• Title/Summary/Keyword: Effect factor

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The Impact of Web Site Characteristics on e-Trust in Specialized Portal (전문포털의 웹사이트 특성이 e-신뢰에 미치는 영향)

  • Yoon Myeong-Sook;Kyung Jong-Soo
    • The Journal of the Korea Contents Association
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    • v.6 no.7
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    • pp.1-12
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    • 2006
  • This study examined relationship of effect between the characteristics of specialized portal and two branch dimension(cognitive and emotional e-trust) of e-trust on the specialized portal web-site. The characteristics of specialized portal web-site composed the guarantee factor, the structural factor, information factor, the entertainment factor and the flow factor by prior research. The model of e-trust strategy for specialized portal web-site is tested here using data from 122 samples. Result of factor and regression analysis show that the hypothesized relationships are significant. In examining the relationships of the factors in the study, the guarantee, structural and information fact effect on building of cognitive e-Trust. Second, the entertainment and flow factor effect on emotional e- Trust. Third, the cognitive and emotional e- Trust effect on the satisfaction of e-Service users. As these results, this study found out difference paths of e-Trust which effect on the satisfaction of e-Service by cognitive and emotional e- Trust approaches to the specialized portal web - sites.

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The Effect of Appearance Management Behavior on Job Search Efficacy among Female College Students (여대생의 외모관리행동이 구직효능감에 미치는 영향)

  • Kim, Mikyung;Kim, Sung Hee
    • Journal of Fashion Business
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    • v.21 no.5
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    • pp.78-90
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    • 2017
  • This study investigates the effects of appearance management behaviors on job search efficacy among female college students. Based on previous studies on appearance management behaviors and job search efficacy, the questionnaire items were developed. For the study, we conducted a questionnaire survey among 312 students from women's university in Seoul. The statistical analyses were performed using SPSS 23. The results were as follows. First, three types of appearance management factors have been identified: 'fashion & hair,' 'skin care & plastic surgery,' and 'body shape'; the reliability and validity of these factors were proved. Second, the appearance management behavior of female college students found to have a partially significant effect on job search efficacy: fashion & hair factor had a positive effect on job search strength; fashion & hair factor and body shape factor had a positive effect on job search skills. While skin care & plastic surgery factor had a negative effect on job search strength and job search skill. Third, between academic years, there were differences in job search efficacy but not in appearance management behavior. By majors, there were differences among skin care & plastic surgery factor, body shape factor, and job search strength factor. These results suggest that to improve the job search efficacy, proper appearance management through fashion and hair, and body shape management is necessary. In addition, it suggests that it is important to improve the effectiveness of employment by establishing the appearance management strategy that matches the characteristics of each major.

The Effect of Corporate Social Responsibility Activities on Organizational Trust and Job performance

  • Kim, Moon Jun
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.114-122
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    • 2020
  • We study confirmed the effect of corporate social responsibility activities on organizational trust and job performance of organizational members and mediating effects of organizational trust among 351 members of the organization in the metropolitan area and Chungcheong area. For this, the SPSS 24.0 and AMOS 24.0 statistical packages were used to produce the following results. First, as a result of analyzing the impact of CSR activities on organizational trust of organizational members, factors of economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility showed significant effects on organizational trust. Second, as a result of analyzing the relationship between the effects of CSR activities on the job performance of members of the organization, it showed a direct effect on job performance, which is a factor of economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility. Third, organizational trust of organization members was analyzed as a positive factor in job performance. Fourth, it showed the mediating effect of organizational trust on the effect of corporate social responsibility activities on job performance. As a result of this study, the organizational performance and job performance of organizational members showed a direct effect on CSR activities. Therefore, the CSR activity is important as it is a key factor to advance the organizational trust and job performance, which is the company's sustainable management system.

The Effect of Family Environment, Academic Performance and Peer Factor on Adolescents' Depression (가족환경과 학업 및 친구요인이 청소년의 우울에 미치는 영향)

  • Choi, Kyu-Reon
    • Journal of Families and Better Life
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    • v.28 no.6
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    • pp.95-111
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    • 2010
  • The purposes of this study were to show general trends in the aspects of psychological family environment (parental communication), peer factor, academic performance factor, depression perceived by adolescents and to examine possible changes in such trends in accordance with demographic variables and the family structure environment (parental marital status, family economic status, and parents' education level), and then to determine the effect of these variables on adolescents' depression. The subjects were 1009 middle and high school students in Seoul and Gyeonggi province. The main results were as follows: 1) Paternal communication was significantly lower in technical high school students, divorced/ separated parents, and families of lower economic status. Maternal communication was significantly lower in male students, divorced/sepa-rated parents, and families of lower economic status. Academic performance problems was significantly higher in males, technical high school students, divorced/ separated parents, families of lower economic status, and a less educated father. Peer relations was significantly lower in students of divorced / separated parents, and of families of lower economic status. Depression was significantly higher in technical high school students, divorced / separated parents, and families of lower economic status. 2) In the case of male students, paternal communication had both a direct and an indirect negative effect through peer relations on depression, while academic performance problems had both a direct and an indirect positive effect through peer relations on depression. Both peer relations and maternal communication had a positive and a negative direct effect on depression. School grade had both a direct and an indirect negative effect through paternal communication on depression. Parental marital status(divorced or separated) had both a direct and an indirect positive effect through academic performance problems on depression. Family economic status had only an indirect effect on discussed.

An Empirical Study on the Marketing Strategy for the Activation of management of the start-up Small Business (창업 소상공인들의 경영활성화를 위한 마케팅전략에 관한 실증연구 -커피전문점을 중심으로-)

  • Jung, Doo-Sig
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.105-115
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    • 2019
  • This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.

Empirical Study on Relationship between Influential Factor in Smartphone Purchase Consumer Awareness (스마트폰 구매의 영향요인과 소비자 인식과의 관련성 연구)

  • Kim, Hyung Jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.4
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    • pp.211-224
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    • 2014
  • This study is aimed at considering the relationship between the influential factor in Smartphone purchase and consumer awareness. For this purpose, this study set up the influential factors in Smartphone purchase as advertising effect, brand effect and usability effect and corporate image effect, and considered the relationship between these influential factors and consumer awareness empirically. The research results can be summarized as following 3 parts: First, the four factors suggested as the influential factor in Smartphone purchase were verified to have a significant influence on customer satisfaction and customer loyalty, and thus, it is thought that the bigger the influence of these factors, the more customer satisfaction and customer loyalty will increase. Second, among the factors suggested as influential factors in Smartphone purchase, the biggest factor in influencing customer satisfaction was found to be 'Usability Effect' while the biggest factor in influencing customer loyalty was revealed to be 'Brand Effect.' As a result, this study could learn that it's necessary that 'Usability Effect' should be considered more preferentially than other factors in order to enhance customer satisfaction while 'Brand Effect' should be preferentially considered in orderto raise customer loyalty. Third, it can be judged that in the relationship between customer satisfaction and customer loyalty, the bigger the customer satisfaction, the higher the customer loyalty. It is hoped that such research results could be applied as useful materials in time of establishing the marketing strategy. Nevertheless, this paper makes it clear that due to the constraints in the number of sample areas and samples, there is a limit in objectifying the research results into all areas.

Three-Dimensional Flow Analysis and Improvement of Slip Factor Model for Forward-Curved Blades Centrifugal Fan

  • Guo, En-Min;Kim, Kwang-Yong
    • Journal of Mechanical Science and Technology
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    • v.18 no.2
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    • pp.302-312
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    • 2004
  • This work developed improved slip factor model and correction method to predict flow through impeller in forward-curved centrifugal fan. Both steady and unsteady three-dimensional CFD analyses were performed to validate the slip factor model and the correction method. The results show that the improved slip factor model presented in this paper could provide more accurate predictions for forward-curved centrifugal impeller than the other slip factor models since the present model takes into account the effect of blade curvature. The correction method is provided to predict mass-averaged absolute circumferential velocity at the exit of impeller by taking account of blockage effects induced by the large-scale backflow near the front plate and flow separation within blade passage. The comparison with CFD results also shows that the improved slip factor model coupled with the present correction method provides accurate predictions for mass-averaged absolute circumferential velocity at the exit of impeller near and above the flow rate of peak total pressure coefficient.

Effect of Hydrostatic Pressure on the Elastic Work Factor of Graphite/Epoxy Composites (정수압이 탄소섬유/에폭시 복합재의 탄성일인자에 미치는 영향)

  • 이지훈;김만태;신명근;한운용;이경엽
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.1390-1393
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    • 2003
  • Work factor approach is conveniently used in metal fracture mechanics to determine fracture toughness from a single fracture test. In this work, we investigated the applicability of the work factor approach in order to determine fracture toughness of thick graphite/epoxy composites in the hydrostatic pressure environment from a single fracture test. The effect of hydrostatic pressure on the elastic work factor was studied, The stacking sequence used was multi-directional, [0$^{\circ}$/${\pm}$45$^{\circ}$/90$^{\circ}$]. The hydrostatic pressures applied were 0.1 MPa, 100 MPa, 200 MPa, and 300 MPa. The results showed that the elastic work factor was not affected by the hydrostatic pressure, The elastic work factor decreased in a linear fashion with crack length.

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The Effect of Physical Environment of Family Restaurants on Customers' Satisfaction (패밀리 레스토랑의 물리적 환경이 고객만족에 미치는 영향)

  • Kim, Ki-Young;Kim, Sung-Su;Cheon, Hee-Sook
    • Culinary science and hospitality research
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    • v.13 no.2
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    • pp.22-34
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    • 2007
  • We researched the previous study about the restaurant's physical environment and had made up questionnaires. The purpose of this study is to analyze the effect of physical facilities of family restaurants on customers' satisfaction. The result was as follows: First, customers visited with friends or family irrespective of days $2{\sim}3$ times a month. Second, the physical environment factors of family restaurants were interior design, interior, making atmosphere and exterior. Third, it was the interior factor(0.268), making atmosphere factor(0.353) and exterior factor(0.244) that affected customers' satisfaction in family restaurants(p<0.001). $R^2$ change was 0.659 and the regression model was suited to our study(F=56.475). To increase customers' satisfaction, the physical environment of family restaurants needs remodeling in proper time.

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