• 품질경영학회지
• /
• 제27권1호
• /
• pp.1-17
• /
• 1999

To satisfy the needs of customers, firms must supply customers with products of high quality. This requires firms establish a quality management system which pursues customer satisfaction in a business strategy. Quality management must be connected with the strategic chain and the firm can obtain excellent performances only when top management leadership which places people over profit is exercised. The purpose of this study is to analyse whether elements of strategic quality management has any effect on quality and business performances. A questionnaire was used for the survey. In this study, it is showed that elements of strategic quality management(strategy, leadership, customer satisfaction, quality improvement activity, technological innovation, shop floor management, employee participation) are positively correlated with the quality and business performances. This tells firms have to carry out the strategic quality management effectively based on the strategic chain and emphasizing leadership.

• Asia pacific journal of information systems
• /
• 제20권1호
• /
• pp.33-56
• /
• 2010

The current business environment has been characterized as less munificent, highly uncertain and constantly evolving. In this environment, the company with dynamic capability is reported to be more successful than others in building competitive advantage. Dynamic capability focuses on the link between a dynamically changing environment, strategic agility, architectural reconfiguration, and value creation. Being characterized to be flexible and adaptive to market circumstance changes, an organization with dynamic capability is described to have high resource fluidity, which represents business process, resource allocation, human resource management and incentives that make business transformation faster and easier. Successful redeployment of the resources for dynamic adaptation requires organizational forms and reward systems to be well aligned with firm's technological infrastructures and business process. The alignment is considered to be an executive level commitment. Building dynamic capability is knowledge driven; relying on new knowledge to reconfigure firm's resources. Past studies established the link between the effective execution of a knowledge-focused strategy and relevant setting of architectural elements such as human resources, structure, process and information systems. They do not, however, describe in detail the underlying processes by which architectural elements are adjusted in coordinated manners to build knowledge-driven dynamic capability. In fact, understandings of these processes are one of the top issues in IT management. This study analyzed how a Korean corporation with a knowledge-focused strategy aligned its architectural elements to develop the dynamic capability and thus create value in the dynamically changing markets. When the Korean economy was in crisis, the company implemented a knowledge-focused strategy, restructured the organization's architecture by which human and knowledge resources are identified, structured, integrated and coordinated to identify and seize market opportunity. Specifically, the following architectural elements were reconfigured: human resource, decision rights, reward and evaluation systems, process, and IT infrastructure. As indicated by sales growth, the reconfiguration helped the company create value under an extremely turbulent environment. According to Ancona et al. (2001), depending on the types of lenses the organization uses, different types of architecture will emerge. For example, if an organization uses political lenses focusing on power, influence, and conflict. the architecture that leverage power and negotiate across multiple interest groups would emerge. Similarly, if an organization uses economic lenses focusing on the rational behavior of organizational actors making choices based on the costs and benefits of action, organizational architecture should be designed to motivate and provide incentives for the actors (Smith, 2001). Compared to this view, information processing perspectives consider architecture to be designed to maximize the capacity of information processing by the actors. Using knowledge lenses, the company studied in this research established architectural elements in a manner that allows the firm to effectively structure knowledge resources to form dynamic capability. This study is revelatory single case with a historic perspective. As a result of this study, a set of propositions and a framework are derived, which can be used for architectural alignment.

• 유통과학연구
• /
• 제18권8호
• /
• pp.47-54
• /
• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• 가정∙방문간호학회지
• /
• 제30권1호
• /
• pp.69-83
• /
• 2023

Purpose: This study aimed to present Blue Ocean strategies by deriving the strategic elements of a visiting nursing center and conducting a survey on the importance and satisfaction of care clients. Methods: First, a FGI was conducted targeting the head of the visiting nursing center to derive its strategic elements. Subsequently, importance and satisfaction surveys on the derived strategy elements were analyzed, an IPA matrix was derived, and an as-is ERRC Blue Ocean strategy was established. Kano's Three-Factor Theory was used to derive a competitive position matrix and establish a to-be ERRC Blue Ocean strategy. The Blue Ocean Strategy for Visiting Nursing Center Management is presented in this study. Results: Four as raise factors were derived from combining the results of the as-is, to-be ERRC strategy element analysis: retention of competent nurses, education in medication management, maintenance of high customer satisfaction, and prompt handling of customer complaints. Additionally, the customer's health condition evaluation was derived. Conclusion: Blue Ocean Strategies can be used to analyze, derive, and establish management strategies in various nursing-related entrepreneurship fields.

• 기술혁신학회지
• /
• 제8권1호
• /
• pp.277-295
• /
• 2005

The objective of the study is to verify the discriminatory power of valuation indexes in predicting IT small and medium sized manufacturing firms' going concern or firms' failure. The result of the study is expected to be useful in loan evaluation, investment decision, internal management decision making and business improvement. The results of study is as follows. First, we find that at least six valuation index elements are significant ex-ante variable which are discriminating between firms' going concern and firms' failure in IT small and medium sized manufacturing firms in various analysis' results. Second, these index elements are composed of 2 indexes-the ability of technology R&D, the efficient strategy of market penetration and six index elements explain 46% of the total variance. This explainable power of these indexed is similar to that of the existing 16 index elements. Finally, we find that the most important success factor of IT small and medium sized manufacturing firms are the ability of technology R&D and the efficient strategy of market penetration.

• 한국IT서비스학회지
• /
• 제5권2호
• /
• pp.199-210
• /
• 2006

Most of the known RFID applications are derived from RFID technology and its functionalities not business analysis or requirements, so that companies may not obtain real competitive edges by implementing RFID application systems. Developing successful RFID applications is one of the key elements for prevailing RFID use by industries. Research objective is to propose an effective methodology for developing RFID applications based on analyzing business processes. The approach is designed to figure out both technical and business requirements related to RFID applications based on BPR (Business process reengineering) and ISP (Information strategy planning) methodologies. To verify the effectiveness of our approach, we applied the proposed approach to real field cases. As RFID technologies get flourished, the proposed approach is expected to play a meaningful role as an effective tool for developing new RFID applications.

• 동아시아경상학회지
• /
• 제8권3호
• /
• pp.1-13
• /
• 2020

Purpose - Identify the priorities of important factors through SWOT/AHP analysis method for vitalization of global marine sports in Korea. Through this, we will identify prerequisites and strategies for Korean marine sports to become a global powerhouse, including revitalizing the Korean Wave for Chinese consumers. It also revitalizes global competitiveness and draws policy implications. Research design and methodology - Through interviews with experts and literature data, elements of important opportunities, threats, strengths and weaknesses of marine sports are summarized. Based on this SWOT, the AHP technique is applied to determine which is first and what is important between the factors that save opportunities and increase strengths, and measures to cope with threats and factors that complement weaknesses. Through this, the priority factor of experts suggests a plan for activating strategic marine sports. Results - First, the current status of marine sports in Korea and the perception of consumers are grasped through current data and literature research. Sub-elements are derived based on the theoretical literature on SWOT elements and opinions of experts. Prioritization is identified based on the AHP questionnaire of Korean experts. Conclusions - The strategy was derived through SWOT/AHP analysis, and the following implications were obtained. Regionally, Busan is psychologically and geographically adjacent to China and Japan. It is also an area where human exchanges are actively taking place along with the volume of imports and exports. Due to the increase in China's marine sports industry and population, it is necessary to expand the scope of Korea to marine sports beyond cosmetics, dramas, movies, and Korean waves (Hallyu) stars.

• Journal of Information Technology Applications and Management
• /
• 제20권3호
• /
• pp.1-18
• /
• 2013

Software architecture is the blueprint for a software system and should provide consistent guidelines for design, implementation, and maintenance throughout the entire lifecycle of the system. Components, interactions between the components, well-formed structure, reasons, and various perspectives reflecting various stakeholders' concerns changing through the phases of software lifecycle are the key elements of software architecture. The architect identifies and engages the stakeholders, understands and captures stakeholder's concerns including those regarding life cycle, and lets the concerns reflected in the architecture. To do so, architect should take into consideration various contextual elements regarding the system too. We make an extended list of the elements, especially those of business application software architecture, that the architect should take into consideration and construct a model of the relationships between the elements.

• 한국항공운항학회지
• /
• 제6권1호
• /
• pp.71-98
• /
• 1998

The study proved the fitness between competitive strategy and service operation strategy of service companies. The competitive strategy of a corporation is a major strategy playing the role of bridge linking both corporate strategy and functional strategy. And it is a choice of method how to win competitors in given area. There have been such a specific methodologies for acquiring competitive advantage as Porters competitive strategy, Miles and Snows adaptive strategy, and Life cycle strategy. But, many scholars have pointed that its more important for high corporate performance to determine the competitive strategy of a corporation fitting the external environment and internal structure. So its needed for successful cost-leadership or differentiation strategy to differentiate organizational function, resources, and various organizational factors. But there have been no methodologies or practical guidelines fitting competitive strategy, corporate structure, and external environment in sprite do service corporations growth. So, the study proved the fitness between competitive strategy and service operation structure in Airlines after selecting service structural elements necessary for strategic management.

• 한국항행학회논문지
• /
• 제17권1호
• /
• pp.9-15
• /
• 2013

빅 데이터가 새로운 가치 창출과 문제 해결의 핵심 엔진이 되는 데이터 중심 시대가 본격적으로 시작되고 있다. 본 논문은 빅 데이터를 활용하기 위하여 빅 데이터의 품질 확보를 위한 품질 요소 정의와 품질 요소별 품질확보 전략에 대하여 논한다. 이를 위해 빅 데이터의 구축 사례, 빅 데이터의 자원 확보 방안 및 빅 데이터의 요소기술, 분석기술과 처리기술 등에 대해 살펴 보았다. 이를 통하여 빅 데이터의 품질 요소를 정의하고 품질 요소별 품질 확보 전략을 제안한다. 빅 데이터의 품질이 확보되면 기업은 대용량의 데이터에서 데이터의 재해석을 통하여 빅 데이터를 추출하고 기업의 경쟁력 제고를 위한 각종 전략을 수립할 것이다.