• Title/Summary/Keyword: Election

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An analysis of creative trend of election Ads and PR strategy which appears in recent political campaign - Focused on 2010. 6.2 local election, 2011. 10.26 by-election, 2012. 4.11 general election, 2012. 12.19 presidential election (한국 최근 정치캠페인에서 나타난 크리에이티브한 선거광고홍보전략 트렌드 분석 -2010. 6.2지방선거, 2011. 10.26 보궐선거 2012. 4.11 총선, 2012. 12.19 대선을 중심으로)

  • Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.65-73
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    • 2013
  • Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

Mathematical Approach on Composition of Nomination Committee for University President Election

  • Yi, Sucheol;Heo, Sunyeong
    • Journal of Integrative Natural Science
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    • v.9 no.1
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    • pp.67-71
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    • 2016
  • The university president direct election system in Korea had begun in 1987 as a movement of college democratization in the 1980s after 6.29 Declaration. Since then, many national/private universities had adopted the election system. However, it has posed many problems and it caused a sharp division of opinions between those who approve and disapprove the direct election system. Since 2005, the government has made official of the reformation and/or abolition of the university president direct election system, and has kept pushing for universities to give up the direct election system. Now, only 3 or 4 universities hold on to the system, and many universities have changed into the indirect election system. In the indirect election, a key is the composition of president nomination committee, which confirms the university members's variety. Many universities adopting the indirect election system have used simple random sampling, like drawing lots, to compose the president nomination committee. However, drawing lots has a problem that it has large possibility of composing a biased committee. This research suggests systematic sampling as an alternative to drawing lots. A numerical analysis was conducted using a data of a university in which the indirect election was implemented recently. The drawing lots gave the biased nomination committee. On the other hand, the systematic sample improves the problem and confirms more the variety of all members.

A Study on the Diagnosis and Improvement of Present Superintendent Election and Education Standing Committee System (현행 교육감 선거 및 교육상임위원회제도 진단 및 개선연구)

  • Joo, Chul-An
    • Journal of Fisheries and Marine Sciences Education
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    • v.26 no.1
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    • pp.22-33
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    • 2014
  • This study is to diagnose the present superintendent election and education standing committee system for improvement based upon Constitutional values of local education system. The findings are the followings. To improve the election system of superintendent it is recommended to maintain present election system rather than change it drastically since the present system ensure relatively more autonomy, expertise, and political neutrality of local education system. However, the qualification such as years of educational experiences of superintendent candidates need to be restored. Regarding education standing committee it suggest that all or at least 2/3 members need to be educational representatives rather than general representatives. For superintendent as well as education standing committee election, it needs to elaborate the vote ballet such as change of candidates name order by voting place to reduce its effects to election results. It also needs to strengthen public management of election such as expenses and TV forums among candidates.

Theoretical Foundations Of Election Campaign Research: Problems, Approaches And Methods

  • Dreshpak, Valerii;Pavlenko, Evgen;Babachenko, Nataliia;Prokopenko, liudmyla;Senkevych, Hennadii;Marchuk, Mykola
    • International Journal of Computer Science & Network Security
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    • v.21 no.9
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    • pp.113-117
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    • 2021
  • The article defines the basic concepts: "election campaign", "social capital", "conversion of social capital"; the principles and methods of research of social capital conversion in election campaigns are studied; the process of using social capital in politics is defined; ways of converting social capital into politics are considered; the possibilities of converting social capital in election campaigns are described. Election campaigns have been found to be a successful form of social capital conversion. The ability to use social capital in the election campaign speaks of its high potential. Election campaigns are not an effective use of social capital.

A Study on the Niche Marketing Strategy in Political Advertisements-focusing on the 1996 Parliamentary Election- (정치광고에서의 니치 마케팅 전략 활용에 관한 연구-15대 총선을 중심으로-)

  • 이기복
    • Archives of design research
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    • no.18
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    • pp.37-48
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    • 1996
  • For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.

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Election Promises on Library Fields of the Candidates and Implementation of Their Promises of the Elected Heads of Daegu Metropolitan City in the 5th Local Election (대구지역 자치단체장 후보자와 당선자의 도서관 공약 제시 및 이행 분석 - 2010년 제5회 전국동시지방선거를 중심으로 -)

  • Cho, Yong-Wan
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.4
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    • pp.153-180
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    • 2013
  • This study explored election promises on library fields by the candidates for the mayor, the educational superintendent and the chiefs of districts of Daegu Metropolitan City and implementation of their election promises by the elected heads of Daegu Metropolitan City in the 5th local election of Korea. To do this, election promises of 36 candidates were analyzed by investigating the official gazettes for elections deposited in National Election Commission of Korea. Also, the implementation of their promises of 11 elected heads was analyzed by searching through the official websites, news databases and internet. As a result, election promises and implementation by the candidates for the mayor and the educational superintendent were mostly insufficient both in quality and in quantity. 54% of all candidates for the chiefs of districts presented election promises that were mostly related with construction of public libraries and installation of small libraries. Some elected chiefs actively implemented their promises, while the other elected chiefs did not fulfill their promises.

On Relationship between Safety and Liveness of Election Problem in Asynchronous Distributed Systems

  • Park, Sung-Hoon
    • International Journal of Contents
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    • v.7 no.4
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    • pp.30-34
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    • 2011
  • A Leader is a Coordinator that supports a set of processes to cooperate a given task. This concept is used in several domains such as distributed systems, parallelism and cooperative support for cooperative work. In completely asynchronous systems, there is no solution for the election problem satisfying both of safety and liveness properties in asynchronous distributed systems. Therefore, to solve the election problem in those systems, one property should be weaker than the other property. If an election algorithm strengthens the safety property in sacrifice of liveness property, it would not nearly progress. But on the contrary, an election algorithm strengthening the liveness property in sacrifice of the safety property would have the high probability of violating the safety property. In this paper, we presents a safety strengthened Leader Election protocol with an unreliable failure detector and analyses it in terms of safety and liveness properties in asynchronous distributed systems.

10 Main Pledge of 19th Presidential Election (19대 대통령 선거 주요 후보의 10대 공약 및 보건의료 공약)

  • Lee, Sang Ah;Park, Eun-Cheol
    • Health Policy and Management
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    • v.27 no.2
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    • pp.186-189
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    • 2017
  • On May 9th 2017, the 19th presidential election was held. This election was historically significant because of the impeachment of the former president. This election was held in a relatively short period of time, unlike the normal presidential elections. Therefore, there was not enough time to deliberate pledges for candidates and review pledges for the people. South Korea has suffered from many healthcare problems associated with low-birth rate, population aging, and low economic growth rate. In this paper, we compared the '10 main pledge' of the major five candidates of the 19th presidential election and discussed focusing on the healthcare issue. As a result of comparing the 10 main pledge of the major candidates, it was difficult to find healthcare parts whereas there were lots of welfare parts existed. We need enough time to review and discuss pledges in the next election.

Estimation of Smart Election System data

  • Park, Hyun-Sook;Hong, You-Sik
    • International journal of advanced smart convergence
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    • v.7 no.2
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    • pp.67-72
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    • 2018
  • On the internal based search, the big data inference, which is failed in the president's election in the United States of America in 2016, is failed, because the prediction method is used on the base of the searching numerical value of a candidate for the presidency. Also the Flu Trend service is opened by the Google in 2008. But the Google was embarrassed for the fame's failure for the killing flu prediction system in 2011 and the prediction of presidential election in 2016. In this paper, using the virtual vote algorithm for virtual election and data mining method, the election prediction algorithm is proposed and unpacked. And also the WEKA DB is unpacked. Especially in this paper, using the K means algorithm and XEDOS tools, the prediction of election results is unpacked efficiently. Also using the analysis of the WEKA DB, the smart election prediction system is proposed in this paper.

Real Cases and Problems of Provisions of Election Broadcasting Deliberation - Focused on Case Analysis of Election Broadcasting Deliberation in 2002${\sim}$2008 (선거방송심의규정의 실제 적용과 문제점 - 2002${\sim}$2008년 선거방송심의 사례분석을 중심으로)

  • Yun, Sung-Oak
    • Korean journal of communication and information
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    • v.45
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    • pp.384-424
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    • 2009
  • To date, the theoretical discussions on ‘Election Broadcasting Deliberation Systems’ have been made, but few researches have been made on the empirical cases of such broadcasting provisions. Therefore, this research thesis is to gather and analyze cases of the Election Broadcasting Deliberation, and then find out problems from the operation of the real Election Broadcasting Deliberation, and furthermore, seek a way to improve the provisions of Election Broadcasting Deliberation. Also, this thesis is to analyze the real cases of items of ‘Fairness’, as the key ones of Election Broadcasting Deliberation. This research thesis took up as a major agendum, the necessity of overhauling provisions of Election Broadcasting Deliberation/the problems that provisions and restrictions are inconsistent/the outstanding issue of the violated fairness rules. In this regard, this thesis maintained the importance of reconsidering fairness rules of news.

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