• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 1998년도 학술대회지 vol.2
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• pp.539-553
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• 1998

본 연구에서는 최근의 정보기술과 인터넷을 기반으로 한 CALS 및 EC의 개념을 이해하고 인터넷을 활용한 한국형 전자상거래에 대한 사업현황과 전자상거래 발전방향, WEB-EDI에 대하여 소개하였다. 향후 정보통신 기술의 발전과 인터넷의 활성화로 전자상거래 및 WEB-EDI는 급속도로 확대될 전망으로 있어 본 논문에서의 일반적 사례는 이의 확산에 크다란 도움이 될 수 있을것으로 생각된다. 또한 전자상거래의 해피동향, 국내 EDI-VAN추진현황 등은 실제적 근거와 수치를 기초로하여 제시되었으며, 우리나라의 CALS/EC 활성화 전략은 향후 우리 정부 및 민간주도로 추진하는 본사업에 적극적으로 대응해 나가는 가이드라인으로 제시하였다.

• 정보처리학회논문지D
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• 제8D권5호
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• pp.623-630
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• 2001

최근 인터넷 솔루션 시장은 전자상거래의 필요성과 효과에 대한 논의를 벗어나 전자상거래 내에서의 경쟁에 초점이 맞추어져 있다. 본 논문에서는 전자상거래 시장을 활성화에 기여할 수 있는 정책지향 매칭 에이전트(policy-oriented matching agent) 시스템을 제안한다. 제안된 정책지향적 솔루션은 정책을 객체화하였기 때문에 다양한 프로모션을 구현할 수 있으며, 기존의 룰 기반 시스템의 장점에 정책이 실기되는 공간 개념(release post)을 추가하였기 때문에 정책의 수립, 실시, 추적 평가 등을 일관되게 처리할 수 있다. 정책지향 솔루션을 구현함에 있어 전자상거래를 위한 기초 플랫폼에 적합한 컴포넌트 기반 구조를 채택하고, 기존의 여타 시스템에 연동되어 마케팅 활동을 쉽게 지원할 수 있도록 한다. 또한 정책 담당자가 정책을 직관적으로 편집할 수 있는 인터페이스를 갖도록 한다.

• Asia pacific journal of information systems
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• 제12권2호
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• pp.1-23
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• 2002

A research model was developed to examine the relationship between the anticipated benefits of electronic commerce and competitive strategies. A survey questionnaire was sent to 2000 electronic shopping malls in Korea, and 102 usable responses were obtained. The survey asked about the anticipated benefits from using electronic commerce. The survey also asked about three strategies that they have been following to achieve business competitiveness. The results provide useful guideline to develop appropriate strategies and plans for effectively deploying and managing the use of the electronic commerce. Customer responsiveness was the most important factors among six benefit factors, namely customer responsiveness, market responsiveness, economies of production, internal organizational efficiency, overall performance, and flexibility. Overall performance also predicted a focus strategy whereas flexibility predicted a cost leadership strategy.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1999년도 추계공동학술대회 논문집:21세기지식경영과 정보기술
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• pp.557-575
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• 1999

As the Internet has been used widely in modern firms for gaining competitive advantage in the market, EC (Electronic Commerce) emerged as one of strong alternatives for this purpose. Many researchers and practitioners have proposed a wide variety of EC frameworks that can consider only the structured conditions, but there exists no EC mechanism in which engaged entities can take into account the various unstructured conditions. With the conventional EC framework, the structured EC conditions such as price, quantity, delivery date, etc. can be fully negotiated during the EC process. However, no studies have been conducted on the issue of incorporating those unstructured conditions which are difficult to represent in an explicit form and therefore hard to consider explicitly during the EC process. They are characterized by causal properties. This means that we should have a new EC mechanism which is capable of dealing with causal knowledge. In this sense, we propose a FCM (Fuzzy Cognitive Map)-based simulation framework for EC to resolve the problem of considering the unstructured conditions during the EC process. We experimented our prototype with several illustrative examples and proved that our approach is robust and meaningful.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1999년도 추계공동학술대회 논문집:21세기지식경영과 정보기술
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• pp.537-555
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• 1999

As the Internet has been used widely in modern firms for gaining competitive advantage in the market, EC (Electronic Commerce) emerged as one of strong alternatives for this purpose. Many researchers and practitioners have proposed a wide variety of EC frameworks that can consider only the structured conditions, but there exists no EC mechanism in which engaged entities can take into account the various unstructured conditions. With the conventional EC framework, the structured EC conditions such as price, quantity, delivery date, etc. can be fully negotiated during the EC process. However, no studies have been conducted on the issue of incorporating those unstructured conditions which are difficult to represent in an explicit form and therefore hard to consider explicitly during the EC Process. They are characterized by causal properties. This means that we should have a new EC mechanism which is capable of dealing with causal knowledge. In this sense, we propose a FCM (Fuzzy Cognitive Map)-based simulation framework for EC to resolve the problem of considering the unstructured conditions during the EC process. We experimented our prototype with several illustrative examples and proved that our approach is robust and meaningful.

• 경영과정보연구
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• 제4권
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• pp.29-66
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• 2000

The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.

• 통상정보연구
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• 제5권1호
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• pp.181-202
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• 2003

This study investigates the present status and development of e-marketplace which is the most actively used in the e-trade stages from market research, searching for business partners, negotiations to contract. It also shows the present status and development of e-marketplace as an "e-trading company" designated by government, which gives prospect of profitable model of e-marketplace. Especially focused on EC21 - the best e-marketplace of Korea, this study views present status and development of EC21 and trading companies applied for EC21, government designated e-trading company, to receive electronic trading support services. In addition, we hope that the findings of this study will be a helpful material to government for making policy and framing supporting project toward leading organizations of e-trade such as Ministry of Commerce, Industry and Energy, e-trade promotion committee of Korea International Trade Association and small-ta-medium companies interested in e-trade, to activate e-trade.

• 산학경영연구
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• 제12권
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• pp.29-66
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• 1999

이 논문은 상거래의 혁명이라고 불리 우는 EC에 대한 우리나라 대학생의 인식수준과 구매태도를 조사 분석한 것이다. 조사는 Kalakota와 Whinston의 ${\ulcorner}$EC소비자 구매단계 모형${\lrcorner}$을 중심으로 한 구매태도와 EC에 대한 전반적 인식수준에 초점을 맞추었다. 분석결과, (1) 제품검색 경로는 심마니나 Yahoo와 같은 전문검색사이트를 가장 선호하였고, (2) 인터넷 쇼핑대상 제품은 대체로 분산된 편이나 호텔 비행기 예약, 음반 CD/Tape, PC와 PC부품/software, 꽃 배달, 서적 등이 주종을 이루었고, (3) 구매가격의 범위는 $5{\sim}10$만원, (4) EC의 가격수준은 싼 것 같지 않다고 인식, (5) 결제시스템에 대한 불만, (6) 반품 교환 A/S에 대한 불신 등이 발견되었다. 이에 대한 마케팅시사점으로, 향후 EC를 이용하려는 기업은 분석개요에서 지적한 점들을 토대로 하여 ${\ulcorner}$EC고객의 본원적 복구${\lrcorner}$에 초점을 둔 마케팅전략을 개발해야할 것이다.

• 한국전자거래학회지
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• 제7권1호
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• pp.66-74
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• 2002

Through the increment of requirement for EC(Electronic Commerce) oriented communication services, security multicast communications is becoming more important. However, multicast to EC environment is much different from unicast concept most network security protocols. On the network security, using mandatory access control of multilevel architecture which assigns a specific meaning to each subject, so we accomplish access control. In this way, access control security based on the information security level is proposed. A security protocol based on the architecture proposed in this paper would be utilized in security multicast communications, group key management service and leveled security service through multilevel EC security policy, Also we discuss and propose the security level scaleability and key management method on the network.

• 한국전자거래학회지
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• 제5권1호
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• pp.75-91
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• 2000

The new paradigm, which is called Electronic Commerce (EC), has greatly influenced not only enterprises but also other part of our society. Many goods have been actively transacted through EC all over the world. But there is a great difference between agricultural products and industrial products in terms of selling and buying behavior. Industrial products are well standardized and time-invariant in quality but agricultural products are not. Even the domestic distribution channels of agricultural products are much complex and are not modernized with internet technology. In this study, we first identify the behaviors of electronically transacting agricultural products and then develop and EC architecture far agricultural products in Korea. We suggest that EC for agricultural products focuses on B2B (Business to Business) model and various agricultural information should be distributed from B2B market over all supply chain and demand chain channels.