Analysis of Electronic Commerce Adoption from a Technological Innovation Perspective

기술혁신의 관점에서 전자상거래 도입단계의 실증분석

Despite the increasing pervasiveness of electronic commerce, very little empirical research has been done to examine its use in organizational contexts. Based on theories from the technological innovation literature, we developed an integrated model of electronic commerce initiation, adoption and implementation in Korea. We selected a random sample of 500 Korean leading companies. A questionnaire survey examined factors in initiation, adoption, and implementation of electronic commerce. Independent variables of this research were environment uncertainty, organizational characteristics(namely, organizational size, centralization, and formalization), and information system maturity. The resultant study sample included 62 firms across the industries. The empirical tests of the hypotheses were performed. According to our findings, environmental uncertainty, centralization, formalization, and information system maturity have a significant effect on the electronic commerce initiation, adoption and implementation.