• 환경생물
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• 제39권4호
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• pp.526-535
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• 2021

공간 샘플링은 공간모델링 연구에 활용되어 샘플링 비용을 줄이면서 모델링의 효율성을 높이는 역할을 한다. 농업분야에서는 기후변화 영향을 예측하고 평가하기 위한 고해상도 공간자료 기반 모델링에 대한 연구 수요가 빠르게 증가하고 있으며, 이에 따라 공간 샘플링의 필요성과 중요성이 증가하고 있다. 본 연구는 국내 농지 공간샘플링 연구를 통해 농업분야 기후변화연구의 공간자료 활용의 효율성을 제고하고자 하였다. 본 연구는 층화랜덤샘플링을 기반으로 하였으며, 1 km 해상도의 농지 공간격자자료 모집단(11,386개 격자)에 대해서 RCP 시나리오별(RCP 4.5/8.5) 연대별(2030/2050/2080년대) 공간샘플링을 설계하였다. 국내 농지는 기상 및 토양 특성에 따라 계층화 되었으며, 샘플링 효율 극대화를 위해 최적 층화 및 샘플 배정 최적화를 수행하였다. 최적화는 작물수량, 온실가스 배출량, 해충 분포 확률을 포함하는 16개 목표 변수에 대해 주어진 정밀도 제한 내에서 샘플 수를 최소화하는 방향으로 진행되었다. 샘플링의 정밀도와 정확도 평가는 각각 변동계수(CV)와 상대적 편향을 기반으로 하였다. 국내 농지 공간격자 모집단 계층화 및 샘플 배정 및 샘플 수 최적화 결과, 전체 농지는 5~21개 계층, 46~69개 샘플 수 수준에서 최적화되었다. 본 연구결과물들은 국내 농업시스템 대표 공간격자로써 널리 활용될 수 있을 것으로 기대된다. 또한, 기후변화 영향예측 공간모델링 연구들에 활용되어 샘플링 비용 및 계산 시간을 줄이면서도 모델의 효율성을 높이는 데에 기여할 수 있다.

• 한국컴퓨터정보학회논문지
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• 제14권12호
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• pp.157-167
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• 2009

최근 인터넷 상에서 빈번하게 발생하는 내부 정보와 개인 정보 유출과 같은 보안 사고들은 보안을 고려하지 않고 개발된 웹 애플리케이션의 취약점을 이용하는 방법으로 빈번하게 발생한다. 웹 애플리케이션의 공격들에 대한 탐지는 기존의 방화벽과 침입 탐지 시스템들의 공격 탐지 방법으로는 탐지가 불가능하며 서명기반의 침입 탐지 방법으로는 새로운 위협과 공격에 대한 탐지에 한계가 있다. 따라서 웹 애플리케이션 공격 탐지 방법에 대한 많은 연구들이 웹 트래픽 분석을 이동하는 비정상행위 기반 탐지 방법을 이용하고 있다. 비정상행위 탐지 방법을 사용하는 최근의 웹 방화벽에 관한 연구들은 웹 트래픽의 정확한 분석 방법, 패킷의 애플리케이션 페이로드 검사로 인한 성능 문제 개선, 그리고 다양한 네트워크 보안장비들의 도입으로 발생하는 통합관리 방법과 비용 문제 해결에 중점을 두고 있다. 이를 해결하기 위한 방법으로 통합 위협 관리 시스템이 등장 하였으나 부족한 웹 보안 기능과 높은 도입 비용으로 최근의 애플리케이션 공격들에 대해 정확한 대응을 하지 못하고 있는 현실이다. 본 연구에서는 이러한 문제점들을 해결하기 위해 웹 클라이언트의 요청에 포함된 파라미터 값의 길이에 대한 실시간 분석을 이용하여 공격 가능성을 탐지하는 비정상행위 탐지방법을 제안하고, 애플리케이션 데이터 검사로 발생하는 성능 저하 문제를 해결할 수 있는 다중 계층 웹 필터를 적용한 웹 애플리케이션 방화벽 시스템을 설계하고 구현하였다. 제안된 시스템은 저가의 시스템이나 레거시 시스템에 적용 가능하도록 설계하여 추가적인 보안장비 도입으로 야기되는 비용 문제를 해결할 수 있도록 하였다.

• 한국과학예술포럼
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• 제23권
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• pp.111-122
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• 2016

본 연구의 배경 및 목적은 다음과 같다. 미술관에서 생성되는 미술 콘텐츠 생명주기 전반에 걸친 저작권 서비스 연구개발의 필요성과 창조산업에서 이미지저작권 콘텐츠 유통시장 활성화와 저작권 서비스 관리체계 수립의 필요성에 의해, 이미지저작권 보호 및 이용 활성화를 위한 미술관 이미지저작권 아카이브 모델을 설정하기 위해 다학제적으로 진행된 융복합 연구이다. 본 연구의 연구방법 및 내용, 결과는 다음과 같다. 국내 1,000여개의 뮤지엄(박물관, 미술관, 전시관 등)의 저작권료에 대한 산정, 분배, 정산, 모니터링에 대한 기준체계를 제안하여 이미지 저작물의 이용 활성화 및 재활용을 통한 미술콘텐츠 생태계 투명화 및 효율성 향상화를 위해서 다양한 제안이 이루어졌다. 우선, 이미지저작권 아카이브 모델의 내용설계 및 구조설계를 제안하였으며, 프로토타입 시뮬레이션, 실현 시뮬레이션, 모델 가동 시뮬레이션을 위하여, 미술관 미술콘텐츠 유통 서비스 플랫폼을 제안하여, 미술 콘텐츠 저작권료 프로세스 모델을 설정하였다. 미술관 소장품 및 미술작품 유통 과금 기술 개발과 저작권 자동분배 및 정산 엔진 개발은 이미지 콘텐츠에 대한 과금 체계 및 기술 개발이 미약하기 때문에 기본 프레임워크는 기존 콘텐츠 과금 프레임워크를 모델로 사용하였다. 궁극적으로는 미술작가, 미술관 학예사, 유통업체 등이 사용가능한 이미지저작권 아카이브 모델을 제안하였다. 사업화 전략에서는 미술관 이미지저작권 아카이브 모델의 틈새시장 침투전략(Niche penetration strategy)을 제안하였다. 판매확대 전략에서는 미술관 아카이브 시스템의 유동적 연결을 통하여, B2B, B2G, B2C, C2B 형태의 이미지 거래를 효율적으로 진행되게 하며, 이미지 저작물의 관리가 통제 가능한 비즈니스 모델이 수립되었다. 향후 혹은 앞으로의 과제는 미술관에서 소장하고 있는 소장품 및 신규 창작 작품의 미술 콘텐츠 분쟁 예방 및 유통 및 활용에 대한 정보 제공을 통해, 미술작품에 대한 이미지저작권자와 소유자간의 분쟁 등을 최소화하고, 미술품 저작물의 관리성이 향상될 것으로 기대된다. 또한 미술관의 소장품 및 신규작품에 대한 아카이브에 대한 가이드라인이 제공되어, 이미지저작권 등록 증대가 예상되며, 이미지저작권 유통 서비스에 대한 저작권료, 과금, 분배, 정산 등 다양한 융합적 비즈니스 활용이 가능해 질 것이다.

• 구강회복응용과학지
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• 제39권3호
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• pp.105-118
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• 2023

목적: 본 연구는 치과 보철물 거래 플랫폼 서비스의 중요성을 이해하고, 보다 넓은 적용을 위해 필수 요소를 파악하는 것을 목표로 하였다. 연구 재료 및 방법: 치과 의사, 치과 기공사, 치과 위생사, 그리고 치과 산업 종사자들을 대상으로 치과 보철물 주문 및 관련 플랫폼 서비스에 대한 견해를 평가하기 위해 설문 조사를 실시하였다(총 53명). 이를 위해 설문지는 치과 전문가의 검토를 거쳐 작성되었고, Cronbach's alpha coefficient를 사용하여 설문지의 신뢰도를 평가하였다. 요인 분석을 통해 총 변동의 88.417%를 설명하는 5개 범주의 57개 요인을 도출했다. 설문 조사는 온라인 설문지 플랫폼을 통해 실시되었으며, 데이터 분석은 통계 소프트웨어를 사용하여 one-way analysis of variance과 Tukey's honestly significant difference test을 사용하여 수행되었다(α = 0.05). 결과: 주문 시에 정확한 정보 입력, 효과적인 의사소통, 변형 없는 치과 인상체 전달, 데이터 전송 및 저장의 편리성, 안정적이고 합리적인 가격의 플랫폼 서비스 제공이 필수 요소로 확인되었다(P < 0.05). 또한, 이러한 항목의 중요성에는 연령, 치과 직업, 경력 경험에 따른 유의한 차이가 관찰되었다(P < 0.05). 결론: 치과 보철물 주문 플랫폼 서비스에 대한 치과 종사자들의 요구사항은 안정성과 경제성, 그리고 치과 보철물 데이터 전송 및 저장의 용이성이었다. 이러한 결과는 앞으로 치과 보철물 주문 및 관련 플랫폼 서비스의 개발 및 개선을 위한 중요한 지표가 될 수 있다.

• 한국해양학회지:바다
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• 제12권3호
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• pp.125-132
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• 2007

조식동물-해조류 상호작용의 크기 분포를 추정하기 위하여 12종의 조식동물에 대하여 개체 당 일평균 섭식률 (PCGR, per capita grazing rate, g seaweeds/individual/day)을 구하고, 다른 종들의 섭식률을 추정할 수 있는 회귀모형을 만들었다. 조식동물의 생체량과 사제곱근 변환 PCGR은 power curve($y=0.2310x^{0.3290}$)에 적합되었고 모형의 r값은 0.8864였다. 이로부터 조식동물의 PCGR 변동은 생체량과 관계가 있으며, 섭식 효율성은 관찰된 생체량 범위내에서 균일하지 않다는 것이 파악되었다. 따라서 각 종별 생체량 효과가 보정된 PCGR을 추정하였고, 작은 몸체를 갖는 종일수록 보다 효율적인 섭식자인 것으로 밝혀졌다. 서식밀도를 감안한 개체군 별 상호작용(grazing impact, $mg/m^2$)을 계산한 결과, 해조장에 가장 큰 영향을 갖는 개체군은 군소(Aplysia kurodai, 약 $2,513mg/m^2$)인 것으로 나타났고, 다음은 둥근성게(Strongylocentrotus nudus, 약 1,500 mg/)와 새치성게(S. intermedius, $733mg/m^2$) 등인 것으로 나타났다. 단각류 가운데 단위 면적당 밀도가 4,000 개체 이상인 멜리타옆새우류, Elasmopus sp.와 2,000 개체 이상인 가시꼬리육질꼬리옆새우붙이, Jassa falcata의 섭식량은 각각 3.435와 $1.697mg/m^2/day$인 것으로 나타났다. 본 연구에서 추정한 조식동물 군집의 종 조성과 서식 밀도가 동일할 때 상호작용의 총합은 $5,045mg/m^2/day$인 것으로 나타났다. 실험과 모형 연구로부터 성게류와 군소 외에도 적잖은 상호작용이 높은 밀도를 갖는 많은 수의 종들로부터 해조류에 가해지고 있음을 추정할 수 있었다. 성게류의 경우 3 개체/$m^2$의 평균 서식밀도에서 발생하는 섭식량은 국내 천해 양식업의 평균 해조류 생산량(약 5 ton/ha)을 초과하는 것으로 예측되었다. 미소 갑각류 역시 낮은 포식압 조건에서 서식밀도가 증가하면 적잖은 충격(해조류 생산량의 약 16%)을 가할 것으로 예측되었다. 해조장에 서식하는 조식동물의 밀도가 어류에 의해 강도 높게 조절되고 있음을 감안하면, 어류와 조식동물 간 상호작용에 대한 인간의 간섭(어류의 남획 등)은 해조장에 커다란 변화를 유발할 수 있는 잠재력을 가질 것으로 예상된다.

• 유기물자원화
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• 제32권3호
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• pp.31-41
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• 2024

음식물류폐기물은 호기성퇴비화 방법으로 음식물류폐기물 퇴비를 제조하여 자원화하고 있다. 그러나 음식물류폐기물의 높은 염분 함량으로 인해 토양염류집적 등 농경지 사용에 대한 우려가 제기되며, 이를 해결하기 위해 염분함량이 낮은 가축분뇨 등을 혼합하여 퇴비화하고 있다. 이에 본 연구는 음식물류폐기물 혼합 가축분 퇴비(이하, 음폐혼합퇴비, Food Waste Compost with Manure, FWC)의 연용 및 사용량에 따른 고추의 생육 및 토양 화학적 특성을 평가하고자 하였다. 본 연구는 무처리구(NF), 무기질비료 처리구(NPK, N-P₂O₅-K₂O=19.0-11.2-14.9 kg 10a^-1), 무기질 비료 + 음폐혼합퇴비 처리구(NPKFWC)로 설정하였으며, 음폐혼합퇴비 처리구는 토양 유기물 함량에 따른 퇴비 사용량을 기준하여 900 kg 10a^-1, 1,800 kg 10a^-1 및 2,700 kg 10a^-1 (FWC1, 2, 3)으로 설정하였다. 고추 수량조사 결과, 무처리구 대비 NPKFWC1, NPKFWC2에서 약 1.8배 높았으며, 추천사용량의 300%를 처리한 NPKFWC3에는 오히려 감소하는 경향을 보였다. 또한 3년간 연용시 모든 음폐혼합퇴비 처리구에서 감소하는 경향을 보였으며, NPKFWC3에서 1년차에 3,265 kg 10a^-1에서 3년차에 1,948 kg 10a^-1로 약 40% 감소하였다. 시험 후 토양 화학성분석 결과, 무기질비료를 단독 처리하였을 때보다 음폐혼합퇴비 처리 시 토양유기물, 유효인산, 교환성 양이온 등의 함량이 증가하였다. 교환성 나트륨은 모든처리구에서 시험 전 토양에 비해 통계적 유의성 있게 증가하였으나 변화는 미미하였으며, 음폐혼합퇴비에 따른 염류집적피해는 나타나지 않은 것으로 판단된다. 본 연구 결과, 음폐혼합퇴비과량사용은 양분이용효율 뿐만아니라 작물수량을 감소시키는 것을 확인하였으며, 따라서 작물의 생육 및 토양에 대한 영향 등을 종합적으로 고려했을 때 음폐혼합퇴비는 정량사용이 효과적이라고 판단된다.

• Journal of Preventive Medicine and Public Health
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• 제20권1호
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• pp.165-203
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• 1987

This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

• 유통과학연구
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• 제8권3호
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• pp.49-56
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• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• Applied Biological Chemistry
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• 제11권
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• pp.151-166
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• 1969

I. 질소시용량(窒素施用童)과 배양조건(培養條件)이 고구마의 지상부(地上部) 생육(生育) 및 괴근형성(塊根形成)에 미치는 영향(影響) 1)배양액(培養液) 1l 당(當) 3m.e. $NO_3$-N의 저수준질소구(低水準窒素區) (A구(區))에서는 괴근생성(塊根生成)이 왕성(旺盛)하였으나 1l당(當) 10 m.e. 이상(以上)의 고수준질소구(高水準窒素區)($B_1{\cdot}B_2$ 구(區))에서는 세포신장(細胞伸長)은 활발(活潑)하였지만 괴근형성(塊根形成)은 이루어지지 않았다. 고수준질소(高水準窒素)의 괴근억제효과(塊根抑制效果)는 경엽생장(經葉生長)의 촉진(促進)을 통(通)한 간접적(間接的) 영향이나 탄수화물(炭水化物)에 대(對)한 경합관계(競合關係)보다 질소(窒素)의 직접적효과(直接的效果)나 어떠한 생기적효과(生機的效果)가 개재(介在)된 것으로 추측(推測)된다. 2) 배양액(培養液) 1l당(當) 6mg의 요소가용(尿素加用)은 생장(生長)을 촉진(促進)하고 특히 지상부(地上部)의 생체중(生體重)의 증가를 초래(招來)하였으나 초장(草丈)에 대(對)해서는 오히려 억제적(抑制的)이었다. 3) 본시험(本試驗)에서 새로히 설계(設計)된 수경배양법(水耕培養法)은 식물(植物)생육(生育)을 역경배양이상(礫耕培養以上)으로 왕성(旺盛)하게 하고, 특히 저수준질소구(低水準窒素區)(A구(區))에서는 역경배양(礫耕培養)과 같이 괴근생성(塊根生成)도 상당(相當)히 이루어졌다. 4) 식물생장억제제(植物生長抑制劑)인 B-nine의 엽면살포(葉面撒布)는 초장(草丈)을 억제(抑制)하였으나 다른 효과(效果)는 일정(一定)한 경향(傾向)을 보여주지 않았다. II. 요소시용량(尿素施用量)이 고구마 생육(生育)에 미치는 영향(影響) 1) 배양액(培養液)을 통(通)하여 근부(根部)에 흡수(吸收)된 고수준농도(高氷準濃度)의 질소(窒素)는 경엽생장(莖葉生長) 즉, 초장(草文), 입수(數), 생체중(生體重)을 억제(抑制)하고 있다. 이것은 아마도 Ammonia화(化) 되지 않은 요소태질소(尿素態奎素)의 직접적흡수(直接的吸收)에 의(依)한것 같다. 2) 제(第) I 부(部)에서 고수준질산태질소(高水準窒酸態窒素)는 괴근형성(塊根形成)을 불가능(不可能)케 하였으나 본시험(本試險)에서의 고수준요소(高水準尿素)는 괴근형성(塊根形成)을 가능(可能)케 하고 있다. 그러나 고수준요소구(高水準尿素區)(B구(區))에서의 지상부(地上部) 대(對) 괴근비(塊根比)는 저수준요소구(低水準尿素區)(A구(區))보다 낮고, 괴근발육(塊根發育)에 대(對)한 억제(抑制)정도는 지상부(地上部)에 대(對)한 억제(抑制)정도보다 더 큰것을 볼 수 있다. 3) 고수준요소(高水準要素)의 근부흡수(根部吸收)가 경엽생장(莖葉生長)을 억제(抑制)하는데 대(對)하여 같은 양(量)의 요소엽면시용(尿素葉面施用)은 경엽생장(莖葉生長)을 촉진(促進)하고 있다 따라서 지하부(地下部) 대(對) 지상부비(地上部比)는 요소엽면시용구(尿素葉面施用區)(C구(區))에서 가장 크고, 요소(尿素)의 근부흡수(根部吸收)에 의(依)한 저수준(低水準)(A구(區)) 및 고수준요소구(高水準尿素區)(B구(區))에서는 낮다. III. 요소시용(尿素施用)과 식물생장억제제처리(植物生長抑制劑處理)가 고구마 생육(生育)에 미치는 영향(影響) 1) 식물생장억제제(植物生長抑制劑)의 일종(一種)인 B-nine은 고수준요소구(高水準尿素區)나 저수준요소구(低水準尿素區)에 관계(關係)없이 전반적(全般的)으로 초장(草丈)을 억제(抑制)하고 있다. Gibberellin 단용(單用)은 초장(草丈)을 현저히 촉진(促進)하고 Gibberellin과 B-nine의 혼용(混用)은 B-nine의 초장억제(草丈抑制)를 회복(恢復)시키고 있다. 2) B-nine 처리(處理)는 저수준요소구(低水準尿素區)에서 현저히 고구마의 생체중(生體重)을 특히 지상부(地上部) 생체중(生體重)이 증가(增加)되었다. 고수준요소구(高水準尿素區)에서도 B-nine 처리(處理)는 생체중(生體重)을 증대(增大) 시키고 그정도는 농도에 따라 다르며 0.15% 처리구(處理 區)($B_1$구(c))가 가장 컸다. B-nine의 생체중(生體重) 증대효과(增大效果)는 지상부(地上部)에서 가장 크고 다음은 괴근(塊根)이며, 세근(細根)에서 가장 작았다. 따라서 지상부(地上部) 대(對) 세근비(細根比)는 B-nine 처리구(處理區)로서 어느 때나 감소(減少)되고, 지상부(地上部) 대(對) 괴근부(塊根部)는 저수준요소구(低水準尿素區)에서 감소(減少)하고 고수준요소구(高水準尿素區)에서는 오히려 증가(增加)되고 있다. 3) Gibberellin 단용(單用)도 고구마의 생체중(生體重)을 증대(增大)시키고 Gibberellin과 B-nine의 혼용구(混用區)($B_3$+GA구(區))는 각단용구(各單用區)보다 더욱 현저한 증대(增大)를 가져왔다. 즉 Gibberellin과 B-nine은 초장(草丈)에 대(對)해서는 길항작용(拮抗作用) 을, 생체중(生體重)에 대(對)해서는 상승작용(相乘作用)을 나타냈다. 4) B-nine 처리(處理)는 초장(草丈)과 생체중(生體重)에 대(對)해서 현저한 선택적효과(選擇的效果)를 나타냈다. 따라서 B-nine 은 Antimetabolite라기 보다 대사조정자(代謝調整者)로써 역할(役割)하는 것으로 본다. 5) 고수준요소(高水準尿素)의 공급(供給)으로 일어나는 작물생육억제(作物生育抑制)를 B-nine 처리(處理)로 회복(恢復)되있으며 이 사실(事實)은 실용적(實用的) 전망(展望)이 크다고 본다.

• 대한간호학회지
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• 제3권1호
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• pp.13-40
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• 1972

Much has teed changed in the field of hospital administration in the It wake of the rapid development of sciences, techniques ana systematic hospital management. However, we still have a long way to go in organization, in the quality of hospital employees and hospital equipment and facilities, and in financial support in order to achieve proper hospital management. The above factors greatly effect the ability of hospitals to fulfill their obligation in patient care and nursing services. The purpose of this study is to determine the optimal methods of standardization and quality nursing so as to improve present nursing services through investigations and analyses of various problems concerning nursing administration. This study has been undertaken during the six month period from October 1971 to March 1972. The 41 comprehensive hospitals have been selected iron amongst the 139 in the whole country. These have been categorized according-to the specific purposes of their establishment, such as 7 university hospitals, 18 national or public hospitals, 12 religious hospitals and 4 enterprise ones. The following conclusions have been acquired thus far from information obtained through interviews with nursing directors who are in charge of the nursing administration in each hospital, and further investigations concerning the purposes of establishment, the organization, personnel arrangements, working conditions, practices of service, and budgets of the nursing service department. 1. The nursing administration along with its activities in this country has been uncritical1y adopted from that of the developed countries. It is necessary for us to re-establish a new medical and nursing system which is adequate for our social environments through continuous study and research. 2. The survey shows that the 7 university hospitals were chiefly concerned with education, medical care and research; the 18 national or public hospitals with medical care, public health and charity work; the 2 religious hospitals with medical care, charity and missionary works; and the 4 enterprise hospitals with public health, medical care and charity works. In general, the main purposes of the hospitals were those of charity organizations in the pursuit of medical care, education and public benefits. 3. The survey shows that in general hospital facilities rate 64 per cent and medical care 60 per-cent against a 100 per cent optimum basis in accordance with the medical treatment law and approved criteria for training hospitals. In these respects, university hospitals have achieved the highest standards, followed by religious ones, enterprise ones, and national or public ones in that order. 4. The ages of nursing directors range from 30 to 50. The level of education achieved by most of the directors is that of graduation from a nursing technical high school and a three year nursing junior college; a very few have graduated from college or have taken graduate courses. 5. As for the career tenure of nurses in the hospitals: one-third of the nurses, or 38 per cent, have worked less than one year; those in the category of one year to two represent 24 pet cent. This means that a total of 62 per cent of the career nurses have been practicing their profession for less than two years. Career nurses with over 5 years experience number only 16 per cent: therefore the efficiency of nursing services has been rated very low. 6. As for the standard of education of the nurses: 62 per cent of them have taken a three year course of nursing in junior colleges, and 22 per cent in nursing technical high schools. College graduate nurses come up to only 15 per cent; and those with graduate course only 0.4 per cent. This indicates that most of the nurses are front nursing technical high schools and three year nursing junior colleges. Accordingly, it is advisable that nursing services be divided according to their functions, such as professional, technical nurses and nurse's aides. 7. The survey also shows that the purpose of nursing service administration in the hospitals has been regulated in writing in 74 per cent of the hospitals and not regulated in writing in 26 per cent of the hospitals. The general purposes of nursing are as follows: patient care, assistance in medical care and education. The main purpose of these nursing services is to establish proper operational and personnel management which focus on in-service education. 8. The nursing service departments belong to the medical departments in almost 60 per cent of the hospitals. Even though the nursing service department is formally separated, about 24 per cent of the hospitals regard it as a functional unit in the medical department. Only 5 per cent of the hospitals keep the department as a separate one. To the contrary, approximately 12 per cent of the hospitals have not established a nursing service department at all but surbodinate it to the other department. In this respect, it is required that a new hospital organization be made to acknowledge the independent function of the nursing department. In 76 per cent of the hospitals they have advisory committees under the nursing department, such as a dormitory self·regulating committee, an in-service education committee and a nursing procedure and policy committee. 9. Personnel arrangement and working conditions of nurses 1) The ratio of nurses to patients is as follows: In university hospitals, 1 to 2.9 for hospitalized patients and 1 to 4.0 for out-patients; in religious hospitals, 1 to 2.3 for hospitalized patients and 1 to 5.4 for out-patients. Grouped together this indicates that one nurse covers 2.2 hospitalized patients and 4.3 out-patients on a daily basis. The current medical treatment law stipulates that one nurse should care for 2.5 hospitalized patients or 30.0 out-patients. Therefore the statistics indicate that nursing services are being peformed with an insufficient number of nurses to cover out-patients. The current law concerns the minimum number of nurses and disregards the required number of nurses for operation rooms, recovery rooms, delivery rooms, new-born baby rooms, central supply rooms and emergency rooms. Accordingly, tile medical treatment law has been requested to be amended. 2) The ratio of doctors to nurses: In university hospitals, the ratio is 1 to 1.1; in national of public hospitals, 1 to 0.8; in religious hospitals 1 to 0.5; and in private hospitals 1 to 0.7. The average ratio is 1 to 0.8; generally the ideal ratio is 3 to 1. Since the number of doctors working in hospitals has been recently increasing, the nursing services have consequently teen overloaded, sacrificing the services to the patients. 3) The ratio of nurses to clerical staff is 1 to 0.4. However, the ideal ratio is 5 to 1, that is, 1 to 0.2. This means that clerical personnel far outnumber the nursing staff. 4) The ratio of nurses to nurse's-aides; The average 2.5 to 1 indicates that most of the nursing service are delegated to nurse's-aides owing to the shortage of registered nurses. This is the main cause of the deterioration in the quality of nursing services. It is a real problem in the guest for better nursing services that certain hospitals employ a disproportionate number of nurse's-aides in order to meet financial requirements. 5) As for the working conditions, most of hospitals employ a three-shift day with 8 hours of duty each. However, certain hospitals still use two shifts a day. 6) As for the working environment, most of the hospitals lack welfare and hygienic facilities. 7) The salary basis is the highest in the private university hospitals, with enterprise hospitals next and religious hospitals and national or public ones lowest. 8) Method of employment is made through paper screening, and further that the appointment of nurses is conditional upon the favorable opinion of the nursing directors. 9) The unemployment ratio for one year in 1971 averaged 29 per cent. The reasons for unemployment indicate that the highest is because of marriage up to 40 per cent, and next is because of overseas employment. This high unemployment ratio further causes the deterioration of efficiency in nursing services and supplementary activities. The hospital authorities concerned should take this matter into a jeep consideration in order to reduce unemployment. 10) The importance of in-service education is well recognized and established. 1% has been noted that on the-job nurses. training has been most active, with nursing directors taking charge of the orientation programs of newly employed nurses. However, it is most necessary that a comprehensive study be made of instructors, contents and methods of education with a separate section for in-service education. 10. Nursing services'activities 1) Division of services and job descriptions are urgently required. 81 per rent of the hospitals keep written regulations of services in accordance with nursing service manuals. 19 per cent of the hospitals do not keep written regulations. Most of hospitals delegate to the nursing directors or certain supervisors the power of stipulating service regulations. In 21 per cent of the total hospitals they have policy committees, standardization committees and advisory committees to proceed with the stipulation of regulations. 2) Approximately 81 per cent of the hospitals have service channels in which directors, supervisors, head nurses and staff nurses perform their appropriate services according to the service plans and make up the service reports. In approximately 19 per cent of the hospitals the staff perform their nursing services without utilizing the above channels. 3) In the performance of nursing services, a ward manual is considered the most important one to be utilized in about 32 percent of hospitals. 25 per cent of hospitals indicate they use a kardex; 17 per cent use ward-rounding, and others take advantage of work sheets or coordination with other departments through conferences. 4) In about 78 per cent of hospitals they have records which indicate the status of personnel, and in 22 per cent they have not. 5) It has been advised that morale among nurses may be increased, ensuring more efficient services, by their being able to exchange opinions and views with each other. 6) The satisfactory performance of nursing services rely on the following factors to the degree indicated: approximately 32 per cent to the systematic nursing activities and services; 27 per cent to the head nurses ability for nursing diagnosis; 22 per cent to an effective supervisory system; 16 per cent to the hospital facilities and proper supply, and 3 per cent to effective in·service education. This means that nurses, supervisors, head nurses and directors play the most important roles in the performance of nursing services. 11. About 87 per cent of the hospitals do not have separate budgets for their nursing departments, and only 13 per cent of the hospitals have separate budgets. It is recommended that the planning and execution of the nursing administration be delegated to the pertinent administrators in order to bring about improved proved performances and activities in nursing services.