• 유통과학연구
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• 제22권8호
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• pp.99-107
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• 2024

Purpose: The aim of this study is to explore the psychological characteristics of users in mobile distribution channels (MDC) during mobile shopping. Research design, data and methodology: A conceptual framework based on shopping satisfaction theory was developed, leading to the proposal of a research model to examine the relationships between emotional control (EC), emotional practice (EP), prudential buying tendency (PBT), prudential buying urge (PBU), prudential buying behavior (PBB), and mobile shopping satisfaction (MSS) in MDC. To validate the research model, 125 survey responses were collected from mobile shoppers, and the relationships among EC, EP, PBT, PBU, PBB, and MSS were analyzed using the PLS structural equation model. Results: The empirical analysis revealed that EC did not have a significant impact on PBT, while EP had a significant effect on PBT. Moreover, PBT was found to influence both PBU and PBB, with PBU significantly affecting PBB. Finally, the study found that PBB significantly influences MSS. Conclusions: This study elucidates the relationships among EC, EP, PBT, PBU, PBB, and MSS, providing valuable insights for enhancing consumer shopping satisfaction in MDC. Practically, the study suggests various strategies for personalized and differentiated mobile customer management. Theoretically, it contributes to the field by stimulating further research on prudent purchasing behavior in mobile commerce.

• 산업경영시스템학회지
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• 제41권3호
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• pp.129-137
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• 2018

VOCs have been used as the most definitive resource to reflect customer feedback when developing products and services. However, due to the development of the Internet and the emergence of SNS, VOC is no longer the only channel that represents customer opinions. There are also a number of studies showing that many customers express complaints through channels other than VOCs. In this paper, we analyze the difference between the official VOC data and the data collected through the external channel, and suggest ways to reflect the various opinions of customers. To do this, this study uses keyword analysis that can identify differences according to frequency through social network, modular analysis to distinguish topics according to centrality and similarity, and emotional analysis to confirm word polarity (positive and negative). The results of this study show that the opinions of the customers were different depending on channels such as VOCs and external channels. Therefore, the collected data through VOC as well as external channels should be used in order to reflect the opinions of customers. In particular, this paper confirms that the results of one channel may vary depending on the channel characteristics even for the same channel. This confirms that collecting voc only on certain channels may differ from what real customers require. Therefore, data collected through VOCs as well as external channels must be used to reflect various customer feedback.

• 한국의류학회지
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• 제47권4호
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• pp.729-742
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• 2023

This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword "fashion+vintage." Emotional value was the most frequently mentioned, and environmental value increased the most. We also revealed an increasing trend in online channels for vintage clothing consumption. In Study 2, we analyzed 30 interviews with consumers who had purchased vintage clothing through online channels. We identified 7 attributes and 20 goals for vintage consumption online and pinpointed three strong connections. First, consumers reported high levels of service satisfaction due to the usefulness of algorithms. Second, the authenticity and heritage information available through online and mobile channels were associated with consumers' perceptions of value related to financial benefits. Third, consumers sought to find rare products through online channels, leading to a strong influence on their sense of achievement. Overall, this study proposed ways to increase the value of vintage clothing perceived by consumers through consumption online.

• 복식
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• 제66권5호
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• pp.49-65
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• 2016

This study investigated the effect of emotional appeals on consumers' attitude towards fair trade apparel advertisements, and their intention to purchase those fair trade apparels. The interaction effect of the advertising channel and the mediation effect of perceived consumer effectiveness(PCE) were examined. Four stimuli were manipulated using two types of emotions(positive/negative) and two types of advertising channels(magazine/SNS) were used to analyze consumers' reaction. The results demonstrated the significant differences in attitude towards ads and purchase intention according to the types of emotional appeals used in fair trade apparel ads. However, the interaction effect between the types of emotion and advertising channels was not identified. The results of mediation analysis showed that positive emotion influenced purchase intention directly without forming a favorable attitude towards the ads, whereas negative emotion had no significant influence on attitude towards the ads and purchase intention. The results also identified that PCE mediated between emotion elicited by ads and purchase intention. This study suggests that delivering images and messages that creates positive emotion should be considered when fair trade ads are produced. In addition, fair trade ads need to be devised to enhance PCE by emphasizing that ethical choices of individual consumers can change the working environment of manufacturing countries.

• 전기학회논문지
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• 제67권10호
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• pp.1364-1369
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• 2018

Speech emotion recognition, which aims to classify speaker's emotional states through speech signals, is one of the essential tasks for making Human-machine interaction (HMI) more natural and realistic. Voice expressions are one of the main information channels in interpersonal communication. However, existing speech emotion recognition technology has not achieved satisfactory performances, probably because of the lack of effective emotion-related features. This paper provides a survey on various features used for speech emotional recognition and discusses which features or which combinations of the features are valuable and meaningful for the emotional recognition classification. The main aim of this paper is to discuss and compare various approaches used for feature extraction and to propose a basis for extracting useful features in order to improve SER performance.

• 제어로봇시스템학회논문지
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• 제13권8호
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• pp.735-742
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• 2007

The importance of the interaction capability of a robot increases as the application of a robot is extended to a human's daily life. In this paper, a portable mediate interface Handybot is developed with various interaction channels to be used with an intelligent home service robot. The Handybot has a task-oriented channel of an icon language as well as a verbal interface. It also has an emotional interaction channel that recognizes a user's emotional state from facial expression and speech, transmits that state to the robot, and expresses the robot's emotional state to the user. It is expected that the Handybot will reduce spatial problems that may exist in human-robot interactions, propose a new interaction method, and help creating rich and continuous interactions between human users and robots.

• 컴퓨터교육학회논문지
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• 제23권3호
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• pp.71-79
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• 2020

이 연구는 비대면 채널에서의 언어폭력이 사회적으로 이슈가 되고 있고 감정노동자들의 업무처리 상황에서 발생하는 언어폭력의 실제 사례들은 무엇이 있는가를 전문가심층면접을 통해 조사하였다. 그리고 실제 통화내용에서 언어폭력의 분포를 음성분석(SA)이라는 새로운 빅데이터 기술을 통해 확인하였다. 연구 결과 첫째 비대면 채널을 통해 일어나는 통화에서 언어폭력은 인격모독, 폭언/욕설, 무리한 요구, (성)희롱과 위협/협박으로 분류된다. 둘째 음성분석을 이용하여 이들 범주 중 가장 높은 빈도를 나타내고 있는 것은 인격모독과 폭언/욕설이었으며 인격모독에서는 하대/반말이 가장 높은 비율을 차지하고 있으며 폭언/욕설에서는 일반적 욕설의 비중이 가장 높았다. 특히 전체 언어폭력 사례에서 일반적 욕설이 차지하는 비율이 가장 높았다. 이 연구를 통해 비대면 채널 상황에서 발생하는 언어폭력의 유형을 정리하였으며 감정노동자들에게 있어서 언어적 스트레스가 직무에 어떠한 영향을 끼치는가에 대한 연구의 필요성을 시사하였다.

• 복식문화연구
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• 제31권3호
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• pp.361-378
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• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• 문화기술의 융합
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• 제3권4호
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• pp.123-129
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• 2017

본 연구는 감정의 이동이나 발생과정을 알아 문학치료에 활용하고자 하는 데에 목적이 있다. 그래서 문학작품을 대할 때 인체에서 작동되는 감정의 유로에 대한 과정을 밝혀보고자 하였다. 그 결과 감정은 시어들을 읊을 때 인체에서 감정 코드들이 작동하여 서로 끌어당겨 아미노산의 위치로 집결됨을 확인하였다. 그러면서 아미노산의 합성에 촉매 역할을 하는 것이 감정이라고 판단되었다. 물론 이는 인문학적이고 융합적인 논증이며, 의학적으로 증명된 사실은 아니다. 그러나, 이러한 연구가 계속된다면 인간을 보다 건강하게 사유케 하는 데에 기여할 것으로 사료된다.

• Asia Marketing Journal
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• 제21권2호
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• pp.73-98
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• 2019

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel's unique characteristics. More specifically, this research focuses on the expectation that the effects of information from Twitter and blogs on product sales may differ because Twitter and blogs, two different communication channels for online WOM, have their own unique traits. Our particular aim is to perform an in-depth examination on the effects of communication channel's volume and valence on product sales, two important attributes of online WOM. Furthermore, while most of the empirical research focuses on online WOM and analyzes its effect on markets of temporary experience goods, such as movies and books, this research highlights focuses on the automobile market, a durable goods market. The results of our analysis are as follows: First, regarding blogs, a positive valence significantly and positively affects the sales of products, and this result indicates that consumers are influenced more by the emotional aspect of a product presented in a post than by the number of blog posts. Second, regarding Twitter, the volume of online WOM significantly and positively affects sales, an indication that as the number of posts increase, the sales increase. Through this research, we suggest that even those firms that sell durable goods can increase sales through the management and application of online WOM. Moreover, according to the characteristics of communication channels, the effects of online WOM on sales differ. As a practical implication of this research, we suggest that companies can and should create marketing strategies appropriate to their targeted communication channels.