• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.328-335
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• 2008

The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.99-114
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• 2005

The aim of this study was to estimate the effects of an early childhood environmental education program developed on the basis of relationships among preschoolers' knowledge, emotional attitude, and perceived behavior control of environmental pollution on their knowledge, emotional attitude, perceived behavior control, and behavioral intention. A total of 146 five-year-old preschoolers from eight child-care centers in Seoul and Kyoungki Province participated in this study. The following are the main results of this study. first, the higher the level of knowledge the preschoolers had, the more negative emotional attitude they displayed. Furthermore, the more negative emotional attitude they displayed, the higher the level of perceived behavior control they had. On the contrary, the relationships between knowledge and perceived behavior control varied with exposure situation to environmental pollution. Second, after the environmental education program was administered to the experimental group, the preschoolers from experimental group exhibited more knowledge, more negative emotional attitude, higher perceived behavior control and more active behavioral intention towards environmental pollution than those in the control group.

• Hwankyungkyoyuk
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• v.21 no.2
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• pp.11-24
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• 2008

This research verifies the effect on environmental attitude and knowledge accomplishment by t-test as producing and running programs regarding global warming which is raised as a representative environmental issue subject to 6th grade-elementary students. For this, environmental education programs about global warming for elementary students are developed and applied 15 times by reconstituting classes based on the contents regarding global warming from the text books revised as of 7th course of study. The result is as below. First, some part of contents from social study and science of 6th grade elementary curriculum of 7th course of study was able to be reconstituted to 15 education programs. Secondly, the programs about global warming improved students' environmental attitude Application of the programs about global warming showed significant difference(p<.05) on building environmental attitude as it proved those are effective on both area of recognition level and practice level. The method used on the test had .866's Cronbach alpha modulus value therefore, it obtained reliability. Thirdly, the programs regarding global warming improved students' knowledge accomplishment. As a result of test for knowledge accomplishment which was executed with same method for attitude test, the application of the programs about global warming showed significant difference(p<.05) on improving students' knowledge accomplishment on the global warming therefore, it resulted that the application of the program is effective on knowledge acquirement.

• Journal of the Korean Home Economics Association
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• v.36 no.5
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• pp.47-58
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• 1998

The purposes of this study was to examine the effects of demographics, environmental attitude, environmental behavior, exposure to environmental information, and motives of clothing disposition on clothing disposal behavior. Data were obtained from questionnaires filled out by 217 women in Taegu and were analyzed by utilizing factor analysis, correlation analysis, and stepwise regression analysis. The results indicated that clothing disposal behavior was influenced by predicted variables such as education, exposure to environmental information, environmental attitude, and environmental behavior. Among predicted variables, the environmental attitude was the most important variable affecting clothing disposal behaivor. However, the proportion of variation in clothing disposal behavior that was explained by predicted variables was relatively low.

• Journal of Environmental Health Sciences
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• v.24 no.1
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• pp.9-18
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• 1998

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5091-5097
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• 2012

The purpose of this study is to figure out the effects of nature-friendly environmental education program on environmental pollution prevention and practice attitude of children. To achieve this, a survey was experimentally carried out on total 43 five-year old class children in Chungcheong Province-based preschools. They were classified into the experimental group made up of 12 male children and 10 female children, and the control group made up of 12 male children and 9 female children. The results of this study are as follows. First, there was no statistically significant difference in environmental pollution prevention and practice attitude between the control group. And there was an increase of general environmental pollution prevention and practice attitude in the experimental group, showing a statistically significant difference. Second, there was a decrease and an increase of the 'concern about nature', 'aesthetical experience' and 'emotional stability' by each sub-factor of environmental pollution prevention and practice attitude in the control group and the experimental group, respectively, showing a significant effect. And there was an increase of 'activities to prevent environmental pollution' and 'practice attitude' in both control group and the experimental group, showing a significant effect. As stated above, the nature-friendly environmental education program for children had positive effects on the environmental pollution prevention and practical attitude improvement. Consequently, it is proven that this program is useful for improving the environmental pollution prevention and practice attitude of children through education for repetitive life attitude of natural preciousness from early childhood.

• Hwankyungkyoyuk
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• v.17 no.1
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• pp.144-153
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• 2004

The purpose of this study was to investigate middle school student's environmental literacy level and variables that affect their environmental literacy. Of the students, 987 in 7th grade from big cities, medium sized cities and mountain areas participated in this study, and their environmental literacy was measured through 88 questions (27 items for knowledge, 27 items for attitude, 25 items for behavior, 9 items for skill) with 14 demographic variables. Forty-five minutes were given to answer the questions. Statistical analysis was conducted on each of the categories(knowledge, attitude, behavior, skill) that make up environmental literacy and factor analysis was also conducted to investigate variables that affect environmental literacy. Results indicated that the correlation between attitude and behavior is the strongest. Also, it was found that a demographic variable might affect one, two, or sometimes all categories of the environmental literacy. Especially students' perceptions, knowledge and attitude of science positively affect all categories of environmental literacy.

• Journal of the Korean Home Economics Association
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• v.37 no.3
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• pp.157-174
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• 1999

The purpose of this study is to investigate かe factors related to the environment-oriented consumer behavior, and to analyze the effects of environmental knowledge, perception of environmental problems, and environment-oriented attitude on the environment-oriented consumer behavior. The data used in this study were collected through questionnaires on 535 wives living in Cheju City. The data were analvzed by using SPSS WIN program. The summaries of this study are as follows. Using behaviors was influenced by age and family income, but buying and disposing behavior are not influenced by socio-economic variables of wives. Environmental knowledge only has effects on disposing behaviors, and environment-oriented attitude behavior has effects on buying, using, and disposing behavior. But the perception of environmental problems hasn't effects on them. Wives' environment-oriented behavior are more effected by environment-oriented attitude than perception of environmental problems. In buying behavior, environment-oriented attitude is the most influential factor, and the reference group is the second influential factor. But in disposing behavior, the reference group is the most influential factor, and environment-oriented attitude is かe second influential factor.

• Journal of Fashion Business
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• v.22 no.6
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.91-100
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• 2014

The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly attitude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respondents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March $20^{th}$ to $30^{th}$ in 2013. The collected materials were analyzed by frequency analysis, factor analysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that environmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly attitude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.