• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• 한국의류학회지
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• 제42권3호
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• pp.438-451
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• 2018

This study analyzed differences in awareness, attitude, and purchase intention for multi-brand stores among fashion lifestyle groups. A questionnaire survey was conducted between September 12th and September 30th 2016 with women in their 20s to 40s living in the Seoul metropolitan area, Busan, Gyeongnam area, Daegu, and Gyeongbuk area. Data were collected from 417 women and analyzed using factor analysis, cluster analysis, analysis of variance and a Duncan test. The results of this study are summarized as follows. First, the result of factor analysis showed that fashion lifestyle was divided into five factors such as individuality orientation, practicality orientation, conspicuous orientation, fashion orientation, and economic orientation. The respondents were classified into economic pursuit group, individuality seeking group, active fashion seeking group and practicality seeking group according to fashion lifestyle factors. Second, there were significant differences in awareness, attitude, and purchase intention of multi-brand stores among fashion lifestyle groups. Fashion seeking group was more aware of, had a positive attitude toward, and purchased more fashion products in multi-brand stores than other groups.

• 유통과학연구
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• 제21권4호
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• pp.113-119
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• 2023

Purpose: This study aims to investigate the effect of retailer's ESG performance on consumption value. The research analyzed the effect of consumption value that can be obtained through ESG management of retail companies on consumer attitude and repurchase intention. Research design, data, and methodology: A research model and hypothesis were established, and statistical analysis was performed on a total of 278 samples of all age groups. To secure the reliability and validity of the data, confirmatory factor analysis and discriminant validity analysis were performed, and the causal relationship of latent variables was verified through path analysis. Results: As a result of the analysis, it was found that among the characteristics of consumption value according to ESG management, social value, economic value, accessible value, and eco-friendly value had an effect on social contribution attitude. Also, the economic value was found to have an effect on the self-actualization attitude, and both the social contribution attitude and the self-actualization attitude have an effect on the purchase intention. Conclusions: This study empirically analyzed the value of ESG management in the retail industry that consumers are paying attention to recently. This will serve as a basis for revising and supplementing the retail companies' strategy in the near future.

• 유통과학연구
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• 제21권7호
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• pp.21-31
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• 2023

Purpose: The purpose of this study is to investigate how to perceive the role of the slow city and provide policy and managerial implications on the necessity of the slow city management and distributional values based on perspectives of millennials and generation Z. This study examined i) how do millennials and generation Z perceive economic, environment, cultural, community, and quality of life factors on attitude toward the slow city? ii) how does attitude affect overall satisfaction and intention to recommend the slow city to other cities' residents? iii) how do millennials perspectives on proposed factors differ from generation Z? Research design, data and methodology: This study conducted an online survey and applied t-test, factor, ANOVA, and regression analysis. Results: This study found that effects of economic and quality of life factors on attitude toward the slow city showed significance in cases of millennials and generation Z, while effects of environment factor on overall attitude showed significance in the case of generation Z. Conclusions: Governments should foster how millennials and generation Z understand the meanings of the slow city to form a better attitude in a society and put efforts to build a better image and management of the slow city.

• 디지털융복합연구
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• 제13권11호
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• pp.509-515
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• 2015

본 연구는 융복합시대 청소년기의 다양한 경제관련 경험이 경제관 형성에 미치는 효과를 검증하였다. 2015년 9월 1일부터 11일까지 충남 아산시 거주자와 온라인 홈페이지 방문자를 대상으로 설문조사를 실시하여 최종 116부를 분석하였다. 경제 관심도가 청소년기 경제 경험과 경제관 형성 간의 관계에 미치는 조절효과를 파악하고, 경제지식 습득경로에 따른 차이를 분석하였다. 청소년기의 다양한 경제 경험이 경제 이해도(${\beta}=.485$), 합리적 소비태도(.458) 및 창업의지(.293)에 유의한 정(+)의 영향을 미쳤으며 경제 관심도의 조절효과가 검증되었다. 또한 인구학적 특성과 경제지식 습득경로에 따른 경제관의 집단별 차이가 나타났다. 본 연구결과를 통해 청소년기의 다양한 경제경험이 경제관 형성에 미치는 영향을 종합적으로 검증함으로써 체험형 청소년 경제교육이 경제관 형성에 효과적임을 밝혔다는 데 그 의의가 있다.

• 디지털융복합연구
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• 제13권2호
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• pp.51-60
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• 2015

최근 대형할인점을 중심으로 PB제품의 매출액이 꾸준하게 증가하고 있는 추세이다. 가격이 저렴하다는 이유로 소비자들이 선호하는 것으로 인식되었으나 요즈음은 고가의 프리미엄 PB제품이 등장하면서 유통업체의 매출액이 급성장하고 있는 실정이다. 본 연구에서는 PB제품의 어떤 속성이 PB제품의 구매행동에 영향을 미치는가를 살펴보고자 하였다. 첫째, PB제품의 속성요인으로 점포이미지, 지식 및 정보, 품질지각, 경제적 가치 등이 PB제품 경험 후의 소비자태도에 미치는 영향을 살펴보았다. 둘째, PB제품의 경험 후 태도가 구매행동에는 어떠한 영향을 주는가를 분석하였다. 본 연구의 결과, 소비자는 PB제품의 다양한 속성 중에서 점포이미지, 정보 및 지식, 경제적 가치 등이 태도에 긍정적인 영향을 주었다. 또한 PB제품 경험 후의 태도는 구매행동에 긍정적인 영향을 주는 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.79-103
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• 2021

Purpose Based on consumers' economic, psychological, self-development and conversion costs, this study discusses the relationship between consumers' negative attitude to their shadow work during the course of using self-service in unmanned supermarkets and their behavior. Design/methodology/approach Along with the Hirschman(1970)'s EVLN(Exit, Voice, Loyalty, and Neglect) reviewed, the proposed model of this study is based on the S-O-R model(Mehrabian and Russel, 1974) and mental accounting theory(Thaler, 1999), having empirical validation. Findings In the process of visits and consumption in unmanned supermarkets, increasing economic and psychological benefits can effectively reduce consumers' negative attitudes towards shadow work. In addition, the increase in switching costs will also effectively reduce consumers' negative attitudes towards shadow work. When shadow work holds a negative attitude, all the three kinds of actions will occur. Unmanned supermarket operators use consumers to create value while giving a certain return to them, which is conducive to the sustainable development of unmanned supermarket enterprises.

• 한국콘텐츠학회논문지
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• 제18권3호
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• pp.509-519
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• 2018

이 연구의 목적은 지역사회 노인들이 자신의 노화에 대해 어떤 태도를 지니고 있는지 파악하고, 개인자원, 사회적 지지, 사회참여를 중심으로 노화에 대한 태도에 영향을 미치는 관련 요인을 규명하는 것이다. 이를 위해 대전광역시에 소재한 노인복지관, 경로당, 노인회 등의 협조를 받아 유의표집으로 60세 이상 노인 198명을 대상으로 자료를 수집하였고 SPSS 22.0을 이용해 기술분석, 상관관계분석, 위계적 회귀분석을 실시하였다. 분석결과 첫째, 조사대상인 지역사회 노인들은 자신의 노화에 대해 부정적으로 인식하고 있는 편으로 나타났다. 둘째, 노화태도의 유의미한 영향 요인은 개인자원 중에서는 자아존중감이 높을수록, 경제력이 좋을수록 자신의 노화에 대한 태도가 긍정적인 것으로 나타났다. 셋째, 사회적 지지 변수 중에는 가족의 정서적 지지만 유의미한 영향 요인으로 밝혀졌는데, 가족의 정서적 지지 정도가 높을수록 노화태도가 긍정적이었다. 넷째, 사회참여를 많이 할수록 자신의 노화에 대한 태도가 긍정적이었다. 다섯째, 모든 독립변수를 포함시킨 모델에서 가족의 정서적 지지와 사회참여 수준의 유의성이 사라져 자아존중감과 경제력만 유의미한 영향 요인이었다. 이러한 연구 결과를 바탕으로 지역사회 노인들의 자신의 노화에 대한 태도에 긍정적 변화를 가져오기 위한 실천적, 정책적 제언을 하였다.

• 한국산학기술학회논문지
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• 제21권11호
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• pp.301-308
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• 2020

본 연구는 2-3년제 대학의 재학생 및 1년이내 졸업생을 대상으로 경제성향 및 경제이해도를 실증분석하였다. 분석결과 첫째, 경제성향 중 합리성은 경제과목을 수강한 학생, 경제에 대한 관심이 높은 학생, 졸업생, 성적이 높은 학생들이 상대적으로 합리성이 높은 것으로 분석되었다. 둘째, 관심도는 수강경험이 있고 주로 교과서를 통해 정보를 취득하는 것으로 분석돼 학생들의 경제 관련 관심은 교육을 통해 나타나는 것으로 보인다. 셋째, 전문대 대학생의 경제이해도는 낮은 수준을 보이는 것으로 분석되며, 수강여부와 유의하지 않은 것으로 나타났다. 경제과목을 수강한 학생들은 합리성 및 관심도가 높게 나타났으나 경제이해도를 향상시키는 요인으로 작용하진 않았다. 이는 경제 교육이 개인의 경제적 성향에는 긍정적으로 작용하나 경제이해도까지 이어지지 못하는 것으로 보이며, 학생들이 자발적으로 언론매체나 뉴스 등을 통해 경제문제에 관심을 갖고, 경제 관심이 경제이해도를 향상시키는 결과로 이어질 수 있도록 필수적인 기본개념과 현실경제를 연관시켜 교육을 제공할 필요가 있다. 경제는 어려운 과목이라는 인식을 개선시키는데 방법론적 변화가 필요하며, 수업방식에 있어 이론 중심의 교육이 아닌 현실 경제를 접목시켜 학생들이 자발적으로 언론매체나 뉴스 등을 통해 경제문제에 관심을 갖도록 유도해야 한다.

• 유통과학연구
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• 제17권6호
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• pp.85-90
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• 2019

Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers' intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion - This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.