• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.279-290
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• 2022

모바일 인터넷 애플리케이션의 대중화는 스마트 관광 산업의 발전을 가속화 하였다. 본 논문은 TAM과 VAM 이론을 바탕으로 복합 네트워크와 데이터 분석 방법을 통해 관광 애플리케이션 사용자의 지속적인 이용 의지의 영향 요인을 연구한다. 연구를 통해 스마트 관광 애플리케이션의 서비스 수준 및 디자인 개념의 개선이 복합 네트워크의 통합을 가속화하고 사용자의 참여를 향상시킬 수 있음을 발견하였으며, 동시에 합리적 가격 서비스 경험 가치, 편의 서비스 경험 가치, 상호작용 서비스 경험 가치, 감성적 디자인 인식, 사용 편의성 디자인 인식, 엔터테인먼트 디자인 인식 및 기타 요소는 사용자의 지속 사용 의도에 영향을 미치며 상당한 상관 관계가 있다는 것을 확인하였다. 스마트 관광 앱의 경쟁력의 근원은 편리성과 가격의 우위이다. 디자인 컨셉은 사용자의 감성적 경험과 지각적 경험에 영향을 줄 수 있으며, 스마트 관광 앱이 사용자의 만족도를 높이는 데 도움이 된다.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.118-126
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• 2020

이 연구는 흡연 청소년을 연구대상으로 하여 흡연에 대한 부정적 인식에 기여할 것으로 예상되는 담뱃갑 경고 그림과 금연 시도와의 연관성을 분석하였다. 2018 청소년 건강행태 온라인 조사 자료를 활용하였으며, 현재 흡연자인 청소년 3,722명을 연구 대상으로 선정하였다. 변수 측정을 위해 인구사회학적, 건강관련, 흡연 관련 요인들을 보정한 후 다변수 이항 로지스틱 회귀분석을 시행하였다. 현재 흡연자인 청소년의 담뱃갑 경고 그림 인지율은 84.7%였으며, 그 중 금연 시도율은 72.8%이었다. 다변수 이항 로지스틱 회귀분석 결과, 청소년 흡연자의 금연시도와 담뱃갑 경고그림 인지 여부는 유의한 관련이 있었으며, 학년, 주관적 학업성적, 스트레스 인지, 담배 구매 용이성도 유의한 변수로 나타났다. 이러한 결과를 토대로 향후 흡연 청소년들이 쉽게 인지할 수 있는 담뱃갑 경고그림 제작이 이루어져야 할 것이다.

• Asia Marketing Journal
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• 제19권3호
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• pp.75-98
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• 2017

Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning. The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training transfer and training transfer increase the performance of individuals. Study results significantly agree with the theory of planned behavior (TPB) which was applied to measure the perceived training effectiveness and suggest trainee's perception of usefulness, ease and benefits enhance learning dimensions of participants that make any program effective. The study has highlighted a number of issues that influence the perceived training effectiveness.

• 한국인지과학회:학술대회논문집
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• 한국인지과학회 2005년도 춘계학술대회
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• pp.163-167
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• 2005

Current theories of cross-language speech perception claim that patterns of perceptual assimilation of non-native segments to native categories predict relative difficulties in learning to perceive (and produce) non-native phones. Perceptual assimilation patterns by Japanese listeners of the three-way voicing distinction in Korean syllable-initial obstruent consonants were assessed directly. According to Speech Learning Model (SLM) and Perceptual Assimilation Model (PAM), the resulting perceptual assimilation pattern predicts relative difficulty in discrimination between lenis and aspirated consonants, and relative ease in the discrimination of fortis. This study compared the effects of two different training conditions on Japanese adults’perceptual categorization of Korean three-way distinction. In one condition, participants were trained to discriminate lenis and aspirated consonants which were predicted to be problematic, whereas in another condition participants were trained with all three classes of 'learnability' did not seem to depend lawfully on the perceived cross-language similarity of Korean and Japanese consonants.

• 디지털융복합연구
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• 제7권2호
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• pp.1-12
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• 2009

This study explored which the component factors on innovation brand to building an organizational culture of government. The innovation brand perception of organizational officers are in order brand awareness(recognition, discrimination) and brand loyalty(identification, ease of memory, meaning diffusion, the reaction of customer needs), brand salience, brand knowledge and brand innovation. The result of Importance-Performance analysis are as follows. We can see that Brand loyalty have Quadrant I meaning good management implementation. Brand Knowledge have Quadrant II meaning concentrate improving. Brand Uniqueness have Quadrant III meaning improving. And Recognition, familiarity and salience have Quadrant IV meaning low relative importance and high performance. The Quadrant IV consider the cost and benefit of brand management.

• ETRI Journal
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• 제28권1호
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.

• Asia pacific journal of information systems
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• 제12권4호
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• pp.55-75
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• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2008년도 추계 공동 국제학술대회
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• pp.278-285
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• 2008

기술발전에 따른 혁신제품 및 서비스에 대한 연구는 유용성과 편의성을 중심으로 그 수용 및 저항을 서로 다른 관점에서 보아왔다. 그러나 소비자 혹은 사용자들이 느끼는 혁신제품 및 서비스에 대한 태도와 평가는 수용하려는 측면과 저항하려는 측면이 동시에 작용하며 그 결과로서 사용의도 혹은 구매의도가 결정된다고 볼 수 있다. 이에 본 연구는 혁신제품 혹은 서비스가 갖는 다양한 속성을 기술수용모형(TAM: Technology Acceptance Model) 에서의 지각된 유용성(Perceived Usefulness) 과 지각된 편의성 (Perceived Ease of Use) 개념을 사용자 지각에 기초하여 상대적 이점, 유용성, 편의성, 기술혁신성, 사용법의 변화 인식, 위험지각 등으로 구체화하고 각각의 개념이 수용적 태도와 저항에 미치는 영향을 분석하였다. 아울러 수용적 태도와 저항이 사용의도에 미치는 영향력을 동시에 분석 및 비교하였다. 연구에서 얻어진 결과를 중심으로 혁신제품에 대한 소비자 중심의 관리적 시사점도 제시하였다.

• 유공압시스템학회논문집
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• 제3권3호
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• pp.20-24
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• 2006

Air balancer is a conveyance cargo-handling machine, used in assembly and process lines of car and machining industries. This can lift up an object, the weight of which is from 5 to 200 kg, and moves it to a position. As industrial technologies evolve, it is required to move an object and fit it into a specified position with greater accuracy, rather than performing simple tasks such as lifting objects up and down as conventional ones do. There is also a demand to handle an object with one hand, rather than with two hands,. Through designs of manifold unit for an air balancer function, pilot regulator unit to keep pressure constant, hand unit for an accurate load perception function, and air balancer circuit, this study enables everybody to work it with ease and convenience. Experiments and comparisons were conducted for the performance evaluation of the circuit.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.141-146
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• 2022

In modern educational practices, the issue of dependence on the experience of using multimedia by students and the adoption of technologies in education, the perception of their benefits and effectiveness in blended learning is little covered. The purpose of the academic paper lies in assessing the audiovisual context of multimedia technologies, its acceptance by students in practice on the example of using video lectures in blended learning. The methodology is based on an online survey of 120 students of Ukrainian universities who have assessed the experience level in using video lectures, as well as the constructs as follows: Technology Characteristics, Fit, Perceived Usefulness, Perceived Ease of Use, Attitude, Intention to Use, Actual Use. The results show that the majority of students use video lectures to a certain extent in their training (20,8% have used technology to a certain extent, 49,2% have often used technology in training, 20% are regular users of technology). It has been revealed that most students agree with the relevance of video lectures, the accuracy of lectures, the brevity of lectures, the clarity of lectures, as well as the high quality of lecture videos. It has been estimated that 42,5% believe that lecture videos are an effective tool towards supporting students in hybrid learning. 26,7% of students consider video lectures to be appropriate technologies for online / hybrid courses. In general, 37,5% of respondents find video lectures useful; however, 35,0% do not agree with this statement. 83,3% of students have rated the high level of ease of access to video. In total, 95% of students find lecture videos easy to use. In general, positive attitude of students to video lectures has been revealed.