• 한국초등과학교육학회지:초등과학교육
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• 제33권1호
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• pp.1-20
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• 2014

This study aimed to find out the current conditions and the characteristics of elementary students' science-related engagement in informal education setting. For this, we conducted a survey targeting 645 $6^{th}$ grader elementary students of three elementary school in Seoul. The results were described as following aspects: first, the place, the engagement frequency, and companies of students' science-related activity in informal setting, second, the characteristics of engagement based on homogeneity analysis. Based on these results, we suggested several ways to encourage students' science-related engagement in informal education setting.

• Journal of Information Science Theory and Practice
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• 제11권4호
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• pp.90-108
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• 2023

The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.

• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• 한국수학교육학회지시리즈A:수학교육
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• 제55권3호
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• pp.299-316
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• 2016

The abilities for 21st learners have recently changed and learners' engagement is emphasized. In flipped classroom, students learn the prerequisite concepts of the lecture online in advance and perform various types of activities based on interaction and engagement. As students in flipped classroom construct knowledge actively, students' engagement is very important. Therefore, I conducted a research of flipped mathematics class to help teachers to better understand students' engagement in flipped mathematics class. The flipped mathematics class was conducted for about 3 weeks with 29 middle school students and one teacher. Video and audio recordings, completed student worksheets and interview data were collected and analyzed using the qualitative method. The results of this study showed that students' engagement is influenced by diverse factors. Engagement factors were categorized by teacher factors, community factors, material factors, tasks and strategy factors, classroom culture factors. Each factor facilitates or suppresses behavioral, emotional, cognitive, agentic engagements, and sometimes several factors are related. The results of this study increase understanding of engagement through the example of a case study on flipped mathematics class.

• 한국간호교육학회지
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• 제28권3호
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• pp.305-316
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• 2022

Purpose: The purpose of this study was to construct a structural equation model of organizational commitment in hospital nurses based on a job demands-resources model and to confirm the moderating effect(s) according to the nurses' generation. Methods: The model was constructed of the exogenous variables of social support, emotional intelligence, emotional labor, and job conflict and the endogenous variables of burnout, job engagement, and organizational commitment. The participants were 560 hospital nurses working in 3 general hospitals. Data were collected from August 1 to September 30, 2021, and analyzed using SPSS Window 23.0 and IBM AMOS 23.0. Results: The strongest factor directly influencing hospital nurses' organizational commitment was social support. In a multiple group analysis, nurses' generation had a partial moderating effect. In a generation-specific analysis, the Z generation group was higher than the X and Y generation groups in the variables of emotional labor and burnout related to organizational commitment. Conclusion: Based on the findings of this study, to improve hospital nurses' organizational commitment, social support is needed as an important management strategy. At the organizational level, we need to develop ways to improve organizational commitment by reducing the emotional labor and burnout of Generation Z.

• 경영과정보연구
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• 제34권5호
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• pp.49-69
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• 2015

본 연구는 복리후생적 인사제도로 인식되고 있는 일과 삶의 균형 지원제도(일, 가족, 성장 지원제도)가 종업원 인게이지먼트(조직몰입, 직무몰입)에 어떠한 영향을 미치는지 파악하고 이들 간의 관계에서 조직지원인식(수단적, 정서적)의 조절효과에 대해서 검증하고자 하였다. 연구모형 및 가설검증을 위해 일과 삶의 균형 지원제도를 시행하고 있는 회사의 종업원 537명을 대상으로 분석 하였으며 분석결과는 다음과 같다. 첫째, 종업원 인게이지먼트의 조직몰입과 일과 삶의 균형 지원제도의 관계에서는 성장, 일, 가족 지원제도 순으로 조직몰입에 영향을 미쳤다. 둘째, 종업원 인게이지먼트의 직무몰입과의 관계에서는 성장, 일 지원제도가 영향을 미치는 것으로 나타났다. 셋째, 일과 삶의 균형 지원제도와 종업원 인게이지먼트의 조직몰입의 관계에서 조직지원인식의 조절효과가 나타나지 않았다. 넷째 일과 삶의 균형 지원제도와 종업원 인게이지먼트의 직무몰입과의 관계에서 조직지원인식의 수단적, 정서적 지원 모두 성장지원제도를 조절하는 것으로 나타났다. 본 연구는 국내에서 연구가 활발히 진행되지 않았던 일과 삶의 균형(WLB) 지원제도와 종업원 인게이지먼트의 영향관계를 검증하는 실증연구라는 점에서 학문적 의의와 함께 복리후생적 인사제도의 활용을 위한 실무적 시사점을 제공했다는 점에 의의를 둘 수 있다.

• 한국교육학연구
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• 제22권3호
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• pp.301-327
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• 2016

본 연구에서는 한국과 중국의 고등학생들을 대상으로 이들이 지각한 교실 목적구조(숙달, 수행접근, 수행회피), 도움 요청 행동(도움 요청, 도움 요청 회피) 및 학교 참여에 어떠한 차이가 있는지를 살펴보고, 이들이 지각한 교실 목적구조와 학교 참여 간의 관계에서 도움 요청 행동(도움 요청, 도움 요청 회피)이 매개하는지에 대해 탐색해 보고자 하였다. 이를 위해 본 연구에서는 한국과 중국의 고등학생 총 584명을 최종 분석 대상으로 선정하였다. 본 연구 결과, 한국의 고등학생들에 비해 중국의 고등학생들이 지각한 교실 숙달 목적구조 및 교실 수행회피 목조구조 수준이 높은 것으로 나타났고, 도움 요청과 정서적 학교 참여 수준도 높은 것으로 나타났다. 반면에, 한국 고등학생들이 중국 고등학생들에 비해 행동적 학교 참여 수준이 높은 것으로 나타났다. 또한, 한국 고등학생들이 지닌 도움 요청 및 도움 요청 회피는 교실 숙달 목적구조와 학교 참여 간의 관계를 유의하게 매개하며, 도움 요청 회피는 교실 수해회피 목적구조와 학교 참여 간의 관계를 유의하게 매개하는 것으로 나타났다. 중국 고등학생들이 지닌 도움 요청 및 도움 요청 회피는 교실 수행회피 목적구조와 학교 참여 간의 관계를 유의하게 매개하며, 도움 요청 회피만 교실 숙달 목적구조와 학교 참여 간의 관계를 유의하게 매개하는 것으로 나타났다. 이와 같은 본 연구 결과는 한국과 중국의 고등학생들의 학교 참여 수준 증진을 위한 방안을 개발하는 데 기초자료로 활용될 수 있을 것으로 기대된다.

• 디지털융복합연구
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• 제16권5호
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• pp.199-206
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• 2018

본 논문은 공익광고캠페인에서 청중의 호감적 태도와 정서적 몰입 간의 관계를 매개하는 자기조절체계의 효과를 다루었다. 이를 위해 먼저 여러 유형의 정서적 유인가를 지닌 공익캠페인을 자극으로 선정하고 이들 공익캠페인에 대한 평가와 실천의도를 측정하였다. 연구 참여자는 70명의 대학생이었고 평균 연령은 22.49(SD=3.22)이었다. 연구결과, 공익캠페인에 대한 호감도는 정서적 몰입에 긍정적 영향을 주고, 정서적 몰입은 다시 캠페인 실천의도에 영향을 주었다. 특히 본 연구결과는 향상 초점 체계는 캠페인에 대한 호감도와 몰입의 관계를 유의미하게 매개하는 반면, 방어 초점 체계는 호감도와 몰입의 관계를 매개하는 효과가 상대적으로 미약한 것으로 나타났다. 본 연구의 결과는 사회적 이슈를 설득할 목적의 공익캠페인이 청중에게 성취감과 자기향상의 열망과 같은 긍정적 메시지를 전달할 때 효과적일 수 있음을 시사한다.

• 한국조리학회지
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• 제22권1호
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• pp.9-18
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• 2016

The purpose of this paper was to explore the narrative strategy of storytelling advertisement videos for a beer brand Heineken. Heineken was one of the most active advertisers who had made very impressive ad videos. The author selected five story driven advertisement videos which had been most frequently watched by Internet viewers. Those were "The Insider", "Odyssey 2011", "Heineken lip gross", "Italy Activation Milan AC vs. Real Madrid", "the Match". The five selected videos have 90 second running time. The target videos were repeatedly watched and the expected key image cuts and key verbal copies were captured as well. To categorize the narrative structure and key copies of each video, Fog, Budtz & Yakaboylu's four element model of storytelling and Gustav Freytag's three act structure or five stage model of a plot were exploited as underlying theories. Most of the ad videos had clear boundary between or among the stages of the plot and used emotional appeals including humor and sexual appeals. This paper found that the target videos used visual rhetorics to enhance the viewers' persuasion and comprehension. It also revealed that the target videos took advantage of football match as an emotional engagement to get ad viewers closely banded with Heineken.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제25권1호
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• pp.21-43
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• 2022

Investigating the relationship between intrinsic and extrinsic motivation and their effects on affective mathematics engagement in a cultural context is critical for determining which types of motivation promote affective mathematics engagement and the relationship with cultural affordance. The investigation in the current study is comprised of two dependent studies. The results from Phase 1 indicate that attitude and emotion are better explained by extrinsic motivation, while self-acknowledgment and value are better explained by intrinsic motivation. The results of Phase 2 indicate that the Korean sample has greater extrinsic motivation, attitude, and emotion, while the U.S. sample has greater intrinsic motivation, self-acknowledgment, and value. The key outcome for this research is that disentangling cultural affordance from the emotional and cognitive structures is impossible.