• 인터넷정보학회논문지
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• 제1권2호
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• pp.38-48
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• 2000

최근 전자상거래의 규모는 점점 확대되어 나아가면서 가상공간에서의 상거래에 있어 여러 가지 문제점이 발생된다. 따라서 본 연구에서는 인터넷의 확산과 아울러 전자상거래에서 현행 제기되는 몇 가지 문제점들을 살펴보고. 주요 문제점들에 관한 국제적 동향과 우리나라의 대응방안을 고찰하고자 한다. 결국, 인터넷라운드의 대응 및 전자상거래 안정적인 성장을 위해서 정부가 주도적으로 규범화 작업등을 통하여 국제적인 수준으로 맞추어 나아가야 할 것이다.

• 한국전자거래학회지
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• 제6권3호
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• pp.81-99
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• 2001

The world is now meeting the era of e-commerce by development of information technology and the fast increase of use of internet. So, Korean government prepared "the colligation plan for electronic commerce activating" and WTO decides to prolong no custom on e-commerce till November 2001 when the fourth WTO Ministerial Conference holds a meeting. OECD discussed the construction of intellectual property rights of the global dimension at the Global Forum on January 2001 and reached to research the social influence of B-to-B e-commerce and to pursue the acceleration of e-commerce. UNCITRAL(United Nations Commission on International Trade Law) enacted UNCITRAL Model Law on Electronic Commerce in order to activate e-commerce, and Bolero.net serves electronic Bill of Lading to facilitate cyber trading. The purpose of this paper is to present the direction of confrontation to the these internal and external changes of business environment to Korean enterprises. Off-line enterprises should move fast to e-commerce on the condition that the existing trading at the original markets runs parallel with e-commerce. n needed, off-line enterprises should consider M&A with existing on-line firms. Also, off-line firms make use of Bolero system so that they can carry through paperless trade which means the achievement of efficiency in trading, On-line enterprises should advertise in the form of banner by combination of push and pull styles. B-to-B e-commerce firms should not depend on only the commissions, but they should create characteristic earnings by their peculiar services.

• 디지털융복합연구
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• 제10권3호
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• pp.13-21
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• 2012

본 연구의 주목적은 전자상거래 환경 하에서 지각된 위험요인이 고객의 지각된 가치와 재구매의도에 미치는 영향을 분석해 보는 것이다. 연구목적을 달성하기 위하여 본 연구에서는 선행문헌 고찰결과를 토대로 전자상거래 이용자의 지각된 위험으로 프라이버시 위험, 시간적 위험, 경제적 위험, 심리적 위험, 상품성능 위험 등 여섯 가지 요인을 설정하였고, 전자상거래 성과를 측정하기 위하여 지각된 가치와 재구매의도를 포함한 연구모형을 구축하였다. 설문조사 결과, 전자상거래 이용자 174명으로부터 자료가 수집되었으며, 공분산 구조모델 분석을 통해 가설검정을 수행하였다. 연구결과는 다음과 같이 요약해 볼 수 있다. 첫째, 지각된 위험 중 프라이버시 위험, 경제적 위험, 심리적 위험, 상품성능 위험 등 네 가지 요인이 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 지각된 가치는 전자상거래 쇼핑몰의 재구매의도에 매우 유의한 영향을 미치는 것으로 밝혀졌다. 연구결과를 토대로 전자상거래 환경에서 고객의 지각된 가치와 재구매의도를 향상시키기 위한 전략에 대한 논의가 이루어졌으며, 연구의 시사점과 향후 연구방향을 제시하였다.

• 한국전자거래학회지
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• 제8권3호
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• pp.53-67
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• 2003

웹 마이닝은 전자상거래(Electronic Commerce)의 발전과 함께 그 중요성이 대두되고 있으며, 주로 전자상거래에서 구매자의 구매 경향을 분석하기 위해 중요한 주제로서 연구되고 있는 분야이다. 본 연구에서는 전자상거래에서 구매자의 구매과정을 퍼지환경으로 정의하고 기존의 웹 마이닝 방법론에 퍼지 이론을 도입한 새로운 방법론을 제안하였다.

• 정보학연구
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• 제5권3호
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• pp.137-156
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• 2002

전자상거래에 관련된 국제적 논의는 OECD 등을 중심으로 이루어져 왔지만 최근에는 WTO의 역할이 부각되고 있으며, WTO에서 전자상거래의 논의는 주로 국제무역 관련 이슈들을 중심으로 이루어지고 있다. 하지만 여전히 전자상거래의 분류문제, 서비스의 분류, 관세부과, 공급모드, 지적재산권 문제 등 해결해야 될 문제들이 여전히 남아 있다. 이에 따라 우리도 전자상거래 관련 규정들을 마련하고 있으나 국제적으로 적용하기에는 한계가 있어 이를 발전시키고 활성화하기 위한 법제도 마련과 전략이 요구된다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 춘계학술대회
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• pp.525-544
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• 2004

The Purpose of this study is to examine logistics characteristics related to electronic commerce and to suggest improvement of logistics Service in electronic commerce. This paper concerns the logistics functions which are essential for completing a commerce process even under the EC environment and provides ways to improve the logistics performance. Electronic commerce have introduced two scenes; dramatic change of the existing distribution surroundings and noticeable achievement of the economic advance and social efficiency. But, in the same scene, electronic commerce can be a threat to business condition, especially logistics management. It suggests that for activation of EC it is necessary to strengthen the strategic alliances, introduce GPS and use the third party logistics positively to prepare for the settlements of traffic problems, support the introduction of integrated logistics service and logistics information system.

• Journal of Information Technology Applications and Management
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• 제14권4호
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• pp.97-120
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• 2007

Development of information technology and Internet brought big changes in information society. Quantity of information increased rapidly and various types of information were presented through diverse channels. This change brought an impact in electronic commerce environment. A large number of products are transacted in online market. And various search functions and product information are presented for supporting customer's decision making. This study examined the effect of external information on purchase decision-making in electronic commerce environment. An experiment was conducted to see the customer product review, unit sales, etc. on purchase decision-making process in online shopping mall based electronic commerce. As a result of study, external information referring to number of purchasing, positive product review, and reliability of information has a positive effect on purchase-decision. The significance of the study can be found in that it defined 1) external information has an effect on decision-making, 2) positiveness and reliability of product information showed that they have an influence on customer, and 3) when self opinion and other person's opinion are different, one is not satisfied with decision making process. The results of the study can be of practical use in the design and implementation of online shopping mall in electronic commerce.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2003년도 종합학술대회 논문집
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• pp.261-267
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• 2003

This study deals with controversial issues surrounding the today′s cyber-taxation and recommends feasible consumption tax system architecture titled Global Electronic Tax Invoice System (GETI). The GETI is an electronic consumption tax architecture to provide "all-in-one" tax and e-payment services through a trusted third party (TTP). GETI is designed to streamline the overall cyber-taxation process and provide simplified and transparent tax invoice services through an authorized np. To ensure information security, GETI incorporates public Key infrastructure (PKI) based digital certificates and other data encryption schemes when calculating, reporting, paying, and auditing tax in the electronic commerce environment. GETI is based on the OECD cyber-taxation agreement that was reached in January 2001, which established the taxation model for B2B and B2C electronic commerce transactions. For the value added tax systems, tax invoice is indispensable to commerce activities, since they provide documentations to prove the validity of commercial transactions. As paper-based tax invoice systems are gradually phased out and are replaced with electronic tax invoice systems, there is an increasing need to develop a reliable, efficient, transparent, and secured cyber-taxation architecture. To design such architecture, several desirable system attributes were considered -- reliability, efficiency, transparency, and security. GETI was developed with these system attributes in mind.

• Asia pacific journal of information systems
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• 제10권2호
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• pp.197-211
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• 2000

Despite the increasing pervasiveness of electronic commerce, very little empirical research has been done to examine its use in organizational contexts. Based on theories from the technological innovation literature, we developed an integrated model of electronic commerce initiation, adoption and implementation in Korea. We selected a random sample of 500 Korean leading companies. A questionnaire survey examined factors in initiation, adoption, and implementation of electronic commerce. Independent variables of this research were environment uncertainty, organizational characteristics(namely, organizational size, centralization, and formalization), and information system maturity. The resultant study sample included 62 firms across the industries. The empirical tests of the hypotheses were performed. According to our findings, environmental uncertainty, centralization, formalization, and information system maturity have a significant effect on the electronic commerce initiation, adoption and implementation.

• 통상정보연구
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• 제6권2호
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• pp.23-41
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• 2004

Rapid development of computer and telecommunication technology brought out the expansion of electronic commerce which is the new type of business transaction. Offline transaction can lead to problems and disputes the same is for cyberspace transactions. However ADR is not meet for the online transaction for speed, cost and open network system, ODR methods to resolve electronic commerce conflicts is crucial for building confidence and permitting access to justice in an online business environment. And ADR refers to processes other than judicial determination in which an impartial person assists those in a dispute to resolve the issues between them. ODR refers to ADR processes assisted by information technology, particularly the internet. ODR has been available since 1996. Its development can be as passing through three broad stages : hobbyist, experimental, entrepreneurial, institutional phrase. Also, ODR has adapted a range of traditional ADR for use online, including arbitration. mediation. facilitated negotiation and case appraisal. Mediation and arbitration have been the most prevalent forms of ODR. ODR is the burgeoning field and has created a new issues. All such issues which have been debated in the ADR are composed with ODR. But these are not limited. Some of issues are further complicated by the nature of the online environment such as confidentiality and principle of parties. Finally electronic commerce now takes place on the Internet, it is inevitable that the commercial world wants access to dispute resolution process that best suits the new commercial environment. ODR methods are processing for development and legal issues are considered by both national and international authorities.