• Asia-Pacific Journal of Business
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• v.11 no.4
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• pp.65-81
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• 2020

Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.

• Journal of The Korean Society of Agricultural Engineers
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• v.50 no.1
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• pp.95-106
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• 2008

Eco-friendly material and implementation methods have become important along with the existing standardized maintenance concept for the irrigation and flood control. However, the intrinsic function of the hydraulic structure is water supply and disaster prevention. Therefore, the material and work methods should be considered both eco-friendliness, durability and safety which are prerequisite elements to maintain the engineering function. In this study eco-friendly material and work methods would be classified into the vegetation based system, eco-friendly concrete system and stone-material system according to the characteristics of material. The quality standard for durability followed KS specification and related regulations. The quality standard for safety and eco-friendliness was set after literature review, and the database was developed using the standard. The structure applicable to onsite - the eco-friendly material and work method were classified based on the function and material of the hydraulic structure. Finally, database has been established for convenient management and selection of the proper material and work method. The eco-friendly material and work method could be searched easily for the convenience of the users, and the web-based data system has been developed for continuous registration of the material and work methods to be developed in the future.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.104-116
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• 2017

The purpose of this study was to conduct an empirical survey on consumer perception and consumption behavior in relation to local food and eco-friendly food. The survey was conducted using 266 consumers who have heard about or purchased local foods and eco-friendly foods centering on Seoul and Gyeonggi-do, and statistical analysis was carried out using SPSS (Version 23.0) to generate descriptive statistical values such as frequency and percentage and implement a Chi-square test. The results showed that consumers purchased local food in large shopping malls, supermarkets, and local food stores, whereas eco-friendly food were usually bought in large shopping malls, supermarkets, and eco-friendly food specialty stores. For local food, consumers bought fruits the most, followed by vegetables, whereas for eco-friendly food, consumers purchased vegetables the most, followed by fruits. The top reason for purchasing local food was its "fresh and high quality," whereas the top reason for buying eco-friendly food was "safety from pesticides and additives." According to results of the Chi-square test, women, unmarried people and younger people turned out to have more experiences in purchasing local foods and eco-friendly foods compared to men, married people and older people, respectively. Although local and eco-friendly food were completely different concepts, results of the study show that consumers were not able to make a clear distinction between the two. Consumer education, therefore, should involve defining the two types of food and spreading awareness on local and organic food to help them made the right choices when buying food.

• Journal of Families and Better Life
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• v.30 no.6
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• pp.151-166
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• 2012

The major findings are(were) as follows: 1) The Eco-friendly consumption behavior was divided into three(3) clusters, namely "The Middle Group" of eco-friendly consumption behavior(cluster I), "The Inferior group" of eco-friendly consumption behavior(cluster II), and "The Excellent Group" of eco-friendly consumption behavior(cluster III). 2) The differences in the general characteristics among the three clusters were founded on the experience of green consumption information and sources of information. 3) The characteristics of cluster I(The Middle Group) were(are) found to be eco-conscious, and aware of the consequences of behaviors, green market conditions and environmental issues. This cluster was the middle-average group. The characteristics of cluster III(The Excellent Group) were(are) found to have the willingness to pay additional costs, being aware of the social norms of the reference group, having an awareness of eco-institutional conditions, being knowledgeable about environmental policy, and finally, being personally involved in green consumption behavior. This cluster was the high-average group, whereas cluster II(The Inferior Group) was the low-average group.

• The Korean Journal of Franchise Management
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• v.8 no.1
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• pp.19-30
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• 2017

Purpose - As environmental issues, along with the growth of companies, are accelerating, social interests in eco-friendly management that requires corporate social role and responsibility are increasing. The eco-friendly management activity reflects the changes in environmental awareness of consumers. Therefore, the eco-friendly images of companies influence consumers, and the establishing of eco-friendly management strategy has become a very important factor in the greenmarket. In this regard, this study examined the impacts of green leadership and environmental attractiveness on strategic environmental marketing, tactical environmental marketing, and environmental performance towards the employees of franchisee headquarters. Research design, data, and methodology - The survey was conducted towards the 800 headquarters among 2,600 brands that are registered with the Fair Trade Commission of Korea by mail. Among the total of 162 questionnaires collected, 7 respondents were excluded for their incompletion, and thus 155 responses were used in this study. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Frequency analysis was carried out to understand the general characteristics of the subjects, and confirmatory factor analysis to measure the reliability and validity of the measurement. Correlation analysis was conducted to identify the correlation between constructs, and structural equation modeling to examine the structural relationships among the constructs. Result and Conclusions - First, green leadership had a positive impact on strategic environmental marketing, tactical environmental marketing, and environmental performance. Second, environmental attractiveness had a positive effect on strategic environmental marketing, tactical environmental marketing, and environmental performance. Finally, strategic environmental marketing and tactical environmental marketing had positive impacts on environmental performance. This study can be recognized for proposing new perspectives on eco-friendly management strategy for firms to be able to win competitive superiority and performance by embedding awareness of the importance of environmental market and suggesting practical implications on understanding of environmental attractiveness, strategies and tactics of environmental management, and environmental performance in the franchise industry.

• Journal of information and communication convergence engineering
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• v.21 no.3
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• pp.233-238
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• 2023

This study presents a method for identifying partial discharge defects in an eco-friendly gas insulated system using a backpropagation algorithm. Four partial discharge (PD) electrode systems, namely, a free-moving particle, protrusion on the conductor, protrusion on the enclosure, and voids, were designed to simulate PD defects that can occur during the operation of eco-friendly gas-insulated switchgear. The PD signals were measured using an ultrahigh-frequency sensor as a nonconventional method based on IEC 62478. To identify the types of PD defects, the PD parameters of single PD pulses in the time and frequency domains and the phase-resolved partial discharge patterns were extracted, and a back-propagation algorithm in the artificial neural network was designed using a virtual instrument based on LabVIEW. The backpropagation algorithm proposed in this paper has an accuracy rate of over 90% for identifying the types of PD defects, and the result is expected to be used as a reference database for asset management and maintenance work for eco-friendly gas-insulated power equipment.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.241-254
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• 2020

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.55-72
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• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.2
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• pp.223-232
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• 2014

Life-cycle assessment (LCA) is often employed to quantify the environmental impact of a product in a comprehensive manner. The aspects of performance and usability as well as that of eco-friendliness should be considered in an integrated manner for the market competitiveness of an eco-friendly product. The present study developed a product improvement plan for an eco-friendly electric heater by benchmarking two small-size electric heaters (companies 'H' and 'T') in terms of performance, usability, and eco-friendliness. The performance measurements such as temperature, humidity, wind speed, noise, and power consumption were collected while the two heaters were operated in a laboratory setting. Then, the usability evaluations such as aesthetics, operation satisfaction, performance satisfaction, and overall satisfaction were surveyed for the two heaters using a 5-point scale (1 for very unsatisfied and 5 for very satisfied). Lastly, the LCA analysis was conducted by following the six-step process of eco-friendly product design provided by KEITI. The analysis results of the two products being integrated with the aspects of product, service, and user, four design improvement directions such as eco-efficient, smart, modularized, and user-support were recommended for an eco-friendly electric heater. These proposed concepts would be useful to develop an eco-friendly electric heater design with a high level of market competitiveness.

• Korean Journal of Soil Science and Fertilizer
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• v.46 no.6
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• pp.556-562
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• 2013

The blueberry eco-friendly farming requires the soil condition of pH 4.2 ~ 5.2 and high in organic matters for stable growth. Most of soil types of blueberry-growing land in Korea, however, belongs to alkaline soils with low organic matter content. As a result, the eco-friendly blueberry growers use peat moss and sulfur powder heavily to improve the soil condition, but the guideline on the effective use of organic materials was not established yet. Therefore, this sturdy was performed to investigate the effect of increasing soil acidity and organic matters by using organic materials. Among 5 organic materials, the pH of soil was lowest in degradable sulfur + bentonite (pH 4.1) and followed by Peat moss+Chaff+Pine Needlesmixtures(pH 4.5), OrganicAcid +vinegar (pH 4.7), Sulfur powder (pH 4.8), Temperature response Elutioner (pH 5.2). The soil organic matter content were increased in the following order: Peat moss+Chaff+Pine Needlesmixtures (8.4%) > degradable sulfur + bentonite (7.8%) > Organic Acid + vinegar (7.2%) > Sulfur powder ${\fallingdotseq}$ Temperature response Elutioner (6.3%). Although different in the degree, all organic materials treated was recognized a good material for improving soil pH and organic matter content. The plant height and stem diameter of blueberry were no clear difference among 5 organic materials. Another study was carried out to investigate amending soils with organic matter by soil mulching with pine needles for soil surface management in blueberry organic cultivation. The effect of increasing the soil pH by pine needle mulching in blueberry eco-friendly farming was recognized in four test fields. Pine needle mulching for soil surface management in blueberry appeared several advantages, such as improving of soil pH and organic matter content. Therefore, pineneedle mulching in blueberry organic farming is considered as the most efficient means of mulching cultivation for amending soil pH, weed suppression and moisture conservation among mulching materials.