• Title/Summary/Keyword: Emotional value

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Emotion Extraction of Multimedia Contents based on Specific Sound Frequency Bands (소리 주파수대역 기반 멀티미디어 콘텐츠의 감성 추출)

  • Kwon, Young-Hun;Chang, Jae-Khun
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.381-387
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    • 2013
  • Recently, emotional contents that induce emotions and respond to emotions are given attention in the field of cultural industries, and extracting emotion caused by multimedia contents is being noted. Furthermore, since multimedia contents have been quickly produced and distributed these days, researches automatically to extract the feeling of multimedia contents are being accelerated. In this paper, we will study the method of emotional value extraction in the multimedia contents using the volume value of the multimedia contents in a certain frequency among sound informations. This study allows to extract the emotion of multimedia contents automatically, and the extracted information will be used to provide user's current emotion, weather, etc. for the users.

A Study on the Changes of Advertising Appeals and Consumption Values of Cosmetic Advertisements in Adolescent′s Magazines (청소년잡지에 나타난 화장품광고의 소구유형 및 소비가치의 변화에 관한 연구)

  • 김희숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.3_4
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    • pp.492-502
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    • 2002
  • The purpose of this study was to investigate the advertising appeals and consumption values expressed on cosmetic advertisements in Adolescent's magazines from 1973 to 2000. The data for longitudinal content analysis were collected from Adolescent's magazine : Junior Joongang(1973.3∼1985.12), Highteen(1986.1∼1994.9), Cci(1994.l0∼2000.12). Collected data was consisted of 542 advertisements. 1. The product categories in cosmetics advertisements, the major were Base Make-up in the past but the number of Color Make-up, Functional Make-up, and Hair-related Products had increased in 1990s. Also, there were more increasing number of imported products than domestics. 2. The trend of appeals showed change according to time and society. Overall, a great many of cosmetic advertisements had emotional approach. Before the middle of the 1980's emotional approach had decreased, and mixed(rational and emotional) approach were dominated in 1990s. 3. The major consumption values in cosmetics advertisements were effective value. Especially, it had increased from 1990s. And esthetic value was dominated in the middle of the 1970s.

An Empirical Study on the Influence of Post-Merger Integration for Organizational Effectiveness: Focused on the Merged Corporation of LH

  • Moon, Hyo-Gon;Lee, Eui-Joong;Kim, Yong-Tai
    • Land and Housing Review
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    • v.2 no.4
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    • pp.315-324
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    • 2011
  • In the merged organization, the efforts of integration such as various PMI activities, etc. are exerted and the performance of PMI can be judged by evaluating the effectiveness of an organization. In this paper, the empirical analysis was conducted to see what effects of 'planned PMI activities' and 'voluntary integration efforts' have on the effectiveness of an organization which is 'Organizational Commitment', 'Job Satisfaction', 'Emotional Integration' and 'Shared Value Recognition'. The survey was made on the employees of LH, which is a representative case of public corporation advancement, and SPSS 17.0 and AMOS 17 were used for the analysis. As a result of the analysis of a structural equation model, it indicated that both 'planned PMI activities' and 'voluntary integration efforts' have direct influence on 4 indices of effectiveness of an organization respectively. In particular, it was found that 'planned PMI activities' affects 'Shared Value Recognition' the most and 'voluntary integration efforts' has the largest effect on 'Emotional Integration'. Through this study, it was verified that voluntary integration efforts of members as well as the planed formal PMI activities are also very important factor of effect on the integration performance of an organization.

Classification of Characters in Movie by Correlation Analysis of Genre and Linguistic Style

  • You, Eun-Soon;Song, Jae-Won;Park, Seung-Bo
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.1
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    • pp.49-55
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    • 2019
  • The character dialogue created by AI is unnatural when compared with human-made dialogue, and it can not reveal the character's personality properly in spite of remarkable development of AI. The purpose of this paper is to classify characters through the linguistic style and to investigate the relation of the specific linguistic style with the personality. We analyzed the dialogues of 92 characters selected from total 60 movies categorized four movie genres, such as romantic comedy, action, comedy and horror/thriller, using Linguistic Inquiry and Word Count (LIWC), a text analysis software. As a result, we confirmed that there is a unique language style according to genre. Especially, we could find that the emotional tone than analytical thinking are two important features to classify. They were analyzed as very important features for classification as the precision and recall is over 78% for romantic comedy and action. However, the precision and recall were 66% and 50% for comedy and horror/thriller. Their impact on classification was less than romantic comedy and action genre. The characters of romantic comedy deal with the affection between men and women using a very high value of emotional tone than analytical thinking. The characters of action genre who need rational judgment to perform mission have much greater analytical thinking than emotional tone. Additionally, in the case of comedy and horror/thriller, we analyzed that they have many kinds of characters and that characters often change their personalities in the story.

The Impacts of Positive Festival Memory on Traveler's Experience Sharing: An Online Friendship Moderation Model

  • Kim, Hyeon-Cheol;Zhu, Zong-Yi
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.176-184
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    • 2021
  • This study aims to examine 1) the influence of festival emotional and function values on travelers' positive festival memory, festival attachment, and experience sharing behavior, and (2) the moderation effect of online friendship among the path. In the present study, the proposed model was developed based on the MTS from 340 collected participants who have experienced the festival held in Guangdong Province in China. The SPSS and AMOS were used for statistical analysis. The results revealed that emotional and function festival values are positively related to the positive festival memory of travelers; positive festival memory significantly influences festival attachment and experience sharing behavior of travelers. Meanwhile, festival attachment also has a significantly positive effect on the experience-sharing behavior of travelers. Moreover, the presented differential experience sharing behavior of travelers follows the level of their online friendship. Travelers with high online friendships presented higher sharing behavior than travelers with low online friendships. Depending on the results of this study, we could provide some theoretical implications for future festival research and online communication research. These results could provide some practical implications for festival managers to develop more communication strategies.

The Relationship between Emotional Dissonance and Intrinsic Motivation: Focusing on Work-Family Conflict (감정부조화와 내재적 동기간의 관계: 고객 콜센터 기혼 여성들의 일-가정 갈등을 중심으로)

  • Jeon, Moo-Kyeong;Yoon, Hyunjoong
    • Journal of Distribution Science
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    • v.15 no.6
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    • pp.65-76
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    • 2017
  • Purpose - The quality of customer service has been importantly considered as a way of retaining current customers. Recent development of service industry which based on Information & Communication Technology allows firms to utilize different employees for their businesses. Although it is regarded as important to consider emotional labor of employees working for customers in ICT service industry, little was known the role of emotional dissonance. Thus, current paper focused on emotional labor and tried to identify the factors which influence on employees' intrinsic motivation for married women working in call centers. This study highlighted the influence of the emotional dissonance on the employees' intrinsic motivation, and the moderating influences of work-family conflict on the relationship between emotional dissonance and intrinsic motivation. Research design, data, and methodology - The research samples were gathered from seven call centers of Korean financial institutions located in South Korea. The model of emotional dissonance was developed, which emphasizes the influence of emotional dissonance as a predictor on intrinsic motivation, and then the other model was also introduced to explain how employees' intrinsic motivation were aggravated by work-family conflict. To examine these research models, samples were collected from 468 married women working in call centers of Korean financial institutions located in Seoul. A total of 468 samples were used in the analysis after deleting data of missing value. SPSS 22.0 were utilized for data analysis. Results - The results of current study showed that emotional dissonance is negatively related to intrinsic motivation, and there are significant differences in work-family conflict. Those results generally support the proposed hypotheses. Conclusions - These results suggest that the relationship of intrinsic motivation of married women working in call center for customers' service were influenced by emotional dissonance, which outcomes were interacted not by face-to-face contact with their customers, but by emotional contacts. Managerially, these findings suggest the one who emphasize the quality of customer's service of call center need to introduce the programs for minimizing both of emotional dissonance and work-family conflict. These findings also suggest that the service quality via intrinsic motivation of married women working in call center is hard to be accomplished without considering the factors of emotional dissonance and work-family conflict.

Smart Emotional Lighting Control System based on Mobile (모바일 기반의 스마트 감성조명 제어 시스템)

  • Hong, Sung-Il;Lin, Chi-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3858-3864
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    • 2014
  • This paper proposes the smart emotion lighting control system of a mobile-based. The proposed smart emotional lighting control system to reduce the emotional lighting device, internal heat and the power consumption was configured to the android platform mobile device and zigbee module, emotional lighting device, lighting control module, power supply, and general-purpose transistor. The mobile device was to transmit the real-time control information to the emotional lighting device when connected to the system, and it was designed to control the emotion lighting device based on the control messages and status monitoring. In this paper, the efficiency verification results of the proposed smart emotional lighting control system showed that it was possible to control by emotion lighting control and the color temperature variable. The heating value and the power consumption could be reduced by21% and up to 48%, because of the controlled lighting using emotion language.

Research on Designing Korean Emotional Dictionary using Intelligent Natural Language Crawling System in SNS (SNS대상의 지능형 자연어 수집, 처리 시스템 구현을 통한 한국형 감성사전 구축에 관한 연구)

  • Lee, Jong-Hwa
    • The Journal of Information Systems
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    • v.29 no.3
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    • pp.237-251
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    • 2020
  • Purpose The research was studied the hierarchical Hangul emotion index by organizing all the emotions which SNS users are thinking. As a preliminary study by the researcher, the English-based Plutchick (1980)'s emotional standard was reinterpreted in Korean, and a hashtag with implicit meaning on SNS was studied. To build a multidimensional emotion dictionary and classify three-dimensional emotions, an emotion seed was selected for the composition of seven emotion sets, and an emotion word dictionary was constructed by collecting SNS hashtags derived from each emotion seed. We also want to explore the priority of each Hangul emotion index. Design/methodology/approach In the process of transforming the matrix through the vector process of words constituting the sentence, weights were extracted using TF-IDF (Term Frequency Inverse Document Frequency), and the dimension reduction technique of the matrix in the emotion set was NMF (Nonnegative Matrix Factorization) algorithm. The emotional dimension was solved by using the characteristic value of the emotional word. The cosine distance algorithm was used to measure the distance between vectors by measuring the similarity of emotion words in the emotion set. Findings Customer needs analysis is a force to read changes in emotions, and Korean emotion word research is the customer's needs. In addition, the ranking of the emotion words within the emotion set will be a special criterion for reading the depth of the emotion. The sentiment index study of this research believes that by providing companies with effective information for emotional marketing, new business opportunities will be expanded and valued. In addition, if the emotion dictionary is eventually connected to the emotional DNA of the product, it will be possible to define the "emotional DNA", which is a set of emotions that the product should have.

A Study on the Emotional design approach and the Value of the Space for Healing the Trauma - Focus on the periodical characteristics and changes - (트라우마(trauma)를 치유하는 공간의 가치와 디자인접근에 관한연구 - 시대별 특성과 변화에 대한 관찰을 중심으로 -)

  • Woo, Ji-Yeon
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.206-215
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    • 2010
  • The negative memories which come from tragic events such as war, terror or various conflicts in modern cities have been threatening the mental health of city-dwellers. This thesis focuses on 'healing public space' that will help recover the life of city-dwellers who sustain various trauma. For this, the author investigated the significant memorial space through 1980-2010 from site visits, interviews, and related theses and books and then extracted necessary information from each period. This thesis aims to find the changes of the memorial concepts and visitor's reaction for last 30years. 1)1980-: Healing concept and visitor's positive response 2)1990-: Healing by emotional experience approaches to the memorial museum such as narrative approach, exhibition media using 5senses, interactive display and preserving trace, 3)early 2000-: Healing by architectural experience 4)2002-: present: Healing projects by various programs. Steady advances in memorial design for healing trauma are due to the efforts for emotional design approach to eeply move the visitors and the efforts have to be continued. The study emphasize the importance of attracting eople by experimental, emotional design contents not just by aesthetic and functional public design ideas.

Appeared In a Domestic YouTube Video A Study on Makeup Characteristics According to Emotional Emages

  • Na-Hyun, An
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.1-10
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    • 2024
  • While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.