• Title/Summary/Keyword: EcoDesign

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A Study on Strategic Ways to Increase Eco-friendly Food Sales Using IPA

  • CHOI, Beet-Na;YANG, Hoe-Chang
    • The Journal of Economics, Marketing and Management
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    • v.9 no.1
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    • pp.15-24
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    • 2021
  • Purpose: This study measured the consumer-perceived importance and satisfaction of eco-friendly food selection factors and performed the IPA to derive the factors that need to be maintained, reinforced, improved and selectively improved or where investment need to be minimized, and thus provide some clues for eco-friendly food companies' sales growth. Research design, data and methodology: To this end, efficient questionnaires of a total of 312 respondents who answered the questions about the importance of and the satisfaction with 20 selection attribute factors of eco-friendly foods were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results: The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including 'safety' and 'product quality' at the first quadrant, while active improvement strategies are required for others including 'price' and 'flavor' at the second quadrant. Conclusions: The findings show that different marketing strategies should be established for each consumer who often purchase eco-friendly foods, and that more effective and efficient performance of eco-friendly food companies may be acquired by establishing and operating active improvement strategies.

Eco-Friendly Behaviors and Trust Mechanism in Building Satisfaction and Loyalty (만족도와 충성도 구축에 있어서의 친환경 행동과 신뢰 메커니즘)

  • Debora, LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.1
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    • pp.57-74
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    • 2023
  • Purpose: As global interest in environmental issues increases, the demand for green products/services is increasing. Companies are establishing eco-friendly policies to meet the changing expectations of customers. Therefore, this study aims to analyze the effect of eco-friendly behavior and third-party certification on trust, satisfaction, and loyalty as well as the mediating role of satisfaction based on SOR and signaling theory. Research design, data and methodology: This study collected data from 501 respondents who visited restaurant and analyzed using measurement model with SPSS 28.0 and SmartPLS 4. Results: First, restaurants' eco-friendly behavior and third-party certification (TPC) positively influenced trust while these did not influence satisfaction. Second, trust positively influenced satisfaction. Third, trust and satisfaction positively influenced loyalty. Fourth, TPC had stronger impact on trust and satisfaction compared to eco-friendly behavior in female group while TPC had stronger impact on trust in male group. Conclusions: This study emphasized the importance of TPC over eco-friendly behavior. Restaurants should maintain pro-environmental behaviors such as reducing single-use items while obtaining TPC such as ISO and LEED certifications to increase customer trust. It also found the importance of trust and satisfaction in securing loyal customers. Restaurants should make efforts to build bonds with customers through authentic marketing such as events that encourage customer participation.

Study on Upcycling Product Design Process using Recycled Textiles - Focusing on the Design Results of PBL(Problem Based Learning) Process- (재활용 텍스타일을 활용한 업사이클링 상품디자인 프로세스 연구 -문제중심학습(PBL) 과정의 디자인 결과물을 중심으로-)

  • Song, HaYoung
    • Journal of Fashion Business
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    • v.25 no.5
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    • pp.131-148
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    • 2021
  • Upcycling is a sustainable way to recycle waste resources and solve the global problem of environmental pollution. Upcycling is now attracting attention as fiberization and the disposal of waste clothing have become a serious issue. However, the customer's willingness to purchase upcycled products should be increased by propagating that the product value of a reborn commodity is of high value; these products are meant for new purposes and prepared with recycled materials. In this study, we created 11 designer items by applying an eco-friendly concept in the design process of upcycled textiles and products. From 2020 to 2021, a PBL(Problem Based Learning) curriculum was taught in design planning classes. The final 11 design items were derived after developing an eco-friendly product design for upcycled textiles. These final items were as follows: 5 fashion bags, 3 dog products, 1 clothing, 1 fashion accessory, and 1 sanitary mask design. In order to develop only one aesthetic design idea for upcycling, we considered the following features: user-centered convenience, functionality, and practicality. Then, tie-dye, drawing, patchwork, and embroidery were used to create innovative design items. The product design of recycled materials is based on high functionality, waterproofing, and the use of organic natural materials. The results of this study indicate that the creative product design of upcycling has contributed to a sustainable and eco-friendly environment. Related research studies must be conducted for innovating the continuous design process of the future.

A Proposal of NIA Model for Eco VE Decision of Construction Facilities (건설시설물 친환경VE 의사 판단 모델 NIA 제안)

  • Kim, Joon-Soo;Kim, Byung-Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.35 no.6
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    • pp.1377-1385
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    • 2015
  • Construction industry that was the core driving force of Korean economic growth is now being classified as an industry with the largest environmental load emission. Although various efforts were made accordingly to realize eco-friendliness, its effects is insufficient currently. Based on the understanding that eco effect of construction industry would be significant if Eco VE is applicable in the initial project stage, NIA model for understanding the eco VE decision of project owner was developed with simulations in this paper. Based on the proposal report of a private project to develop the Gyeongbuk Northern Region Environmental Energy Town, 20 questions on eco VE decision were used through simulations. The result showed 50% eco-friendly decision. The result of this study can be used to provide decision-making data for eco design in the initial stage of construction by utilizing NIA upon conducting survey research to deduce eco VE decision.

Develop ECO-FREE high concentration Full black dye using transfer printing and application technology (전사날염용 ECO-FREE 고농도 Full Black 염료개발과 응용기술)

  • Cho, Ho-Hyun;Chung, Myung-Hee;Lee, A-Ram
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.39-48
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    • 2017
  • Transfer printing is a method to combine printing and dyeing technology by the use of sublimation. It is an environmentally-friendly printing method that saves costs, reduces the production processes by the omission of the washing process, and saves time by maintaining quality. Due to the development of transfer printing, a high value added printing technology is available now but color fastness to sublimation of the printing products is still low since there are few dyes that have an affinity to the fabrics and the application technology is still inadequate. Specially, in case of high concentration black dyes, eco-label type black dyes, which is a substitution for general dispersal dyes, have been developed while general dispersal black dyes are still used, creating issues such as color differences on the surface and back side of the fabrics and contamination by friction after transfer printing. There are also some restricted substances such as allergens. To address these issues, high concentration black dyes and application technology that are environmentally-friendly and that have over 16 K/S through the use of single dyes with excellent color fastness, fixation ability, and similar melting temperature were developed for this study.

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