• Journal of Distribution Science
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• v.9 no.2
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• pp.131-140
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• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• Journal of Family Resource Management and Policy Review
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• v.13 no.4
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• pp.17-38
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• 2009

Preferences on living arrangement and residence of the elderly depend on various changing factors as they get old. Among those factors, predictable and crucial factors are the condition of their health and spouse. Thus, this study is focused on living arrangement and the residential preference of the elderly according to their health and existence of a spouse. A sample of 500 elderly aged over 65 is analyzed by $x^2$ test, and multiple logistic regression. The results could be summarized as follows; First, 45.2% of the elderly who participated in this survey prefer 'living apart from their children but living close by'. And 19.8% of the elderly want to 'live with their children'. Second, the elderly with a spouse and the elderly who live apart from their children tend to prefer living independently. Third, the elderly with good health living in single-family houses and the elderly with high self-esteem tend to prefer the residential facilities for the elderly. Fourth, the elderly with health problems who have generous allowances and live in a city tend to prefer the residential facilities for the elderly. Fifth, factors such as gender, age, condition of health, allowances, living regions, type of house, self-esteem influence residential preferences of the elderly without a spouse. Older men with more allowances, in good health, living in row house and apartment, in a mid-size city tend to prefer living in the residential facilities for the elderly.

• Journal of The Korea Institute of Healthcare Architecture
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• v.17 no.2
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• pp.7-16
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• 2011

The death toll of the elderly by accidents in 2007 takes 6.5% of total death toll. The lost income from this is estimated to be 17 trillion and 511 billion won. According to CISS of Korea Consumer Protection Board, the number of safety related accidents of the elderly at home in 2006 was 486 cases in 2006 and has gradually increased every year. This thesis created 115 guidelines at 14 spaces as facility evaluation index evaluating the aging friendliness of the facility and safety related accidents generated at elderly resident welfare facility, examined influence variables of safety related accidents with 191 elderly including demographic variable, physical skill variable, social psychological variable and facility environmental variables, and then verified relevance between safety accidents and each influence variable. As a result, it was verified through ANOVA test of SAS Package Program and $x^2$- test that facility environmental variable would be closely related to the accident. In this regard, this study newly proposes the facility standards of aging friendly facility by supplementing them with contents and guidelines of facility evaluation table as ways to reduce safety related facility of the elderly.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.293-302
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• 2001

The purpose of this study was to investigate the effects of a saleswomans clothing and store type on elderly female consumers likability to a saleswoman. Also it was to study the effects of the factors consisting likability to a saleswoman on intent to purchase among elderly female consumers. 3(clothing formality: low, medium, and high)$\times$2(clothing style: clothing looking old vs. young)$\times$2(store type: high priced specialty store vs. low priced open market) complete randomized between subjects design using field experiments were conducted. Subjects were 240 elderly females aged 54-69. The results showed that likability to a saleswoman consisted of impression factor, service ability factor and caring factor. There was the significant three way interaction among three independent variables in the service ability factor(F(sub)2,228=15.62, P<.001). Regression Analysis showed that the impression factor($R^2$=0.29, F<.001) and the service ability factor($R^2$=0.06, F<.001) influenced the elderly consumers intention to purchase significantly. In conclusion, favorable appearances of a saleswoman is considered a crucial service quality influencing potential elderly consumers to purchase.

• Journal of Families and Better Life
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• v.24 no.6 s.84
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• pp.79-93
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• 2006

Aging in place strategies such as residential remodeling have potential to enable older persons to remain in their own homes satisfactorily in terms of quality of life. The purpose of this study is to investigate the types of residential remodeling, needs, and opinions of elderly households living in Seoul and to suggest the housing policy and system for improving independent living of elderly households. Using face to face interview with structured questionnaire, 115 elderly households were interviewed during April $25{\sim}June$ 25, 2005. Most of respondents wanted to stay in their own homes as long as they can and some of them remodeled their houses to adapt their physical and financial conditions and housing needs. Various factors such as financial problem and lack of knowledge about remodeling process, however, restricted their actions to realize their needs. Based on the results, some suggestions to activate 'aging in place' were proposed as future guidelines of housing policy related to residential remodeling for housing welfare of the elderly.

• Journal of Families and Better Life
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• v.14 no.4
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• pp.107-128
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• 1996

This study is conducted to examine elderly consumers' information needs according to information sources. And the relation with related variables purchasing problems of the elderly consumers and their needs according to information sources is investigated. The data was collected from 782 elderly consumers ages range from 55 to 74 and major findings are as follows: (1) Their needs according to information sources are relatively high and followed by neutral information source department store personnels and advertisements (2) The more esperiences they have and the more seriously they perceive their purchasing problems in a relatively poor conditon of a market the more information they want from department store personnels. (3) How many experiences they have and how much they perceive seriously in purchasing problems are the major intervening variables which have strong positve effects on the needs. The experiences show the strongest effects on the needs. The level of the percept on is strongly related to the needs and neutral information source is the major effect among the information sources.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.361-374
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• 2010

Using the first wave of the Korean Longitudinal Study of Ageing, this research examines the effect of elderly parent's financial structure on private income transfers from their adult children. The results show that low income elderly households are more likely to receive income transfers from their children. Generally, Korean elderly households were found to have very low liquidity in their asset structure, as the average household holds over 90% of their assets in real estate. However, it seems that the parents' potential income based on their real estate assets is unimportant in determining children's transfer decisions. Rather, the parents' labor income is found to be a key factor in children's income transfer decisions.

• Journal of Families and Better Life
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• v.25 no.1 s.85
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• pp.1-13
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• 2007

The determinansts of expenditure spent on medical care and the ratio of medical care spending to consumption expenditure were investigated using the 2002 House Income and Expenditure Survey by the Korea National Statistical Office, which consisted of a sample of 918 elderly households. There were significant differences in expenditure on medical care and the ratio of medical care spending to consumption expenditure between elderly and nonelderly households. Age, education, overspending were significant factors that determine the expenditure on medical care and the ratio of medical care spending to consumption expenditure. Overspending is the most important factor related to expenditure on medical care and the ratio of medical care spending to consumption expenditure.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.3
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• pp.87-91
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• 2007

The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

• Journal of the Korean housing association
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• v.7 no.1
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• pp.63-74
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• 1996

This research employs the equipment and the expenditure of the combination and the nurseing types of the elderly home in Tokyo, Japan due to its similarity to Seoul, Korea. This study is to investigate the solutions of the consumer's and manager's problem related to homes for the elderly. All research used in the analysis conducted in september 1995 by visiting, intervieing and questionaire with special focuses on the private room and public space etc. And also, the expenditure was investigated separately for the rent, utility paid by the tenants fer month, deposit, and refunds price to the moving. The result of this study is that the researcher could propose to the managers, planners and tenents of the conbination and nurseing types of the Elderly Home about needed equipment, the expenditure, the point of planning etc.