• 감성과학
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• 제25권4호
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• pp.129-138
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• 2022

음성 어시스턴트가 차량에 탑재되기 시작하면서, 차량의 조형적 특징과 음성 어시스턴트간의 연관성이 중요해지고 있다. 본 연구는 자동차에 적용된 음성 어시스턴트와 외관의 조화스러움에 대하여 공통된 감성적 특징을 기반으로 살펴보고자 하였다. 12가지 차량 이미지와 6가지의 음성 어시스턴트에 대해 15종의 형용사를 바탕으로 감성 평가를 실시하였다. 실험은 온라인 개별 인터뷰로 진행되었으며, 총 24명의 대학생이 참여하였다. 참여자들은 각 자극물을 대표하는 감성 형용사 3종을 1, 2, 3위로 평가하고, 선정 이유에 대한 간단한 인터뷰를 진행하였다. 설문 결과에 대해 주성분분석을 수행하여 2개의 주요 요인을 추출한 뒤, 각 요인을 축으로 하여 자극물을 분포시켰다. 분포도를 바탕으로 감성적 특징을 도출하고자 계층적 군집 분석을 수행하였다. 주성분 분석 결과 자동차 이미지와 음성 어시스턴트를 설명하는 감성적 차원으로 "편안한-급진적인"과 "가벼운-무거운"이 추출되었다. 두 차원을 바탕으로 자극물들을 분포시킨 결과, 자동차와 음성 어시스턴트가 동일한 축을 바탕으로 다양하게 분포해 두 요인이 자극물간 감성적 특징을 도출하기에 적합하다고 판단되었다. 자극물들의 분포도를 바탕으로 계층적 군집분석을 수행하여 17개의 자극물을 4가지 군집으로 추렸다. 각 군집은 도전적인, 우아한, 위엄있는, 활기찬 그룹으로 도출되었다. 본 연구에서는 차량의 조형적 특징과 음성 어시스턴트의 감성적 이미지를 동시에 설명할 수 있는 두 축을 도출하였다. 도출된 축을 바탕으로 그려진 분포도에 군집 분석을 수행해 감성적 특징을 분류하였으며, 총 4개의 감성적 특징이 도출되었다. 본 연구는 자동차의 조형적 특징에 맞춘 음성 어시스턴트 제안을 위한 디자인 품평 가이드로 활용되어, 추후 출시되는 차량에서 사용자들의 자동차 음성 어시스턴트 감성 경험이 증진될 것으로 기대한다.

• 감성과학
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• 제11권4호
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• pp.589-598
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• 2008

본 연구는 시각장애인의 감성적 특성을 밝혀 향후 웹 접근성 지침에 반영하기 위해 진행된 기초연구로, 통일한 청각적 자극에 대한 시각장애인과 일반인의 감성 반응을 비교하고 그 차이점을 알아보고자 진행되었다. 이러한 목적을 위하여 본 연구에서는 음악(Representation Sound)과 음향효과(Abstraction Sound)를 이용한 15개의 청각 자극과 긍정 및 부정 감성어휘를 이용한 11개의 감성평가 척도를 선정하여 웹 설문 시스템을 제작하였으며, 이를 활용하여 31명의 시각장애인과 53명의 일반인을 대상으로 준비된 청각 자극에 대한 감성 반응을 측정하였다. 예외적인 경우가 있기는 하지만 설문의 결과는 대부분의 경우에서 두 집단 간의 감성반응패턴이 일치하는 것으로 나타나, 장애인의 감성욕구가 일반인과 크게 다르지 않음을 보여주고 있다. 이러한 결과는 디자인에서 사용자의 감성을 중요시 하는 것과 마찬가지로 웹 접근성에 대한 연구에서 장애인의 감성적 욕구가 중요시 되어야 함을 보여주고 있는 것이다.

• 한국의류산업학회지
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• 제17권4호
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• pp.524-540
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• 2015

This study develops textile pattern design ideas created through the visualization of music. Methods of auditory and synesthesia were employed to analyze various attributes of popular music genres and appoint language image, shape image, and color image to obtain their interrelationships. This study provides data that can be used to express emotional images on textile print pattern designs. This research used different genres of popular music as stimuli. The language image was extracted and introduced to the overall color scheme; in addition, the color image was verified. The analysis of the color image was executed by applying it with the color set image scale of I.R.I colors. Then, the color image of the target genre of popular music was examined and analyzed through a color tone system. The preference in shape image was realized through visual images based on basic principles of points, lines, and sides composition; subsequently, an analysis of the emotional image of popular music followed. An examination of the emotional images of different popular music genres have led to the discovery that language image, color image, and shape image all share a common emotional image. There was also a realization that similarity and interrelationship exists in language, color, and shape images experienced by listening to popular music.

• 감성과학
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• 제12권1호
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• pp.33-44
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• 2009

본 연구는 방송 영상물을 시청할 때 나타나는 감성적으로 긍정적 내용과 부정적 내용의 차별적 영향에 대해 탐구하는 한편, 형식적 특성 중 하나인 편집속도와의 상호작용을 고찰하였다. 연구는 실험으로 진행하였으며, 피험자가 메시지를 보는 동안 심박률과 피부 전도성 측정을 통해 주의와 각성 수준을 관찰하였다. 전체 메시지를 다 본 후 피험자들은 자유회상기억에 관한 문항을 작성하였다. 연구의 결과는 각성 수준을 통제하였을 때, 수용자들은 긍정적 내용보다 부정적 내용에 더 주의를 기울였지만 기억하는 정도는 반대로 긍정적 내용이 우세하였다. 한편 편집속도를 높이는 것이 감성적인 내용에 대한 반응에서 각성, 주의, 그리고 기억 수준을 높이는 것으로 나타났다. 하지만 그 효과는 긍정적, 부정적 내용에 따라 차별적이었다. 편집속도를 높이는 것이 부정적인 내용에는 별로 효력이 없거나 오히려 악영향을 미칠 수 있다는 결과가 도출되었다. 본 연구는 감성 연구에서 감성 유인가의 비대칭성에 대한 이해를 심화하고, 또한 감성 유인가적 내용과 형식적인 특성과의 상호작용이라는 새로운 연구 영역을 제시한다.

• Asia Marketing Journal
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• 제15권4호
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• pp.103-129
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• 2014

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers' narrative processing. The purpose of storytelling is to elicit consumers' emotional experience to meet the objectives of advertisement producers. Therefore, the most important requirement for storytelling in advertising is that it evokes consumers' sympathy for the main character in the advertisement. This does not involve advertisements directly persuading consumers, but rather, consumers themselves finding an answer through the advertisement's story. Thus, consumers have an indirect experience regarding the product features and usage through empathy with the advertisement's main character. In this study, we took the results of a precedent study as the starting point, according to which consumers' emotional response can be altered depending on the storytelling methods adopted for storytelling ads. Previous studies have reported that drama-type and vignette-type storytelling methods have a considerably different impact on the emotional responses of advertising audiences, due to their different structural characteristics. Thus, this study aims to verify that emotional response aroused by different types of advertisement storytelling (drama ads vs. vignette ads) can be controlled by the socio-psychological gender difference of advertising audiences and that the interaction effects between the socio-psychological gender differences of the audience and the gender stereotype of emotions to which advertisements appeal can exert an influence on emotional responses to types of storytelling in advertising. To achieve this, an experiment was conducted employing a between-group design consisting of 2 (storytelling type: drama ads vs. vignette ads) × 2 (socio-psychological gender of the audience: masculinity vs. femininity) × 2 (advertising appeal emotion type: male stereotype emotion vs. female stereotype emotion). The experiment revealed that the femininity group displayed a strong and consistent empathy for drama ads regardless of whether the ads appealed to masculine or feminine emotions, whereas the masculinity group displayed a stronger empathy for drama ads appealing to the emotional types matching its own gender as well as for vignette ads. The theoretical contribution of this study is significant in that it sheds light on the controllability of the audiences' emotional responses to advertisement storytelling depending on their socio-psychological gender and gender stereotype of emotions appealed to through advertising. Specifically, its considerable practical contribution consists in easing unnecessary creative constraints by comprehensively analyzing essential advertising strategic factors such as the target consumers' gender and the objective of the advertisement, in contrast to the oversimplified view of previous studies that considered emotional responses to storytelling ads were determined by the different types of production techniques used. This study revealed that emotional response to advertisement storytelling varies depending on the target gender of and emotion type appealed to by the advertisement. This suggests that an understanding of the targeted gender is necessary prior to producing an advertisement and that in deciding on an advertisement storytelling type, strategic attention should be directed to the advertisement's appeal concept or emotion type. Thus, it is safe to use drama-type storytelling that expresses masculine emotions (ex. fun, happy, encouraged) when the advertisement target, like Bacchus, includes both men and women. For brands and advertisements targeting only women (ex. female clothes), it is more effective to use a drama-type storytelling method that expresses feminine emotions (lovely, romantic, sad). The drama method can be still more effective than the vignette when women are the main target and a masculine concept-based creative is to be produced. However, when male consumers are targeted and the brand concept or advertisement concept is focused on feminine emotions (ex. romantic), vignette ads can more effectively induce empathy than drama ads.

• 한국지능시스템학회논문지
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• 제23권3호
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• pp.262-267
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• 2013

The recognition of human emotional state is one of the most important components for efficient human-human and human- computer interaction. In this paper, four emotions such as fear, disgust, joy, and neutral was a main problem of classifying emotion recognition and an approach of visual-stimuli for eliciting emotion based on physiological signals of skin conductance (SC), skin temperature (SKT), and blood volume pulse (BVP) was used to design the experiment. In order to reach the goal of solving this problem, half-against-half (HAH) multi-class support vector machine (SVM) with Gaussian radial basis function (RBF) kernel was proposed showing the effective techniques to improve the accuracy rate of emotion classification. The experimental results proved that the proposed was an efficient method for solving the emotion recognition problems with the accuracy rate of 90% of neutral, 86.67% of joy, 85% of disgust, and 80% of fear.

• 대한의용생체공학회:학술대회논문집
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• 대한의용생체공학회 1997년도 춘계학술대회
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• pp.370-373
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• 1997

We are exposed to the various external stimuli input from the environment, which cause emotional changes based on the characteristics of the stimuli. Unfortunately there are no quantitative results on relationship between human sensibility and the characteristics of physiological signals. The objective of this study was to quantify EEG signals evoked by auditory stimulation based on the assumption that the analysis of the variability on the characteristics of the EEG waveform may provide the significant information regarding changes in psychological states of the subject. The experiment was devised with seven experimental conditions, which are control and six different types of auditory stimulation. Six subjects were used to obtain EEGs while introducing auditory stimulation. Wavelet transformation was employed to analyze the EEG signals. The results showed that the reconstructed signals at the decomposition level revealed the different energy value on the EEG signal. Also, general patterns of EEG signals in rest state compare with negative and positive stimulus were found. This study could be extended to establish an algorithm which distinguishes psychophysiological states of the subjects exposed to the auditory stimulation.

• 제어로봇시스템학회논문지
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• 제19권4호
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• pp.364-371
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• 2013

Emotion Recognition is one of the important part to develop in human-human and human computer interaction. In this paper, we have focused on the performance of multi-class SVM (Support Vector Machine) with Gaussian RFB (Radial Basis function) kernel, which has been used to solve the problem of emotion recognition from physiological signals and to improve the accuracy of emotion recognition. The experimental paradigm for data acquisition, visual-stimuli of IAPS (International Affective Picture System) are used to induce emotional states, such as fear, disgust, joy, and neutral for each subject. The raw signals of acquisited data are splitted in the trial from each session to pre-process the data. The mean value and standard deviation are employed to extract the data for feature extraction and preparing in the next step of classification. The experimental results are proving that the proposed approach of multi-class SVM with Gaussian RBF kernel with OVO (One-Versus-One) method provided the successful performance, accuracies of classification, which has been performed over these four emotions.

• 한국주거학회논문집
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• 제1권2호
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• pp.27-48
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• 1990

The purpose of this study was to investigate the middle-class housewives` experience of housing environment through their own cognitive expressions. Subjects were 18 housewives living in the apartments at Junggye-Dong, Seoul and Field survey method was used. Indepth interview technique with planned questionnaire was used. The contents of individual`s housing life history were recorded by means of a recording machine. Cognitive expressions of subjects ontheir experience of housing environment were analiyzed by Content Analysis. Subjects have respectively experienced various housing types. The housing experiences were classified by stimuli and respones. Stimuli were again classified by the factors and characteristics of housing environment, whereas responses were classified by types and directions. Negative experiences were more frequent than positive ones. Negative evaluations were appeared more frequently In such case as the existence of community facilities, interior structure, bathrooms, and heating systems. The positive emotional experiences appeared more frequently were the natural characteristic$ of outdoors. When all the contents were analyzed by housing types experienced, subjects negatively remembered community facilities in high-rise apartments, and positively outdoors in detached single houses including traditional houses, and negatively heating systems in low-rise apartments and tenement houses. These contents, especially positive and negative aspects of past experience. can be used as basic data to understand residents` reponses and to plan furture houses more desirable for them.

• 감성과학
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• 제4권2호
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• pp.39-45
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• 2001

본 연구는 향에 대한 연령별 감성구조를 밝히고, 향 감성에 따른 자율신경계 반응을 규명하기 위해 수행되었다. 실험 참여자는 연령별(10대, 20대, 40대)로 24명씩 총 72명이고, 자극향은 cederwood, grapefruit, teebaum, peppermint, rose향을 사용하였다. 향이 제시되는 동안 혈류량, 피부온도, 피부전기 반응, 심전도 반응을 측정하였고, 향에 대한 주관적 감성을 측정하였다. 향에 의한 심리적 감성구조는 심미성, 강도, 자연성, 개성성, 낭만성의 다섯 요인이 확인되었고, 연령별로 차이가 나타나지 않았다. 향 선호도를 예측하는 감성요인은 연령별에 따라 부분적으로 차이가 있었다. 감성적으로 “나쁜” 향은 “좋은” 향보다 교감신경계 활동에 의한 자율신경계 반응이 더 크게 일어났다.