• Title/Summary/Keyword: Emotion and Sensibility

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A Study of Customer's Physiological Effects for Emotional Advertisement (감성광고를 위한 소비자 생리반응 연구)

  • 김영순;윤봉식
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.52-61
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    • 2000

  • 본 연구의 궁극적인 목표는 효과적인 감성광고의 제작을 위하여 소비자의 감정에 관한 생리적 반응분석 결과를 광고제작자에게 제시할 수 있는 소비자 위주의 감성적 광고를 개발하는 것이다. 이번 연구는 기초 단계로서 감성과 관련한 소비자의 태도와 반응을 인지학적 접근을 통해 분석하고 이 모형을 개발하기 위한 연구이다.

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REACTION-TIME INFLUENCED BY SENSIBILITY BASED ON THE ORIENTAL HUMAN CONSTITUTION x (동양 체질론에 근거한 감성적 기질이 반응시간에 미치는 영향에 관한 연구)

  • 최성운;이영석
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1999.03a
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    • pp.207-211
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    • 1999

  • Nowadays human sensibility ergonomics is spotlighted as one of trends which we have pursued for improvement of humanity. Human sensibility ergonomics is a technique making human life more convenient by applying it to many kinds of products and design for environment by measuring and estimating human sensibility more qualitatively and quantitatively. The study of human sensibility can be discovered in oriental philosophy based on human being. Therefore there is an close relationship between human sensibility ergonomics and oriental philosophy. In this study, we research the sensibility factors of diagnostics by Sasang constitutional medicine, Five element properties and biorhythm by human sensibility ergonomics, and will apply the result of this study - the analyses of the difference among reaction time by using ANOVA after measuring the reaction time depending on one's individual temperament and condition- to job design.

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Problems in Conceptualization of Emotional Intelligence (감성지능 개념화의 문제점)

  • 이수정
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.04a
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    • pp.26-29
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    • 2000

  • This study would review how important to define emotional intelligence could be in measuring individual differences in emotional experience. For this purpose, the definitions of emotion, built by psychological theorists, would first reviewed, in connection to the newly developed techniques in the area of emotional engineering. Comparing peripheral theories of emotion and cognitive appraisal theories, the multi-facets of emotional experience would be illustrated and it would discussed what these facets mean to predict emotional health of individuals.

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