• Title/Summary/Keyword: Effect factors

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A Study on the Structural Causal Relationship of Marketing Stimulating Factors on Online Impulse Purchase through Consumer Value: Focusing on the Mediating Effect of Consumer Value

  • KWON, Lee-Seung;LEE, Jae-Min
    • Journal of Wellbeing Management and Applied Psychology
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    • v.5 no.3
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    • pp.7-17
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    • 2022
  • Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

A Study on the Influence of Personal Characteristics, Business Management Factors, and Capital Factors on Entrepreneurial Performance: In the Center of Ameliorating Small Businesses Supporting Policy by Government in Beauty Service Industry (창업가 기업가정신 요인, 경영 관리적 요인, 자본적 요인이 창업성과에 미치는 영향 연구: 미용서비스업 분야 소상공인지원정책의 개선방향 중심으로)

  • Kwak, JinMan;Yang, YoungSeok;Kim, MyungSuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.3
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    • pp.119-133
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    • 2017
  • The purpose of this study is to investigate the effect of beauty services owners 'support policy on entrepreneurship performance in the beauty service industry through the effects of entrepreneurs' personal characteristics, managerial factors, capital factors and store factors on entrepreneurial performance. As a factor affecting the start - up performance of beauty service companies, it was analyzed that human resource management which is a sub - variable of managerial management factors, capital factors at start - up and store factors influenced entrepreneurship performance. The study on the effect of funding policy, education support policy, and consulting support policy on the start-up achievement of beauty service companies is as follows. The government funding policy, educational support policy, and consulting support policy have no effect on human resources management, start - up capital, and store factors which have significant effect on start - up performance. This is because institutional support for funding is not an institutional support for proving the policy effect but an effective support plan for creating entrepreneurial achievement is needed. Educational support policy and consulting support policy are reflected in the politics reflecting the characteristics of beauty service companies and realistic Education support and consulting support are necessary. In particular, it needs to be expanded to reflect the actual management activities and performance creation processes of other beauty service companies, which are different from the policy support of existing small business owners.

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A Meta-analysis of Related Factors Depression of Korea University Student (한국 대학생의 우울 관련 요인에 대한 메타분석)

  • Jeon, Byoung-Jin;Song, Bo-Kyong;Ko, Koung-Min;Kim, Ji-Yoon;Park, Sang-Eun;Yu, Yi-Seul;Lee, Du-Ri;Choi, Young-Ju
    • The Journal of Korean society of community based occupational therapy
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    • v.5 no.2
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    • pp.43-55
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    • 2015
  • Objective : This study was a meta-analysis of previous studies to examine the integration of related factors depression University students of Korea, and to determine the relative importance among the relevant factors based on it. Methods : 2000-2014 papers posted on the National Science and Technology Information Center (NDSL), Nurimedia (DBpia), Academic Research Information Service (RISS), Korea Research Information(KISS), provide the text of the Library of Congress were collected using the service. The Key words a 'University Student', 'Depression', 'Depression Factors' was used. Used the Down & Black level, evidence-based checklist was developed by the research (1998) (checklist) had analyzed the selected document metadata to assess the quality. Results : 47-studies selected research groups are divided into five factors(self-esteem, suicidal ideation, positive thinking, stresses, Internet and smartphone addiction). Using meta-analysis, we analyzed the effect sizes, statistical heterogeneity and publication amenities. As a result, the self-esteem of the five factors were not found heterogeneity. Effect size is a self-esteem and suicidal ideation "large effect size", positive thinking and stress "medium effect size", internet and smart phone addiction"small effect size". Conclusion : Self-esteem and suicidal ideation are among the factors associated with depression in University students of Korea was found that the most relevant. It identified the factors associated with depression in college students, and could utilized as basis for the prevention of depression.

Effect of Police Corruption Factors on Corruption Level through Occupational Identity and Organizational Citizenship Behavior of Police Officers (경찰부패 요인이 경찰공무원의 직업정체성과 조직시민행동을 매개로 경찰부패에 미치는 영향)

  • Chun, Kyung Kook;Kim, Taek
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.97-106
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    • 2021
  • The issue of controlling police corruption is very important that in terms of public services where police administration is in direct contact with citizens. In this study, individual, organizational, cultural, and legislative factors are classified as independent factor variables that contribute to police corruption, and the effect of these corruption factors on the level of police corruption, and the role of occupational identity and organizational citizenship behavior of police offices in this relationship are analyzed. A survey is conducted on the public citizens for empirical analysis of this study. The results of the empirical analysis are as follows: First, organizational, cultural factors and legal-legislative factors have negative influence on the occupational identity. Second, legislative factors has negative influence on organizational citizenship behavior. Third, organizational, cultural and legislative factors have positive effects on police corruption. Finally, in terms of the effect of corruption factors on organizational citizenship behavior through occupational identity, organizational, cultural and legal-legislative factors had negative mediating effect on it.

A Study on the Factors Affecting Electronic Word-of-Mouth in the Context of Social Media Environment (소셜미디어 환경에서 온라인구전(eWOM)에 영향을 미치는 요인 연구)

  • Noh, Seung Ui;Lee, Ji Eun;Son, Jung Eun;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.14 no.1
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    • pp.1-19
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    • 2013
  • Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.

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The Risk Factors Analysis of Adolescent Suicide due to Depression Experience (우울경험에 따른 청소년들의 자살 시도 위험 요인 분석)

  • Kwon, Young Mo;Kim, So Youn;Baek, Jong Il
    • Journal of Applied Reliability
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    • v.15 no.2
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    • pp.76-83
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    • 2015
  • This study is implemented to find out the risk factors of adolescent suicide due to depression experiences and the factors that have effect on adolescent suicide attempt. Also it tries to figure out that if hospital treatment is enforced after a suicide attempt and the importance of prevention and therapy for adolescent suicide attempt. To analyze, used SPSS 22.0 and raw data made by online survey for adolescent health status is used. The factors effect on suicide attempt of adolescents who have had depression experience and who have not appear differently and hospital treatment is not being done well after attempting suicide. In conclusion, this study tries to show the factors that affect suicide attempts in adolescents, and to propose basis for the measures that can reduce suicide attempts in adolescents.

The Effect of the Factors of Introducing Information Technology on Non-Financial Performance

  • Lim, Kil-Jae;Yi, Seon-Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.12
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    • pp.107-113
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    • 2015
  • This study analyzed the effect of the factors of introducing information technology(organizational and environmental characteristics) on non-financial performance. As detailed variables of each characteristic, the technical support/task force, users' IT capability, and education/training were used for the organizational characteristics while the degree of competition, external pressure, and uncertainty of environment were used for the environmental characteristics. In the results of the analysis, such factors like technical support/task force, users' IT capability, and education/training of the organizational characteristics had significant influence on non-financial performance. Also, factors such as degree of competition, external pressure, and uncertainty of environment of the environmental characteristics had significant influence on non-financial performance.

Knowledge Exchange Activities and Performances in Software Industry Clusters: Focus on Firm Size Effect

  • CHO, Sung Eui
    • The Journal of Economics, Marketing and Management
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    • v.10 no.6
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    • pp.9-16
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    • 2022
  • Purpose: This research investigates the differences in knowledge exchange activities and performances between startups and large companies in software industry clusters. Research design, data, and methodology: Six independent factors of human resource information, R&D and technology, marketing knowledge, government support information, strategic knowledge, and cooperation information were extracted to test the firm size effect in the relationships with two performance factors such as satisfaction with industry cluster location and satisfaction with financial performances. Data were collected through a survey of entrepreneurs, managers, and employees and tested by statistical analysis methodologies. Results: Three independent factors of human resource information, R&D and technology, and cooperation information were particularly significant in the relationship with both dependent factors. Strategic knowledge significantly affected financial performance. Knowledge exchange activities were more important in startups than in large companies for all eight factors. Conclusion: Policies for software industry clusters need a different approach for startups and large companies.

An Empirical Analysis of Push-Pull-Mooring Factors Affecting on Switching Intention to Over the Top(OTT) Services (Over The Top(OTT) 서비스 전환의도에 영향을 미치는 Push-Pull-Mooring 요인에 대한 실증적 분석)

  • Park, Hyun Sun;Kim, Sang Hyun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.71-94
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    • 2021
  • Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

Factors Affecting the Smoking Type Experience of Korean Adolescents (우리나라 청소년들의 흡연유형 경험 영향요인)

  • Bin, Sung-Oh
    • The Journal of Korean Society for School & Community Health Education
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    • v.23 no.2
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    • pp.65-76
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    • 2022
  • Objectives: The purpose of this study is to investigate the factors that affect the smoking type among those who have used regular cigarettes, liquid or cigarette-type e-cigarettes. Methods: The subjects of analysis were 6,081 people who had smoked regular cigarettes or e-cigarettes. For data analysis, SPSS ver.25.0 statistical package program was used. Multinomial logistic regression analysis was performed to find out the factors affecting smoking type. Results: Factors affecting the experience of using e-cigarettes compared to regular cigarette smoking are gender and class. Academic performance, living with family members, drinking experience, and secondhand smoke in school. The factors influencing dual use compared to regular cigarette smoking were gender, class, academic performance, economic status, living with family, drinking experience, and experience of secondhand smoke in school. Smoking cessation attempts had an effect on dual use compared to regular cigarette smoking. Conclusion: Smoking cessation experience had a greater effect on e-cigarette use than regular cigarette smoking.