• Journal of Korean Society of Forest Science
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• v.104 no.2
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• pp.319-331
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• 2015

The marketing system of non-timber forest products has been criticized as it mainly depends upon private local dealers, having too many steps between producers and consumers, we believe, which makes it less efficient. Meanwhile, there were only a few empirical studies of how they are delivered to consumers. In order to devise and implement targeted forest policies efficiently, it is quite necessary to understand the distribution channel of them. We analyzed the distribution channel of chestnut, bitter persimmon, oak mushroom, and wild greens by data analysis, field and phone survey, and then drew an implication for improving the marketing system. First of all, the number of middle step has to be reduced and the direct transaction has to be expended. In addition, we need to have more active involvement of Forest cooperative in production sites, adding values by processing, and the upgrade of current marketing centers of non-timber forest products, which have been launched since 2004 by Korea Forest Service.

• Journal of the Korean Regional Science Association
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• v.35 no.4
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• pp.3-18
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• 2019

This study estimates the levels of the basic and nonbasic activities in five rural centers in Cheongwon County by using the direct survey method and indirect non-survey methods. The economic base multipliers obtained through direct survey method and indirect non-survey methods are compared to find out the advantages and disadvantages of the estimation methods. There are some limitations in applying non-survey methods for economic base estimation. It is found that, among three non-survey methods, multipliers obtained through minimum requirements method are better than other two methods in terms of the theoretical assumption. However, if we use direct survey data and in-commuter/out-commuter data, we can obtain more accurate multiplier estimates.

• The Journal of Fisheries Business Administration
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• v.51 no.3
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• pp.1-15
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• 2020

The Korean government has been carrying out the marine ranch development project since 1998 with the purpose of responding to the decrease in coastal fishery resources and fishery income, preparing a systematic management system for the sustainable use of fishery resources and realizing advanced fisheries power by expanding and upgrading fisheries resource development projects. In addition, the government established the Korea Fisheries Resources Agency and promoted projects for the protection and management of fishery resources by increasing basic productivity by artificially creating marine forests in areas where whitening events occur. Since the project of building marine ranches and marine forests requires immense government financial support, it is important to estimate the economic value and thoroughly evaluate the feasibility of the project. In this paper, the project of non-market economic value of the development of marine ranches and the development of marine forests was estimated. CVM (Contingent Valuation Method) was applied as a methodology for benefits estimation. Prior to the analysis, a one-on-one interview survey was conducted with participation of 512 residents and 514 residents respectively for the project of creating a marine ranch and developing a marine forest. A DBDC (Double-Bounded Dichotumous Choice) model was applied in the WTP (Willingness To Pay) analysis model and the socioeconomic variables of the surveyor, such as sex, age, education and income, were reflected in the model. The economic benefits from the two projects, namely, building of marine ranches and developing marine forests were estimated to be equal to 4,608 won and 7,772 won per household per year, respectively. According to the results of the survey, it seems that respondents think that marine forests are more valuable than marine ranches. This is as a result of ordinary citizens' thought that the marine ranches are more cost-effective than the marine forests. The benefits estimated through this study can be used for analysis of economic feasibility prior to carrying out the project of building marine ranches and developing marine forests, and are considered to be the valuable for policy-making purposes and finding social and economic consensus.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.22 no.11
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• pp.1547-1554
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• 1998

The object of this study was to develop an economic assessment program for the optimal design of the cogeneration systems composed of combining engine, generator, waste heat recovery exchanger, absorption chiller, and boiler, etc. The energy demand categorized by electric power, heating, cooling and water supply was determined by statistical data of the existing cogeneration systems. An economic assessment was performed by comparing the total cost of cogeneration system with that of non-cogeneration system. The total cost was evaluated by adding initial investment to operational cost considering efficiency of equipment, cost of equipment, fuel and electricity. To confirm the validity of the developed program, a hotel building with an area of $127,960m^2$ was selected, and the simulated results were compared with the measured data. The difference between the simulated and the measured values for the selected hotel building was approximately 12% for annual electric consumption.

• Korea Journal of Hospital Management
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• v.22 no.4
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• pp.16-23
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• 2017

Purposes: Despite the positive health effects of both smokers and non-smokers, the non-smoking area policy is being negatively evaluated because of the vague fears of declining restaurant sales. The purpose of this study is to analyze the changes in sales of general restaurants(including liquor stores) and other restaurants that are considered to have the most applications of smoking cessation policy among the smoking facilities, and to examine the economic impact of the designation and expansion policies of non-smoking areas. Methodology: This study used the wholesale and retail trade survey data of the Korea National Statistical Office from 2011 to 2014 and analyzed 31,577 restaurants excluding missing values. For statistical analysis, t-test, ANOVA and Difference-in-differences(DID) models were used and the interaction term of area and year was entered. Findings: As the non-smoking area policy had been designated and expanded from December 2012 to December 31 2013, high restaurant sales in 2012 declined sharply in 2013. However, despite the expanding of the no-smoking area from January 1 2014 through December 31 2014, restaurant sales slightly recovered in 2014. In the case of other restaurants, there is no significant change in sales since the start of the policy in 2013. Practical Implications: The decline in restaurant sales due to the designation and expansion of non-smoking areas is temporary and can not be sustained over the long term. This result can be used to positively suggest negative perceptions of the designation and expansion policy of non-smoking areas. Also, this result can contribute to health promotion and smoking cessation policies by protecting non-smokers from the risk of secondhand smoking exposure and inducing smokers to decrease smoking rate and smoking amount.

• Korean Journal of Agricultural Science
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• v.26 no.1
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• pp.100-108
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• 1999

This paper reviews some methods on evaluating the impacts of low input farming on profitability, environments and human health. Measuring diverse effects of low input farming on the environmental economic aspects of agriculture poses a challenge because of difficulty in placing the objective value judgement on those impacts. This Study attempts to identify the individual attributes of low input agriculture and to examine the method of consturcting a simple index after assessing its marketed or non-marketed values in numerical terms. Validity of integrating socio-economic value of low input agriculture, which might be measured by multiple criteria approach, into a single index can be criticized. However, it might be meaningful in that this study suggest the guidance for how to assess the environmental and economic value of low input agriculture by single criteria and the possibility of overcoming the controversial subjectivity in weighing the different impact criteria.

• The Journal of Society for e-Business Studies
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• v.4 no.2
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• pp.41-58
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• 1999

This paper is a study on a model of economic value of transmission speed of Internet Commerce. For this research, this paper searches the factors that influence the transmission speed of Internet and suggests the model for measurement of economic value. The model adopted in this research is CVM(contingent valuation method) using in environment economics and the research area in this paper is concentrated on Internet-based Electronic Commerce. For this purpose, this paper suggests econometrics model that measures customer's payment intention for transmission speed of Internet. This model can be used as the basic tool of feasibility of investment analysis and reasonable pricing on Internet service. For the more, it will be followed empirical study and more careful comprehension for objective validity of this study.

• Journal of Global Scholars of Marketing Science
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• v.19 no.3
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• pp.37-48
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• 2009

The standardization of marketing has been one of the most focused research topics in international marketing. The term "global marketing" was often used to mean an internationally standardized marketing strategy based on similarities between foreign markets. Marketing standardization was discussed only within the context of traditional physical marketplaces. Since then, the digital "marketspace" of the Internet had emerged in the 90's, and it became one of the most important drivers of the globalization process opening new opportunities for the standardization of global marketing activities. On the other hand, the opinion that a greater adoption of the Internet by customers may lead to a higher degree of customization and differentiation of products rather than standardization is also quite popular. Considering this disagreement, it is notable that comprehensive studies which focus upon the marketing standardization especially in the context of global e-commerce are missing to a high degree. On this background, the two basic research questions being addressed in this study are: (1) To what extent do companies standardize their marketing in international e-commerce? (2) Is there an impact of marketing standardization on the performance (or success) of these companies? Following research hypotheses were generated based upon literature review: H 1: Internationally engaged e-commerce firms show a growing readiness for marketing standardization. H 2: Marketing standardization exerts positive effects on the success of companies in international e-commerce. H 3: In international e-commerce, marketing mix standardization exerts a stronger positive effect on the economic as well as the non-economic success of companies than marketing process standardization. H 4: The higher the non-economic success in international e-commerce firms, the higher the economic success. The data for this research were obtained from a questionnaire survey conducted from February to April 2005. The international e-commerce companies of various industries in Germany and all subsidiaries or headquarters of foreign e-commerce companies based in Germany were included in the survey. 118 out of 801 companies responded to the questionnaire. For structural equation modelling (SEM), the Partial-Least. Squares (PLS) approach in the version PLS-Graph 3.0 was applied (Chin 1998a; 2001). All of four research hypotheses were supported by result of data analysis. The results show that companies engaged in international e-commerce standardize in particular brand name, web page design, product positioning, and the product program to a high degree. The companies intend to intensify their efforts for marketing mix standardization in the future. In addition they want to standardize their marketing processes also to a higher degree, especially within the range of information systems, corporate language and online marketing control procedures. In this study, marketing standardization exerts a positive overall impact on company performance in international e-commerce. Standardization of marketing mix exerts a stronger positive impact on the non-economic success than standardization of marketing processes, which in turn contributes slightly stronger to the economic success. Furthermore, our findings give clear support to the assumption that the non-economic success is highly relevant to the economic success of the firm in international e-commerce. The empirical findings indicate that marketing standardization is relevant to the companies' success in international e-commerce. But marketing mix and marketing process standardization contribute to the firms' economic and non-economic success in different ways. The findings indicate that companies do standardize numerous elements of their marketing mix on the Internet. This practice is in part contrary to the popular concept of a "differentiated standardization" which argues that some elements of the marketing mix should be adapted locally and others should be standardized internationally. Furthermore, the findings suggest that the overall standardization of marketing -rather than the standardization of one particular marketing mix element - is what brings about a positive overall impact on success.

• East Asian Economic Review
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• v.21 no.1
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• pp.81-100
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• 2017

This study measures the degree of dollarization in North Korea using results from a survey of 231 North Korean refugees. Specifically, we compare foreign currency use of households as both store-of-value substitutes (i.e., asset substitution) and transaction substitutes (i.e., currency substitution) before and after the confiscatory currency reform of 2009. The degree of dollarization has advanced since the currency reform in terms of both asset and currency substitutions. Survey results also indicate that the Chinese yuan is frequently used in the Sino-North Korean border area, whereas the US dollar is predominantly used in non-border areas. Furthermore, foreign currency increasingly serves as a medium of exchange not only for large transactions but also for smaller transactions, such as food purchases.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.1
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• pp.313-320
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• 2020

This study aims to analyze the household economic behavior of salt farmers participants in Salt Business Empowerment Program (Pugar) including of salt production, work flow, household revenue, the behavior of consumption of food and non-food items and the welfare level. This research followed a survey method by engaging 32 household farmers as participants. The findings revealed that the empowerment program was carried out through the technical assistance of salting production and the assistance of equipment and technology from Thread of Screw Filter and geoisolators to improve the quality of salt. The problems come when the marketing of salt is still limited to the collectors of salt which led to the price of salt level, manufacturers have not remained stable. Household revenue sources for some salt farmers also come from non-salt pond business activities. Farmer household revenue can be used to meet staple food consumption and non-food staple consumption. Based on the indicators of family welfare, households participating in the empowerment program were group into the category of prosperous families. In order to stabilize the price of salt at the producer level, government intervention in the people's salt trading system is needed.