• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• Journal of Fashion Business
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• v.25 no.1
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• pp.51-64
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• 2021

The purpose of this study was to develop smart bags that combining fashion-specific trends and smart information technologies such as light-emitting diodes(LED) and optic fibers by grafting marquage techniques that have recently become popular as part of eco-fashion. We applied e-textiles by designing leather tote bags that could show off LED luminescence. A total of two tote bags, a white-colored peacock design and a black-colored paisley design, divided the LED's light-emitting method into two types, incremental lighting and random light-emission to suit each design, and the locations of the optical fibers were also reversed depending upon the design. The production of circuits for the LEDs and optical fibers was based on the design, and a flexible conductive fabric was laser-cut instead of wire line and attached to the circuit-line location. A separate connector was underwent three-dimensional(3D)-modeling and was connected to high-luminosity LEDs and optic fiber bundles. The optical fiber logo part expressed a subtle image using a white-colored LED, which did not offset the LED's sharp luminous effects, suggesting that using LEDs with fiber optics allowed for the expression of each in harmony without being heterogeneous. Overall, the LEDs and fiber optic fabric were well-harmonized in the fashion bag using marquage techniques, and there was no sense of it being a mechanical device. Also, the circuit part was made of conductive fabric, which is an e-textile product that feels the same as a thin, flexible fabric. The study confirmed that the bag was developed as a smart wearable product that could be used in everyday life.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.247-259
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• 2024

This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.239-262
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• 2010

This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple-oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family-oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.853-865
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• 2012

This study has analyzed body size of adult women between 20~59 years old in 2010 conducted by Size Korea and the study method is as follow. (1) Distribution ratio of bust circumference per age and distribution ratio of differences of bust drops were analyzed. (2) Analysis of one-way design of experiment was carried out for 20 items of body sizes according to differences of bust drops with regard to age groups of 20 and 40 years old in consideration of tourists who are unspecified target and for the whole ages groups. (3) Comparison analysis of 20 items of body sizes per bust circumference and according to level of differences of bust drops was carried out and (4) t-test of the two groups based on the standard of 12.5 cm of the differences of bust drops was conducted and was analyzed. Tthe differences of bust drops below 10 cm were reduced according to ages. 12.5 cm was the most in the group of ages of 20s and under 7.5 cm was reduced as ages were higher. Body items according to the differences of bust drops per ages had meaningful differences between groups except (acromion height-axilla height), height and shoulder length for the group of ages of 20s and in the whole ages groups, there was meaningful difference between groups in all items except height and shoulder length. Comparisons according to the differences of bust drops per section of 5 cm of bust circumference showed meaningful differences between groups in general in items of BMI, bust point-bust point, neck circumference, bust circumference, underbust circumference, neck point to bust point and weight. As the result of comparing the two groups of the differences of bust drops based on the standard of 12.5 cm, all had meaningful differences except stature and shoulder length.

• Journal of Fashion Business
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• v.18 no.4
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• pp.66-79
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• 2014

Unlike other body arts, body painting illuminates the value of art using eco-friendly formative activity and natural environment and highlights the need of eco-friendly activity. However, although body painting has focused on forming right relationship between human beings and nature, there are few researches which are linked with nature art. Therefore, the purpose of this study is to argue the need to study body painting as nature art in connection with natural environment and analyze body painting according to nature art types. The study methods included both theoretical review and empirical review. The theoretical review examined the concept and characteristics of nature art through previous researches and literature and the empirical review looked into the types and works of nature art and applied them to body painting works. The results were as follows. First, an installation type was possible by arranging and attaching certain materials to the body. Second, a physical type was possible by representing body itself as the part of nature. Third, a symbolic type was possible by making body appearance as a some symbol based on artist's idea. Fourth, a sound type was possible by stimulating auditory hallucination using the nature of objects and sensing a sound. Fifth, an ecological type was possible by conveying the message of living things in nature to the body. Sixth, an interior type was possible by inducing indoor installation of works. Seventh, a poetic type was possible by making one feel a poetic inspiration expressed in nature using the mystery of the sea and a simple sequential pattern of floral leaves. Eighth, a drawing type was possible by adding artist's intentional hand with a pictorical technique. Ninth, a indigenous type was possible by reproducing South American indian's primitive style. The review of this study suggests that body painting works have been expressed in experimental and temporary arrangement like nature art in nature and can be applied according to nine types of nature art.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.412-423
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• 2016

This paper explores the possibility, and suggests an experimental procedure, of industrial application of traditional textile design techniques, such as hand silkprinting and natural dyeing. Theoretical and traditional background of this study is William Morris and his followers' Arts and Crafts Movement from the late 19th century to the early 20th century, which laid the philosophical as well as technical foundations of modern textile design tradition. Based on the basic understanding of the design philosophy, and starting from the design techniques of Morris and his successors, I made some experimental and systematic color plans reflecting and exploiting the physical traits and structure of jacquard woven silk material fabrics. And I applied hand silkscreen printing techniques on the jacquard silk fabrics of my own making, while testing various color combinations of natural dyes. After finishing final processing of design samples, I could get textile design products which met the criteria of my original expectation, i.e., eco-friendly and aesthetic design samples that can also be produced in automatized mass production system of contemporary textile industry. The conclusion of this experimental study is that I can expect the natural dyeing techniques, jacquard silk fabrics design techniques, silkprinting techniques, and the basic processes used in this study to be safely applied for contemporary commercial textile industry utilizing automatized silkscreen printing system and digital printing devices.

• Journal of Fashion Business
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• v.19 no.4
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• pp.120-134
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• 2015

This study aimed to determine the physical properties of silk and nylon fabrics that are treated with persimmon juice in accordance with irradiation time of ultraviolet spectrum. Persimmon juice dyeing has the advantage of using the tannin component of the persimmon. Tannin plays an important role in inhibiting photodegradation of fibers or polymers. Among fibrous materials, silk and nylon are prone to deterioration by light. Hence, this study aimed to reduce these weaknesses of silk and nylon by applying persimmon juice treatment. We accordingly carried out investigation and experiments on ultraviolet irradiation, and physical characteristics of treated fabrics. The persimmon juice treatment process led to increased weight and thickness. In addition, the air permeability of silk fabric was increased, as compared to the control specimen; whereas, that of nylon fabric was decreased. Both drape stiffness and flex stiffness of silk and nylon tended to be high in textiles processed with persimmon juice treatment, as compared to the control textile. Peak load and elongation at peak load of untreated samples clearly decreased in both silk and nylon fabrics with the increase of ultraviolet irradiation time, while those of persimmon juice treated samples increased. Furthermore, ultraviolet blocking ratio measurement indicated that the fabric specimens treated with persimmon juice blocked U.V. spectrum better than the control specimen.

• Journal of Fashion Business
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• v.18 no.5
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• pp.159-170
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• 2014

Recent concerns about the PFOA(perfluorooctanoic acid), have been increasing, which is generally applied in the water-repellent finishing process of textile products. It has been proven through animal testing to be harmful to humans, as possible carcinogens and neuro-toxic material. Thus U. S. Environmental Agency has gone as far as requiring the material to be eliminated in its entirety by 2015. As a viable alternative to this water-repellent finishing agent, the development of C6 product is gaining its popularity. The effects of PFOA finishing on the silk fabrics were examined, and we reviewed parameters of the needed process for optimizing appearance and functionality of silk fabrics treated with eco-friendly water-repellent finishing agent. Cross-linking agent affected the most on black color of reactive ink, among the physical properties. The contact angle reading was the highest in $8g/{\ell}$ of concentration for all fabrics. All the fabric specimens, subjected to the DTP and water repellent finishing, exhibited higher stiffness, where rayon specimen showed the highest, compared to the untreated specimens. The results may provide basic information leading to the development of value-added silk fabrics with water-repellency without excessive deterioration of the delicate appearance and inherent soft touch.

• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.260-266
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• 2022

Cellulose fiber is a material used in various fields. It is the most used type of fiber because of its excellent hygroscopicity and dyeability. Recently, as natural fiber materials have been highlighted due to the influence of eco-friendliness and well-being, bamboo fiber has become a commonly used eco-friendly fiber. Cellulose fibers are part of the -OH hydroxyl group, which means they are more chemically reactive than synthetic fibers. In this study, the cationization properties of bamboo-cotton blended fabrics cationized using CHPTAC (3-chloro-2-hydroxypropyl trimethyl ammonium chloride) in the PDC (padding-drying-curing) method were investigated. Various characteristics according to cationization were studied through elemental analysis, FT-IR (fourier-transform infrared spectroscopy) analysis, X-ray diffraction analysis, TGA (thermogravimetric) analysis, and SEM (scanning electron microscope) analysis. The nitrogen content of the cationized bamboo-cotton blended fabric increased with an increase in the concentration of the cationizing agent CHPTAC, and it was seen to be highly bound to cellulose molecules. As a result of the FT-IR analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics were seen to be typical cellulose. As a result of the X-ray diffraction analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics showed typical cellulose I structures. As a result of the X-ray diffraction analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics showed typical cellulose I structures. As the cationization progressed, micropores appeared on the surface of the blended fabric.