• Journal of Distribution Science
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• v.11 no.4
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• Journal of Families and Better Life
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• v.27 no.4
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• pp.161-175
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• 2009

This study examines how parenting behavior and abuse experience in childhood and temperaments affect problem behavior by sex as it relates to undergraduates. The subject of this research is 220 undergraduates (males, 94; females, 126) attending universities located in Gyeonggi-do. Data were collected through the use of questionnaires during class. According to the results, when parenting behavior experienced in childhood is negative, abuse experience is more frequent, the emotional characteristics of the subject's temperaments are negative, activity is higher, sociability is lower, and problem behaviors such as social withdrawal, hyperactivity, aggressiveness, and obsession are more prevalent. Moreover, for male students, the chief factors explaining their problem behavior are their father's lack of supervision, physical violence, their mother's excessive interference and irrational parenting behavior, and the temperaments of excessive worrying, high activity, and low sociability. In the cases of female students, the primary variables affecting their problem behavior are negative emotional temperaments, low sociability temperaments, their father's low affection, excessive interference, too rational explanation, and their mother's inconsistent parenting behavior.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.35-45
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• 2008

For the highly involved and emotional product, such as cosmetic product, the consumer focuses on the information about the symbolic meaning of a product. As a continuum, cosmetic advertising frequently requires a celebrity and/or cue since it provides identification between customer and cosmetic. Although many studies have examined the effectiveness of the congruence between brand image and self-image, there are little research regarding the congruence between advertising image and self image. The objective of this study is to examine the attitudinal effectiveness of the congruence between cosmetic advertising image and self-image. For the experiment, 2(ad type: rational vs emotional) factorial designs were performed. A total of 240 undergraduate female students participated in the experiment. The results of the study are as follows. First, the congruence had a significantly positive influence on advertising attitude, but not on brand attitude. Second, the type of cosmetic advertising caused differences in attitudinal persuasiveness affected by the congruence.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.219-229
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• 2014

The purpose of this study was to investigate the effects of preschooler's self-regulation and maternal parenting behavior on preschooler's game immersion. Subjects were 253 4- to 5-year-old preschoolers(118 boys, 135 girls) and their mothers. Data were analyzed by descriptive statistics, t-test, correlation analysis and stepwise multiple regression analysis. The major findings are summarized as follows: (1) preschooler's game immersion differed from preschooler's gender. Boy preschooler had higher score than girl preschooler in game immersion. (2) Both boy and girl preschooler's game immersion was negatively correlated with preschooler's behavioral regulation and emotional regulation, maternal rational guidance, limit-setting and affection. (3) The most influential factor on boy preschooler's game immersion was behavioral regulation. On the other hand, the most influential factor on girl preschooler's game immersion was emotional regulation, and the next influential factor was maternal affection. Results of this study indicate that self-regulation enhancement program should be developed and mothers should be more affective with their preschoolers in order to prevent preschoolers' game immersion.

• Journal of the Korean Society of Costume
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• v.32
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• pp.69-82
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• 1997

The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1196-1204
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• 2002

This research was to see if the fashion product ads are standardized or differentiated, and to find what were the determinants if any differentiation existed. The purpose of this study was to identify cultural characteristics significant on marketing fashion produce. In addition, the relative importance of product appeals between rational and emotional in the fashion ads was examined. Hofstede's(l991) three cultural characteristics dimensions such as individualism-collectivism, power distance, masculinity-femininity were used. Content analysis was applied in the study. Magazine ads of apparel, cosmetics and accessories were collected from France, Japan, Korea and the US in 1999-2000. Cultural characteristics of the fashion ads were evaluated and compared in terms of country, product type and product involvement. Also ten consumption appeals were examined for county and product type. ANOVA, Duncan test and $X^2$ test were applied to analyze data. The results were shown as follows: First, all the cultural characteristics such as individualism-collectivism, power distance, and femininity-masculinity were different among countries. Second, two product appeals were significantly different among countries. Hedonic appeals were dominant fur France and the US while those were not for Korea and Japan. Third, product involvement level had significant impact on power distance characteristic and product appeals. Ads of high involvement fashion goods showed larger power distance and more emotional appeals. In conclusion, global fashion ads should be differentiated in terms of some cultural characteristics and product appeals.

• Korean Journal of Childcare and Education
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• v.8 no.1
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• pp.65-83
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• 2012

The purpose of this study was to examine the effects of the emotional leadership of principals and organizational culture perceived by daycare center teachers on their job satisfaction. The subjects were 366 teachers who worked in daycare centers. The findings of the study were as follows: First, the teachers considered the level of the principals' emotional leadership to be above average. The largest group of the teachers viewed the organizational culture of the daycare centers as a collective culture, followed by an innovative culture, a hierarchical culture and a rational culture. Finally, the teachers considered the level of their job satisfaction as above average. They were especially more satisfied with welfare benefits and pay, and they were relatively less satisfied with working environments. Second, emotional leadership of the principals and organizational culture perceived by daycare center teachers were positively correlated with their overall job satisfaction. Third, as a result of analyzing the effects of the emotional leadership of the principals and organizational culture perceived by daycare center teachers on their overall job satisfaction, principals' social capabilities were found to be most influential, followed by the collective culture and the innovative culture which were the sub-factors of organizational culture.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.103-112
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• 2009

With technological development of product designs, products of various concepts have been developed and products by customized design concepts have been actively launched. For successful development, it is necessary to convey the target concept to the product development process exactly in order to create the targeting design. The study found the design concept of mobile phones with a boom box through emotional verbal expression, and defined the concept target by using visual images in accordance with the relative target with a view to looking for the design concept suitable to product development target. Regarding the visual image, the test for coordination among participants was conducted to select the image on which the interest groups participating in the development reach an agreement. As a result of the test, it aimed to propose the method to select concepts and images for rational choice by means of clustering algorithms. This method is considered to contribute to building the design concept and actualizing GUI design.

• Journal of Korean Academy of Nursing
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• v.36 no.1
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• pp.45-54
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• 2006

Purpose: The purpose of this study was to explore Korean mothers' experiences of caregiving for their adult children with schizophrenia. Method: A iterative descriptive qualitative research design was used to understand and explain the caregiving experience from the perspective of mothers. The data were collected by individual in-depth interviews and one focus group interview from 11 mothers. The ages of the participants ranged from 50 to 60 years old and the ages of their sick children ranged from late 20s to early 40s, Results: Three major themes were identified from qualitative thematic analysis: (a) 'emotional debris from the disease,' (b) 'the disease that makes mothers dumb' (c) 'space of rational reason,' Conclusions: This study would provide health care professionals insights in establishing intervention for mothers by deeply understanding the process of recognition and acceptance of their children with schizophrenia.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.4
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• pp.14-18
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• 2017

In this paper, an contemplate the direction for Usable Security in IT security and User Experience. To evaluate how the user interface is convenient to use, we examine the components such as the property, learnable property, memory simplicity, faults and satisfaction level. By considering for the security, we should bring positive effects on the user experience. By emphasizing usability and security at the same time, we should increase the satisfaction level of the user experience and then produce the valuable experience through participation, use and observation. The positive user experience is the important task for the software engineering, business administration and others., and this will result satisfaction of the users, brand trust, and success in the market. On the other hand, for the negative user experience, the users cannot achieve their desired goal and therefore, are unsatisfied due to emotional, rational and economic inconvenience. Due to this, we should try to maintain a certain level of usability and security of the system in IT security and User Experience.