Abstract
This case study surveyed management situations of environmentally friendly farming (EFF) and their awareness situations. Farmers are aging as an average age of 62-year old. The EFF did not increase farmer's income, however, farm income of EFF was more than that of conventional farming. Farm household liabilities showed large deviation among farmers. Livestock and greenhouse farm households have more liabilities because of facilities and feed cost. Farmers of EFF have been also cultivating conventional farming, but they don't plan much conversion intention of conventional farming into EFF owing to lack of differentiated and stable market for their environment-friendly agriculture products. And they are guessing that EFF income will usually not increase more. For increasing of EFF income, they think that it is necessary to enlarge production area, change to high-income crop, develop processing foods, change to organic farming and so on.