• 제목/요약/키워드: Environmentally friendly

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Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia

  • Dewi, Wayan Weda Asmara;Avicenna, Fitria;Meideline, Maria Magdalena
    • Asian Journal for Public Opinion Research
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    • 제8권2호
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    • pp.160-177
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    • 2020
  • In Indonesia, concern about environmental protection is increasing. Thus, companies not only adjust their products but also create promotion strategies with environmentally friendly messages, called green marketing. This study identifies the effect of green marketing on purchase intentions. A quantitative method with an explanatory design was conducted. Data was gathered online. In this study, the population was @InnisfreeIndonesia Instagram followers. Thus, a direct message with the survey invitation was sent to randomly selected Instagram followers. Additional followers were invited daily for about a month until 100 responses were collected. The majority of respondents were Indonesian females, age 21-25. The results show that green products partially influence purchase intentions. Once consumers consider environmental friendly issues before buying a skin care product, they may identify whether the product is toxic-free, environmentally friendly, and holds a certification that identifies it as such. Thus, potential consumers tend to seek information to set expectations about the product they want to buy, prioritize them over other products, and to refer the product to others.

Use of Pine (Pinus densiflora) Pollen Cones as an Environmentally Friendly Sound-Absorbing Material

  • JANG, Eun-Suk
    • Journal of the Korean Wood Science and Technology
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    • 제50권3호
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    • pp.186-192
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    • 2022
  • This study examined the utility of pine (Pinus densiflora) pollen cones as an environmentally friendly material with sound-absorbing properties. Pine pollen cone samples with widths of 0.8-1.2 cm and lengths of 3.5-4.5 cm were prepared. After filling impedance tubes to heights of 6, 8, 10, or 12 cm with the pine pollen cones, the sound absorption coefficient of the pine pollen cones was investigated. The peak sound absorption frequency of the samples with a thickness of 6 cm was reached at 1,512 Hz; however, this value shifted to 740 Hz in samples with a thickness of 12 cm. Therefore, the sound-absorbing performance of pine pollen cones at low frequencies improved as the material thickness increased. According to KS F 3503 (Korean Standards Association), the sound absorption grade of pine pollen cones ranges from 0.3 to 0.5 M, depending on the material thickness of the pine pollen cones. In conclusion, the pine pollen cones demonstrated good sound absorption properties. They, thus, may be considered an environmentally friendly sound-absorbing material.

Polystyrene Supported Al(OTf)3: an Environmentally Friendly Heterogeneous Catalyst for Friedel-Crafts Acylation of Aromatic Compounds

  • Boroujeni, Kaveh Parvanak
    • Bulletin of the Korean Chemical Society
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    • 제31권11호
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    • pp.3156-3158
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    • 2010
  • Stable and non-hygroscopic polystyrene supported aluminium triflate (Ps-$Al(OTf)_3$), which is prepared easily from cheap and commercially available compounds was found to be an environmentally friendly heterogeneous catalyst for Friedel-Crafts acylation of arenes using acid chlorides in the absence of solvent under mild reaction conditions. The catalyst can be reused up to five times after simple washing with dichloromethane.

미세 다공질 광물과 아미드계 분해제의 적용을 통한 건축자재의 습도 조절과 폼알데히드 분해 성능 특성 평가 (Micro Porous Clay Mineral Absorption / Desorption Moisture-Proof Performance of The Atmospheric Humidity and Decomposing The Polyamide Adsorption Performance Characterization of Formaldehyde)

  • 이제철;김윤환;윤승희
    • KIEAE Journal
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    • 제14권3호
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    • pp.105-109
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    • 2014
  • The recent rising living standards, environment-friendly, well-being and health aspects of life in the basic gratification, as well as the desire for a pleasant environment emotionally environmentally friendly way of external space or industrial interest in the indoor environment, the manifestation. In particular, the biggest problem of the indoor environment has been emerged as a Sick House Syndrome indoor space that is provided to the building materials, and the impact on the domestic and the indoor environment, and clean the house in a health standards are specified as laws. The performance rating and the various materials to create environmentally-friendly standards for building materials. The more detail, Porous clay material, toxic substances released by applying the high humidity and the water itself, and to absorb the moisture, if the emissions, without a separate device, to maintain a comfortable indoor environment and at the same time, one of the causes of Sick House Syndrome breaking down harmful substances to absorb a comfortable indoor environment to maintain an environmentally-friendly building interior material studies. It is aimed at the development to multi-functional high performance eco-friendly construction materials, rather than through one feature performance, identify key features for national and international eco-friendly building materials can exert Water Vapour Adsorption raw, decomposed materials for the application and selection.

친환경인증 유지작물의 경영성과 - 참깨·들깨를 중심으로 - (A Management Performance for the Environmentally-Friendly Agricultural Product of Oilseed Crop - Focused on Sesame and Perilla -)

  • 박주섭;김민주;채용우;황대용
    • 한국유기농업학회지
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    • 제23권2호
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    • pp.159-183
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    • 2015
  • This study examines the management performance of Oilseed crops (Sesame and Perilla). For this purpose, In the first stage, This study analyzes the current status of sesame and perilla industry. In the second stage, This study examines the management performance of environmental friendly agricultural products (Sesame and perilla). The result of this study show that : (1) Changes in annual wholesale price of Sesame and Perilla ; (2) Management performance of environmental friendly products (Sesame and perilla) ; (3) Feature comparison of productivity of oilseed crops.

친환경농업의 경영실태에 대한 사례분석과 그 시사점 (A Case Study on Management Situations of Environment-friendly Farming and Its Implications)

  • 김호
    • 한국유기농업학회지
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    • 제21권3호
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    • pp.321-334
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    • 2013
  • This case study surveyed management situations of environmentally friendly farming (EFF) and their awareness situations. Farmers are aging as an average age of 62-year old. The EFF did not increase farmer's income, however, farm income of EFF was more than that of conventional farming. Farm household liabilities showed large deviation among farmers. Livestock and greenhouse farm households have more liabilities because of facilities and feed cost. Farmers of EFF have been also cultivating conventional farming, but they don't plan much conversion intention of conventional farming into EFF owing to lack of differentiated and stable market for their environment-friendly agriculture products. And they are guessing that EFF income will usually not increase more. For increasing of EFF income, they think that it is necessary to enlarge production area, change to high-income crop, develop processing foods, change to organic farming and so on.