects. Accordingly, 23.6% among the respondents with environmentally-friendly agriculture certification experienced the adverse effect by using the environmentally-friendly organic materials, compared to 33.8% of among the respondent without the certification. The experienced type of adverse effects consisted mainly 'eyes itch', 'hands and feet itch' and 'fatigue'. Also, respondent experiencing the adverse effects by using the environmentally-friendly organic materials more comply with the usage standard as how to use marked in wrapping paper, compared to the respondent without experiencing the adverse effects, which indicate that the compliance with the usage standard as how to use marked in wrapping paper is closely related the experience the adverse effects. Further study should be needed for more precise investigation of comment for the farmers in order to suggest the effective improvement in terms of policy or education for their safety.

• Korean Journal of Organic Agriculture
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• v.23 no.2
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• pp.207-231
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• 2015

This study evaluate examines the efficiency and the improvement measurement of Oilseed crops (Sesame and Perilla). For this purpose, In the first stage, this study analyzes the current conditions of oilseed industry. In the second stage, this study evaluates the efficiency and super-efficiency of environmentally-friendly agricultural product producers. The result of this study show that: (1) Changes in annual wholesale price of Sesame and Perilla; (2) An efficiency and ranking of environmentally-friendly product producers; (3) The solutions and improvement measurements for inefficient producers.