• 지식경영연구
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• 제19권4호
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• pp.99-118
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• 2018

Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

• 한국시뮬레이션학회논문지
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• 제27권1호
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• pp.51-60
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• 2018

본 연구는 혁신확산이론과 관련 선행연구를 기반으로 사용자의 핀테크 결제 서비스 사용 영향요인을 서비스와 사용자 측면으로 분류하여 파악하고 인과관계를 실증 검증하였다. 사용자 수용에 영향을 미치는 서비스 특성으로 복잡성, 혜택, 서비스 제공자 신뢰와 인지된 위험을 서비스 특성으로, 개인 혁신성과 보안사고 경험을 사용자 특성으로 분류하여 연구모형을 구성하였다. 이항 로지스틱 회귀분석 결과 인지된 위험과 사용의 복잡성, 보안사고 경험은 사용자의 핀테크 수용에 부정적인 영향을 미치며 개인혁신성은 긍정적인 영향을 미치는 것으로 나타났다. 추가로 인지된 위험이 핀테크 서비스 수용에 미치는 부정적인 영향을 강화하는 보안사고 경험의 조절효과 역시 유의미하게 나타났다.

• 디지털융복합연구
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• 제7권1호
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• pp.149-156
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• 2009

Enterprise Resource Planning (ERP) system is one of key information technology to shape doing business. ERP adoption characteristics like IS planning and change management before ERP implementation are rising in importance, because of gaining competitive advantage. The purpose of this study is to analyze the impact of the characteristics of ERP adoption on ERP implementation success. From previous researches on ERP adoption and implementation, two characteristics of ERP adoption such as IS planning and change management, and 2 dependent variables such as process innovation and business performance, are identified. From data collection processes, 122 samples are collected. The results of hypothesis testing show that organizations with IS plan have higher implementation performance than organizations without IS plan. Also, organizations with the process of change management have higher implementation performance than organizations without the process of change management. Also, The interaction effect between IS planning and change management shows bigger impact in ERP implementation success.

• 한국경영과학회지
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• 제38권3호
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• pp.51-70
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• 2013

This paper develops a model to predict the adoption and level of usage of network technology in a two-level supply chain with buyer-supplier relationships. A firm's adoption of a new technology depends not only on its own beliefs of the new technology's costs and benefits, but also on the adoption decisions of other firms in the supply chain. A model first analyzes an individual supplier's decision about a new technology adoption considering with multiple suppliers and buyers. Individual suppliers' decisions are aggregated with a population model to project how new technology diffuses across the supply chain and examine the pattern of diffusion process. This study found that as more firms adopt in initial periods, the total amount of information to the potential adopters in the population increases, and then the number of firms persuaded by the information increases as the process moves up the distribution of adoption process. We consider three factors influencing the diffusion speed of the new technology in a supply chain network : mean benefits, cost sharing, and information provision. This study examines how such factors affect the reduction of threshold levels, which implies that reductions in threshold levels have an aggregate effect by accelerating the rate of adoption. In particular, we explore relationship factors available in practice in a buyer-supplier relationship and numerically examines how these relationship factors contribute to increase the diffusion speed of the technology in a two-level supply chain.

• 디지털융복합연구
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• 제10권11호
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• pp.115-125
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• 2012

본 연구는 국내의 금융 등 서비스 산업을 중심으로 IT 아웃소싱의 도입요인으로 기업요인, 아웃소싱의 범위요인, 위험요인을 독립변수로 하고 도입성과를 종속변수로 하여 도입요인이 성과요인에 미치는 영향을 분석하였다. 분석 결과를 요약하면 다음과 같다. 첫째, IT아웃소싱 도입에 있어서 기업요인과 관련된 산업경쟁력과 최고경영자 지원은 아웃소싱 도입성과에 긍정적인 영향을 미치는 것으로 나타났으나, 서비스의 기술적인 환경변화는 유의한 영향을 미치지 못하는 것으로 나타났다. 둘째, IT아웃소싱 도입에 있어서 아웃소싱 범위요인과 관련된 인프라아웃소싱, 애플리케이션 아웃소싱, 토털 아웃소싱은 아웃소싱 도입성과에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, IT아웃소싱 도입에 있어서 위험요인과 관련된 안전성의 위험, 비용증가의 위험, 자율성 상실의 위험은 아웃소싱 도입성과에 긍정적인 영향을 미치는 것으로 나타났다.

• 경영과정보연구
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• 제19권
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• pp.199-221
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• 2006

The purpose of this study is to expand businesses' adoption of the Enterprise Resource Planning System (E.R.P.S.). In order to accomplish the objective, the following conditions need to be fulfilled. 1) Clearness of the goal and expected effect of E.R.P.S. adoption 2) Definiteness of the extent of E.R.P.S. construction 3) The management's will to E.R.P.S. adoption If the E.R.P.S is adopted, the following effects are expected. 1) Speedy quality decision-making is possible. 2) Time taken from the order of the product to its release can be curtailed (from 40days to 10days). 3) Time taken for the development of the product can be shortened (from 24 months to 10 months). 4) Cost reduction is possible by using necessary information in real time.

• Asia Marketing Journal
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• 제24권2호
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• pp.51-61
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• 2022

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

• 한국IT서비스학회지
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• 제11권2호
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• pp.19-47
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• 2012

Contemporary smartphone competition is generally described as the battle between Apple's proprietary platform and Google's open platform. However, this competition is not limited within smartphone adoption itself. User's pre-adoption of one mobile platform via smartphone can be connected to the post-adoption of the same mobile platform based on the other smart devices (e.g. smart pad). In this study, we investigate whether user's preference to a certain platform is persistent over mobile ecology, from the pre-adoption of one smart device to the post-adoption of following devices. For this investigation, we adopt the dual-model as the ground theory, where post-adoption of IT product is explained by both dedication and constraint factors. The empirical testing first evidences that dual model works well as our research model for identifying the reasons of post-adoption. Next, we group our data into two parts in order to compare the switching behavior of iPhone users and Android phone users. iPhone users show much lower switching rate to Android based smart pads, while Android phone users show higher churn rate to iPad (49.3% : 96.3%). Especially, satisfaction showed much stronger effect than switching cost on the continuing intention of existing platform, when the analysis is given to the iPhone user's group. From this result, we can conjecture the relatively stronger loyalty of iPhone users. More managerial implications on the mobile platform strategy are driven.

• 유통과학연구
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• 제8권1호
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• pp.5-11
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• 2010

This study addresses a shift, generally positive, in the acceptance and adoption of mobile commerce. The study, based on data collected using a survey questionnaire from mobile phone users in South Korea, examined the relationships using factor analysis and multiple regression analysis methods. The results showed equal positive adoption rates across all demographics of age, education, and income, except for gender, in terms of attitudes toward mobile shopping. The rate of mobile commerce adoption was relatively stronger among females than males. This finding provides new developments to mobile service providers on the effect of demographic profile on consumers'behavior and attitudes toward mobile shopping. Based on the results of the study, practical implications for marketing strategies in mobile commerce markets are suggested.

• Asia pacific journal of information systems
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• 제10권2호
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• pp.197-211
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• 2000

Despite the increasing pervasiveness of electronic commerce, very little empirical research has been done to examine its use in organizational contexts. Based on theories from the technological innovation literature, we developed an integrated model of electronic commerce initiation, adoption and implementation in Korea. We selected a random sample of 500 Korean leading companies. A questionnaire survey examined factors in initiation, adoption, and implementation of electronic commerce. Independent variables of this research were environment uncertainty, organizational characteristics(namely, organizational size, centralization, and formalization), and information system maturity. The resultant study sample included 62 firms across the industries. The empirical tests of the hypotheses were performed. According to our findings, environmental uncertainty, centralization, formalization, and information system maturity have a significant effect on the electronic commerce initiation, adoption and implementation.