International Journal of Computer Science & Network Security

International Journal of Computer Science & Network Security (국제컴퓨터통신보호논문지학회)
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Theoretical Foundations Of Election Campaign Research: Problems, Approaches And Methods

  • Dreshpak, Valerii (Department of Journalism, University of Customs and Finance) ;
  • Pavlenko, Evgen (Department of Public Management and Customs Administration, University of Customs and Finance) ;
  • Babachenko, Nataliia (Department of Public Management and Customs Administration, University of Customs and Finance) ;
  • Prokopenko, liudmyla (Department of Information Technology, Kyiv National University of Culture and Arts) ;
  • Senkevych, Hennadii (Department of Journalism, University of Customs and Finance) ;
  • Marchuk, Mykola (Department of Constitutional and International Law, Kharkiv National University of Internal Affairs)
  • Received : 2021.09.05
  • Published : 2021.09.30
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Abstract

The article defines the basic concepts: "election campaign", "social capital", "conversion of social capital"; the principles and methods of research of social capital conversion in election campaigns are studied; the process of using social capital in politics is defined; ways of converting social capital into politics are considered; the possibilities of converting social capital in election campaigns are described. Election campaigns have been found to be a successful form of social capital conversion. The ability to use social capital in the election campaign speaks of its high potential. Election campaigns are not an effective use of social capital.

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References

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