• 경영과정보연구
• /
• 제36권2호
• /
• pp.223-237
• /
• 2017

전환장벽은 고객의 이탈을 막는다는 점에서 주로 긍정적인 측면이 강조되었으나, 최근에는 기업이 설정한 전환장벽이 장기적으로 해로울 수 있음이 논의되기 시작하였다(Jones et al. 2000; 정윤희, 2012). 전환장벽의 부정적 영향에 관한 기존연구에서는 전환장벽이 소비자의 전환의 자유를 방해한다는 점에서 부정적 심리반응을 이끌 수 있음은 보여주었으나, 당장 기업에 줄 수 있는 부정적인 영향에 대한 논의는 부족하였다. 따라서 본 연구에서는 전환장벽으로 인해 전환을 못하는 상황에 서비스 실패상황에 관한 연구를 적용하여 소비자들의 전환장벽에 대한 부정적 감정과 불평행동에 대한 연구를 진행하고자 하였다. 전환을 어렵게 하는 전환장벽의 귀인(내적 혹은 외적)에 따라 후회와 원망을 경험하게 되고 이는 수용, 불평행동, 부정적 구전으로 이어질 것으로 가정하였다. 구조방정식 모형을 이용해 가설 검증한 결과, 내적귀인은 후회에 긍정적 영향을 주고, 외적귀인은 원망에 긍정적 영향을 주는 것으로 나타났다. 그리고 후회는 수용과 불평행동에 영향을 주고, 원망은 불평행동과 부정적 구전에 긍정적 영향을 미침을 확인하였다. 이러한 결과는 전환장벽이 고객들의 부정적 감정과 불평행동을 이끌어 기업에 즉각적 피해를 줄 수 있음을 보여줌으로써 기존연구를 확장하고 있으며, 전환장벽에 대한 신중한 실무적 활용을 시사한다.

• 지식경영연구
• /
• 제18권2호
• /
• pp.103-127
• /
• 2017

This study examines the effects of failed airline services on the consumers' psychological process and their behavioral responses. Having different classifications from the previous studies, this study focuses on dividing important factors of airline services into search attributes(e.g. sale and procedure services, services concerning flight attendant, in-flight services) and experience attributes(e.g. flight services, collateral services). Using structural equation modeling, this study shows that the failure of service factors of the experience attributes provokes the feeling of disappointment with mediation effect of external attribution while the failure of service factors of search attributes provokes the feeling of regret with mediation effect of internal attribution. Finally, disappointment leads to consumers' complaint behavior while regret leads to consumers' switching behavior. Unlike previous studies, we show that when a service failure occurs, depending on each attribute, consumers feel negative emotions of disappointment or regret through different attribution processes and finally show different behavioral responses with an empirical analysis.

• 한국보건간호학회지
• /
• 제29권3호
• /
• pp.452-462
• /
• 2015

Purpose: The purpose of this study was to examine the influence of attribution disposition and self-efficacy on clinical practice competence of nursing students. Methods: A descriptive survey design was used. Participants were 214 nursing students who were collected using a structured questionnaire. Data were analyzed by frequencies, t-tests, ANOVA, Pearson correlation coefficients and multiple stepwise regression via spss win 21.0. Results: The total mean score for attribution disposition was $3.73{\pm}0.46$, self-efficacy was $3.20{\pm}0.42$, and clinical competence was $3.44{\pm}0.47$. Clinical competence is significantly and positively correlated with attribution disposition (r=.179, p=009) and self-efficacy (r=.379, p<.001). In a multivariate approach, predictors included explained 33.5% of variance in clinical competence. Significant predictors of clinical competence were attribution disposition (${\beta}=.245$, p<.001), self-efficacy (${\beta}=.380$, p<.001), and satisfaction with the nursing (${\beta}=.246$, p<.001). Conclusion: Development of an effective intervention program is needed to improve nursing students clinical practice competence, attribution disposition and attribution disposition of nursing students.

• 디지털융복합연구
• /
• 제17권11호
• /
• pp.577-587
• /
• 2019

이 연구는 여자 대학생이 지각하는 진로장벽과 귀인성향이 진로준비행동에 미치는 영향과 진로장벽과 진로준비행동 사이에 귀인성향의 조절효과를 살펴보았다. 이를 위해 485명의 여자대학생을 대상으로 진로장벽검사와 진로준비행동 및 귀인성향 검사를 실시하였으며 수집된 자료는 SPSS 23.0을 이용하여 통계처리하였다. 연구결과 첫째, 여자대학생이 지각하는 진로장벽은 진로준비행동에 부적인 영향을 나타냈으며 진로장벽의 하위요인 중 자기명확성이 부족할수록 또 진로정보가 부족할수록 진로준비행동에 소극적이였다. 둘째, 귀인성향 중 내적이고 통제가능한 노력에 귀인할수록 진로준비행동에 적극적이였다. 셋째, 진로장벽과 진로준비행동 사이에 귀인성향의 조절효과는 나타나지 않았다. 이상의 연구결과를 바탕으로 여자대학생의 진로교육 및 진로상담에 주는 시사점과 연구의 제한점 및 추후 연구를 위한 방향을 논의하였다.

• 한국의류산업학회지
• /
• 제8권1호
• /
• pp.55-63
• /
• 2006

The purpose of this study examines difference of cunsumer satisfaction by expected selection attribute of wedding dress and bride make-up. It is looking into influencing variables in consumer satisfaction, and is supplying real information to wedding market. The subjects of this study were 241 women getting married within one year of Daegu. The data were analyzed by using frequency, mean, the standard deviation, ANOVA, duncan test, correlation analysis, cross-analysis. Conclusion obtained from the results and discussions of the research are as follows: 1) In the attribution of expected selection according to occupation, blue-collar women are concerned about cost factor but they are low content with the perceptual satisfaction factor. 2) When selecting places for wedding dresses and wedding make-up, in the attribute of expected selection about the number of visiting the shop for wedding dresses and make-up, people who visit over 7 dress shops are highly interested in the appearance fancy degree, advertisements effect factors. But they are concerned with advertisements effect factor, cost factor in the perceptual satisfaction factor about wedding dress. Besides, the more they get chances to visit many dress shops, they are concerned with advertisements, cost factors, and satisfied with both the effect of advertisements and appearance factor degree in the attribution of expected selection about wedding make-up. 3) In the attribution of expected selection about the cost of wedding dresses and make-up, the lower the cost paid, people are interested in price factor. Furthermore, in the attribution of expected selection about the wedding dress and make-up cost, those who spent over 150 million Won are interested in quality, others influence factor, and the case of less than 120~150 million Won, people are highly interested in the appearance fancy degree, advertisements effect factor, and the women are satisfied with the advertisement effect factor in the perceptual satisfaction factor of wedding make-up.

• 한국식생활문화학회지
• /
• 제32권2호
• /
• pp.111-117
• /
• 2017

The purpose of this study was to investigate the effects of emotional-utilitarian motivation on coffee shop selection attribution. Based on a total of 276 samples obtained from empirical research, the results of the survey were analyzed by using SPSS 22.0. The results of this study were as follows. Firstly, the results of exploratory factor analysis of coffee shop selection attribution emphasized service, coffee quality, diversity of menu, atmosphere, convenience, and price. Secondly, the customers showed higher emotional motivation than utilitarian motivation. Thirdly, emotional motivation had a significant effect on perception of 'service', 'coffee quality', and 'atmosphere'. On the other hand, utilitarian motivation had a significant effect on 'service', 'diversity of menu', 'convenience', and 'price'.

• 아동학회지
• /
• 제38권1호
• /
• pp.49-62
• /
• 2017

Objective: The purpose of this study was to examine the main and interaction effects of mothers' parental internal attributions and neuroticism on self-perception of the parental role. Methods: A total of 138 mothers with toddlers in Seoul and other big cities in Korea completed questionnaires, and data were analyzed by Pearson's correlation and multiple regression analyses. Results: The results were as follows: First, mothers who attributed their successful parenting to ability showed lower satisfaction, and mothers who attributed their successful parenting to ability and effort showed higher feelings of equilibrium. Mothers with higher levels of neuroticism showed higher competence, parental investment, and satisfaction in their self-perception of the parental role. Second, there were significant interaction effects between ability attribution and neuroticism on feelings of equilibrium, between effort attribution and neuroticism on feelings of equilibrium, between ability attribution and neuroticism on competence, and between effort attribution and neuroticism on parenting investment. Conclusion: The findings of this research indicate that neuroticism showed a positive effect on self-perception of the parental role because neuroticism indicates sensitivity in parenting. Further, the effects of neuroticism on self-perception of the parental role differed by mothers internal attribution.

• Human Ecology Research
• /
• 제52권4호
• /
• pp.429-441
• /
• 2014

The use of smartphones has grown rapidly over a short period of time, particularly for commuting news search, smart banking, and social networking services, and has had a significant impact on the pattern of contemporary life. Further, a wide range of applications are downloaded on to smartphones. This has also led a considerable number of complaints regarding these applications. In this study, we focus on the levels of dissatisfaction that users experience with smartphone applications and their effects on consumer complaint behavior along with the moderating effects of the complaint handling process and attribution. The aim of this study is to verify whether the following hypothesis--2 (low/high dissatisfaction level of smartphone applications)${\times}2$ (poor/excellent complaint handling process)${\times}2$ (internal/external consumer attribution)--is in accordance with the betweengroup design to build a factorial design experiment. The results of this study are as follows. First, the consumer's tendency to complain significantly influenced their dissatisfaction level. Second, consumer complaint behavior is modulated by the complaint handling process. Third, the external-attribution tendency of consumers was found to lead to more dissatisfaction than the tendency for internal attribution.

• 한국식생활문화학회지
• /
• 제27권1호
• /
• pp.49-56
• /
• 2012

The purpose of this study was to understand the influence of instant noodle's selection attribution on satisfaction and to empirically analyze whether or not grade (elementary schoolchildren, middle school students, high school students) plays a moderating role in the relationship between selection attribution and satisfaction. Further, this study examined the differences in demographic characteristics among two groups of subjects divided by instant noodle's selection attribution. Based on a total of 1021 samples, this study verified a total of 3 hypotheses using the SPSS program. Data were analyzed by frequency analysis, chi-square, t-test, factor analysis, reliability analysis, cluster analysis, discriminant analysis, and hierarchical regression analysis. Results of the study were as follows. There were three different instant noodle's selection attributions among the children and adolescents investigated: internal element, external element, and company reliability. The multiple regression results show that internal element (=.391), external element (=.239), and company reliability (=.063) among customers' selection attributions had significant positive effects on satisfaction. In addition, the effect of selection attribution upon satisfaction was partially moderated according to grade. Further, cluster analysis divided subjects into two groups according to instant noodle's selection attribution: high-selection group vs. low-selection group. The wo groups of subjects classified by instant noodle's selection attribution were also different from each other in demographic characteristics. Limitations and future research directions are also discussed.

• 아동학회지
• /
• 제37권6호
• /
• pp.57-68
• /
• 2016

Objective: The purpose of this study was to explore whether there are gender differences in the influences of paternal parenting behavior on the relational aggression of adolescents and to examine the mediating effects of internal attribution and normative beliefs about aggressive behaviors. Methods: This study assessed 492 fifth to sixth graders from an elementary school (237 males and 255 females). Results: The results of this study were as follows: First, the effect of paternal affectionate parenting behavior on girls' reactive aggression was partially mediated by internal attribution. Second, the effect of paternal coercive parenting behavior on boys' proactive aggression was completely mediated by normative beliefs about aggressive behavior. Third, girls' proactive aggression was partially mediated by normative beliefs about aggressive behavior. Conclusion: These results suggest the need to further examine relational aggression and to help children gain positive relationships with peers.