• 제목/요약/키워드: Effective selling

검색결과 76건 처리시간 0.023초

기술수용모형과 사용자의 욕구유형을 활용한 가상 커뮤니티 추천 모형 (Virtual Community Recommendation Model using Technology Acceptance Model and User's Needs Type)

  • 이형용;한인구;안현철
    • Asia pacific journal of information systems
    • /
    • 제16권4호
    • /
    • pp.217-238
    • /
    • 2006
  • In this study, we propose a virtual community recommendation model based on user behavioral models. It is designed to recommend optimal virtual communities for an active user by applying case-based reasoning (CBR) using behavioral factors suggested in the technology acceptance model (TAM) and its extensions. Also, it is designed to filter its case-base by considering the user's needs type before applying CBR. To test the usefulness of our model, we conduct two-step validation - experimental validation for the collected data, and survey validation for investigating the actual satisfaction level. Experimental results show that our model presents effective recommendation results in an efficient way. In addition, they also show that the information on the user's needs type may generate opportunities for cross-selling other commercial items.

항공사 유통경로에 대한 e-비즈니스 파급효과 (e-Business Impacts on Distribution Channel in Airlines)

  • 윤문길;윤덕영;이휘영
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
    • /
    • pp.99-115
    • /
    • 2004
  • From the growth of Internet technology, many e-commerce principles have been introduced in airline industry. The computer reservation systems(CRS) is the first real-time business application and considered as the earliest examples of e-commerce. In airlines, the early e-business activity was to build the web site for providing flight information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

  • PDF

배출권거래제 시범도입 및 운영방안 (A Study on Introducing Pilot Project of Tradable SO2 Emissions Permits)

  • 김정인;박창원
    • 자원ㆍ환경경제연구
    • /
    • 제10권1호
    • /
    • pp.65-93
    • /
    • 2001
  • This study provides allocation methods and transaction instances of introducing pilot projects of $SO_2$ emission trading that recently rises as an scheme for effective emission regulation to internalizing environmental externalities. The emissions caps that is the total endowment of $SO_2$ emission permits are calculated in each emission plant by considering methods for distributing those permits-by giving them away or by selling them at auction. The method adopted in this study has several defects in application of the reality. However, this study may have contributions to cognize the importance of, allowance trading among the participants and to firstly design the allocations of emission permits for each plant using real emission data.

  • PDF

서비스 품질 (QoS) 보장형 명시적 멀티캐스트망의 연구 (A Study on the Explicit Multicast Network for Guaranteeing Quality of Service (QoS))

  • 오승훈;고성원;김영한
    • 대한전자공학회:학술대회논문집
    • /
    • 대한전자공학회 2002년도 하계종합학술대회 논문집(1)
    • /
    • pp.53-56
    • /
    • 2002
  • In this paper, we study the network structure that can guarantee the end-to-end quality of service in the Explicit multicast network. In order to guarantee the end-to-end quality of service, we adopt the end-to-end measurement based admission control (EMBAC) scheme. For the effective measurement of the network state and minimum influence on the current data traffic, the queue structure, which the drop precedence in assured forwarding (AF) Per hop behavior (PHB) of the differentiated service (Diffserv) is applied to, is proposed. Through a simulation, we show that EMBAC can make tile controlled load service in tile AF PHB applied Xcast network, and the qualify of the admitted traffic is guaranteed. In addition, the performance of the EMBAC is changing according to the selling parameter of AF PHB.

  • PDF

외식산업에서 효율적인 식재료 재고관리모형에 관한 연구 (A study on the model of efficient Storage control of food material in Food service industry)

  • 함형만
    • 한국조리학회지
    • /
    • 제6권1호
    • /
    • pp.151-175
    • /
    • 2000
  • In hotels or Food service industrials they make efforts on cost control. In the modern time how to control costs of food materials are perceived to be important even if there are many ways of cost control. Ideas that the cost of food material should be accounted have been change to that the cost of food material should be controlled. change of thought and the spread-over of computer give us the means of effective cost control over the processes of buying, controling, selling food materials. Even if stocked in good places, the food materials are changing in quality from the first time they are stocked. the storage control give us the least loss of this damages and make us to provide customers progressive food services in quality rather than the past. we can make plans to save costs corresponding to take various way of buying suitable to various situation.

  • PDF

급식소에서 제공되는 생산품의 조리 후 보관방법 설정을 위한 품질 연구(I) (Studies on Holding Methods for Quality Assurance of Cooked Foods Served at Foodservice Institutions (I))

  • 김혜영;고성희
    • 한국식품조리과학회지
    • /
    • 제19권5호
    • /
    • pp.631-639
    • /
    • 2003
  • In order to control the quality and safety of cooked foods, production and holding methods of foods should be carefully studied and applied to the foodservice industry. Therefore studies on microbiological, nutritional, physicochemical and sensory quality are essential in this area. The purpose of this study was to evaluate the chemical and microbial qualities of cooked foods during preparation and holding From the results, the following guidelines should be adhered to give effective quality control when holding foods after cooking in foodservice institutions, as well as to provide quality foods when selling cooked foods at commercial establishments. Sauteed and simmered foods such as sauteed chicken meat & vegetables and simmered pork in soy sauce satisfy the standard for microorganisms till 1-3 hours of room temp. holding, 6-18 hours at 60$^{\circ}C$ steam table, and 12-18 hours at 80$^{\circ}C$ heating table.

패션점포 판매원의 노력 차원과 중요도 -중.상층 노년여성고객과 판매원 관점을 중심으로- (Dimensions of Fashion Store Salesperson's Effort and Importance of Effort Dimension)

  • 신혜봉;임숙자
    • 복식문화연구
    • /
    • 제11권1호
    • /
    • pp.103-117
    • /
    • 2003
  • The aim of this study was to identify dimensions of salesperson´s effort according to older female(55+) customer's and fashion store salesperson's perspective and to examine what kind of effort dimensions are assessed to be more important than others. As a method, both literature review and empirical research were made. This study was performed in three stage from December in 2001 to May in 2002. For exploratory step. In-depth interview and observation study were done for gathering responses related to salesperson´s effort. in pilot study, 83 older female customers were surveyed and the data was analyzed in order to develop questionnaire. In the main research. 202 older female customers and 103 fashion store salespersons were surveyed in order to identify the dimensions of salesperson's effort. Statistical analyses were performed with SAS program using factor analysis. cronbach´a mean, t-test. paired t-test and multiple regression analysis. The results of this study were as follows. First, 5 factors was selected for the dimensions of salesperson´s effort in customer´s perception; friendliness, attentiveness. product competence. effective access and special treatment. Second, 5 factors was selected for the dimensions of salesperson's effort in salesperson´s performance; friendliness/ attentiveness. product competence. effective access. communication, and purchase exaction. Third. dimensions of salesperson's effort were different according to customer and salesperson's characteristics. Last, there were significant differences in the salesperson's efforts between customers´perception and salespersons´Performance.

  • PDF

장바구니 분석을 활용한 ASL 선정 연구 (A Study of Authorized Stockage List Selection using Market Basket Analysis)

  • 최명진
    • 산업경영시스템학회지
    • /
    • 제35권2호
    • /
    • pp.163-172
    • /
    • 2012
  • In this study, It is assumed that customers are both usage unit of spare parts and stores of displaying and selling the goods that are installation unit of having the spare parts. The demand pattern through the effective order of spare parts and issue list in installation unit is investigated based on the assumption. Current ASL (Authorized Stockage List) selection of the army has been conducted in the way of using the analysis result of real usage experiences on spare parts used during the Korea War. For this study, ASL selection criteria and procedures based on army regulations and field manuals are specified. Since the traditional method does not presents the association analysis on spare parts used for the current equipment operating and does not have the clear criterion and analysis system about the ASL selection, in order to solve these problems, it was carried out that the association rule is employed for analyzing relationship between the effective order and issue list of the spare parts in point of the spare parts between usage unit and occurring month about purchase spare parts based on the star-schema table. Finally the new ASL selection way using the analysis result is proposed.

태국 소비자의 한국산 파프리카 및 토마토에 대한 인식과 지불의사에 관한 연구 (A Study on the Thai Consumers' Perception and Willingness to Pay for Korean Paprika and Tomatoes)

  • 이제윤;이춘수
    • 한국유기농업학회지
    • /
    • 제31권1호
    • /
    • pp.1-27
    • /
    • 2023
  • This study investigated Thai consumers' perception and willingness to pay for Korean paprika and tomatoes to establish effective export strategies, To this end, an online survey was conducted on 300 consumers living in Bangkok, Thailand, and the factors affecting the purchase intent and willingness to pay price premium for Korean paprika and tomatoes were analyzed. The results are as follows. First, Thai consumers usually buy fruit and vegetables offline, such as supermarkets and large discount stores, but not a few respondents obtained purchase information online. Second, the price competitiveness of Korean paprika and tomatoes is low to Thai products, and the quality, safety, freshness, and cost-effectiveness are similar or low to other exporting countries. Therefore it is important to improve non-price competitiveness using positive perceptions of Korean products and Korean Wave. Third, the most important reason why Thai consumers not buying Korean paprika and tomatoes is the lack of stores and high prices. Fourth, as a result of analyzing the factors affecting the purchase intent for Korean paprika and tomatoes, the strategy of selling paprika and tomatoes through supermarkets to consumers with high income is effective. Fifth, considering the factors of willingness to pay premium prices for Korean paprika and tomatoes, a high pricing strategy targeted consumers with high income and many family members is appropriate.

식품위생에 관한 교육홍보를 위한 연구 (A Study of the Need Assessment for the Public Food Sanitation Education)

  • 윤석인;계승희;김영찬;정은영
    • 한국식생활문화학회지
    • /
    • 제6권3호
    • /
    • pp.293-299
    • /
    • 1991
  • The purpose of this study were to investigate opinions on the contents and method of the educational public information of food sanitation, to enrich education of food sanitation for consumer. Data of questionnaires were collected from 78 consumer protection association and 66 food industrial company. The results of the study were summarized as follows; The educational public contents of food sanitation appropriated is remarked as a basic knowledge in a safety of food (an additive, an agricultural medicines) and in nutrition and sanitation. The effective method of public information is suggested as a TV, Radio, utilization of periodicals and pamphlet. The crucial problem of the imported food surveyed in the consumer protection association is an agricultural medicines and a heavy metal. In the food industrial company, it is remarked that the problem occurs in deposit and storage of food from the standpoint of sanitation. Finally, improvement of sanitary condition in food selling place is suggested.

  • PDF