• 제목/요약/키워드: Electronic Business

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강원지역 e-비즈니스 현황과 발전과제 (A Field Study on the Present Situation, Tasks and Policies of E-business in Kangwon Province)

  • 민남식
    • 산학경영연구
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    • 제17권
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    • pp.185-214
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    • 2004
  • 본 논문은 강원도지역의 e-비즈니스 수준을 업종별, 매출액별, 종업원 인원별로 전국과 비교하여 평가하였고, 전국 조사의 연구 프레임웍에 따라서 e-비즈니스의 현황과 문제점을 e-비즈니스 환경, 인프라, 프로세스, 수행인력, 효과로 나누어서 분석하였다. 이를 바탕으로 강원도 지역의 열악한 기업의 수준을 재확인할 수 있었으며, 강원도 지역의 e-비즈니스를 활성화하기 위해서는 정부, 강원도, 대기업과 중소기업의 각 추진 주체들의 역할 분담과 협력이 중요하다. 강원도와 각 시군의 지자체는 지역기업의 구심점으로서의 역할을 담당하여, 중앙정부의 지원정책을 내실있게 시행하여야 하며, 각 지자체의 특성을 고려하여 특색있는 e-비즈니스의 환경 조성을 위해 정책지원과 산학협력을 유도하여야 한다. 보다 구체적으로는 강원도 지역기업의 e-비즈니스 추진 인프라를 확충하고 전자상거래 교육 및 홍보활동을 강화하여야 하며, 현재 지역별로 운영되고 있는 전자상거래 지원센터에 대한 지원과 활용도를 높여야 할 것이다. 또한 강원도의 열악한 입지 구조상 소규모의 소호창업 활동이 적극적으로 지원하는 것이 바람직하다. 그리고 지역기업의 자체 기술력 향상을 위해 강원도의 전자상거래 관련 기술에 대한 정책적 비중이 제고되어야 할 것이다.

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The impact of Marketing Communication Content Distributed on Social Networks on Electronic Word-of-Mouth

  • VO, Minh Sang;HUYNH, Dung Quoc Vu;NGUYEN, Giang Huong;DANG, Giang Ha Nguyen;HUYNH, Duong Dai;LE, Bao Quang;DANG, Nhut Minh
    • 유통과학연구
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    • 제20권5호
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    • pp.65-74
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    • 2022
  • Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

Supply Chain and E-Business The Logistics Forum - AMR Research

  • Shin, Woo-Yong
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2001년도 e-Biz World Conference
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    • pp.235-245
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    • 2001
  • ㆍ Include e-business as part of your top three supply chain agenda items. ㆍ Continue to seek out additional learning opportunities, both with early adopter or e-business-oriented companies, e-business consultants, system integrators, and colleagues in supply chain management. ㆍ Broaden your perspectives on e-business beyond customer interaction and supply chain cost savings. ㆍ Consider some form of electronic marketplace adoption as part of your supply chain strategy.(omitted)

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A Performance Measuring Framework for Electronic Commerce Businesses

  • Oh Chi Jae
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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    • pp.355-362
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    • 2002
  • As electronic commerce under the digital economy environment evolves rapidly affecting the structure of our economy and individual life styles, the need for metrics system to evaluate the performance of electronic commerce activities remarkably increases. Reviewing the characteristics of electronic commerce and some issues related to its measurement, this paper proposes a framework to measure the performance of electronic commerce business activities. the proposed framework customizes the balanced scorecard method for electronic commerce practices and can be applied effectively to electronic commerce businesses as an appropriate measure.

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XBRL 택사노미의 효과적인 재활용을 위한 컴포넌트 기반 전자문서 개발에 관한 연구 (Research on a Component-Based Method for Developing Electronic Documents for the Effective Reuse of XBRL Taxonomies)

  • 김형도;박찬권
    • Journal of Information Technology Applications and Management
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    • 제15권4호
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    • pp.61-76
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    • 2008
  • As XBRL applications for sharing the contents and semantics of business reports get activated, it is increasingly necessary to reuse components systematically by the standardization in the national level. The current standardization of Korean electronic documents follows the "Guideline for XML Documents Development", which aims to maximize the reusability of components by providing a business library as well as the UN/CEFACT core components methodology. XBRL takes the same approach with the standardization of electronic documents in that their components (concepts and their structures) are defined using XSD. In XBRL, however, concept are restricted to specific types and diverse relationship types can be defined for associating the concepts to themselves and other additional information. As a result, there are some issues that may not be solved by just applying the guideline to XBRL. This paper presents a basic method for applying the methodology to XBRL applications in order to realize the systematic reusing and standardization of XBRL documents in the national level. For case analysis, FSS (Financial Supervisory Service) income statement is employed to demonstrate the possibility of the method.

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태양광을 이용한 정원등 (Guard Lamp using Solar Cell)

  • 강병복;차인수;임중열;윤정필;박세준
    • 전력전자학회:학술대회논문집
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    • 전력전자학회 2004년도 전력전자학술대회 논문집(1)
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    • pp.129-132
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    • 2004
  • A guard lamp system has been installed at the PV positive center, located at Gwangju in Korea. Digital environment that is represented to internet is displacing business way of industry and business achievement way with the fast speed being giving great change on life whole, improve existence business process utilizing internet and Web connection technology, information superhighway to tradition industrialist manufacture and e-transformation's propulsion that wish to maximize productivity and administration efficiency is spread vigorously. In this paper, we wish to accomplish generation equipment's heighten stability and believability through remote monitoring and control of guard lamp system. This paper describes the design of the monitoring system for the sensing data and indirect controlling of the guard lamp system. Most of the conventional monitoring systems depend on the special hardware and software. The essential design of monitoring system is to provide the convenience for the user and the portability for the system. In order for the system to fulfill its requirements, it was designed using Labview GUI facility based on the Windows 2000 environment of IBM PC compatible and Add-oncard based on the TCP/IP protocol. Advantage of the monitoring system are a personnel expenses curtailment effect, of the place restriction and unmanned system of the generationplants, etc..

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일회용 신용정보를 이용한 전자지불 시스템의 설계 및 구현 (Design and Implementation of the Payment System using One-time Credit Information)

  • 신종철;박종열;이형효;이동익;윤석환
    • 정보처리학회논문지C
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    • 제9C권3호
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    • pp.351-358
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    • 2002
  • Recently, personal business styles have been rapidly changed into e-business due to the rapid progress and deployment of Internet. As a result of the change, new and safe ways of payment such as electronic wallet, electronic money and electronic check have been developed and introduced. In this paper a secure and user-friendly payment method is addressed. One of most important reasons why newly developed safe payment methods are not widely used in e-business is lack of convenience for the users. On the other hand credit card based payment, which is traditional one, is the most prevailing due to the user-friendliness. However this payment also has some problem in sense of security. In this paper, we design and implement a secure credit card-based payment system using one-time credit information. The main features are "payment information must be new", "can use the old credit system", and "do not require client software".

새로운 학술커뮤니케이션 환경과 미래형 전자저널 컨소시엄 운영모형 : KESLI를 중심으로 (A Business Model for Electronic Journal Licensing Consortia in an Emerging Scholarly Communication Environment : The KESLI Case)

  • 이소연
    • 정보관리연구
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    • 제39권1호
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    • pp.1-25
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    • 2008
  • 학술정보 커뮤니케이션 환경이 급변함에 따라 전자저널 컨소시엄이 그 본연의 기능을 다하기 위해서는 참여기관이 만족할 수 있는 서비스를 제공하기 위한 즉각적 전략과 함께, 전 세계적으로 벌어지고 있는 근본적 변화주도 움직임에 대처하기 위한 전략이 필요하게 되었다. 이 연구는 우리나라의 대표적인 전자저널 컨소시엄인 KESLI를 중심으로 한 미래형 컨소시엄 운용모형을 제안한다. 여기서 제안하는 미래형 컨소시엄 운영모형은 단기적 대응기능 강화 전략, 장기적 변화주도 전략, 그리고 추진체계를 세 축으로 하고 있다.

The Relationship between MRO E-Commerce System and Purchase Effects

  • Kwon, Soon-Won;Kim, Young-Ei;Youn, Myoung-Kil;Jeon, Ta-Sik
    • 유통과학연구
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    • 제8권3호
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    • pp.5-15
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    • 2010
  • Business corporations have become specialized and on the basis of various interests try to strengthen their competitiveness through a cooperative system of purchase, distribution, service and IT technology. And an advanced Internet-based electronic commerce has witnessed explosive growth and a business-to-business (B2B) electronic commerce. Through E-marketplace. business corporations achieve such diverse utilities as expenditure curtailment, process reduction and prime cost reduction. And with business depression worldwide and soaring prices of materials, many business corporations consider the introduction of comprehensive purchase of MRO (maintenance, repair and operation) materials. The Purpose of this study was to examine the definition of B2B E-marketplace and the utilities of MRO commerce correctly focusing on an empirical analysis of cases of MRO supply and purchase business corporations. The indications acquired from this research results are as follows. Firstly, as for MRO integrated purchase under the characteristics of the market environment, it had to use the supplier obligatorily through the integrated purchase on the level of CEO's decision-making or the group rather than the voluntary will of the purchasing department or the procurement department. Secondly, as for the present B2B E-marketplace MRO purchase, the purchasing agency business has formed the mainstream, but it is aiming at the diversification of the benefit by supplementing/correcting the business model such as category type, mediation business type, MRO-type advancing in the store inclusive of the purchasing agency business, keeping pace with the potential market of MRO. Thirdly, as for analysis of the products, the purchaser wants more various products and assortment of goods than those of the present time, and also to be provided with the precise product information. Especially, as the importance of the product sourcing becomes high, the whole energy has been bestowed on acquirement of the excellent suppliers. Fourth, as for use of B2B E-marketplace MRO integrated purchasing system, there are the purchasing companies complaining the inconvenience even until now, and there is the demerit spending the long time during the image move and the process treatment. It shall try to shorten the searching time and the process treatment time as the system is centered on the purchaser. In order to enhance the efficiency of MRO E-marketplace purchase, followings must be considered: First, because the importance of product sources ever increases, an excellent supplier must be secured earnestly. Second, the time of process must be reduced focusing on purchasers. B2B E-marketplace will increase and diversify electronic commerce continuously. Through MRO E-marketplace, business corporations will reduce expenditure, achieve a transparent and speedy trade, and purchase products of fine quality, thus establishing a most effective market. In addition, in this study the investigator brings focus into MRO which has not been clearly discussed in the academic and business world so far and intensively highlights an indirect material-oriented expenditure curtailment effect. By taking all the aspects of supplier, purchaser and practical economical value into account, the investigator presents a strategic direction for the successful comprehensive purchase of B2B MRO.

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기업의 IS/EC 특성에 따른 B2B 전자상거래 성공요인의 중요도 분석에 관한 실증적 연구 (Perceived Importance of B2B Electronic Commerce Success Factors: An Empirical Evidence of Enterprise′s IS and EC Characteristics)

  • 정대율
    • 한국정보시스템학회지:정보시스템연구
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    • 제11권2호
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    • pp.47-72
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    • 2002
  • In the beginning of new millennium, Business-to-Business(B2B) Electronic Commerce(EC) is a hot issues of the world business and economic communities. The market of B2B EC is increasing rapidly, and become a more complex and competitive because many participants and intermediaries are play on their own objectives and strategies. To cope with the situation, participants of B2B EC market should make play with a competitive strategies. So, the participant enterprises must know the critical success factors of their own EC market. This study identifies B2B EC success factor measurement sets, and explores several success factors based on the perceived importance of B2B EC practitioner in the manufacturing enterprises. The study tests the differences of success factors by IS level, EC business model characteristics, and EC introduction and operating characteristics.

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