• Asia Marketing Journal
• /
• v.16 no.2
• /
• pp.15-38
• /
• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• Journal of Korea Technology Innovation Society
• /
• v.3 no.1
• /
• pp.127-138
• /
• 2000

This pape applies the multi-attribute utility theory for estimating the non-economci value of technology. The technology of the code division multiple access in mobile communications is used as a case study. The technology of the code division multiple access in mobile communications is used as a case study. The result shows that the multi-attribute utility theory is a useful method for es-tinmating the non-economic value of technology and gaining an insight into the importance of tech-nology innovation.

• Journal of the Korean Society of Safety
• /
• v.30 no.5
• /
• pp.29-36
• /
• 2015

Common utility tunnel is essential to the daily lives of people underground utilities (electricity, gas and supply facilities such as water, communication facilities, sewer facilities, etc.) to improve the appearance by co-acceptance and disaster prevention, important for the conservation of the city's population was concentrated road construction the city-based facilities. There is recognition of the importance of the various supply treatment facilities in common utility tunnel as infrastructure to accommodate joint according to the city expanded, the demand for infrastructure. In this paper, a cost-benefit analysis using a one-time occurrence, without simply relying on cost or current cost, project manager for the city-dimensional feasibility study conducted, the user level of the maintenance costs and user costs, including social costs items from various angles can be investigated and proposed a mechanism of economic feasibility common utility tunnel. Evaluation of the proposed technique is cost-benefit and cost caused by installing common utility tunnel the existing pipeline area - was investigated by the benefit analysis, extended and repeated common utility tunnel installation depends much affected by the excavation, so users of reducing the number of repeat excavation convenience can be seen that this occurs.

• East Asian Economic Review
• /
• v.21 no.4
• /
• pp.317-342
• /
• 2017

The US dollar has kept as a position of key currency in the global economy in the changing international monetary system where the euro was introduced to some states of the EU in 1999. It is an evidence of inertia of the US dollar as a key currency. Our previous study (Ogawa and Muto, 2017b) conducted empirical analysis to investigate effects of several events on inertia of the US dollar. One of our findings was that the introduction of the euro increased utility of euro while utility of US dollar was kept unchanged. This paper examines the effects of the global financial crisis and the euro zone crisis as well as the introduction of the euro on the utility of the Japanese yen. The introduction of the euro significantly decreased the utility of the Japanese yen. It indicates that the introduction of the euro increased the utility of the euro while reducing the utility of the Japanese yen rather than the utility of the US dollar. The utility of the Japanese yen has significantly decreased while the global financial crisis and the euro zone crisis occurred. The Japanese yen has a declining trend in terms of its utility over time in the changing international monetary system.

• Journal of Korean Tunnelling and Underground Space Association
• /
• v.20 no.1
• /
• pp.119-130
• /
• 2018

The VE/LCC study on the existing multi-utility tunnel examined the economical feasibility of the collective area through the cost-benefit analysis of the ten major routes of Seoul for the benefit (7 items) and the cost (5 items) through quantitative methods. In this paper, we analyzed the economic efficiency of 61 sectors by adding 3 items (reduced traffic accident, reduced vehicle noise, social-economic loss). The reduced traffic accident item is an improvement of the traffic accident cost that can be saved by the implementation of the project, and the reduced vehicle noise item is an indicator of the amount of noise change caused by the implement of the business. Finally, the social-economic loss items represent the impact on the local economy due to the construction of the multi-utility tunnel. The amounts of the additional items were compared and items added in the open type and tunnel type multi-utility tunnel were analyzed for each analysis. Result on the analysis, it analyzed the items applied to the basic and detail models in the economic evaluation of the multi-utility tunnel design, and makes it possible to evaluate the economic efficiency more efficiently. The economic evaluation of the basic and detailed models including the items presented in this study will be often used in the design of the multi-utility tunnel design.

• Pediatric Infection and Vaccine
• /
• v.15 no.1
• /
• pp.20-29
• /
• 2008

The basis of the economic evaluation of vaccination is the balance between the use of the resources (input) and the improvements that result from the vaccination (output). Techniques used for economic evaluation of vaccination are cost analysis, cost-minimization analysis, cost-effectiveness analysis, cost-utility analysis and cost-benefit analysis. Cost analysis seeks to characterize the costs of a given vaccination program. Cost-effective analysis is to helps policy-makers decide on the best use of allocated resources, whether cost-benefit analysis is to helps policy-makers decide on the overall allocation of resources. Cost-utility analysis is a specific form of cost-effective analysis in which outcomes are reduced to a common denominator such as the quality-adjusted life year (QALY) or disability-adjusted life year (DALY). Many economic analyses have been conducted on vaccines in the world, but there have been a little studies on economic evaluation on vaccines in Korea. This paper reviewed the methodology used to economic evaluation on vaccines and immunizations and addressed some examples of the methods.

• Journal of Distribution Science
• /
• v.16 no.7
• /
• pp.5-16
• /
• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• The Transactions of The Korean Institute of Electrical Engineers
• /
• v.66 no.7
• /
• pp.1032-1038
• /
• 2017

Recently, regulation on carbon emissions has been strengthened according to the new climate change convention (COP21) held in Paris, and then Korea has decided to reduce CO2 emissions by 37% until 2030. As one of countermeasures, the government has energetically performed demonstration projects of island micro-grid including solar power, wind power and energy storage system. However, in order to smoothly introduce island micro-grid, it is a critical issue to carry out the economic evaluation for power utility aspect and independent power producer aspect. Therefore, this paper proposes economic evaluation algorithms of island micro-grid which are based on the present worth method, considering cost and benefit factors in the aspect of both sides. Firstly, in case of power utility this paper proposes algorithm to estimate a period of return on investment according to the introduction capacity of distributed generators replacing diesel generator. And also, in case of independent power producer, this paper proposes evaluation algorithm to estimate weighting factor of SMP and benefit rate based on break-even point related with cost and benefit. From a case study result on real island micro-grid model, it is confirmed that proposed algorithms are useful and practical for the economic evaluation of island micro-grid.

• Journal of Preventive Medicine and Public Health
• /
• v.55 no.3
• /
• pp.243-252
• /
• 2022

Objectives: Very limited previous research has investigated the utility weights of prostate-related diseases in the general population in Korea. The purpose of this study was to calculate the utility of prostate-related health states in the Korean general public using the standard gamble (SG) method. Methods: Seven health states for hypothetical prostate cancers, 1 for benign prostate hyperplasia, and 1 for erectile dysfunction were developed based on patient education material and previous publications. In total, 460 responses from the Korean general population were used to analyze the utility of prostate-related health states. Computer-assisted personal interviews were conducted, and utility values were measured using a visual analogue scale (VAS) and SG. Mean utility values were calculated for each prostate-related health state. Results: The mean utility values of prostate cancer derived from SG ranged from 0.281 (metastatic castration-refractory prostate cancer) to 0.779 (localized prostate cancer requiring prostatectomy). The utility value of benign prostate hyperplasia was 0.871, and that of erectile dysfunction was 0.812. The utility values obtained using the SG method in all conditions were higher than the values obtained by VAS. There were no significant demographic variables affecting utility values in multivariate analysis. Conclusions: Our findings might be useful for economic evaluation and utility calculation of screening and interventions for prostate-related conditions in the general population.

• Journal of the Korea Safety Management & Science
• /
• v.10 no.2
• /
• pp.225-235
• /
• 2008

It is expected that the change of industrial structure of Knowledge based economy, and service based economy would affect on economic life of physically-challenged person with no exceptions. There have been some former studies which have been misunderstood the employment of disabled due to the declining employment of the disabled and prejudice to the disabled based on biased perspective and public opinion. This study have analyzed the employment conditions of the ordinary workers and disabled workers out of those prejudices and biased opinions. Wage, economic activity ratio, age, educational background and industry those 5 parameters are brought for analyzing the two comparison group. Each parameter have compared based on the statistical data of ordinary workers and disabled workers for past 7 years. Weight between each parameter have been drawn by collecting the experts' opinion using AHP(Analytic Hierarchy Process), and utility of employment of two comparison groups have been estimated through progress inclination of each parameter. Through the estimated outcome, present condition and controversial issues and way of improvement of domestic employment of ordinary workers and the disabled is mentioned.