• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.137-146
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• 2011

The purpose of the present study was to investigate personality type with evoked potentials. Teenage students(121 males, 69 females) tested Myers Briggs Type Indicator and raven like discrimination task by evoked potential. Raven like discrimination tasks were made of low, medium and high levels. Conclusively extraversion and introversion while accomplishing the raven like discrimination tasks, showed the significant difference between two groups in the power of concentration. M-Beta(middle beta), Gamma and H-Beta(high beta) were also appeared significant differences between two groups. The sensing and intuition type partially appeared the different tendency of two groups while accomplishing easy and medium of difficulty tasks. Thinking and Feeling type while accomplishing raven like discrimination tasks, showed difference of the concentration power and H-Beta at Fp1. But judgment and perception type did not appear the difference between two groups while accomplishing raven like discrimination tasks of low, medium, and high. These results implied that the personality type can be affected brain wave by evoked potentials.

• Journal of the Korean Society of Marine Environment & Safety
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• v.21 no.6
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• pp.721-728
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• 2015

Due to paradigm shift in administration, the field of police administration, like its civilian counterpart, is spending effort to improve customer-oriented civil complaint service system, and this is leading to a negative factor in service providers, emotional labor, among police officers. This study examines amount of emotional labor of maritime police officers, and verify the effects of emotional labor on exhaustion. Results show maritime police officers experience about the same amount of emotional labor as other public workers, and emotional labor has effects on work exhaustion. In other words, perception of incongruity of emotion has positive effects on exhaustion on cynical attitude. Attention to emotional expression has negative effects on decrease of job effectiveness. As such, if the problem of emotional labor is neglected, it leads to exhaustion and can become a significant obstacle to performance due to negative organizational influence. Also, it can lead to serious physical and mental problems on the individual level. Therefore, policy implementation to prevent this problem is necessary.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.19-26
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• 2016

Previous research has shown that people perceive the larger volume for tall and lean cylindrical containers over short and wide containers of the same volume (e.g., Raghubir & Krishna, 1999; Wansink & Van Ittersum, 2003). The present research demonstrated that this elongation effect is reversed for boxes, presumably due to the affordance of the boxes. Two studies showed that participants judge short and wide boxes as having larger volume than long and lean boxes of the same volume. This effect replicated through two types of presentation formats (drawing, Study1; actual object, Study2) when the choice between two boxes was forced (Study 1) and not (Study 2). The results also replicated among participants residing in the U.S. (Study 1) and participants residing in Korea (Study 2). The reversed elongation effect held for liquid materials in general (water, Study 1; drinks, Study 2). Theoretical and managerial implications are discussed.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.205-214
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• 2009

This paper addresses analyzing affective color data for emotional interior design. Both the physical and psychological patterns for spatial colors were tested on thirty subjects, of which fifteen were male. All subjects participated in both the physiological and psychological experiments. The data on the reflecting subjects' affective moods is gathered through EEG physical experiments and SD (Semantic Differential Scale) method surveys. This research has suggested the relation of both experiments through affective color response. The methods of SPSS 10.0 and TeleScan Version 2 are used for analyzing response data to coordinate the colour palette with changeable moods. From the analysis of statistical data, all of the visual stimuli related emotional keywords and physiological responses. Finally, the initial goal of this research is to construct an affective colour database that is tested through human color perception by physical and psychological experiments.

• Science of Emotion and Sensibility
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• v.26 no.1
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• pp.101-114
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• 2023

This research aimed to recognize the determinant characteristics affecting consumers' clothing fit evaluation by employing text mining and social network analysis. For this aim, we first extracted text data linked to clothing fit from 2,000 consumer reviews collected from social network services and conducted semantic network examination and CONCOR analysis. As a result, we reported that "pants" and "skirts" were the most commonly associated clothing items with consumers' clothing fit evaluation. And the length of clothing was most commonly investigated. Then, the "waist" and "hip" were the most critical body parts affecting consumers' perception of clothing fit. Further, the four keywords including "wide," "large," "short," and "long" were the most employed ones in consumer reviews when evaluating clothing fit. This study is meaningful in that it specifically recognized the structural relationship and semantic meanings of keywords relevant to consumers' evaluation of clothing fit, which could bring empirical reference information for advanced clothing fit.

• Journal of Korean Society for Quality Management
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• v.51 no.4
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• pp.643-662
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• 2023

Purpose: The purpose of this study was to understand an individuals' COVID-19 vaccine acceptance intention during the peak of the pandemic by utilizing the coping theory and technology threat avoidance theory (TTAT) as a framework. Specifically, we focused on understanding how inward and outward emotion-focused coping (EFC), such as psychological distancing and emotional support seeking, affect problem-focused behavior (PFC), which is vaccine acceptance. Furthermore, we investigate how the individuals' cognitive appraisal to- ward COVID-19, consisted of perceived threat and perceived avoidability act as an antecedent of EFC. Methods: A PLS-SEM analysis was conducted to find the causal relation between the variables. An online survey was conducted targeting vaccination recipients on April, 2021. Participants were asked about their perception toward the virus, their coping strategy, and vaccine acceptance intention. A total of 186 valid samples were collected and used for the analysis. Furthermore, to analyze the out-of-sample predictive power of the research model and ensure the generalizability of the results, a PLSpredict analysis was conducted. Results: The results of the PLS-SEM analysis show that perceived threat toward COVID-19 significantly affect an individuals' EFC strategy. Furthermore, both types of inward EFC (psychological distancing, wishful thinking) negatively affected vaccine acceptance intention. On the other hand, emotional support seeking, which is a type of outward EFC, positively affected vaccine acceptance. The result of the PLSpredict analysis confirms the generalizability of the PLS-SEM result. Conclusion: The results of our study could be utilized to decrease vaccine hesitancy and prevent global pandemics by accelerating and increasing vaccination. Our study provides several meaningful implications to researchers and practitioners regarding vaccine acceptance and threat coping behavior.

• Korean Association of Arts Management
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• no.60
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• pp.155-191
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• 2021

The purpose of this study is to analyze the effect of art and culture experience according to art and culture perception on art and culture consumption. Accordingly, the perception expressed through the experiences of consumers was defined as the delivery of art and culture marketing strategies, and the behavior of consumers enjoying art and culture was measured. The research data were analyzed through an online survey. As a result of the analysis, sense, relation had a significant effect on the hedonistic factor, and the act, sense, emotion and relation had significant effects on the other's consciousness, and the behavioral and emotional factors had a significant effect on the intentional factors. The implication from the experience of relationships with others was found to have a negative(-) effect on all factors, which means to be the result of consumers' anxiety in enjoying art due to the pandemic. It is necessary to develop an online business model for consumers who naturally avoid it, and to narrow the gap between online and offline art and culture. Second, it is thought that sponsorship from companies is necessary so that artists who provide art and culture can produce high-quality contents. In the future, if it was studied the relationship between not only consumers who enjoy art and culture, but also suppliers and artists who provide art and culture, it will be able to understand the culture in-depth.

• The Journal of Korean Society for Radiation Therapy
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• v.13 no.1
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• pp.1-13
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• 2001

I. Purpose This study is performed to encourage cancer patients to identify, relieve and effectively overcome the stress caused by radiotherapy, by analyzing stress reactions and coping patterns of cancer patients who perceived stress due to radiotherapy. II. Materials & Methods The study group was composed of 85 cancer patients of the age 20 or higher who were undergoing radiotherapy in four hospitals located in Seoul and Kyonggi-do. The survey questionnaire was used, which had 161 questions inquiring respondents of general status, perceived stress, stress reactions and coping patterns. The surveyed data were analyzed by a SAS program, which employed descriptive statistics. Pearson Correlation Coefficient, t-test, ANOVA and Stepwised Multiple Regression. III. Results The stress perception and reaction rates were low in cancer patients comparing to patients of the other study. In the coping patterns. the problem-focused coping patterns were significantly higher than emotion-focused coping patterns. The statistically meaningful differences were observed in the stress perception and reactions depending on the time of diagnosis and perceived health level. As for the problem-focused coping patterns, significant differences were found depending on age, marital status, education, income and the number of family members as well as perceived health level of patients. The level of perceived stress and that of stress reactions was found to have positively significant correlation(r=.764, p<.001) while the perceived stress and the problem-focused coping patterns was correlated negatively (r=-.288, p<.01). The stress reactions and the problem-focused coping patterns was found to have negatively significant correlation(r=-.289, p<.01). IV. Conclusion The problem-focused coping behavior, which cooperated with doctors, technologists, nurses and families of cancer patients, is advisable for the cancer patients to overcome uncertainty and uneasiness by effectively release the stress.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.228-243
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• 2015

This study analyzed the process of change related to how long term laid off workers experienced layoff and the subsequent period of unemployment using a phenomenological method. The subjects of this study were five laid off workers whose average period of unemployment was 8 years and 4 months, and they were surveyed through in depth interviews. By in depth interviews based on a semi structured questionnaire, data were collected about the subjects' psychological experiences at the time of layoff, continuous psychological or physical changes after the layoff, current state, coping methods during the period of unemployment, etc. From the results of the survey were derived 21 sub themes and 5 main themes that comprehended the sub themes. The five main themes were 'emotion and perception on and after layoff,' 'symptoms and changes resulting from the lengthening of layoff,' 'lengthened current state,' 'pattern of social perception,' and 'coping with layoff.' The main themes and the sub themes were described and long term laid off worker' associated experiences were explained in detail. Lastly, long term laid off workers' changes and experiences were discussed based on previous studies.