• Asia pacific journal of information systems
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• 제19권4호
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• pp.101-124
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• 2009

According to Wikipedia, virtual reality (VR) is defined as a technology that allows a user to interact with a computer-simulated environment. Due to a rapid growth in information technology (IT), the cost of virtual reality has been decreasing while the utility of virtual reality advertisements has dramatically increased. Nevertheless, only a few studies have investigated the effects of virtual reality advertisement on consumer behaviors. Therefore, the objective of this study is to empirically examine the effects of virtual reality advertisement. Compared to traditional online advertisements, virtual reality advertisement enables consumers to experience products realistically over the Internet by providing high media richness, interactivity, and telepresence (Suh and Lee, 2005). Advertisements with high media richness facilitate consumers' understanding of advertised products by providing them with a large amount and a high variety of information on the products. Interactivity also provides consumers with a high level of control over the computer-simulated environment in terms of their abilities to adjust the information according to their individual interests and concerns and to be active rather than passive in their engagement with the information (Pimentel and Teixera, 1994). Through high media richness and interactivity, virtual reality advertisements can generate compelling feelings of "telepresence" (Suh and Lee, 2005). Telepresence is a sense of being there in an environment by means of a communication medium (Steuer, 1992). Virtual reality advertisements enable consumers to create a perceptual illusion of being present and highly engaged in a simulated environment, while they are in reality physically present in another place (Biocca, 1997). Based on the characteristics of virtual reality advertisements, a research model has been proposed to explain consumer responses to the virtual reality advertisements. The proposed model includes two dimensions of consumer responses. One dimension is consumers' rational response, which is based on the Information Processing Theory. Based on the Information Processing Theory, product knowledge and perceived risk are selected as antecedents of intention to purchase. The other dimension is emotional response of consumers, which is based on the Attitude-Structure Theory. Based on the Attitude-Structure Theory, arousal, flow, and positive affect are selected as antecedents of intention to purchase. Because it has been criticized to have investigated only one of the two dimensions of consumer response in prior studies, our research model has been built so as to incorporate both dimensions. Based on the Attitude-Structure Theory, we hypothesized the path of consumers' emotional responses to a virtual reality advertisement: (H1) Arousal by the virtual reality advertisement increases flow; (H2) Flow increases positive affect; and (H3) Positive affect increases intension to purchase. In addition, we hypothesized the path of consumers' rational responses to the virtual reality advertisement based on the Information Processing Theory: (H4) Increased product knowledge through the virtual reality advertisement decreases perceived risk; and (H5) Perceived risk decreases intension to purchase. Based on literature of flow, we additionally hypothesized the relationship between flow and product knowledge: (H6) Flow increases product knowledge. To test the hypotheses, we conducted a free simulation experiment [Fromkin and Streufert, 1976] with 300 people. Subjects were asked to use the virtual reality advertisement of a cellular phone on the Internet and then answer questions about the variables. To check whether subjects fully experienced the virtual reality advertisement, they were asked to answer a quiz about the virtual reality advertisement itself. Responses of 26 subjects were dropped because of their incomplete answers. Responses of 274 subjects were used to test the hypotheses. It was found that all of six hypotheses are accepted. In addition, we found that consumers' emotional response has stronger impact on their intention to purchase than their rational response does. This study sheds much light into practical implications for both IS researchers and managers. First of all, while most of previous research has analyzed only one of the customers' rational and emotional responses, we theoretically incorporated and empirically examined both of the two sides. Second, we empirically showed that mediators such as arousal, flow, positive affect, product knowledge, and perceived risk play an important role between virtual reality advertisement and customer's intention to purchase. In addition, the findings of this study can provide a basis of practical strategies for managers. It was found that consumers' emotional response is stronger than their rational response. This result indicates that advertisements using virtual reality should focus on the emotional side, and that virtual reality can be served as an appropriate advertisement tool for fancy products that require their online advertisements to give an impetus to customers' emotion. Finally, even if this study examined the effects of virtual reality advertisement of cellular phone, its findings could be applied to other products that are suited for virtual experience. However, this research has some limitations. We were unable to control different kinds of consumers and different attributes of products on consumers' intention to purchase. It is, therefore, deemed important for future research to control the consumer and product types for more reliable results. In addition to the consumer and product attributes, other variables could affect consumers' intention to purchase. Thus, the future research needs to find ways t control other variables.

• 인지과학
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• 제20권1호
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• pp.51-77
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• 2009

많은 연구들은 부정과년 자극의 처리가 그 처리자의 정서 상태에 따라 다른 처리가 이루어진다는 것을 주장하였다. 정서 정보 지각의 특성은 크게 두 가지 가정에 의해 논의되었다: 주의 결속(attentional engagement)에서의 차이와 주의해제(attentional disengagement)에서의 차이. 본 연구는 Posner의 cue-target 실험 패러다임을 이용하여 정서 정보 지각이 일반 자극의 지각과 어떠한 위치에서 차이가 나는지를 규명하고자 하였다. 단어 자극을 사용한 실험1과 얼굴 자극을 사용한 실험 2 모두에서 기존의 Fox(2001)에서 나온 결과와는 다르게 정서 자극의 지각이 일반자극의 지각에 비해 주의 결속에서 빠른 반응을 나타냈으며, 이런 경향성은 불안 수준이 높은 피험자에게서만 관찰되었다. 또한, 불안 수준이 높은 피험자들은 일반 피험자들 보다 단서와 목표자극이 일치되는 조건에서 느린 반응을 보였다. 실험 1과 2의 결과가 이 효과와 정서의 혼입되어 나온 결과인가에 대한 통제 실험을 시행한 실험 3에서는 정서 자극 제시 없이 일치 불일치에 대한 결과만을 보았다. 실험 3의 결과는 실험 1과 2가 정서와 피험자의 정서 상태에 의한 결과임을 지지하였다. 따라서 본 연구는 불안이라는 정서 상태가 부정적인 자극에 대한 지각을 빠르게 하는 이유가 정서 자극에 대한 빠른 주의결속이 있기 때문임을 지지하고 있다.

• Asian Pacific Journal of Cancer Prevention
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• 제15권19호
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• pp.8135-8142
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• 2014

Background: Breast cancer is the most common cancer in Iranian women and usually features delayed presentation and late diagnosis. Interpretation of symptoms, as the most important step, has a significant impact on patient delay in seeking treatment. There is a dearth of studies on symptom appraisal and the process leading to seeking help in breast cancer patients. This study explored the perceptions and experiences of Iranian women with self-detected possible breast cancer symptoms. Materials and Methods: A qualitative method was conducted involving in-depth semi-structured interviews with 27 Iranian women with self-discovered breast cancer symptoms. Participants were purposefully selected from women who attended Cancer Institute of Tehran University of Medical Sciences during June 2012 to August 2013. The audiotaped interviews were transcribed and analyzed using conventional content analysis with MAXQDA soft ware version 10. The trustworthiness of the study was verified by prolonged engagement, member validation of codes, and thick description. Results: The main concepts emerging from data analysis were categorized in four categories: symptom recognition, labeling of symptoms, interactive understanding, and confronting the fear of cancer. Symptom recognition through breast self-examination, symptom monitoring and employing prior knowledge distinguished normal from abnormal symptoms and accompanied with perception of being at risk of breast cancer led to symptom labeling. Social interaction by selective disclosure and receiving reassurance from a consultant led to confirmation or redefinition of the situation. Perceived seriousness of the situation and social meanings of breast cancer as a stigmatized and incurable illness associated with loss of femininity were reasons for patient worries and fear. Conclusions: This study emphasized that entangled cognitive, emotional and socio-cultural responses affecting understanding of symptom seriousness require further investigation. It is suggested that programs aimed at shortening patient delay in breast cancer should be focused on improving women's knowledge and self-awareness of breast cancer, in addition to correcting their social beliefs.

• International Journal of Computer Science & Network Security
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• 제22권8호
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• pp.197-207
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• 2022

Given the prevalence of violence in Ukrainian families, measures to prevent parental abusive treatment against children are urgent. It is important to study today's youth awareness about violence within families in order to enhance a culture of engagement with spouses and children in future. The aim of the study is to examine students' reflective experiences and their attitudes towards forms, frequency, causes and effects of parental abusive treatment. During the research the following methods were used step-by-step: theoretical analyses of scientific resources, anonymous questionnaire, quantitative and correlation analyses. According to result of survey 98 students who were interviewed, none of them fell victim of sexual abuse in their families. However, more than a half (51%) of the students surveyed experienced some forms of parental physical punishment. All the interviewed students encountered psychological cases of parental violence. The mostprevalent forms of parental abuse among the interviewees are criticism, negative comparison, emotional detachment, arrogance, intimidation, blackmail and humiliation. The most prevalent consequences of parental abuse among students are anxiety, low self-esteem, insecurity, impatience, suspiciousness, constraint in communication. Students agree that budget limitations, forced labor, criticism, spanking, emotional detachment, ignoring type of communication, reproach, blackmail are acceptable methods of punishment to use when raising their own children. These results clearly demonstrate the problem of the impact of parental abuse on children and its consequences in the future. A virtual dimension of the actualized problem is considered, namely: - virtualization of aggression and cruelty in the postmodern world. - the level of determining the factor of cruelty from the space of virtual culture. - the mirror image of everyday cruelty in the virtual environment; - the phenomenon of video games as a source and context of representation of the factor of cruelty in behavioral realities; - cybercrime as a virtualized result of cruelty in family and everyday realities. - futurological perspectives of virtualization of cruelty in communicative culture in general and in family relations in particular. The postmodern world is fundamentally different from the traditions and culture of the past, primarily due to the development of computer technologies and the virtualization of life in general. So, for example, virtual communities have become, in a certain way, another world, a second reality of life in general. And certain behavioral factors, in particular cruelty in the private environment, became a projection of such a phenomenon as cybercrime. Video games are a unique modern phenomenon, which multipolarly absorb all facets of human potential, communicative tendencies, behavioral and characterological factors, from the warmth of interpersonal relationships to the extreme degree of cruelty.

• 페미니즘연구
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• 제11권2호
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• pp.49-83
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• 2011

이 글은 복지국가의 핵심적 키워드인 '돌봄'과 '돌봄노동'의 특성을 살펴보면서, 여성들 간의 차이에 주목하여 '돌봄노동'의 제도화 방식을 살펴보고자 했다. '돌봄'은 도덕성의 표현이자 구체적인 노동을 수반하는 행위로 정의할 수 있으나, 복지국가에서의 돌봄노동은 '의존자를 돌보는 활동'으로 제한하여 가사노동과 조작적으로 분리하는 것이 정책적 제도화에 유용한 것으로 보았다. 돌봄노동은 동기적 측면에서 시장노동과 구분되지만 정서적이고 도덕적인 특성 그 자체는 표준화되거나 상품화되는데 한계가 있다는 점을 인식하고, 돌봄 제공자에게 정서적 동기를 부과하는 것은 현실적이지 않음을 지적했다. 여성의 가족 내 무급 돌봄 책임을 탈가족화를 통해 제도화하는 복지국가는 돌봄 노동에 대한 급여지급과 사회적 서비스 확대를 통해 구체화되는데, 이러한 돌봄노동의 제도화방식은 여성임금노동자와 여성전업주부, 돌봄 제공자와 돌봄 이용자로서의 여성, 그리고 여성계층의 양극화와 같은 여성내부의 차이에 영향을 주게 된다. 현금급여 중심의 돌봄노동 제도화는 가족 내 성별분업을 강화할 수 있으며, 전근대적이며 불평등한 권력관계의 노동과정을 가져올 가능성이 높고, 돌봄 노동력 자체를 양극화시킬 수 있으며, 더불어 좋은 일자리로서의 돌봄 일자리 확대를 어렵게 하는 문제점 등이 있다. 여성주의 진영의 복지국가운동은 '돌봄노동'의 탈가족화를 서비스 확대로 제도화하고 이와 동시에 돌봄노동의 탈성별화를 위한 정책 목록을 준비할 필요가 있다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.370-379
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• 2000

Autonomic responses were analyzed in 323 college students exposed to visual stimulation with Korean Affective Picture System (KAPS). Cardiac, vascular and electrodermal variables were recorded during 30 sec of viewing affective pictures. The same slides intended to elicit basic emotions (fear, anger, surprise, disgust, sadness, happiness) were presented to subjects in 2 trials with different experimental context. The first time slides were shown without any instructions (passive viewing), while during the second with instruction to exert efforts to magnify experienced emotion induced by pictures (active viewing). The aim of the study was to differentiate autonomic manifestations of emotions elicited by KAPS stimulation and to identify the role of instructed emotional engagement on physiological response profiles. The obtained results demonstrated reproducibility of responses in both trials with different contexts. Pairwise comparison of physiological responses in emotion conditions revealed the most pronounced differentiation for "ear-anger" and "fear-sadness" pairs (in electrodermal and HR variability parameters). "Fear-surprise" pair was also well differentiable. The typical response profile for all emotions included HR acceleration (except happiness and surprise), an increase of electrodermal activity, and a decrease of pulse volume. Higher cardiovascular and electrodermal reactivity to fear observed in this study, e.g., as compared to data with IAPS as stimuli, can be explained by cultural relevance and higher effectiveness of KAPS as stimuli, can be explained by cultural relevance and higher effectiveness of KAPS in producing certain emotions such as fear in Koreans.

• 사회복지연구
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• 제37호
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• pp.145-170
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• 2008

본 연구는 한국의 가정폭력피해여성들과 일하는 사회복지사들의 감정이입에 관한 임상적 경험을 현상학적으로 조사한 것으로 이 현장에 종사하는 사회복지사들의 심층면담을 통해 그들의 감정이입 욕구와 갈등을 질적으로 분석하였다. 주요 연구결과로 첫째, 사회복지사들은 상담과 사회복지전문직에 대한 클라이언트들의 선입견과 낯설음이 초기관계에서 그들이 시도하는 감정이입노력에 저항하는 요인들로 경험하고 있으며, 둘째, 친밀한 배우자관계에서 발생하는 가정폭력 피해의 특성들(쉽게 단절될 수 없는 폭력 위기와 정서적 유대감의 공존 등)로 인해 사회복지사들은 클라이언트에 대한 감정이입을 계속 유지하는데 매우 큰 의지와 에너지를 소진하고 있음을 보고 하였다. 따라서 가정폭력피해여성들과 일하는 사회복지사들의 감정이입능력을 개발하고 유지하기 위해서는 전문가들의 투신과 에너지를 지지해 줄 수 있는 대안들(임상슈퍼비젼과 전문적 지지망 등)의 필요성이 제안되었다.

• 한국과학교육학회지
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• 제41권3호
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• pp.193-202
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• 2021

본 연구에서는 과학 논변 활동에 참여하는 학생들이 비생산적, 생산적 논변 실행에서 각각 어떠한 인식론적 자원들을 활성화시키는지 탐색하고, 논변 실행 변화에 어떤 맥락이 기여하는지를 알아보고자 하였다. 이를 위해 과학 논변 활동에 참여한 소집단 학생들의 수업 실행과 면담을 녹화 및 녹음하여 전사했으며, 학생 활동지와 연구자의 필드노트를 수집하여 본 연구의 분석 자료로 활용하였다. 분석 결과, 초점 집단은 비생산적 실행에서 전파, 신뢰, 축적 자원을 활성화시키다가 생산적 실행에서 구성, 이해, 축적, 형성, 반박 자원을 활성화시키는 것으로 나타났다. 이러한 인식론적 자원 변화에 따른 실행 변화에 기여한 맥락은 친숙하지 않은 형태의 논변 과제가 제공된 것과 더불어 소집단 내 인식적 권위자의 정서적, 인식적, 개념적 지원이 작용한 것으로 분석되었다. 본 연구는 학습자의 맥락 의존적인 인식론에 따른 실행 변화를 분석하는 연구들에 추가적인 사례 연구로 제공될 수 있으며, 추후 학생들의 진정한 과학 참여를 위해 생산적인 인식론의 형성 및 안정화에 대한 논의에 기여할 수 있을 것으로 기대한다.

• Asian Journal for Public Opinion Research
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• 제12권1호
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• pp.53-74
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• 2024

The proliferation of health misinformation gained momentum amidst the outbreak of the novel coronavirus disease 2019 (COVID-19). People stuck in their homes, without work pressure, regardless of health concerns towards personal, family, or peer groups, consistently demanded information. People became engaged with misinformation while attempting to find health information content. This study used the content analysis method and analyzed 1,154 misinformation stories from four prominent signatories of the International Fact-Checking Network during the pandemic. The study finds the five main categories of misinformation related to the COVID-19 pandemic. These are 1) the severity of the virus, 2) cure, prevention, and treatment, 3) myths and rumors about vaccines, 4) health authorities' guidelines, and 5) personal and social impacts. Various sub-categories supported the content characteristics of these categories. The study also analyzed the emotional valence of health misinformation. It was found that misinformation containing negative sentiments got higher engagement during the pandemic. Positive and neutral sentiment misinformation has less reach. Surprise, fear, and anger/aggressive emotions highly affected people during the pandemic; in general, people and social media users warning people to safeguard themselves from COVID-19 and creating a confusing state were found as the primary motivation behind the propagation of misinformation. The present study offers valuable perspectives on the mechanisms underlying the spread of health-related misinformation amidst the COVID-19 outbreak. It highlights the significance of discerning the accuracy of information and the feelings it conveys in minimizing the adverse effects on the well-being of public health.

• 토지주택연구
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• 제14권4호
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• pp.1-16
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• 2023

전 지구적으로 기대수명 증가와 과학 기술의 비약적인 발전은 인구 고령화와 함께 에이징에 대한 패러다임을 변화시켰고, 세계 최하위 저출산 국가인 한국은 인구 자연 감소 시대와 초고령 사회라는 복합적인 인구구조의 격변으로 새로운 국가 위기와 국정과제 해결에 직면하였다. 즉 노인 인구의 급증과 핵심노동인력의 급감으로 돌봄 수급의 심각한 불균형은 노후 삶의 질(Quality of Life) 향상, 인간 존엄성(Dignity) 보전, 자립 생활(Independent Living) 유지를 위하여 혁신적인 접근을 요구하고 있다. 이에 4차 산업의 혁신 기술이 접목된 스마트 에이징이 지속가능한 삶의 가치를 실현시킬 수단으로 급부상하여 주목받고 있으나 학술적 정의나 사회적 합의의 부재 속에 관련 논의가 이어지고 있다. 이에 본 고에서는 통합적 문헌고찰과 개념 분석의 접근을 활용하여 스마트 에이징의 개념과 그 모형을 구성하고자 한다. 먼저 에이징의 점증적인 패러다임 변화 속에 등장한 스마트 에이징의 개념과 속성을 살펴보았고, 그 구성요소인 에이징 인 플레이스(Aging in Place), 웰 에이징(Well Aging), 액티브 에이징(Active Ageing)를 도출하여 각 요소별 특징을 검토하였다. 스마트 에이징의 첫 구성요소인 에이징 인 플레이스는 친숙한 지역사회 내의 거주 연속성에 초점을 두고 주거기반의 자립 생활, 사회적 교류의 지속, 자기결정권의 존중, 잔존 능력의 최대한 활용 등을 촉진하는 에이징 친화적인 환경의 조성을 의미한다. 웰 에이징은 삶의 질을 향상시키고자 신체적·정신적·사회적·영성적·경제적 조화로움, 균형적인 삶, 주관적인 행복을 중시하는 웰빙이 강조되는 반면 액티브 에이징은 적극적인 사회활동의 참여와 경제적인 노동활동의 참가를 통한 능동적 삶을 지향한다. 이러한 구성요소를 토대로 스마트 에이징의 전제 조건으로서 주거보장, 소득보장, 의료보장, 돌봄보장, 참여보장을 제안하며, 이들 구성요소와 전제조건은 상호연관성을 지니며 뉴노멀 시대의 지속가능한 삶의 질에 일조할 것이다. 아울러 사용자 친화적인 스마트 에이징을 구현하기 위한 생태계 구축과 함께 에이지-테크(Age-Tech) 산업의 육성과 동향 파악이 뒤따라야 할 것이다.