• 한국의류학회지
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• 제41권2호
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.180-189
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• 2024

We aimed to see if approach-avoidance visual experience would have different effects in the valence rating of emojis. Previous literature has shown that approach-avoidance tendencies have influences people's emotional perceptions. Up until now, research on emojis have been heavily focused on static emojis, which gives room for exploration whether if movement added on to emoji would elicit different emotional responses. In the study, we examined the impact of approach-avoidance visual experience of emojis via mobile interface, categorized into 4 experimental conditions (positive approach, negative approach, positive avoid, and negative avoid), and conducted semi-structured interviews to identify users' reasonings towards their valence ratings on specific emojis with approach or avoid movements. We found that positive approach emojis were the highest valence rating and preferred by the participants, while there were no differences between negative emoji approach or avoidance. Based on these findings, we conclude that positive emojis could be intensified to be more positive with approach motion, yet for negative emojis, individual differences or contextual differences may arise in its emotional ratings.

• 한국의류학회지
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• 제36권6호
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• pp.601-615
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• 2012

In this study, two representative measures in the job-focused approach and the employee-focused approach of emotional labor are explored to examine dimensionality and the predictability of each emotional labor measure on key consequences that include job stress, customer orientation, and job satisfaction. Data obtained from 193 department store apparel saleswomen were submitted for analysis. The results show that the emotional dissonance and emotional effort of the Kruml and Geddes measure are good predictors for job stress, customer orientation, and job satisfaction. In a test of the Davies measure, job stress is predicted by emotional dissonance and frequency while customer orientation is predicted by duration, variety, and the frequency of emotional expression in jobs. Duration is also a key predictor for job satisfaction. The result confirm the dimensionality and predictability of two emotional labor measures as well as suggests the need for the careful selection and refinement of appropriate measures according to consequences.

• 한국실내디자인학회논문집
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• 제19권3호
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• pp.77-85
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• 2010

The Therme Vals is a hotel and spa which combines a complete sensory experience designed by Peter Zumthor. This study aims to find emotional design approaches of the Therme Vals through references, observation from site visit, interview and discussion related to this topic. This space was designed for visitors to luxuriate and rediscover the ancient benefits of bathing. The combinations of light and shade, open and enclosed spaces and linear elements make for a highly sensuous and restorative experience. The study observed the emotional design characteristics of the Therme Vals through space approach, aesthetic and experiential sides. For space approach side, emotional experience in gradual process to approach the space was mentioned, for aesthetic side, mystical combination of light, stone and water was observed, for experiential side, 5 senses experience and space programing for adjusting the density of the space were observed. This study found that the spa has the quality of spiritual, soul-touching delight like religious experience. The fascination for the mystic qualities of a world of stone within the mountain, for darkness and light, for light reflections on the water or in the steam saturated air, pleasure in the unique acoustics of the bubbling water in a world of stone, the ritual of bathing-all these notions were explained in Peter Zumthor's construction details. In the result of the interview and discussion, people love the space and praised it highly for the emotional design regardless of space experience, age, sex or ethnicity. Emotional design approaches based on human nature, materiality, and memory of the places is more powerful than other emotional design ideas with technical devices, special themes, digital effects, vivid colors and shapes.

• Journal of information and communication convergence engineering
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• 제21권1호
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• pp.68-74
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• 2023

This study examines the response of users' feelings from a gender perspective toward interactive video mobile learning (IVML). An IVML prototype was developed for the Android platform allowing users to install and make use of the app for m-learning purposes. This study aims to measure the level of feelings toward the IVML prototype and examine the differences in gender perspectives, identify the most responsive feelings between male, and female users as prominent feelings and measure the correlation between user-friendly feeling traits as an independent variable in accordance with gender attributes. The feelings response could then be extracted from the user experience, user interface, and human-computer interaction based on gender perspectives using the Kansei engineering approach as the measurement method. The statistical results demonstrated the different emotional reactions from a male and female perspective toward the IVML prototype may or may not have a correlation with the user-friendly trait, perhaps having a similar emotional response from one to another.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제2권3호
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• pp.209-218
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• 2013

인간의 동작 인식에 대한 이전 연구는 주로 관절체로 표현된 신체 움직임을 추적하고 분류하는데 초점을 맞춰 왔다. 이 방식들은 실제 이미지 사용 환경에서 신체 부위에 대한 정확한 분류가 필요하다는 점이 까다롭기 때문에 최근의 동작 인식 연구 동향은 시공간상의 관심 점과 같이 저수준의, 더 추상적인 외형특징을 이용하는 방식이 일반화되었다. 하지만 몇 년 사이 자세 예측 기술이 발전하면서 자세 기반 방식에 대한 시각을 재정립하는 것이 필요하다. 본 연구는 외형 기반 방식에서 저수준의 외형특징만으로 분류기를 학습시키는 것이 충분한지에 대한 문제를 제기하면서 자세 예측을 이용한 효과적인 자세기반 동작인식 방식을 제안하였다. 이를 위해 다양한 감정을 표현하는 동작 시나리오를 대상으로 외형 기반, 자세 기반 특징 및 두 가지 특징을 조합한 방식을 비교하였다. 실험 결과, 자세 예측을 이용한 자세 기반 방식이 저수준의 외형특징을 이용한 방식보다 감정 동작 분류 및 인식 성능이 더 나았으며 잡음 때문에 심하게 망가진 이미지의 감정 동작 인식에도 자세 예측을 이용한 자세기반의 방식이 효과적이었다.

• 로봇학회논문지
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• 제4권3호
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• pp.210-217
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• 2009

This paper introduces a design of multi-dimensional complex emotional model for various complex emotional expression. It is a novel approach to design an emotional model by comparison with conventional emotional model which used a three-dimensional emotional space with some problems; the discontinuity of emotions, the simple emotional expression, and the necessity of re-designing the emotional model for each robot. To solve these problems, we have designed an emotional model. It uses a multi-dimensional emotional space for the continuity of emotion. A linear model design is used for reusability of the emotional model. It has the personality for various emotional results although it gets same inputs. To demonstrate the effectiveness of our model, we have tested with a human friendly robot.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.71-78
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• 2011

Although the recognition and emotion about space is subjective and individual, if standard is proposed through common factor, objective, quantified space image evaluation will be available. In addition, space image evaluation standard caused by recognitive-emotional factor can meet requests of space users and increase psychological satisfactions. The purpose of this study is to grasp the space image caused by recognitive-emotional factor in space with PAD model and analyze the evaluation of space image giving visual, recognitive and emotional effects. The analysis result revealed that 'joyfulness' and access-avoidance had a very similar distribution. The result means that space is evaluated with the degree of 'joyfulness' for space and it is led by approach-avoidance behavior. The recognition factor that forms and evaluates space image and decides approach-avoidance is expressed as adjective images such as 'fresh, joyful, light and static and its emotional factors are adjective images such as 'calm, allowable, joyful and quiet'.

• 한국실내디자인학회논문집
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• 제19권2호
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• pp.206-215
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• 2010

The negative memories which come from tragic events such as war, terror or various conflicts in modern cities have been threatening the mental health of city-dwellers. This thesis focuses on 'healing public space' that will help recover the life of city-dwellers who sustain various trauma. For this, the author investigated the significant memorial space through 1980-2010 from site visits, interviews, and related theses and books and then extracted necessary information from each period. This thesis aims to find the changes of the memorial concepts and visitor's reaction for last 30years. 1)1980-: Healing concept and visitor's positive response 2)1990-: Healing by emotional experience approaches to the memorial museum such as narrative approach, exhibition media using 5senses, interactive display and preserving trace, 3)early 2000-: Healing by architectural experience 4)2002-: present: Healing projects by various programs. Steady advances in memorial design for healing trauma are due to the efforts for emotional design approach to eeply move the visitors and the efforts have to be continued. The study emphasize the importance of attracting eople by experimental, emotional design contents not just by aesthetic and functional public design ideas.

• International Journal of Human Ecology
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• 제10권2호
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• pp.13-24
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• 2009

The effects of grandparenting involvement and emotional attachments on emotional and behavioral development among adolescents were explored through the use of a UK cross-sectional national data of 1,566 adolescents aged eleven to sixteen years old receiving some form of grandparenting. A correlation and logistic regression analyses yielded results that supported the positive effects of grandparenting on the emotional and behavioral disorder symptoms of adolescents. The results indicate that most selected socio-demographic, grandparenting involvement, and the emotional attachment variables of grandchildren influenced the likelihood of increasing or decreasing emotional disorder symptoms among adolescents. However, no support was found for perceiving emotional attachments with grandparents as a predictor of behavioral disorder symptoms among youth, whereas socio-demographic and grandparenting involvement variables showed significant impacts on behavioral disorder symptoms. The findings highlight the importance of a systematic approach about the socio-demographic characteristics, levels of grandparenting, and emotional attachment levels with grandparents to understand youth cared for by grandparents that experience emotional and/or behavioral disorder symptoms, when intervention or prevention programs are considered.