• International journal of advanced smart convergence
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• v.12 no.2
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• pp.1-16
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• 2023

Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.121-133
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• 2015

IoT utilized network vitalization between objects are being rapidly established within current IT communication environment. Therefore the worth of smart mirrors is rising for it is a tool to allow online network between objects to be possible in human communication environment. For effective IoT generation's communication, this research intends to evaluate the smart mirror's value for practical uses based on the users' experiences. For the UX evaluation according to the locations where it will be used, Peter Morville's Honeycomb model and Jocob Nielsen's usage evaluation principles were referred to analyze effectiveness of 4 factors, utilization convenience, communication effectiveness, mass interest and space adequateness on households, public places and work places. Hence, we have were led to an objective result through statistical analysis method based on survey. As a result, we have confirmed the smart mirror's positive influence on the users' effective communication in all places. Especially in households, utilization convenience and space adequateness appeared to be high that confirmed sufficient users' need for the home-automation services. In public places, the communication effectiveness and space adequateness ranked high to confirm that the smart mirror utilization is adequate to provide location information. Also, in work places, the mass adequateness was high that we were able to confirm that supply of work place-specific service contents would bring meaningful results to the users. The smart mirrors are the adequate method to provide effective communication in IoT generation with high possibilities in further development.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.227-242
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• 2012

It is a daunting task to theorize the process effectiveness of IT convergence based service model. Despite the criticalness of investigating process enhancement impact of IT-convergence based service model, the theoretical research in this field is relatively scarce, possibly due to the too wide and comprehensiveness of research scope. In this vein, we conducted exploratory study to understand the contributional impact of IT convergence based service model on resolving service process limitations. We first identified five IT convergence based service models in the area of typical service industry, which include entertainment, learning, location based services, tourism, and healthcare. Our research model classified value creation factors of the IT convergence model in twofold. The one is defined as basic value creation factor of the IT convergence, which is treated as the second-order factor that consists of two first-order factors of mobile functionality and Internet with digital contents merging functionality. The other is defined as service process limitations resolving factor which are comprised with the two first-order factors of simultaneousity and perishability. Both the second-order factors are modeled, each respectively, with the two first-order factors in formative manner. Using PLS, empirical validation is executed to analyze each value creating factor's contribution impact on the relative advantage, as well as the mediating effect of basic value creation factor on resolving service process limitations. On the basis of the insights revealed from this paper, further theory building research could be elaborated in the area of IT convergence applications for service industry.

• Journal of Information Technology Services
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• v.17 no.3
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• pp.37-51
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• 2018

Recently, cloud computing market is growing geometrically in both private and public area, and many global companies in various domains have developed and provided cloud computing services. In such situation, Korean government made multiple plans for domestic cloud computing industry. However, most research institutes have focused on market size and status information, which makes actual effectiveness of cloud computing service hard to recognize. In this study, we define cloud computing Industry by rearranging Input-Output table published by the Bank of Korea to use Input-Output Analysis. The Input-Output Analysis was devised in 1963 by Leontief and it is used in many fields of study until now. It produces various coefficients that are able to identify production-inducing effect, value-added effect, labor-inducing effect, front and rear chain effect. The analysis results show that production-inducing effect, front and rear chain effect of cloud computing industry is low compared to other industries. However, cloud computing Industry possesses relatively high value-added effect and labor-inducing effect. It is because industry magnitude of cloud computing is smaller than other industries such as manufacturing, chemical industries. The economic effects of the cloud computing industry are not remarkable, but this result is significant to emerging markets and industries and presents the fresh way of analyzing cloud computing research field.

• Journal of Korean Society for Quality Management
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• v.30 no.4
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• pp.154-163
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• 2002

This study tries to analyze how TPM works in domestic manufacturing industry by estimating two-stage model. First stage tests the effects of five TPM-factor variables (TFV : (1) Small group activity & Autonomous maintenance, (2) Education & Training, (3) Planned maintenance, (4) improving effectiveness of each piece of facility (5) Safety & Environment) to two TPM-performance variables. Second stage tests how two TPVs affect the industry's productivity level. By combining these two stages, this study uses a model to explain how TPM, represented by TFVs, works to improve productivity via TPVs. Multivariate and univariate regression and correlation analyses were peformed. It is shown that five TFVs works in two different ways to improve the industry's productivity level. In the second stage, overall equipment effectiveness has relatively more significant effects to the productivity level.

• Journal of Information Technology Services
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• v.1 no.1
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• pp.29-43
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• 2002

Having Efficient Contracting Laws and Regulations is one of the critical success factors for SI (System Integration) industry growth. This paper explores problems in contracting systems for SI business. Two perspectives have been used in this analysis. One is on law itself perspective, the other is on industry growth perspective. A comprehensive survey on contracting practices has been done, and the structure of SI industry has been analysed. Also, characteristics of SI contracting processes have been analysed. A framework for efficient contracting laws and regulations for SI industry has been discussed based on the characteristics of SI business and SI industry. Future research will be needed to expand the current framework and to examine the effectiveness of the proposed framework.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.4
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• pp.123-132
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• 2020

With increasing social interest in health and health promotion, the government and many organizations are conducting various health campaigns for the public. The public health campaign is aimed at protecting the people from the dangers of disease and contributing to a healthy life and also help establishing a healthy attitude and changing behavior as well. In addition, many researches have been carried out in order to enhance the advertising effect of campaigns aimed at forming preventive attitudes and to verify it by applying many theories. However, as a result, there is a significant lack of research regarding analysis of differences in the effectiveness of the campaign by media. This study is to analyze the effect of health campaign by the type of media which published health campaign advertisements that can affect prevention attitude. To meet the purpose of this study, The 15 print media were to examine the impact of media characteristics and types on participation in campaigns for health campaigns. Through this, we will present the role of the media as an efficient channel to encourage the formation and participation of the health attitude of campaign advertisements, and present significant implications in the selection of optimal media and the execution of campaign budgets.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.9
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• pp.241-248
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• 2022

The current article examines the interactions among students' attitudes to e-learning, their implementation of e-learning in their studies, and learning effectiveness. Significantly, it emphasizes the mediating role of accepting e-learning in training. It applied reliability analyses to test the measurement of items and construct validity, using the research data collected from students at Vietnam National University of Ho Chi Minh. Then, the current article used multiple regressions to inspect the causal relations; and applied procedures to investigate the mediating influence. The empirical results indicate students' attitude to e-learning positively influences their implementation of e-learning in their studies. When students apply e-learning in their studies, they likely achieve the best possible training effectiveness. Statistical evidence on the mediating role of accepting e-learning in training by students on the linkage between their attitude to e-learning and training effectiveness is revealed in this article. The findings of this article make some contributions. For educational administrators, it offers insight into the links among students' attitudes to e-learning, their implementation of e-learning in their studies, and training effectiveness, which likely allows them to establish suitable online training programs. This will be beneficial to both learners and educational institutes.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.1-10
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• 2021

The type approval system for railway vehicle has been in effect since 2016 in order to establish a regular safety management system to secure railway safety and enhance the technological competitiveness of the railway industry, abolished the conventional performance test system through the reform of the Railroad Safety Act in 2012. Until now, there has been appreciated it has been making significant contributions to railway safety and industry of operation and manufacturing companies, taking their place in accordance with the implementation of the system. But there has been no case of quantitative analysis on the effectiveness of the actual system. In this study, in order to examine the full-scale performance of the approval system and quantitatively analyze effectiveness, we identified and defined the relationships with the major elements of the type approval system based on system thinking principle and determined the calculated outcomes to relevant stakeholders. A method of establishing a type approval performance management system that can be grasped, utilized, and adjusted from a point of various stakeholders' views was proposed. This is expected to be more helpful in the implementation of the system, such as improving and applying quantitative effects to analysis by closely reviewing the effects and influencing factors of the type approval system based on the data accumulated through continuous performance management and reflecting to system improvement.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.