• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1017-1023
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• 2021

This research aims to determine the effect of customers' threat emotion and price on the decision to purchase a certain smartphone product. This study uses a quantitative method with a type of descriptive and causal research. It employs non-probability sampling with purposive sampling, with 385 respondents to answer the questionnaires. Data analysis techniques used descriptive analysis and multiple linear regression analysis. Based on the results of descriptive analysis of emotion, price and purchasing decisions are in sync with each other. The results of multiple linear regression analysis techniques indicate the threat emotion and brand trust are influential against the positive decision to purchase smartphone products. The magnitude of the influence of emotions and price have simultaneous effect on purchasing decisions and other decision variables, which are not included in this study, also play minor role in determining purchase intention, such as product quality, brand image and others. Partially, threat emotion and brand trust have a positive effect toward purchasing decisions. The magnitude of the highest influence was the one of price, then followed by emotional threats. The findings of this study suggest that psychological and behavioral effects also play important roles in determining customers' purchase decision.

• 가정과삶의질연구
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• 제25권6호
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• pp.95-109
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• 2007

The purpose of this research was to evaluate the effect of ceramic activities on elderly depression and life satisfaction. The research design was based on one group, with a pre and post-test study design. The subjects of this study included twelve elderly from anelderly daytime care center in Yang-san. Instruments used in this research were KGDS (Korea Form of Geriatric Depression Scale) developed by Jung et al., and a form of life satisfaction developed by Youn. A one-hour ceramic activity was offered to participants weekly, for five weeks. The results showed that depression and life satisfaction changed after the ceramic activities. The participants produced results of emotional aspects for demented old people. More specifically and significantly, positive emotions such as pleasure, in-terest, and tranquility were increased, while negative emotions such as anger or depression were significantly decreased through the ceramic activities. Thus, this study's ceramic activities program appeared to have beneficial effects on elderly depression and life satisfaction.

• 대한간호학회지
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• 제35권2호
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• pp.303-312
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• 2005

Purpose: This study was to develop an aromatherapy hand massage program, and to evaluate the effects of lavender aromatherapy on cognitive function, emotion, and aggressive behavior of elderly with dementia of the Alzheimer's type. Method: The Research design was a nonequivalent control group non-synchronized quasiexperimental study. Lavender aromatherapy was administrated to experimental group I for 2 weeks, jojoba oil massage was administrated to experimental group II for 2 weeks, and no treatment was administrated to the control group for 2 weeks. Data was analyzed using the $x^2-test$, ANOVA, repeated measures of ANCOVA and ANCOVA in the SPSS program package. Result: 1. Experimental group I did not show significant differences in cognitive function in relation to the experimental group II and control group. 2. Experimental group I showed significant differences in emotion and aggressive behavior in relation to the experimental group II and control group. Conclusion: A Lavender aromatherapy hand massage program is effective on emotions and aggressive behavior of elderly with dementia of the Alzheimer's type.

• 유통과학연구
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• 제18권2호
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• pp.79-89
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• 2020

Purpose: This research aimed at exploring the antecedents of feeling ashamed and anger when customers perceive the rightness of object of criticism induced from in-group failure triggered due to my mistake or others' mistake, and identifying the effects of shame and anger on customers' consumption type. Research design, data and methodology: This research used 2 (failure caused by my mistake versus failure caused by others' mistake) between- subjects design, and collected 353 data through on-line survey, and structural equation model of Amos 21.0 was used to verify the hypotheses developed by reviewing the past literature. Results: First, feeling anger motivates customers to choose compensatory consumption behaviors whereas shame leads people to choose adaptive consumption behaviors. Second, customer's feeling of shame and anger is depending on the perceived rightness of the criticism induced from the failure caused by my mistake or others' mistake. Conclusions: Marketers should notice that even shame and anger are included to negative emotions, customers who feel ashamed are different from customers who feel anger in view of approaching consumption. They should conduct their marketing focused on the adaptive consumption to ashamed consumers and do the marketing based on compensatory consumption to angry consumers.

• 한국도서관정보학회지
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• 제45권4호
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• pp.391-408
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• 2014

본 연구에서는 대학생들을 대상으로 하여 새로운 독서치료 프로그램을 계획한 후에 실시하고 평가하였다. 그 결과 다음과 같은 사실이 밝혀졌다. 1) 새 독서치료 프로그램을 통하여 행복지수를 제고할 수 있었다. 세부적 요소별로 살펴보면 삶의 만족도 제고 측면에서 유의미한 효과가 있으며, 긍정적 감정 빈도의 제고는 비교적 힘든 것으로 나타났고, 부정적 감정 빈도의 감소 효과가 가장 확실한 것으로 나타났다. 2) 행복지수를 구성하고 있는 각 요소에 대한 독서치료 프로그램의 영향은 상황에 따라 상이할 수 있다. 3) 종교 및 영성 자료에 대한 반응은 사람마다 편차가 상대적으로 크다.

• 유통과학연구
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• 제11권11호
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• pp.19-32
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• 2013

Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.55-62
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• 2023

For proper socialization of children the psychological and emotional state of parents that affect children is very important. Recently, while interest in various psychological behavioral problems of children has increased, various studies have been conducted on parental psychology that affects children's emotions. In particular, due to COVID-19, stress has increased throughout society, and it has made parental psychology and childrearing more difficult. Therefore, we aim to investigate the effects of psychological factors, among the variables of various parents that affect children's problem behavior in this study. As a result of this study, it can be confirmed that there is a difference in the effect of parental depression on children's internalizing and externalizing behaviors. Parental depression had a significant positive effect on children's internalizing behavior with 𝛽 =.34, p<.001. In other words, the higher the parents' depression, the higher the child's internalization behavior. And parental depression was found to have a significant effect on children's externalizing behavior, with 𝛽 =.81, p<.001. This also means that the higher the parents' depression, the higher the child's externalizing behavior. Therefore, it can be seen that parental depression is an important factor influencing both children's internalizing and externalizing behaviors.

• 패션비즈니스
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• 제9권1호
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• pp.1-20
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• 2005

This study is purposed to provide new idea for developing high value added fashion goods by studying relief effects of fashion design. Based on prior researches, various ways to give relief effects were searched and then modern fashion design cases were looked for which were referred to fashion-related magazines and collection-related internet sites since the late 1990s. The ways for relief effects are weaving, industrial finishing, sewing technique. Weaving techniques are about fancy yarns, variation of weaving structure, pile weave. Industrial finishing techniques which can make relief effects are embossing, heat-setting, shearing, pliss, burn out, flocking. Sewing techniques are quilting, pleats, embroidery, slash, attachment in accordance with the way to produce relief effects. The forms of relief effects are tactile pattern that cannot be seen in the distance, subtle relief pattern which is more three-dimensional than tactile pattern, rhythmical relief pattern, sculptural pattern, and deep-volumed pattern. The present research can provide practical data for design by studying techniques of relief effects and collecting and arranging design cases that have been sporadically carried out. The study on relief and unique surface effects can be a way to effectively stimulate and express emotions of modern people with various taste and individuality.

• 유통과학연구
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• 제20권9호
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• pp.109-126
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• 2022

Purpose: The role of salespersons' emotions in effective selling behavior garners attention among scholars and practitioners. Previous studies have investigated the effects of emotional intelligence and emotional labor on sales success separately. However, to understand the whole process, the relationships among salespersons' cognition, emotions, and behaviors should be considered simultaneously. Accordingly, we uniquely examined how salespersons' emotional intelligence (emotional antecedent) and customer orientation (cognitive antecedent) influence their emotional labor (deep acting vs. surface acting), adaptive selling behavior, and the selling results in the retail environment. Research design, data, and methodology: To improve methodological rigor, we used the dyadic approach. We measured 182 salespersons' emotional intelligence, customer orientation, and emotional labor, and 364 customers assessed the salespersons' adaptive selling behavior and selling results in the insurance and duty-free department retailing sectors. Result: The findings suggest that salespersons' customer orientation and emotional intelligence relate to deep-acting of emotional labor, affecting their adaptive selling behavior and relationship quality with customers. Conclusions: As for managerial implications, sales managers may well consider emotional intelligence levels when selecting salespersons in the retail industry. Additionally, practical training programs are required to cultivate customer orientation, emotional intelligence, and deep acting while performing emotional labor.

• 대한간호학회지
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• 제51권3호
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• pp.347-362
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• 2021

Purpose: This study developed a cognitive behavioral therapy program aimed at altering the physical condition, emotions, and behaviors of fibromyalgia patients, and confirmed the program's clinical applicability. The program was developed by analyzing previous studies conducting in-depth interviews with fibromyalgia patients, drawing on cognitive behavior theory to establish the program contents, recruiting experts to test its validity, and conducting a preliminary survey. Methods: To confirm the program's effect, this study used a randomized controlled trial design. The participants were outpatients diagnosed with fibromyalgia in Dong-A University Hospital, Busan. The 30 patients in the experimental group took part in the program, which comprised 8 sessions (90 to 120 minutes) based on cognitive behavior theory, delivered over 8 weeks. Hypothesis testing was carried out using the repeated measures ANOVA. Results: The analysis revealed significant differences between the experimental and control groups in positive automatic thoughts, pain, fatigue, depression, and interpersonal relationships. However, there was no significant difference between the groups in terms of sleep disorders and negative automatic thoughts. Conclusion: This program is a positive effect on physical condition, emotions, and behaviors. It is thus expected to be used to help fibromyalgia patients improve their disease conditions.